FOUNDER OF E! Larry Namer’s recipe for Success

Summary

Summary of "Law of Attraction SECRETS" Podcast Episode: "FOUNDER OF E! Larry Namer’s Recipe for Success"

Host: Natasha Graziano
Guest: Larry Neymar, Founder of E! and Best-Selling Author
Release Date: February 21, 2025

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Introduction and Guest Background (00:00 – 00:47)

Natasha Graziano opens the episode by warmly welcoming Larry Neymar, the founder of the influential media network E! and a best-selling author. She describes Larry as a significant figure in her life, reflecting on his remarkable achievements and the impact he has made in the media industry.

Larry's New Book: A Blend of Biography and Cookbook (00:48 – 03:10)

Larry introduces his latest book, which uniquely combines his personal biography with a cookbook. Initially hesitant to write a traditional biography, Larry decided to interweave his life stories with his passion for cooking, creating a "bio mix of the cookbook." At [02:35], Natasha expresses her admiration for Larry's culinary skills, highlighting how his recipes are integral to the book's appeal.

Notable Quote:
"We took each of those segments and put the recipes that inspired me right during that time and then anecdotes of stories." — Larry Neymar [02:48]

Memorable Experiences and Anecdotes (03:11 – 05:03)

Larry shares intriguing anecdotes from his life, including a notable incident involving O.J. Simpson. He recounts how he diffused a potentially volatile situation by leveraging his connections, resulting in an unexpected lunch meeting with Simpson. This story not only showcases Larry's quick thinking but also his ability to navigate complex social dynamics.

Notable Quote:
"So I ended up speaking to him on the phone, and by total coincidence, his biggest thing after playing football was he was spokesman for her." — Larry Neymar [04:10]

The Founder’s Philosophy on Success and Work Ethic (07:14 – 08:50)

Larry delves into his philosophy on success, emphasizing the critical role of time management and sustainable passion. He advises entrepreneurs to focus on skills that can generate a stable income, thereby transforming competence into passion over time.

Notable Quote:
"The most valuable thing you have is time. So, particularly with entrepreneurs, if you're following your passion but it's not leading to a sustainable income, you're probably wasting a lot of time." — Larry Neymar [07:14]

Natasha adds her perspective, reinforcing the importance of dedication and excellence in one's chosen field.

Notable Quote:
"If you want to be a nail artist, be the fucking best nail artist in the game." — Natasha Graziano [08:14]

Building the Empire: The Story of E. (12:09 – 17:43)

Larry recounts the founding of E!, highlighting the challenges and creative strategies employed to build the network from the ground up. Starting with limited funding, he and his partner demonstrated resilience and ingenuity, leading to the creation of successful shows like Talk Soup. This segment underscores Larry's ability to innovate under pressure and his commitment to providing unique content.

Notable Quote:
"Nobody's giving us 100. We'll take the two and a half million dollars." — Larry Neymar [17:43]

The Transition from TV to Podcasting (20:17 – 22:00)

Both Natasha and Larry discuss the evolution of media consumption, particularly the rise of podcasting. Larry highlights podcasting's advantage of bypassing traditional gatekeepers, allowing creators to engage deeply with niche audiences without the constraints of mainstream TV.

Notable Quote:
"With podcasts, you don't have to go convince people … podcasting gives you the opportunity to really hone in on niches and super serve them." — Larry Neymar [21:45]

Embracing the Digital World and Future Trends (22:04 – 25:47)

Larry advises entrepreneurs to embrace the digital landscape, emphasizing the shift from geographic constraints to a global mindset. He explains how advancements in technology have democratized content creation, enabling anyone to produce and distribute media from virtually anywhere.

Notable Quote:
"Think of Hollywood not as a geographic place, but think of it as a mindset. It's a level of productivity. It's a level of creativity." — Larry Neymar [22:18]

Natasha succinctly captures this idea, stressing the importance of omnipresence in today's digital age.

