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*Hosted by Andrei Palamariu*

I speak with Jim Bureau, Chief Executive Officer of Loftware, who’s tackling a massive but overlooked challenge in global logistics: product identification compliance and traceability. With 14,000 customers worldwide, Loftware bridges physical goods and digital data, turning fragmented supplier communications into instant, cloud-based collaboration. From combating $160B in annual counterfeiting losses to helping manufacturers save millions on relabeling, Jim reveals how cloud-native platforms, automation, and AI are rewriting supply chain standards.

Discover more details here.

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