Podcast
Leaders Of Transformation
Hosted by Nicole Jansen, Leadership Coach | Business Mentor | Change Maker · EN
The Leaders of Transformation is a podcast, a community, and a movement. Want to build a purpose-based business? Transform people's lives? Make a greater positive impact in the world? Every week our host Nicole Jansen interviews transformative business leaders and difference makers who are changing the world one conversation at a time. Tune in to hear inspiring stories of leadership, transformation, overcoming obstacles, and global impact. From transforming the way we do business and relate with others, to freeing women and children from human trafficking, and protecting our planet, these leaders of transformation will inspire and equip you to be the difference maker and world changer you are capable of being. Subscribe/follow us to hear all the latest episodes and get your weekly boost!
20episodes
Episodes
Newest firstAll episodes
546: How to Succeed as a New Manager: Lessons from UPS and Beyond with Noel Massie
Nov 400:51:43Tap to summarizeWhat if the secret to thriving as a new manager is not found in your title, but in how you show up—day after day—for your peers and team? In this hands-on episode of Leaders of Transformation, we sit down with Noel Massie, former VP of US Delivery Operations at UPS and author of the essential guide Congrats! You've Been Promoted. Drawing on over forty years of frontline leadership, Noel Massie reveals what it really takes to succeed when you step into a supervisory role—no matter your age or experience. Sharing stories from UPS and practical wisdom for new managers, Noel Massie unpacks the core habits that set effective leaders apart: cultivating peer champions, learning from mentors, embracing patience, and investing in hands-on growth. This episode is jam-packed with actionable advice, role-play techniques, and concrete strategies to help you transition, inspire, and lead with confidence from day one. Whether you're newly promoted or preparing for your first management position, you'll find motivation, real-world examples, and a blueprint for turning your promotion into lasting impact. What We Discuss in this Episode The biggest mindset shift required for new managers. How "showing up" for others creates lasting influence in any organization. Why coaching and humility are indispensable for growth. What proactive steps every manager should take immediately after promotion. Real-world role plays: handling difficult team members and conflict—UPS style. The importance of embodied leadership values (not just policies). How to understand and align with your team's core motivators. Practical ways to build trust and respect on the front lines. Breaking through impatience and career plateaus as a leader. Feedback mechanisms for continual growth. Timestamps & Highlights 00:00 Leadership Tips for New Managers 06:22 Career Journey Growth Through Mentorship 08:59 Be a Team Player 11:44 Lessons from a Barbershop 15:17 Humility Fuels Entrepreneurial Growth 17:46 Success, Expectations and Control 22:15 Practical Leadership for Frontliners 25:41 Core Values and Boundaries 28:52 Servant Leadership Mindset Explained 30:19 Leadership Shifting Focus From Self 33:28 Effective Leadership Through Listening 37:13 Origins of Core Values 42:26 Leadership: A Transformative Progression 45:50 Bridging Leadership Culture Disconnects 48:04 Leadership Requires Frontline Support 50:38 Reflect on Leadership Feedback 10 Key Takeaways for New Managers Success begins with serving others—help your peers; they'll become your champions and advocates. Coaching is essential at every level; seek mentors and role models, and don't hesitate to learn from them. Be patient and humble; accept feedback and make corrections—that's how real growth happens. Give more than you expect to receive; generosity builds organizational trust and influence. Find out who excels in your team or company—study their habits and build relationships. After being promoted, invest in developing your leadership skills; don't wait for formal training. Role play and rehearse difficult scenarios so you're prepared for tough conversations. Make culture tangible by putting values like integrity, respect, and communication into daily action. Meet with your team members individually; discover their motivators and non-negotiables. Request honest feedback and commit to self-reflection—leadership is a continual discipline. Favorite Quotes "You can't hope to get more than you give." "Leadership isn't just a promotion—it's a discipline." "Culture is built at the top, but it's executed at the bottom." Ready to transform your approach and succeed as a new manager? Dig into this episode, grab Noel Massie's book, and start practicing—because real leadership is learned on the ground, one interaction at a time. Episode Resources https://leadersoftransformation.com/podcast/leadership/546-how-to-succeed-as-a-new-manager-lessons-from-ups-and-beyond-with-noel-massie Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN
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545: Transforming a Simple Idea Into a $75M Success Story | Collars & Co Founder Justin Baer
Oct 2100:37:08Tap to summarizeHow do you turn a personal frustration into a $75 million brand—with no experience in the industry? In this episode of Leaders of Transformation, host Nicole Jansen interviews Justin Baer, founder of Collars & Co., who transformed a simple idea—a dress-collar polo shirt—into one of the fastest-growing luxury menswear brands in America. With no background in fashion and a long history of entrepreneurial experiments (and failures), Justin shares how he built a multimillion-dollar brand through relentless action, rapid testing, and the courage to launch imperfect ideas. His story of Shark Tank success and partnership with Mark Cuban reveals how persistence, timing, and customer feedback can turn a simple product into a household name. You'll learn: How to identify business opportunities from everyday frustrations Why "done" is better than "perfect" when launching a new product The power of storytelling and viral marketing (including the TikTok video made by his daughter) How to scale fast while staying true to your brand vision What it takes to go from side hustle to a $75 million business in just three years If you're an entrepreneur, innovator, or aspiring business leader, this conversation will inspire you to take action—before you feel ready—and trust the process of learning, testing, and growing along the way. 🎧 Tune in to discover how bold experimentation and faith in your vision can lead to extraordinary results. Episode Highlights 00:00 — Perfection Is the Enemy of Progress: Launch Before You're Ready 01:20 — From Frustration to Fashion: The Birth of Collars & Co. 03:35 — Going Viral: The TikTok Video That Changed Everything 04:39 — Overnight Success? The Truth Behind Years of Failures 05:54 — 50+ Business Ideas Later: How Failing Fast Led to Breakthrough 10:46 — Inside Shark Tank: What Really Happens Behind the Scenes 14:00 — Partnering with Mark Cuban: Lessons from a Billionaire Investor 16:01 — When You Know You Have a Hit: Handling Hype and Criticism 19:33 — The Pandemic Effect: Perfect Timing Meets Preparation 21:03 — Leadership Lessons: Reinvesting, Scaling, and Staying Obsessed 24:45 — Smart Growth: Knowing When (and When Not) to Cash Out 26:01 — Scaling Up: New Channels, Product Expansion & Brand Momentum 27:33 — Listen and Pivot: How Customer Feedback Drives Innovation 31:18 — First Sales, Fast Testing, and Building Credibility from Scratch 33:47 — Think Big, Start Small: The Blueprint for Sustainable Growth 35:40 — Final Takeaway: Transformation Begins When You Take Action Favorite Quotes On Failure: "You learn when you lose. If it doesn't work, this isn't going to be your only idea. You'll come up with thirty more." On Perfectionism: "The shirt we launched four years ago is nothing like the shirt we have now. I didn't want to wait three years to create a perfect product—I wanted a minimal viable product." On Customer Feedback: "It's being open to pivoting and listening to your customers really intently. Where is the pain that you can solve for people?" Enjoy this episode and remember: leaders of transformation don't wait for perfect—they take action, iterate, and learn their way to exponential impact. Connect with Justin Baer Website: https://collarsandco.com Instagram: @collarsandco Full Episode Show Notes: https://leadersoftransformation.com/podcast/business/545-transforming-a-simple-idea-into-a-75m-success-story-with-justin-baer-founder-collars-co Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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544: Unlocking Human Potential with AI: Steve Cadigan on Learning, Loyalty, and Workplace Transformation
Sep 3000:43:07Tap to summarizeHow can reframing your approach to talent, technology, and learning future-proof your entire organization? In this episode, Nicole Jansen sits down with Steve Cadigan—renowned talent strategist, former LinkedIn VP of Talent, and author of Workquake—to unlock what it means to truly lead in an era where work is being reinvented at lightning speed. Drawing on experience guiding LinkedIn through explosive growth, building world-class cultures, and advising the likes of Google and Harvard, Steve shares a bold blueprint for navigating AI, fostering "career security," and turning today's workplace challenges into tomorrow's breakthrough opportunities. Steve and Nicole challenge the status quo in how leaders approach AI, talent development, and organizational design. From leveraging AI to unleash human potential (not just cut costs), to building learning-centric cultures that attract and retain top talent—even in a world of short tenures and ever-evolving skills—this is essential listening for leaders ready to