Notable Quote:
"It's all omnipresence." — Natasha Graziano [25:46]

Current Passions and Projects (26:00 – 28:47)

In the final segment, Larry shares his current passions, including supporting designer Richie Rich and engaging with the LGBTQ+ community through initiatives like Richorette. He emphasizes the importance of stepping out of comfort zones to stay creatively and mentally stimulated.

Notable Quote:
"I like pushing myself out of the comfort zone because it makes me think." — Larry Neymar [27:41]

Natasha encourages listeners to explore Larry’s book for deeper insights into his life and recipes, underscoring the blend of culinary art and personal storytelling.

Conclusion

Natasha wraps up the episode by expressing her gratitude for Larry's participation and encouraging listeners to purchase his book for a unique combination of personal anecdotes and delightful recipes. Larry’s insights into success, work ethic, and embracing the digital transformation provide valuable lessons for aspiring entrepreneurs and anyone interested in personal development.

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Notable Quotes:

• “We took each of those segments and put the recipes that inspired me right during that time and then anecdotes of stories.” — Larry Neymar [02:48]
• “The most valuable thing you have is time. So, particularly with entrepreneurs, if you're following your passion but it's not leading to a sustainable income, you're probably wasting a lot of time.” — Larry Neymar [07:14]
• “If you want to be a nail artist, be the fucking best nail artist in the game.” — Natasha Graziano [08:14]
• “Nobody's giving us 100. We'll take the two and a half million dollars.” — Larry Neymar [17:43]
• “With podcasts, you don't have to go convince people … podcasting gives you the opportunity to really hone in on niches and super serve them.” — Larry Neymar [21:45]
• “Think of Hollywood not as a geographic place, but think of it as a mindset. It's a level of productivity. It's a level of creativity.” — Larry Neymar [22:18]
• “It's all omnipresence.” — Natasha Graziano [25:46]
• “I like pushing myself out of the comfort zone because it makes me think.” — Larry Neymar [27:41]

This episode offers a comprehensive look into Larry Neymar’s multifaceted career, his innovative approach to success, and the harmonious blend of personal passion with professional endeavors. Listeners are inspired to harness their own potential by balancing passion with practicality, embracing digital opportunities, and maintaining a strong work ethic.

Transcript

[A]

Hello and welcome back to the Law of Attraction secrets podcast. I'm your host, Natasha Graziano. Today in the studio we have one of my favorite people in the whole world. He's like my godfather. This is the founder of E. He is also a best selling author. We're going to be talking all about his book today. He is somebody who really doesn't need a bio. Welcome to the show, Larry Neymar.

[B]

Thank you. Thank you for having me.

[A]

You're like a. I don't know what you call a seasonal guest on my show at this point.

[B]

Pretty much. So, yeah, I love it.

[A]

No, you're such a special part. Part of my life. Like, it's amazing when you first came on, like, to. To now, the amount that that has happened in your life, you've done so much. Like, you just released a book which is already gone bestseller in four categories, people. That's amazing.

[B]

It's amazing. It's a learning experience for me. I never done it and I resisted doing the book literally forever. But then finally I just decided that if I could do my book as a mixture between a bio and a cookbook, I'll do that. Obviously people like it because it kind of hit the charts really quick and people are just saying they've never seen a bio and a cookbook mixed together.

[A]

Tell me more about it. Like, what's the book about?

[B]

Well, I did.

[A]

I'm sorry.

[B]

Pretty much every seven years I reinvent myself. I become an entirely different person.

[A]

Well, we actually shed our skin after seven years. They say that, like, our body is completely recalibrated with new cells after seven years.

[B]

Well, so, you know, it kind of starts with, like, growing up in a poor neighborhood in Brooklyn, Coney island, and then getting my first job at Manhattan cable and working my way through that and then getting brought out to L. A To build a cable system here, then starting E. Then starting a media company in Russia, then start a media company in China of being the primary consultant, the Bill Gates, whatever. So my life is very compartmentalized. So what we did in the book was we took each of those segments and we put. I'm a fanatic cook.

