Podcast
Law Subscribed
Hosted by Mathew Kerbis, The Subscription Attorney · EN
Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law.
https://linktr.ee/lawsubscribed.
www.lawsubscribed.com
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12episodes
Episodes
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(179.5) 1-on-1 with Mathew Kerbis
1w ago00:02:09Tap to summarizehttps://calendly.com/practiai/1on1 Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(179) How AI Is Rewriting the Rules of Lawyering with Ray Brescia, Author of Lawyer 3.0
2w ago00:54:35Tap to summarizeSign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* We’re at a major inflection point in legal practice. Generative AI represents the second great technological shift in the legal profession (Lawyer 3.0), and unlike previous tools like Westlaw, it’s fully democratized. Clients have access to the same AI tools as lawyers, fundamentally changing the power dynamic.* AI is shrinking the justice gap, but isn’t a full replacement. 93% of low-income and 50% of middle-income Americans don’t access lawyers for their legal problems. AI can help people recognize they have a legal issue and point them toward help, but AI hallucinations (1,000+ documented cases in legal filings) mean human lawyer oversight remains essential.* Hourly billing is increasingly incompatible with AI efficiency. If AI can compress 10 hours of work into 10 minutes, lawyers who bill by the hour face an ethical and practical dilemma. Using AI while billing full hourly rates may constitute an unreasonable fee, and the profession’s standard of care will eventually require AI use, just as it now requires Westlaw over manual research.* The latent legal market is a massive, largely untapped opportunity. With $400B spent on the current US legal market and 77–93% of legal needs unmet, the potential untapped market is estimated at over $1.3 trillion. AI-forward, alternative-fee firms that serve this underserved population can scale by volume rather than hourly rates.* Lawyers should develop tiered, packaged service offerings. Rather than treating every case as bespoke, Brescia advocates for creating “plain vanilla” service packages for routine matters, letting lawyers triage clients to the right level of service (Model T vs. Maserati), reducing cost while maintaining quality and serving more people.__________________________Want your question to be answered on a future show? Fill out this short survey.Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai.Check out Lawyer 3.0.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(178.5) Profit Ready with Practi
2w ago00:50:40Tap to summarizeHere’s my talk with Chelsea Williams of Core Solutions Group for her Profit Ready group about using Practi to get recurring revenue for your law firm.Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Charge for value, not time.* AI makes hourly billing ethically untenable.* Subscriptions work in every practice area.* Transparent pricing can get you found by AI.* Build systems, not hourly workflows.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out Core Solutions Group.Ask all of your subscription questions for free using this notebook.Get a free 1-on-1 with Mathew Kerbis.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(178) Business Law + Subscriptions with Noel Bagwell of Counsel & Clarity
3w ago00:53:31Tap to summarizeSign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Preventive law is far cheaper than reactive law. Clients who try to DIY their legal needs (using LegalZoom, skipping contracts, etc.) often end up paying twice. Once for the mess they made and again to prevent it from recurring. Hiring a lawyer early and often saves money in the long run.* Subscription/flat-fee pricing aligns attorney and client incentives. Hourly billing creates distrust and discourages clients from calling when they should. Noel’s model, flat fees for discrete projects, subscription fees for ongoing work, removes the “clock is ticking” anxiety and makes the attorney an accessible team member.* Client education is essential for subscription retention. It’s not enough to deliver a service; clients must understand how to get ROI from it. Noel uses semi-annual workshops, legal growth blueprints, and ongoing engagement to ensure clients see the value and stick around.* Get paid upfront and use invoice financing to make it easier. Don’t personally finance client tabs. Tools like LawPay (now 8AM) and Clio Payments, integrated with Affirm, let clients finance invoices over 6–36 months while the attorney gets paid in full immediately. Noel also recommends minimum initial terms (3–12 months depending on engagement size) to give both sides time to establish real value.* Don’t get attached to any single AI tool. Noel recommends treating AI tools like a “chorus of experts.” Use multiple, stay flexible, and act as the conductor. The AI space is too dynamic to lock into long-term contracts with any one platform, and lawyers remain responsible for all AI-generated output.__________________________Want your question to be answered on a future show? Fill out this short survey.Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai.Check out Counsel & Clarity.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(177.5) A Legal Conference Like No Other with Beth Fellner of LegalGeek
3w ago00:32:24Tap to summarizeSign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* The conference format prioritizes dynamic, non-reusable content: 10-minute TED-style talks force speakers to create fresh material exclusive to LegalGeek, avoiding the stale 30-minute “road show” presentations common at other conferences.* Silent disco headsets are a signature innovation: By placing content stages in the middle of networking spaces and using glowing wireless headphones, LegalGeek blends education and networking seamlessly rather than siloing them.* In-house legal teams stand to gain the most from AI: Unlike law firms billing by the hour, in-house counsel are already cost centers under constant pressure. AI tools that speed up legal work and unlock new value are especially transformative for them.* The ALM acquisition has been a meaningful upgrade: Joining ALM gave Legal Geek boots on the ground in the US, access to a massive team, and shared operational knowledge; solving longstanding logistical pain points of running an international event from abroad.* Legal Geek acts as a catalyst for real business outcomes: A conversation at LegalGeek between Mathew and the Thomson Reuters Ventures team directly inspired him to build Practi, underscoring the event’s value as a place where deals and ideas actually take shape.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out LegalGeek.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(177) Litigation AI & The End of the Billable Hour with Justin McCallon of StrongSuit
