Pacifico talks with SEO expert Steve Wiideman about the possibilities and pitfalls of SEO.

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Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.

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Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. It even works as a seed to sale additive for cannabis with dozens of incredible benefits. Learn more at https://HOCLA.org.

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Books Mentioned:

Search Engine Marketing Inc. by Bill Hunt and Mike Moran: https://amzn.to/388dmUr

Man’s Search For Meaning by Viktor Frankl: https://amzn.to/3moKhwp

The 7 Habits Of Highly Effective People by Stephen Covey: https://amzn.to/3mtMmXF

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Show Notes:

00:00 Show Intro

01:06 Https://HOCLA.org

01:48 Guest Intro – Steve Wiideman

02:10 Interview Begins

02:18 Getting started in marketing

04:43 Joining academia

07:18 SEO Misconceptions

13:28 Tips for small business owners and startups

18:33 https://SEOverified.com

22:34 The regulation of words on the internet

26:12 Steve’s advice for young people

28:11 Steve’s favorite failure

32:42 Steve’s book recommendations

34:08 Steve’s billboard

35:19 Steve’s best investment

36:29 Steve’s go to self care strategies

40:24 Learning to say no

40:56 Finding mentors

42:37 Steve’s favorite quote

43:48 Steve’s heroes

45:16 The kindest thing anyone has done for Steve

46:52 Show Outro

The Past, Present, And Future Of Search Engine Optimization With Steve Wiideman