[A]

Oh, yeah, I know. So you all won't know this because you don't eat at Larry's house all the time, but Larry is the most phenomenal cook. Like, we. He flies in fucking crab from freaking Miami for the night so we can eat this, like, freaking freshly cooked crab that he makes with this incredible sauce and all these dishes and like, yeah, the food is amazing. So wait, you put the recipes in the book.

[B]

So what I did was I took each of those segments and then put the recipes that inspired me right during that time and then anecdotes of stories. So it's this common. So it's a bio, but it's a bio mix of the cookbook.

[A]

That's so cool. I'm so excited. I've got it sitting at home. It's a beautiful book. Beautiful black cover. I'm going to put a picture of it now into here if you are watching. Otherwise, the link is below. If you haven't yet got a copy of this book, it is well worth a try. You'll learn some amazing recipes and learn some really cool stories along the way. So what's your favorite recipe from the book?

[B]

Well, you know, it's funny because, I mean, all the ones that are in the book are kind of my favorites for those times. But it was really strange writing the book, really, because I had to, like, I started remembering things that I haven't thought about in literally decades. But probably the most fun or the most interesting for people is there was a time when Alan and I, Alan Morofka and I, we were doing E. And I was kind of like this hermit. I was like the business guy. I didn't really play Hollywood. Alan would go out with every starlet in Hollywood. Then he went out with this, this actress and ends up she had a boyfriend who just so happened to be called O.J. simpson. And when O.J. found who was married at the time, but when he found out Alan was going out with the girl he liked, he went around town threatening to break Alan's legs with a baseball bat.

[A]

Alan. Alan. The Allen. Yeah, yeah, the Allen.

[B]

So anyway, I ended up speaking to him on the phone, and by total coincidence, his biggest thing after playing football was he was spokesman for her. He was the brand ambassador for Hertz. But Alan grew up with the chairman of Hertz's son, Blake. So when I mentioned it to O.J. i said, by the way, Frank, who's a devout religious guy, is not going to be happy that you want to break his son's childhood friend's legs for going out with your mistress because he likes Nicole. So all of a sudden, the tone of the thing changed, and he's, oh, we got to have lunch and we'll talk out who needs that girl, you know, and blah, blah, blah. So it ended up we had Alan, I and OJ had lunch at La Scala in Beverly Hills. And I remembered what I ate for lunch. So I had the La Scala salad with salami, not turkey.

[A]

You remember this?

[B]

I actually put that recipe in the book.

[A]

Whoa, I love this. Every part has, like, a meal attached to it. You know, the craziest of craziest. Like, I mean, your little black book is wild. Your friendships are like. It's incredible who be sat around the dinner table, like, who? You know, it's. It's really amazing. Who's a really interesting person that you think is got so much more to them that people don't know?

[B]

Well, I had a number one TV show in Russia for 10 years, and I did a charity. I helped them start a charity to raise money for the children's hospital in the orphanage.

[A]

Yeah.

[B]

And we do this big music festival. So my partner that I work with is the guy named Vladimir Putin, you may have heard of him. So we did this festival, and literally every year we'd raise 100% in six days. We raised 100% of the budget for the kids and stuff like that. So I know him really well, not since the Ukraine problem, but he actually, he came to New York once before. He was the vice mayor of St. Petersburg. I had to go to the embassy and vouch for him that if he got sick, I'd pay his medical bills and stuff. And we had the biggest statesman in the US Was a guy named Henry Kissinger. So I introduced Vladimir to Henry Kissinger, which, again, I don't even think of that stuff when I'm writing the book. I go, holy shit. I said, I did that. You know, it's weird.

[A]

You've done some amazing things. I love that for you. Like, you're such an inspiring person. I mean, if you want to hear all about E and how that was built, go to the first episode. Literally on this podcast right now. Just type in Natasha Garciano, Larry Neymar, and then it will come up with, like, another episode where you can learn all about how Larry actually created Ian. That is a fascinating story, like, building a billion dollar empire. What the fuck? And it's really incredible, that story. But today we're really focusing on the book and things that you believe are going to help people. Because I know so many people are buying this book right now. That's why it's gone bestseller in four categories. But what is it that you, in, like, wanted people to go away with the feeling of from the book?

