Raul Parquet is the Director of Ecommerce at Princess Cruises, where he’s helping to lead them into a more digital future where visa requirements, multi-destination itineraries, and endless customization options are something customers can actually complete online. In this episode, Raul shares: * The unglamorous but vital elements of a complete eCommerce analytics stack, and the table-stakes things teams often skip * Why an Analytics team embedded inside product is a requirement, and the deployment discipline that comes with it * And how Princess Cruises is using AI behind the scenes to help their team work smarter — and why, when it comes to customers, simplicity will always matter more than technology