thrive in the future of work. Episode Timestamps 0:00 – Career Security vs. Job Security 1:40 – The Promise & Pitfalls of AI 4:10 – Asking Better AI Questions 9:24 – Discovering Hidden Talent 10:14 – Work Trends: Change & Upskilling 13:43 – AI Case Study: Prudential's Approach 16:07 – Rethinking Retention 21:13 – Learning Over Tenure 23:46 – Companies as Learning Hubs 31:14 – Growth Through New Challenges 34:09 – Embracing Experimentation 36:14 – Adaptability & Pandemic Lessons 41:13 – The Human Side of Tech 42:00 – Action Steps for Leaders 10 Key Takeaways Career Security Beats Job Security: The modern workforce values opportunities for growth over the false promise of long-term employment. Leaders that invest in employee learning build true loyalty and adaptability. AI is More Than Automation: Most companies only use AI to cut costs or replace jobs. Its real power lies in redefining work, solving new problems, and unlocking human creativity. Ask the Right Questions: "How can we use AI to rethink our work altogether?" opens far more potential than "How do we do this same process faster?" Hidden Talent Is Everywhere: Most organizations don't know the full extent of their people's skills. AI can help surface and map internal capabilities, opening up new pathways for growth and engagement. Experimentation Over Benchmarks: There are no established playbooks for this new era. Leading organizations experiment constantly—and learn quickly from the results. Retention is Out, "Returnship" is In: Rather than focusing on keeping people forever, forward-thinking companies build relationships that welcome alumni back and track who returns and why. Hire for Learning Agility: Technical skills expire fast; the ability to learn quickly is now the most sought-after trait in hiring and promotion. Break the Boxes: Job titles and prior roles excessively limit talent. When employees' true capabilities are surfaced, internal mobility and innovation soar. The Joy of Newness: Growth, engagement, and breakthrough innovation come from giving employees new challenges—even if they stretch comfort zones (and tenures are short). Reclaiming the Human Side of Tech: Leaders should use AI and digital tools to create more meaningful, joyful work experiences—not just greater efficiency. Ready to future-proof your organization? Dive in, get inspired, and take action. Episode Resources: https://leadersoftransformation.com/podcast/business/544-unlocking-human-potential-with-ai-steve-cadigan Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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543: Resilience, Honor and Commitment: Leadership Lessons from POW Survivor Lee Ellis
Sep 900:43:02Tap to summarizeWhat does it take to build lasting resilience in the face of unimaginable adversity? In this inspiring episode, host Nicole Jansen sits down with Lee Ellis—leadership coach, award-winning author, Air Force veteran, and former POW in North Vietnam for over five years. Drawing on his extraordinary experiences of captivity, Lee shares practical wisdom on resilience, leadership, honor, and the true power of mission-driven living. Lee opens up about overcoming adversity as a prisoner of war, the critical role of commitment, faith, and community, and why self-acceptance and vulnerability are essential for real leadership. Together, Nicole and Lee explore what sets resilient people apart, how to bounce back after failure, and why having a strong sense of purpose can actually extend your life. Plus, Lee shares moving stories from his latest book Captured by Love and the unsung heroism of the POWs' wives. If you're seeking actionable inspiration on navigating hardship and leading with honor—at work or in life—this episode will equip you with the mindsets and tools you need most. What We Discuss in This Episode What helped prepare Lee for the POW experience? What was it like to be shot down and survive as a POW for over five years? How do purpose and mission drive resilience—even beyond extreme adversity? Why are POWs statistically more likely to outlive their civilian peers? What role did faith and community play in surviving captivity? How did the POWs bounce back mentally after giving in to suffering or failure? Why is embracing vulnerability—and owning your strengths and struggles—key for modern leaders? How can we apply these lessons to today's disconnected, anxious world? What are Lee's seven core behaviors for leading and living with honor? How did the wives and families fighting back home change the POWs' fate? Podcast Highlights & Timestamps 0:00 – Own Yourself: Build Resilience 1:19 – Meet Lee Ellis 2:30 – Farm Boy to Fighter Pilot 4:36 – Shot Down: Life Changes 6:48 – POW Survival Secrets 8:45 – Why POWs Live Longer 9:32 – Mission-Driven Resilience 11:13 – Bouncing Back from Defeat 13:02 – Hope: POW Wives' Fight 15:22 – Purpose Fuels Life 17:03 – Lead with Faith & Humility 18:28 – Vulnerability and Confidence 