[B]

Well, I think the underlying thing throughout the whole book is that we all are in this life together. And while some of us depart at 90 and some at 80 and some at 70, we all have Pretty much a similar amount of time. And that's the most important thing to remember is the most valuable thing you have is time. So particularly with entrepreneurs, they go by this follow your passion thing, but unfortunately, you all got to eat, you got to pay the rent. You have to do that. So if you're following your passion, but it's not a passion that's going to lead you to a sustainable income, you're probably wasting a lot of time that you could be spending on things that could actually develop. So, you know, my thing has always been to find something that you're good at and work it, work it, work until you become great at it, and then that becomes your passion.

[A]

Wow. I love that. I think sticking at something and perfecting it.

[B]

Yeah.

[A]

You know, like, it's like, if you want to be a nail artist, be the fucking best nail artist in the game.

[B]

Absolutely.

[A]

You want to be a singer, go be the best singer. It's like, I wanted to be the number one female motivational speaker in the world, and I did it. I wanted to be her. I got named it by multiple publications. Forbes writes about me. USA Today writes about me. In the same way I wanted to be the best of who I am because I never wanted to be second place to somebody else. I wanted to be like, who is Natasha Graziano? Oh, my God. She's the number one female motivational speaker in the world. Right. You got to own who you are, and that's what you did.

[B]

You know, you gotta. I mean, you're a good example. You gotta pick something that you can become great at that is achievable. Yeah, but it's also going to throw off an income that's going to let you sustain. I mean, you've got little babies and stuff and, you know, you got to take care of more than just yourself. That's life. We all have those kind of things. So, you know, when somebody says, oh, my passion is making model airplanes, I'm like, I don't think that's going to be a sustainable income for you. Let's pick something else that maybe we can figure out how you could make money and feed your kids and pay the rent.

[A]

I love it. Whenever I hear Larry go, er, I know exactly what that means. We're going to go quickly to an ad. We'll be right back. If you aren't yet a member of our Law of Attraction app, the app that features everything about scripting for love, money, happiness, how to accelerate your career, how to accelerate your name and brand online, something your girl's very good at coaching on and doing herself on Results based baby if you want to learn how to manifest love, how you can attract the partner of your dreams into your life. If you want to magnify the money coming into your life, you want to become magnetic. You want to be an attraction force to be reckoned with. You want to put millions of dollars into your bank account through manifesting. You want to learn the secrets behind scripting your dream life? Get into our app. The membership is here. All you got to do is join. And guess what? You also get access to our coaching calls every week with yours truly. Every Thursday at 10am Pacific, which is 1pm Eastern, which is I think 6pm UK time. Wherever you are in the world, it is for you. We coach every week and I personally coach you on Scripting for love, Scripting for happiness, Scripting for health, Scripting for money, Scripting for Career. I show you how to manifest all of the things you want into your life and all you've got to do is attend those live coaching calls every week. When you get into that membership, you get access to all of our courses, all of our programs, the meditations, the powerful, subconscious reprogramming meditations that will help you to retrain your mind, reframe your mindset into believing that you are worthy of money, pouring in abundantly into believing that your soulmate is just around the corner or strengthening your current relationship. So wherever you are in life, if you feel like you want to better your life, do you? Do you want to better your life? I'm sure you do. You want to better your bank account, you want to better your health. There is no one I've ever met that said, no, I'm good where I am. Never. Somebody always wants to be happy. Do you want to be happy? Do you want to be wealthier? Do you want to be more in love? Do you want to have better people being attracted to you? And I'm just not just talking about love. I'm talking about when you show up somewhere. Do you want to be magnetic when you walk into that room? If you do, if the answer is yes to any of those questions or you want to learn how to grow your name online, you want to learn how to get more eyeballs on your work. Otherwise, what is the point in having that amazing business if nobody's hearing about it? The app has all the answers for you. Join our membership now. Get inside of it and I'll see you there. Yes, when you go, I know that sound is like this person's going the wrong fucking direction.

