I am thrilled to be joined by Seth Donlin, a seasoned marketing and communications coach who helps leaders master the art of authentic storytelling. With decades of experience in journalism, politics, and marketing, Seth now empowers leaders and entrepreneurs to craft compelling narratives that connect, inspire, and grow their impact.

In this episode, we dive into the power of “sticky” stories - those memorable, relatable stories that resonate deeply with audiences. Seth shares practical tips for making your storytelling more authentic, using sensory details to captivate listeners, and building trust with donors through podcasts and speaking opportunities.

In this episode:

[02:43] Seth Donlin, evil mastermind?
[07:51] The neuroscience behind why stories bond us
[10:50] Why everyday stories are more relatable than “big” dramatic ones
[16:00] What makes a story “sticky” and memorable
[17:48] Using sensory details to draw your audience in
[23:02] Authenticity, honesty, and storytelling in the age of AI
[28:19] Why podcast guesting is a powerful tool for nonprofit leaders
[36:27] Building confidence to share your story as a podcast guest
[39:57] Personal vs. private details: how to know what to share

RESOURCES

E50: Building Your LinkedIn Presence as a Nonprofit Leader with Tania Bhattacharyya

CONNECT WITH SETH

LinkedIn: Seth Donlin

Website: https://www.sethdonlin.com/

Send Haley a suggestion or request via text HERE!

My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.

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CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com

Produced by Ideablossoms