20:59 – 7 Core Leadership Behaviors 23:49 – Building Courageous Communities 25:47 – Isolation vs Connection 28:40 – Encouragement & Accountability 29:48 – The Myth of Lone Rangers 30:48 – Captured by Love 32:48 – Hidden Heroes: POW Wives 35:54 – Coming Home: The Release 36:48 – Lee's Modern Mission 40:05 – Build Your Own Resilience 41:51 – Your Uniqueness is Strength This is a must-listen conversation for anyone looking to deepen their resilience and lead with true honor—no matter what life throws at you. Favorite Quotes Self-Acceptance: "You got to know the good, the bad, the ugly about yourself and just own it. When you accept that, you're going to be secure, more confident, more humble. You can be more vulnerable. And that's a very important thing today." Resilience: "Everybody has to suffer in life. And what we learned is that we could recover from suffering if we kept our commitments." Community: "You've got to be in community… after suffering torture, to just have a word of encouragement—'Lee, you did your best.' That makes all the difference." Ready to transform how you face adversity and lead others? Dive in, reflect, and take action! Episode Resources https://leadersoftransformation.com/podcast/leadership/543-resilience-honor-and-commitment-leadership-lessons-from-pow-survivor-lee-ellis/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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542: Choosing Faith Over Fear: Bold Business Moves with Tamara Jackson
Aug 2600:39:48Tap to summarizeHow do you build a business that reflects your faith, fuels your purpose, and still drives results? In this power-packed episode, Nicole Jansen sits down with Tamara Jackson—former Fortune 500 VP, CEO of Lead Reviver, founder of Beaconship, and creator of the GRASP faith framework. Tamara shares her journey of leaving corporate comfort to follow God's calling, navigating unexpected pivots (including pandemic shutdowns), and proving that bold faith fuels both purpose and business success. You'll discover how to make Spirit-led decisions with confidence, integrate faith authentically into your business and leadership, break free from comfort zones and self-imposed limitations, and harness AI in sales—without losing integrity or human connection Join us for a grounded, candid, and inspiring conversation about building a business and life rooted in faith—not fear. What We Discuss in this Episode Why Tamara left a thriving corporate career—and how faith, not fear, fueled her leap The pain and purpose of closed doors: learning when to persist and when to pivot Trusting God's timing versus chasing comfort and predictability The GRASP Framework: actionable steps for Spirit-led decisions in business and life Faith-based approaches to sales and marketing—AI as a tool, not a replacement for relationships Recognizing when fear is holding you back from your next bold move Practical boundaries and examples for ethical lead nurturing with AI Breaking out of poverty and "permission" mindsets as a faith-driven entrepreneur Biblical excellence: why God calls His leaders to courage and abundance How to know when to step, wait, or pivot—using peace as your confirmation Podcast Timestamps 0:00 - Faith-Powered Business Transformation 3:09 - Pivoting from Corporate to Purposeful Entrepreneurship 7:26 - Guided by Faith: When to Pivot Dreams 11:35 - Choosing Vendors: Inquire, Reflect, Seek Guidance 13:21 - Seeking Transformative, Challenging Counsel 17:55 - Rehiring Decisions Amid Downsizing Challenges 21:26 - Navigating Divine Signals: Peace vs. Unrest 24:21 - Tailored Mission-Driven Campaigns 27:48 - Engaging Personalized Follow-Up Approach 30:44 - Maximize AI as a Tool, Not a Crutch 35:08 - Redefining Identity Through Scripture 38:43 - Empower Your Entrepreneurial Journey Favorite Quotes "We have to recognize that if He has called us to this, then He's going to provide what we need to be successful." "The best automation doesn't feel like automation." "If you don't have peace, don't execute—it's as simple as that." Episode Resources and Links https://leadersoftransformation.com/podcast/business/542-choosing-faith-over-fear-bold-business-moves-with-tamara-jackson/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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541: The Future of Giving: Adapting for the Next Generation with Jonathan Beck