[B]

Yeah. Now you get that all the time. Oh, follow your passion. Follow your passion. Yeah. Okay.

[A]

Yeah. Well, what's actually going to do something for you?

[B]

If I followed my passion, I'd be, like, cleaning pots, you know? Yeah.

[A]

Literally. Like, I know. No, but it's true. Like, you're an amazing cook, but you weren't gonna be a chef. Like, it was just. No, you were like, that's what I'm gonna do as my hobby, but if I'm gonna do it as a career, I'm gonna be the best in the world. Then you opened the biggest network ever. Like, E was so, so massive. You. Like, what I love about it is, like, you found the most incredible people for shows.

[B]

Yeah.

[A]

And you turned it into an empire. Like, you look at the Kardashians.

[B]

That's Kardashians. Greg Kinnear, Howard Stern, Ryan Seacrest. Ryan. Yeah. I forget about Ryan.

[A]

Yeah, I know. I was thinking about that. I was thinking about. I was like, there's so many people. And now me.

[B]

Yeah. And, you know, it's funny with Ryan, at first, I forgot how many times I met with Ryan and I said, ryan, you're a really nice boy, but this is not for you. Till finally we said, all right, we'll give you a chance.

[A]

Love that. Isn't that amazing. But that's always how it is, I feel. There's so many no's that we get in life. There's so many times when we get, like, the door slammed in our face. How badly do you want it?

[B]

Yeah.

[A]

You know, how badly do you want to go up and do that thing that you're doing?

[B]

Yeah. And, you know, a lot of it is. I mean, and you know it because I said it with you. It's persistence. Yeah.

[A]

Yeah.

[B]

So having the personality and. And the expertise in something is one thing.

[A]

Yeah.

[B]

Having the work ethic is a whole different thing. And most don't have that.

[A]

They don't have the work ethic. No, the work ethic is everything. I work every single day. Like, I was after. After I had the baby, I was already back up and running.

[B]

Right.

[A]

Like, if people were like, oh, you're going to take longer, it was like, no, like, I'm good. Like, I want to go and get up and do things and film and be active. And, like, so many people are just. They don't have that work ethic. And I. I don't believe in, like, you'll sleep when you're, you know, literally, like, not alive. Like, I don't really Sleep till you're dead. I don't think that's the case. I just believe that you can get the fuck up every day and show up as an amazing person and achieve.

[B]

Yeah. And, you know, I. I've always get people chasing me. I want to be a host. I want to be a host because we did turn out a few good hosts on. Yeah, you know, Howard Stern, Kardashian, you know, all that. But, you know, even when people have that personality, I'll go through, okay, you want to be a host? Let's go through this. If you get a daytime show, you're going to get up at 3 o'clock in the morning, you're going to be in hair and makeup till 5, you're going to shoot until 11, you're going to go home, have lunch, you're going to go to sleep, and you're going to do it 50 weeks a year. And people go, oh, no, I can't do. I don't. Can we do it later in the day? I don't get up at 3, and by the way, I spend the summer in the Hamptons. I can't do 50 weeks. And, you know, and the reality is.

[A]

Actually they really don't have what it takes to do it.

[B]

It's a job. People don't realize it's not just fun. I mean, you look at the people that have made it, they worked their butt off.

[A]

I know. Oprah sacrificed her life for that show. Ellen sacrificed her life for that show. No, I get it. I'm the same. Absolutely. My work is my world. My babies come with me. Like, I just make it happen, you know? Like, I remember when me and. Me and Will, I am filmed a show recently, when we were about to film, I was literally. I just had surgery four days before. Was it three or four days? I can't remember. Like, three days. And I was like, oh, my God, how am I gonna do. I got up. I just got up and made it happen. And nobody even knew that I was like, like, had this whole thing on. Oh, my God.

