A (4:48)

Wow, that's so great. So I also have an alkaline machine so I can get the water from that, have my golden water. But actually, really what I want to do is add this product to it, which is supernatural. Tell me about the ingredients and does it have caffeine in it?

B (5:04)

No, it is all natural. And you wouldn't need your alkaline water machine anymore because it's naturally alkalinizing the water. And it will actually keep the water alkalinized forever. Once it changes it, it never goes back. And so once it moves that alkaline up to like a 9 or a 10, it will stay that way forever. And. But yeah, it has all natural ingredients. It is not organic, but it is 99.99% organic.1000th of a percent of an ingredient is not organic. Yeah, exactly. And we're also talking about with this formula, this is our core catalyst. The ultimate is our core catalyst plus the addition of trace minerals. And that's one of the things that my grandfather really believed in. And it goes to the core of what he was trying to do. The idea is that, you know, 50 years ago people didn't talk about things like good Water. They didn't talk about things like trace minerals, they didn't talk about the importance of those things. So my grandfather really was ahead of his time. But these trace minerals, they're, they're designed by the, by the name, as the name implies very small amounts but they have a number of impacts the body things like magnesium, selenium, they have very small amounts but they'll boost a number of cellular functions as. No, not at all. And in fact once again what it's doing is it's helping the cells better regulate. So if you have too much in there, it's also pulling it out. So it's, it's helping your body move that out. So one of the first things people notice when they start drinking the Willard water, they're going to urinate a little bit more frequently because the body is detoxing a little bit, it's pulling some of those toxins out. So for the first day or two you're going to urinate a little more frequently and then you're going to start feeling things like more energy. You're going to start feeling some of the impacts of your body better utilizing those nutrients.

A (7:35)

Can you give me some examples of people because I'm so personally just interested, like give me some examples of people who have had the water for say six months using this particular Dr. Willard additive to it in a positive way and then tell me like some, you know, things, benefits that they've personally been through.

B (7:56)

Sure. I always, I always love this story because it involves my mother actually. So my parents are retired. My, my mom is 80, my dad's 84, my dad doesn't come to the office anymore. So they have no Willard water at their house and so they weren't drinking it and they just kind of like stopped using it. My mom started getting B vitamin shots. A lot of elderly people have issues with B vitamins. And I kept saying, mom, why are you doing that? You know, if you drink the Willard water, the B vitamins, we have a lot of testing on how the Willard water significantly increases the absorption, retention of water soluble vitamins like B vitamins. And they're actually B vitamin tests actually kind of cool. You can take a test, you can, you can see your B vitamin levels before and after Willard water. It's kind of cool. Anyway, my mom was, ah, you know, your dad never brings any home. We never have any. We never have any. And so I finally just took some over to them and my mom started using it and the next time she went to the doctor and got tested the doctor said, well, you don't need a shot anymore. You just, you've got. Whatever you're doing now is working. You don't need B vitamin shots. Your, your cells have. So that's one of my favorite stories because obviously my, my mother is somewhat biased. But. But it's, it's still an. No, actually the, the formula remains the same, but actually the dilution amounts that we use and, and different things have been adapted over the years. And so when you really think about the idea of increased cellular absorption and nutrients, it affects every biological being. So fast forward 50 years. We have clients all around the world that use it for a number of different things. We have a Japanese makeup line company that uses in their moisturizers to help boost the absor skin cell. It's actually called Dr. Willard's and they have a store in. What is their, their version of Times Square. I can't remember the name now. Is it Shibuya in.

A (10:53)

Yeah, yeah, yeah.

B (10:56)

Square. Yeah, they actually have a store in Shibuya Square. It's, it's really cool. And there's. Honestly, their stuff is the best.

A (11:02)

It's roads in Shibuya.

B (11:19)

Well, yeah, yeah, we get, of course we get rights. We get, you know, they pay us a royalty for it, but they also use the product in that. But we also have like a lot of supplement makers here in the US that buy it by the barrel. 55 gallon drums. They put it in their supplements for obvious reasons. I can't name who they are, but we have a number of people. That's one of our bigger drinks. If they have like a drink, we have drinks. We have different people who use it in like, how can I put this? Oxidation drinks, things like alkaline drinks, things like nutrient drinks. They put that in there. We have people that use it actually in plants. Our newest line is called Plant Catalyst. It's the same impact. It helps the plants better utilize the nutrients. So we're reducing fertilizer by about 35%.

A (12:31)

Yes, I need.

B (12:33)

Although the FDA will probably, they don't love us talking about that, but yes, I'll, I'll get you some of it. We have some spray here.

A (12:38)

So much.

