Alison Writenour is CEO of Seventh Generation, a homecare products company that became a household name selling eco-friendly cleaning, paper, and personal care items with a focus on sustainability and the conservation of natural resources in both product development and marketing practices. In this episode, she shares how an industry leader reimagines its role to unlock new innovations, products, and growth, and how a purpose-led company of any size can accelerate and scale impact in ways that inspire everyone to build its business.