[B]

Yeah. No, it's a, It's. It's a very unusual thing to combine all those pieces. It is and stuff. And, you know, most people have like, this, they have that, but they don't have all. I know, you know, so it's a pretty rare thing. You know, people, like, when you talk about what you do is your life. For me, it's the same thing. People go, why are you doing this? You know, you could retire and go live on the beach and do That I go, like, what would I do when I wake up? I mean, creating stuff is, like, what I do.

[A]

No, I know.

[B]

And it's just my life.

[A]

You love it. But that you would never retire. Like, you. You're just the creator.

[B]

No, I mean, I don't like golf.

[A]

You know, you'd be so bored if you're doing nothing every day. It's not you. No, you. You're like the most creative person. That's what you do.

[B]

Yeah. So you know that it keeps me going. And you wake up in the morning and you got something to look forward to as opposed to, like, oh, my God, what do I do today?

[A]

Yeah, like, I'm gonna play golf. Yeah, like, no, you're always gonna create. I love that. Okay, what goes into success? Because the book has so much about your journey, but, like, you have the recipe for success. You've created something bigger than most people ever do in 10 lifetimes. How did you. What's your, like, mentality behind that?

[B]

Well, it's. It. You. Sometimes you got to put yourself in very difficult situations, and I believe that don't put yourself always in the comfort zone. Some of your best work is going to come when you're out of your com. You love that. And you've got to really think. I mean, with E, people don't realize, you know, because it's huge now. You know, 142 countries and arguably it's the biggest influencer of pop culture in the world. I mean, just look at Kardashians and things like that. It's just this whole thing that we had, which was because we didn't have a lot of money. It was started by Al and I. It's still the only TV network ever started by people as opposed to companies.

[A]

Wow.

[B]

When we started at the going rate to start, TV network was around $100 million. But nobody would give us that. After three and a half years, we finally found someone who gave us 2.5 million. And we were like, what do we do with two and a half million dollars and stuff? And then we just took it and said, you know what? Nobody's giving us 100. We'll take the two and a half. So he actually started with 11 employees and 31 interns. But we had to be very inventive. And that's really. By putting ourselves in that very difficult spot, we go, okay, we only have two and a half million dollars. You know, what creative stuff can we come up with? And, you know, things like Talk Soup was our first breakthrough. And, you know, that ran 20 something years and stuff. And it was because we didn't have money. We had to do something that was pretty out of the box.

[A]

What I love about you and E is the way, like, on the red carpet, you literally, like, threw people in, didn't you? Like, tell me the story about that.

[B]

Well, we. We started and we tried to get credentials to cover the Oscars, and we got a nasty rejection letter. It was like, you're some little cable network. No, you're not getting press credentials. And goodbye. And I remember the people I work with, a guy named Jay April and Lou D. Liberto. We actually climbed over the fence and snuck in and we were on the red carpet and doing interviews and stuff. And then finally we got caught and thrown out. But, you know, it was funny because our take on Hollywood is very different. It's my sensibility, which is Hollywood is funny stuff. Don't try and make believe it's rocket science. So, you know, at that time, everything that you saw, even on the red carpet, was so, Tom Cruise, tell us about your next movie. And I'm like, boring. Our guys were going, wow, those are great shows shoes. Like, where'd you get those? And, like, who made your suit and who made your dress? And. And when people watched it, you know, we got all these comments going, oh, my God, it was, like, so different than anything we'd seen. We felt like we were seeing something we weren't supposed to.

[A]

Wow.

[B]

And I'm like, going, yeah, okay. I'm not going to tell you that we still climbed over the fence, but, yeah, that's crazy.

[A]

Do they know that you climbed over the fence?

[B]

Well, they know now because I just say it, you know, what are they going to do to me?

[A]

That's so funny. But it went on to be the biggest network, the biggest channel.

[B]

Yeah. And it just led to, you know, it was fairly clear that people are more interested in. In celebs in their lives and their kids and their clothes and all that stuff. Not what's your next movie?

[A]

No, no.

