Sales Expert, Trainer, And Coach Catherine Brown joins the show to discuss how anyone can become better at sales by reprogramming their approach to the practice.

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Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.

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Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. It even works as a seed to sale additive for cannabis with dozens of incredible benefits. Learn more at https://HOCLA.org.

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Books Mentioned:

Designing Your Life by Bill Burnett and Dave Evans: https://amzn.to/3jDBqFf

The Inner Game of Selling by Ron Willingham: https://amzn.to/3kMFYIL

Stepping Heavenward by Elizabeth Prentiss: https://amzn.to/3Bz3q2P

How Good Humans Sell by Catherine Brown: https://amzn.to/3t7RTEI

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Show Notes:

00:00 Show Intro

01:04 Https://HOCLA.org

01:49 Guest Intro – Catherine Brown

03:07 Interview begins

03:18 Joining the B2B sales ranks

04:37 The issue of negative sales mindsets

09:27 The importance of follow up

12:39 Overcoming limiting beliefs

15:10 What Catherine loves about sales

16:57 The biggest mistakes people make in sales

19:17 Catherine’s favorite failure

22:19 Bad sales recommendations

24:57 Taking responsibility

26:45 Finding mentors

28:22 The best investments Catherine has ever made

31:13 Catherine’s advice for young people

36:36 Catherine’s book recommendations

39:38 Catherine’s billboard

41:09 Catherine’s heroes

49:32 Catherine’s self care strategies

52:43 The kindest thing anyone has done for Catherine

54:59 Show Outro

How Good Humans Sell With Catherine Brown