For over a decade, Law Abiding Biker has been built by riders, for riders. What started as a passion for American V-Twin motorcycles has grown into one of the largest Harley-Davidson and Indian motorcycle media platforms in the world—while staying true to our core mission: bikers helping bikers. As we continue to grow at a rapid pace, we're opening a rare opportunity for the right person to step into our team as an Assistant Store Manager, with a clear path to becoming Store Manager. This isn't a typical retail job—it's a leadership role inside a rider-run, bootstrap company that lives and breathes the motorcycle lifestyle. If you're passionate about motorcycles, love helping fellow riders, and want more than "just a job," keep reading.

Assistant Store Manager (Growth Track to Store Manager) Position Overview

Company: Law Abiding Biker™ Media & Law Abiding Biker™ Store Location: Yakima, Washington (on-site, daily presence required)f Position Type: Full-time, salaried Growth Path: Promotion to Store Manager after ~12 months based on performance Compensation: Very competitive salary + performance bonuses (increase upon promotion)

Who We Are

Law Abiding Biker™ Media and the Law Abiding Biker™ Store are built by bikers—for bikers.

We are one of the largest American V-Twin Harley-Davidson / Indian motorcycle media brands in the world, with a massive YouTube audience, the #1 listened to motorcycle podcast globally, and a rapidly scaling international e-commerce store shipping motorcycle parts worldwide.

We are not a corporate giant. We are a bootstrap company of riders helping riders.

We don't just sell parts—we:

Test them
Install them
Ride with them
Review them
Film them
Teach bikers how to install them themselves

Customer service, integrity, and real-world riding matter here.

The Role: Assistant Store Manager

This role is designed for a highly driven, motorcycle-obsessed leader who wants to grow into a full Store Manager position within approximately one year.

You will be trained, supported, and trusted—but you must be self-motivated, fast-learning, confident, and comfortable wearing many hats in a fast-scaling business.

This is not a slow-paced or retirement role. This is one of the most exciting jobs in the motorcycle industry—for the right person.

Core Responsibilities Store & Operations Leadership

Assist in overseeing daily store operations
Inventory oversight, fulfillment workflows, and shipping operations
Maintain organization, efficiency, and accountability across the store
Help manage and lead employees (shipping, inventory, support roles)
Grow into full responsibility for store operations over time

Customer Service & Communication

Respond to customer emails and inquiries with professionalism and empathy
Assist walk-in customers at the Yakima location
Maintain high emotional intelligence—we value our customers deeply
Resolve issues calmly, fairly, and efficiently

Motorcycle Product Knowledge

Learn, understand, and confidently explain motorcycle parts we sell
Answer fitment, benefit, and usage questions for Harley-Davidson & Indian motorcycles
Leverage personal riding and wrenching experience to help customers
Continuously learn new products and systems

Media & Brand Participation

Appear on camera for YouTube content when needed
Participate in live and recorded podcast episodes
Speak clearly, confidently, and professionally on video and audio
Represent the Law Abiding Biker brand publicly and authentically

Software & Systems

Daily use of Shopify (POS + online store backend)
Comfortable working entirely in the Apple / Mac ecosystem
Use and learn various software platforms (inventory, logistics, communication)
Embrace AI tools (ChatGPT, workflow AI, etc.) as part of operations
Heavy daily computer usage is required

Industry & Growth Opportunities

Communicate with vendors, distributors, and partners
Attend industry events, distributor shows, or brand meetings (occasionally)
Possible travel for projects, shoots, or events
Participate in scaling systems and improving workflows

Required Qualifications (Non-Negotiable)

Lives in or near Yakima, Washington (daily on-site presence required)
Owns and actively rides an American-made V-Twin motorcycle (Harley-Davidson or Indian)
Deep passion for the motorcycle lifestyle and community
Strong computer and smartphone skills and comfort in the Apple ecosystem
Ability to lift and move heavy boxes and equipment
Comfortable on camera and speaking into microphones
Willingness to work weekends and some extended hours
Highly self-motivated, adaptable, and accountable

Strongly Preferred (Huge Advantages)

Experience wrenching on your own Harley-Davidson or Indian motorcycle
Prior experience with Shopify
E-commerce, retail, or operations leadership experience
Familiarity with AI tools and modern workflows
Experience managing employees or teams
Strong written and verbal communication skills

Work Environment & Culture

Fast-paced, high-energy, growth-oriented
Hard work—but a lot of fun
Bikers, riders, and real humans—not corporate robots
Family-oriented and flexible when life happens
Everyone wears multiple hats
We fix problems—we don't ignore them

If you love motorcycles, people, and building something meaningful, this is one of the best jobs you'll ever have.

Compensation & Growth

Competitive salaried position
Performance-based bonuses
Defined path to Store Manager within ~12 months
Salary increase upon promotion
Long-term growth potential in a rapidly expanding brand

How to Apply (Important)

We don't do things the traditional way, so here's what you need to do if you're interested.

To apply, you must submit a 5-minute video (no longer—we will not review longer videos).

Video Requirements:

Create a video in any style you want. Feel free to be creative or not.
Include:
- Sell yourself to us in the video and why we should hire you over other candidates.
- HERE ARE SOME BASIC IDEAS BUT DON'T LIMIT YOURSELF:
  - Who you are & your background
  - Your motorcycle history (what you ride, how you ride, wrenching experience)
  - Why you want to work at Law Abiding Biker
  - What skills you bring to the table
  - Past experience and expertise
  - Why you're the right person for this role

📧 Upload your video to YouTube and Submit your unlisted link and contact info via email to admin@lawabidingbiker.com no later than February 10, 2026.

If we have further questions or interest in you, we'll reach out to you for the next steps via your contact information.

Final Note

This role is not for everyone. But for the right biker, it's a career-defining opportunity.

HELP SUPPORT US! JOIN THE BIKER REVOLUTION! #BikerRevolution #LawAbidingBiker #Bikaholics #RyanUrlacher 🛒 SHOP IN THE LAW ABIDING BIKER STORE 🛒 https://shop.lawabidingbiker.com 😎 BECOME A MEMBER AND GET BENEFITS 😎 https://www.patreon.com/lawabidingbiker 📹 GET PREMIUM MOTORCYCLE TUTORIAL VIDEOS 📹 https://www.lawabidingbiker.com/buyvideos 🎬 WATCH OUR MOTORCYCLE DOCUMENTARY FILMS HERE🎬 https://www.lawabidingbiker.com/motorcycle-documentary-films 💰LEAVE A FLAT DONATION 💰 https://www.lawabidingbiker.com/donate 📱SHOP AMAZON RECOMMENDED PRODUCTS 📱 https://www.amazon.com/shop/ryanurlacher 📺 SUBSCRIBE TO OUR YOUTUBE CHANNEL 📺 https://goo.gl/EtxUnW 🎙CHECK OUT THE WEEKLY PODCAST 🎙 https://www.lawabidingbiker.com/app ⓕ FOLLOW US ON FACEBOOK ⓕ https://www.facebook.com/lawabidingbiker 🐦 FOLLOW US ON TWITTER 🐦 https://twitter.com/LawAbidingBiker 📷 FOLLOW US ON INSTAGRAM 📷 https://www.instagram.com/LawAbidingBiker...