[B]

So that led to things like, you know, Fashion Police and, you know, all of that. And the Kardashians, a good example.

[A]

So amazing. But you know what? It also led to podcasts, if you think about it.

[B]

Yeah.

[A]

Podcasts are now the things that we don't usually get to talk about. Because when you do a TV interview, it's like five, six minutes. When you do a podcast, you can go for as long as you need, and then all of a sudden you're like, wow, I get to know in 20 minutes. Something about somebody that I never would have known.

[B]

Yeah.

[A]

You know?

[B]

Yeah. I love podcasting. I think there's no gatekeepers. You don't have to convince. I hate to call them idiots, but you don't have to convince people at the networks, because usually I'll go into a network and I'll pitch an idea, and my ideas are a little offbeat, and the first thing they go, well, what's it like? I'm like, it's not like anything. It's different, it's new, it's unique, and. And stuff like that. With podcasts, you don't have to go convince people. The economics is such that a. You could do it and try it and show everybody that it's really valuable. But, you know, more importantly, when you're doing something broadcast, there's a certain cost that goes with it, and you have to have sustainable financing for anything. So if you have a broadcast TV show, you need a few hundred thousand people to watch it. So you dilute the content because you need to get wider and wider. But with a podcast, you could make money or sustain it for thousands of dollars or hundreds of dollars even. And so it gives you the opportunity to really hone in on niches and really provide a little. I call it super serving. Find a community of interest and just super serve them to the point where they say, I can't believe someone's finally doing that.

[A]

Oh, I love that. That's actually really true for any career.

[B]

Yeah.

[A]

Podcasting, books, wherever you're at, like, it's what inspired you to write your book? Like, where did you. Did you just wake up one day and go, I'm going to write a book? Like everyone's been telling you for years. We all been saying, let's write a book.

[B]

No, I resisted it for whatever, because people just wanted me to write a bio.

[A]

I know your bio papers.

[B]

I'm not doing that because I'm not ready to write a last chapter. But then finally, people started commenting about the cooking and stuff. I said, wait a second. I said, maybe I could combine the two. And when I first told people, they said, you're going to combine a cookbook with your bio. And I'm going, yeah. And you know what? The comments that I'm getting now, they're going, wow, that's amazing that nobody's ever figured out the cook to combine those two, you know, and that's so cool.

[A]

Like, it's so unique having the recipes with it. So wait, you put all the ingredients and everything in the whole the whole thing also, yo. It's literally more like. I mean, for anybody who's listening now, it's more, if you want, in a way, like a cook. But with the stories, it's kind of like sitting around a kitchen. It's kind of like being in the kitchen with you and getting those stories. Because that's what we do. We're at dinner, we eat your food, which is in the book, and then we talk about these stories, Right? Yeah.

[B]

Yeah. So. And the book's got pictures of my food and stuff. Take it with my iPhone, but not professionally.

[A]

Oh, we love it. It's so good. I love it. I honestly. And it looks so pretty on the surface. It's like the black with gold is so nice. It's such a beautiful.

[B]

They did a good job, you know, the folks from Secret Knock. Yeah, you know that all of them. Yeah, they write hundreds of books and stuff like that. And they kind of walk me through the whole process.

[A]

They're amazing. We love Secret Knock. Shout out to Secret Knock. So, okay, if you had to guide somebody today on building a business and getting out of their comfort zone, what would it be? Give me some.

[B]