Aug 1200:37:39Tap to summarizeHow do you grow predictable revenue for your non-profit initiative? In this value-packed episode of Leaders of Transformation, host Nicole Jansen sits down with Jonathan Beck, founder of WeGive—a powerful SaaS platform transforming how nonprofits and faith-based organizations engage donors and fuel their missions. After co-founding PayStand, a global leader in digital payments, and building a successful career in Silicon Valley, Jonathan felt a strong pull to return to his roots and serve the nonprofit world. With WeGive, he's merging innovative technology with purpose, helping mission-driven leaders build stronger supporter relationships and generate sustainable, predictable revenue. Jonathan shares how donor engagement is evolving from basic transactions ("Giving 1.0") to immersive, personalized experiences through what he calls a Giving Experience Platform. Today's donors expect more than forms and receipts—they want meaningful stories, deeper connection, and seamless digital interactions. Nicole and Jonathan discuss how nonprofits and churches can elevate engagement, integrate modern tech like Salesforce and Planning Center, and use AI to reduce administrative burden. They also dive into the real-world challenges leaders face when navigating digital transformation—and how to overcome them with clarity and confidence. Whether you're an executive director, outreach pastor, fundraising professional, or mission-driven entrepreneur, this episode will inspire you with fresh ideas and actionable strategies to amplify your impact. What We Discuss in This Episode How is "Giving 3.0" different from traditional fundraising methods? What is a "Giving Experience Platform" and how does it work? Why are personalized donor journeys critical for today's nonprofit growth? What practical steps help nonprofits increase donor retention and conversion? How does WeGive integrate with tools like Planning Center, Salesforce, and more? Which donor engagement strategies work best for Gen X and Millennial supporters? What are the biggest barriers to technology adoption in the nonprofit sector—and how can leaders overcome them? How does AI streamline repetitive nonprofit tasks and elevate donor relationships? Who are WeGive's ideal clients—and how do they measure success? What pricing models make advanced fundraising tech accessible for growing organizations? Podcast Highlights 0:00 - Evolution of Giving Platforms 6:09 - Donor Journey: From Online to Mailbox 7:54 - Effortless Fundraising Boosts Connections 12:25 - Church Software Usability Challenges 13:42 - Enhanced Church Giving Tools 17:27 - WeGive: Seamless Donation Experience 21:47 - Nonprofits Lack Innovation Culture 25:37 - Essentials for Any Church 29:21 - Flexible CRM and Payment Solutions 30:09 - Affordable Platform Fees for Nonprofits 34:27 - AI-Driven CRM Insights 36:47 - Entrepreneurial Insights and Innovation Favorite Quotes "Today's donors are purchasing a piece of their identity, and the product is delivered via communication. It's not just a transaction—it's a relationship." ~ Jonathan Beck "Most nonprofit tools are stand-alone point solutions. What we need is an integrated giving commerce flow that merges online and offline experiences." ~ Jonathan Beck "AI and integrated platforms are finally letting small teams create the personal, high-touch donor journeys that used to be reserved for huge organizations." ~ Jonathan Beck Be sure to check out WeGive.com for more info, a demo, or to explore partnership opportunities. Looking to take your nonprofit or church fundraising to the next level? This episode is your roadmap. Episode Resources: https://leadersoftransformation.com/podcast/business/541-the-future-of-giving-adapting-for-the-next-generation-with-jonathan-beck/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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540: Leading with Grace: Lessons from a Trailblazing Female CEO with Kash Rocheleau
Jul 29, 202500:35:59Tap to summarizeHow do you lead a $30M company, raise a family, and break barriers in a male-dominated industry—all before 40? In this inspiring episode of Leaders of Transformation, Nicole Jansen sits down with Kash Rocheleau, the trailblazing CEO of Icon Foods. Kash's unconventional journey—from stay-at-home mom to the youngest CEO in her industry—turns traditional leadership and success narratives on their heads. She opens up about redefining fulfillment, the realities of working motherhood, and her passion for unearthing and empowering unconventional talent. Discover how Kash shatters stereotypes, leverages curiosity and grit over perfect résumés, and cultivates workplaces that value creative thinking, resilience, and true diversity—earned, not given. You'll hear practical advice on embracing the messiness of leadership, trusting your team, and teaching people to think beyond checkboxes—a must-listen for anyone motivated to lead and transform in business and life. What We Discuss in this Episode Kash's unexpected path from aspiring stay-at-home mom to industry-changing CEO Dismantling traditional gender and leadership stereotypes Finding fulfillment and owning your unique journey—even if it looks different from others Real-world strategies for balancing family, CEO-level leadership, and self-compassion Building trust in teams: why surrounding yourself with the right people matters Identifying and nurturing unconventional, overlooked talent for organizational innovation The importance of