B (12:58)

It'S. Sometimes some people say it's got a little bit of a minerally taste, but you can also put it in your tea, you can put it in your coffee, you can put in your juice. We have a lot of people that make smoothies with it. You know, you're going to use about an ounce a day of the product in four different Applications. So if you put it in your smoothie, you just put like a quarter of a teaspoon in your smoothie.

A (13:26)

Got it. Okay. And that, that's it for the day?

B (13:28)

Nope, that's just your first time. And you put it in your water and you drink it three or four more times throughout the day. Not even announced a day. It's a teaspoon a day. Yeah. You're not making. It's. It's a steal of a deal, I have to say. It's very inexpensive. You don't use heck of a lot of it. You buy a bottle, it probably lasts you about three months. Number one is the abundant source of natural and macro trace minerals. Everybody knows what trace minerals. It's a highly effective, efficacious, bioavailable formula. It's going to help your body better use those nutrients cells. It's helping it once again boost nutrients, absorb assimilation, reduces stress, supports cellular health. You're also going to boost your antioxidant activity in your cells, your free radical scavenging. So. So it's going to reduce the effects of stress on the cells. It really comes down to the expansion of the product. And why we talk to you about the ultimate is because it really is the ultimate product. It's an evolution of the product. So the first thing that my grandfather was trying to do was create a trace mineral water. He put very small amounts of trace minerals in this separate solution. So it kind of gets into the weeds a little bit here. But the clear product is basically what we call the catalyst. By itself, it has no additional trace minerals. It is just the clear product that boosts nutrient assimilation. The ultimate product, the Dark, was actually invented for plants, and so it's a much weaker formula. We had a lot of farmers in the area here, and we live. We're in South Dakota. We had a lot of farmers who used it and they began to drink it themselves. And so at a certain point in time, the FDA required us to basically label this particular product as a drink. I mean, our company's history, I will tell you, is really fascinating because it really mirrors the evolution of the FDA as well in terms of how they deal with things like supplement and specialty beverages and whatnot. They. None of these things existed when my grandpa started this company. They did. There was a food or it was a drug, and none of these. I don't think the agency existed when my grandpa invented this product. Yes, that's correct. Yes. I took over a CEO in 2011.

A (16:49)

Wow, that's so beautiful. And what about Your kids?

B (16:53)

I don't have any children. I have a niece and she will take it. I do believe that. And I'll tell you one thing that I always think about my grandfather. My grandfather always said small minded people do small minded things.

A (18:07)

Wow, great.

B (18:08)

Always to us, don't be small minded with your life. Live your life with intention. And that is something that's very much a part of my being. Live your life with intention and live your health with intention is a big part of that as well. And as I said, he was very much a scientist. This, this was a journey. It took him in a number of different directions. He was, he'd worked on the Manhattan Project, the development of the atomic bomb. And so he had, he also had some issues with radiation sickness and other problems. And so when he started exploring this product for its antioxidant properties, that was really at the forefront of his mind was how can I address this? These sort of the cellular damage from the radiation, that exposure that I had. Well, it boosts free radical scavenging activity in the cells and we also see antioxidant recharging. So it's again, I was just call it sort of like a booster, people. You know, there are a number of bodily functions that it moves, it increases once again the platelets in the bloodstream very rapidly. And so you see things like you're going to heal a little bit faster because it's moving those platelets to the bloodstream. When it's, when we're talking about free radical scavenging, it's making those free radicals work better and faster. So it's reducing the effects of, you have to space it out, okay, because.

A (19:42)

It'S just better for you.

B (19:44)

It's not necessarily as good. And the fascinating thing about it is, you know, the more I've been involved in it, the more testing, I mean it's a big part of what I do as well as I sponsor scientific research every year. And right now actually Cornell University is doing scientific research on, on our product. And what they're finding is that my grandfather actually knew what he was doing when he came up with the, the dilution amounts that too much of it just doesn't, it's not as effective. Too little of it's not as effective, too much of it's not effective. Bioavailability is extremely important. And this is why I think Willard water is extremely important for everyone's diet. If you, if you take a vitamin, for example, you're probably going to urinate out 99% of that. You're going to, it's going to move right through your body. Most of the nutrients you're taking in, they're moving right through your body. Bioavailability is the term that means your cells and your body are using those nutrients more efficiently. That's what Willard Water is doing. Willard Water is helping. No matter what you take, it's helping your body use them more efficiently. And once again, we talk about the moisturizers. With the Japanese, it's helping the cells better use those moisturizers and hold onto those moisturizers. So what's happening in the skin is the same thing that's happening in the internal body cells.

A (21:09)

Wow.

