“I asked nobody for anything—I only asked how to get it.” — Brooke Goff

Most people see Brooke Goff’s face on a billboard and think success story. What they don’t see is the grind behind it: the Lyft rides at 4 a.m., the kitchen-table startup, the years without a paycheck, and the gamble of emptying her 401k at 29.

In this episode of LawHer, Brooke shares how she built her multi-million dollar empire from nothing—turning grit into visibility, and visibility into power with purpose. From the projects of upstate New York to one of the most recognizable lawyers in New England, her story proves you don’t wait for permission to lead—you claim your place, even if it means driving all night to make it happen.

About Brooke Goff

Brooke Goff is the founder and Managing Partner of Goff Law Group, a woman-led personal injury firm with 8 locations across the Northeast. Known for bold billboard campaigns, radical client care, and a 99% success rate, Brooke has become one of the most visible attorneys in New England. She’s also an LGBTQ+ mom, a lifelong athlete, and a philanthropist committed to using her platform to expand access to education, healthcare, and opportunity for the next generation.

LinkedIn
Goff Law Group Website | Instagram | Ads on YouTube

What’s in This Episode:

The year Brooke earned her “MBA” driving Uber and Lyft to keep her firm alive
How growing up in poverty shaped this Personal Injury Law Firm owner's grit and refusal to quit
Why representation on billboard marketing matters—and how putting a LGBTQ+ female lawyer on a billboard rewrites the visual language of power.
The risks and sacrifices behind building a women-owned law firm from scratch (including emptying her 401k at 29)
How a woman law firm owner uses her success to give back to her community: Brooke Goff is redefining her legacy through the Goff Family Foundation by paving smoother roads for kids who face the barriers she once did

81. Yes, That’s My Face on the Billboard. I Drove Lyft to Get There. Brooke Goff