Well, I think the whole digital world, you know, if you're going to. I know media, and I'm, you know, I have a passion or if I'm good at something, it's media is to look at the digital world. I mean, things have changed so dramatically. When I first got into the business, if I would do a business plan, I worked for Time Incorporated when it was just a publishing company. I would do a business plan, and I'd do the financials, and you would rate the financials 95% U.S. and 5% other. You didn't even give the rest of the world a name. It was just other. But now it changed so dramatically that if I do a businessman, it's 30% U.S. and then there's Russia and there's China, and there's one. You know, there's the UK and there's Brazil and all that stuff. So people still think of Hollywood as a place. It's not when it used to be that everything was so expensive that you had to come to Hollywood to make it. You needed big sound stages, and cameras were $250,000. I mean, now I could take my camera from my phone. I could go to Nigeria and make a movie this afternoon if I wanted to. So think of Hollywood not as a geographic place, but think of it as a mindset. It's a level of productivity. It's a level of creativity. But it's not like a place you have to come to make any kind of visual entertainment anymore. So huge opportunities there. And again, going back. I hate to date myself. There was a time where NBC would tell you what you had to watch on Thursday night at 8:00. Long gone. You know, it took them a while to realize that those days were over. But whatever you do, you got to program it for, you know, whatever people want to watch, when they want to watch it, on whatever device they want to watch it and just. And just be that way. Be everywhere all at once. It's not this or that.

[A]

It's all omnipresence.

[B]

Yeah.

[A]

Being everywhere. Oh, my God. That's such good advice. I love it. We always get the best from you. You're always so giving and nurturing and fun. I love having you on. What are you passionate about right now? Boom.

[B]

My boom. I'm helping a good friend of mine, Richie Rich, who's a designer. He designs for Gaga and Katy Perry and stuff.

[A]

I know Richie.

[B]

And Richie had a big brand, Heatherette. Now he's got a new brand, Richorette. And he's actually doing a big fashion show in New York this week. He's designing a line for the Care Bears.

[A]

Oh, my God, he's going to be amazing.

[B]

He did hello Kitty, now he's doing Care Bears and stuff. And unfortunately, I'm on a book tour, so I can't. I won't make it into New York.

[A]

But that's unlike you. You're usually there.

[B]

I know I usually, I usually go. But this I just promise. When the secret knock people told me they're going to help me through this book thing, I had a promise that I'll actually do it, show up. So now I got. So now I got to do it. So I'm going to say, but I'll catch the one he's going to do in March. I think he's going to do la.

[A]

Oh, really?

[B]

Yeah.

[A]

Oh, that's so cool. Why is it different?

[B]

You could walk if you want.

[A]

Yes. Again, I walked in that last one. You put me on the Runway. I loved it. It was so fun.

[B]

Yeah, I mean, so, you know, helping Richie and that stuff. You know, Richie's major, major icon in the LBGQI plus community, you know, doing that. And it's funny because I'm wearing this shirt. I was on a call this after this morning with the guy who's the stylist for Beyonce and Ty Hunter. I don't know if you know Ty. He's Beyonce's personal stylist for years. And I'm wearing this. And he looks, he's just looking at it, you know, because we're on a zoom. And he goes, that's a Richie Rich. And I'm like, yeah, okay. So, you know, it's fun for me again. I like doing stuff in a new world. I like pushing myself out of the comfort zone because it makes me think.

[A]

I love that that's you in a nutshell. Like, how can I mentally stimulate myself? How can I learn more? Like, you're always. What is so wild, which I love about you, is you're more advanced in understanding the culture of the modern day world. With AI, you understand the digital world, the TV world more than anyone. Like, you're not stuck in some like, fucking dinosaur era. Like, you're super cool and young and like, you get it. Like, you just get it.

[B]

Yeah, I try. I always want to be about what's next.

[A]

Yeah, yeah. As opposed to what was you teach me stuff. Like, I literally, I'm like, oh, yeah, he's right. That's a great idea. I should do that. Yeah, no, it's brilliant. I would love so much. Oh, my God, I could talk to you for hours. We're going to get more time, luckily, but for y'all, if you want to hear more from this amazing person, read the book. Because inside the book, you're going to learn all the stories. All you got to do is hit the link below, get a copy of the book. It's a great gift for somebody coming from like, oh, wow, look, this famous author. He's really well known, the founder of E. He wrote a book. And if you like food, this is for you. Give it to a friend. I for sure will be. It is so fun. I'm so grateful for you guys listening today. Thank you so much for coming, Larry.

[B]

Good to be here.

[A]

We had an amazing time, guys. Larry Neymar.