B (21:20)

Exactly. You're exactly correct. It's. I take mine with my vitamins in the morning. Once again, we see. And I'm very, I'm talking a little bit about plants because I've become very passionate about some of the research that we've done with that. I mean, we're reducing fertilizer 35% and increasing yield. And it's because the pot, the product is doing the same thing the plants is doing with our bodies here. It's helping those plants better use those nutrients more effectively. That all water is the same, that everything you drink is the same and that nothing can change. Yeah, absolutely. And, and what you're, what you're getting. So, for example, I live in South Dakota. The water that we have here is very, is a little bit higher in mineral content. It's also much harder water. And, and so you're going to get a lot more acidity out of the water here in the Black Hills. So it's important here in the Black Hills, which is once again goes back to what my grandfather was doing to raise that ph a little bit to make that a less acidic thing. Because that, that's going to have a long term impact in your body. That's going to cause damage to your cells in your body over the long term. That's the, it's the same thing where you're talking about there. If you buy a bottle of water from the market, it literally has nothing in it. So you then have to replenish that because you do have to have some of those minerals. You do have to have some of those, those things that are, that are naturally occurring in the water.

A (22:56)

So when we're drinking the water in the supermarket, you're actually saying it's not even good for us.

B (23:17)

Yes, exactly, exactly. If you're, if you're just hammering a bunch of water, you may say that. Well, I just don't feel hydrated or I don't feel satiated. And that's one of the things we're talking about here is you're not getting all of those things that your cells in your body need from the water that we're working on. Yeah, that's, it's the plants that are really exciting. We're actually, we won a Grant through the U.S. agency of International Development to go to Africa a couple of years ago and we are, we are selling in Zambia and Malawi and literally our head of production is in Zambia right now setting up a production facility in Zambia. And because we've, we've had enough input from farmers in Zambia, we sold several thousand farmers now are involved in it. And we're talking small holder farmers. We're talking farmers that farm on like an acre. I love it. It's my favorite. Yeah, it's, I will say it's the coolest thing. And you, you talk about the water in the village. I mean, I've gone to a number of villages, we've been doing it for several years now and I've gone over there several, several times and it's, it's pretty crazy when you think about like for these folks, getting water in their village is a big deal. Like there's a single pump in the middle of the village. That's a big deal. And they have to very carefully regulate like each one of them gets five, five gallon buckets per day. That's how much water each household gets. Sure. It's, it really goes back to once again that free radical scavenging activity. It's reducing the effects of stress on the, on the cell. So, so basically if you're, you're constantly in a stress situation, you're going to have damage to your cells and that cellular damage adds up over time. And that's one of the things that contributes obviously to aging, but it also can contribute to a number of different diseases. Anything that actually reduces the effects of those cells. And the Willard water is reducing the fact, the effects of stress in the cells. But it's also in some ways unwinding some of that as well. Because the more free radical scavenging activity you have, the more your cells are able to fix that stress as well. And so the Willard water is having a positive impact in that as well. My morning ritual, I have green tea and I put this in the green tea because again, it increases the antioxidant content. Green tea. So I have that and I have some fruit and I have some yogurt. I, I'm A really firm believer in gut health as well and the importance of maintaining a positive gut health. And so I, I tend to eat throughout the day, things that will boost that gut health and overall health. And I'm 54 years old. And so you start to, to get to the point where you're thinking, okay, I want to make sure that the rest of my life is also positively lived or, you know, so I want to make sure that I'm exercising every day. I exercise in the morning as well. I go, I work out and then I run for a couple miles. You know, those kinds of things are very important. You talk about the mindset as well. You have to have that mindset. I will tell you, I know a lot of people, honestly my age, who are talking about, well, I'm 54, life is over, this sucks. And you know that they, they don't feel like, they feel like they're at the end of their lives. And I halfway. Yeah, you have like 30, 40 years of life left. And so for me, that's what it's really about right now is how do I make sure that, that 30, 40 years is as good as my first 50.

A (30:00)

I love that. But it should be. You're right. Like we used to live in a world where at 50, it was old. You know, this is way back 100 years ago or even 50 years ago, it was older to be 50. 50 now is in your prime. 50 now is like if you continue looking after yourself and bio hacking your age. As we've spoken about on the show with so many different people, from Brian Johnson to Dave Asprey, the leading pioneers in this space, Gary Vecca, Becca, sorry. You know, all these people who we've had on the show, we speak about biohacking your health. This goes perfectly into it. So if These guys, including Dr. Willard, they are all leading the way, this is where we want to be. You want to biohack your age so that you can live those additional 30 years past 50, those additional 40 years past 50, just in that same way where you can squat every day with big weights if you want, but you can hike up that huge hill, that mountain.

B (31:27)

Sure, you can get the product online. You can actually just search Willard Water. You can buy it on Amazon. Most vitamin retailers online have it iHerb, Vitacost, Swanson vitamins. Or you can buy directly from us@Dr.willard.com Dr.willard.com. that'll have a lot, they'll have a lot of information on that as well. Sa.