4w ago00:44:20Tap to summarizeSign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* AI dramatically boosts lawyer productivity. Justin estimates that lawyers using AI tools like StrongSuit can roughly double their output. Attorneys billing $300–$2,000/hour who pay ~$250/month for the tool only need to save one hour per month to break even, but he estimates saving ~80 hours monthly.* AI reduces write-offs significantly. Lawyers currently write off 30–40% of their time (background research, getting up to speed, etc.) — exactly the tasks AI excels at. Using AI tools should bring write-offs close to zero, directly increasing revenue per attorney.* The billable hour is eroding. Justin believes the 6-minute billing increment model will increasingly give way to fixed-fee, contingency, and subscription arrangements. AI enables more predictable scoping of legal work, making alternative fee structures more viable for both attorneys and clients.* StrongSuit’s edge is specialized, litigation-focused AI. Unlike general chatbots, StrongSuit uses multi-agent workflows, a proprietary full US case database, and hallucination-prevention algorithms to deliver highly accurate legal research, doc review, and brief drafting. Justin claims they’re 1.5–2 years ahead of general tools for litigation work.* Lawyers should embrace AI now since the pace of change is accelerating. Justin references projections that 2027 will be the last “normal” year, with AI-driven change intensifying every year after. Lawyers who learn these tools today will be better positioned competitively, and the technology is accessible (point-and-click, not technically demanding).__________________________Want your question to be answered on a future show? Fill out this short survey.Check out StrongSuit.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(176.5) Curation and Taste are Your Superpowers
4w ago00:11:46Tap to summarizeHere’s my live talk at Masters AI Conference in Chicago about why Curation and Taste are Your Superpowers in the AI Age.Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 4 takeaways from this episode:* If you use the same AI tools as everyone else with no customization, you’ll sound like everyone else.* Prompting skills matter, but curating what goes into the AI matters more.* NotebookLM lets professionals (especially lawyers) make their knowledge searchable, shareable, and scalable.* Taste isn’t optional — it’s your differentiator.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out Masters AI.Ask all of your subscription questions for free using this notebook.Get a free 1-on-1 with Mathew Kerbis.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(176) Legal 3.0: The Intersection of AI, Law & Business with Ben Chiriboga of reframe.lawyer
May 800:48:31Tap to summarizeSign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* AI is making time-based billing obsolete. What once took 6 hours now takes 6 minutes, and that gap is only widening. Billing by the hour in an AI-powered world means actively underpricing yourself or becoming economically unviable as AI continues to drive execution time toward zero.* New legal careers are emerging and lawyers should prepare now. Ben’s mission with reframe.lawyer is to map the AI-native legal career landscape: roles like legal product designer, legal engineer, legal ops, and go-to-market subject matter expert are already appearing and will multiply as AI restructures the industry.* The post-billable-hour law firm will look more like a software company. With subscription models, recurring revenue, and roles like account management and operations, forward-thinking law firms are already adopting structures borrowed from SaaS businesses and that trend will accelerate.* There’s a massive latent market opportunity. Only 10–23% of legal demand is currently being served. AI-enabled, productized, subscription-based legal services could tap into a multi-trillion dollar untapped market, similar to how Uber unlocked demand that taxis never reached.* The human element remains essential for now. AI lacks “soul” in storytelling and relationship-building. Lawyers who succeed will be curators and subject matter experts who interface with clients, while AI handles execution. The edge cases that AI can’t handle will always cycle back to human lawyers, creating a flywheel of new expertise and workflow refinement.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out reframe.lawyer.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(175.5) How to Use NotebookLM for Lead Generation
May 600:47:57Tap to summarizeIn this special episode I share a presentation I gave to Ernie the Attorney’s Inner Circle community on how to use Google’s NotebookLM as a lead generation tool for law firms.I walk through how I built notebook.practi.ai, a public-facing AI knowledge base powered by largely by this very podcast, guest appearances, and written content, and shows how any law firm owner can do the same. Bottom line: If you’ve been looking for a practical, low-cost way to showcase your expertise and attract clients online, this is a step-by-step tutorial on how to do it.Grab your free Practi account: https://practi.ai/Ask all of your subscription questions for free: https://notebook.practi.ai/Get a free 1-on-1 with Mathew Kerbis: https://calendly.com/practiai/1on1Join Ernie’s Inner Circle: https://innercircle.ernietheattorney.net/?affiliate_code=ed89ba Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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(175) Legal Ethics in the Age of AI
May 101:00:42Tap to summarizeSign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Competency requires using AI tools correctly. Model Rule 1.1 obligates lawyers to be competent in technology they use. Using the wrong tool (e.g., ChatGPT for legal research) isn’t just ineffective — it’s potentially unethical. Use purpose-built, citation-backed tools like Paxton AI or Perplexity Pro instead.* Billable hours are becoming ethically questionable. Model Rule 1.5 Comment 5 prohibits billing by the hour using “wasteful procedures.” If AI can do 10 hours of work in 10 minutes, continuing to bill by the hour may violate your ethical obligations. The billable hour model is fundamentally at odds with AI-driven efficiency.* Retrieval-Augmented Generation (RAG) is the gold standard. The most reliable AI outputs come from tools that retrieve from a curated database before generating a response. Tools like NotebookLM Pro (upload your own sources) or Paxton AI (legal case law database) minimize hallucinations and provide citable, verifiable answers.* Context is everything. Telling an AI who you are, who you represent, and what you need dramatically improves output quality. Treating AI like a brilliant but new employee — giving it context, iterating, and reviewing its work — is the right mental model for effective use.* The subscription model is the path forward. With 77% of people unable to afford hourly legal fees, there’s a trillion-dollar latent legal market. Subscription-based pricing offers predictable revenue, scales without more hiring, reduces burnout, and lets lawyers serve clients who’ve been priced out of the billable hour system entirely.__________________________Want your question to be answered on a future show? Fill out this short survey.Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty, a business and employment legal document automation tool.Sign up for Gavel, an automation platform for law firms.Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out Mathew Kerbis’ law firm Subscription Attorney LLC.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe
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