teaching people to think (rather than just follow instructions) Innovation in the face of industry change, regulation, and rapid technology shifts How to hire for growth mindset, curiosity, and community Advice to ambitious young women on earning respect and communicating with impact Harnessing AI as a tool—not a crutch—for creativity and effectiveness Podcast Highlights 0:00 - From Homemaker to Finance Enthusiast 6:28 - Shared Parenting and Purpose 10:19 - Climbing the Ladder of Opportunity 11:46 - Experience vs. Credentials Debate 15:35 - Creativity Essential for Industry Survival 18:58 - Seeking Motivated, Active Lifestyle 22:24 - Break Organizational Silos for Women 26:53 - Finding Balance in Visibility 29:59 - Adopting Positive Intent in Business 35:29 - AI Writing Tools and Creativity Concerns 39:31 - Taking Action on Transformative Insights Tune in to hear Kash Rocheleau's candid perspective on leadership, trust, and breaking free from expectations—and leave inspired to build a transformative legacy, no matter your starting point. Favorite Quote "My voice has gotten quieter, but my value has gotten higher. When you speak, do it with conviction—be bold and own what you have to say." — Kash Rocheleau Episode Resources: https://leadersoftransformation.com/podcast/leadership/540-leading-with-grace-lessons-from-a-trailblazing-female-ceo-with-kash-rocheleau/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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539: Saving Lives with Clean Water Solutions with Kurt Avery
Jul 15, 202500:37:40Tap to summarizeHow do you create world-changing impact and lasting profits at the same time? In this inspiring episode, host Nicole Jansen sits down with Kurt Avery, the founder of Sawyer—the company renowned for its cutting-edge products protecting people against sun, bugs, waterborne disease, and injuries worldwide. But Sawyer's story isn't just one of innovation and growth: it's a powerful example of what happens when service, strategic thinking, and generosity fuel a business model. Since 2008, Sawyer has donated over 90% of its profits annually, working alongside 40 charities in 80 countries and transforming the lives of more than 28 million people. Kurt shares the trials, pivots, and timeless business truths that took Sawyer from struggling startup to global leader, while holding firmly to a purpose-driven, people-first legacy. Dive into this deep-dive on the intersection of profit, philanthropy, and disruptive innovation—and discover how unconventional thinking, mastery of business math, and service create waves of positive impact you can replicate in your own business. What We Discuss in This Episode Did you imagine Sawyer would have such a global impact from the start? Persevering through failure: What really happens before overnight success? The real job of marketing and changing human behavior Innovation, patents, and teaching the world to use new products Why creative destruction is essential for continued growth The impact of AI on data analysis, decision-making, and future skills demand How to hire and develop thinkers—not just doers—across generations Sawyer's product breakthroughs: Life-saving water filters, repellents, and more The surprising truth about maximizing profits and margins in any business How to instill legacy into your organization, step by step Podcast Highlights 0:00 - Profitable Social Change Through Business 5:38 - Adapting to Retail Market Changes 7:13 - AI's Impact on Middle Management 11:41 - Sports Role Reflects Thinking Style 12:52 - Valuing Experience Over Credentials 16:13 - Ultimate Water Safety Assurance 20:47 - Decision-Making Matrix Explained 25:11 - Reinvesting Profits and Vendor Credit 27:54 - Advice on Business Finance Structure 30:56 - QR-Integrated Filter Support System 32:55 - Incredible Team Drives Success 36:01 - Legacy Over Selling Out 10 Key Takeaways Business for Good Is Scalable – Sawyer gives away 90% of profits, showing that philanthropy and profitability can grow hand-in-hand. Overnight Success Takes Decades – True impact often follows years of trial, learning, and perseverance. Changing the World Means Changing Behavior – Selling great products isn't enough; teaching people how to use and benefit from them is essential. Creative Destruction Drives Lasting Growth – Businesses must embrace constant change in laws, culture, and technology to thrive. Future-Proof Skills Are Decision-Driven – With AI taking over analysis, the most valuable skill will be high-level decision-making—learn how to think, not just what. Hiring for Thinking, Not Just Doing – Assess candidates' real-world logic, not just their credentials; team diversity in thinking styles is critical. Find Profit In the Denominator – True profitability usually comes from reducing capital investment and inventory, not just upping your sale price. Keep Your Equity—Use Vendor Financing and Loans – Giving away business equity isn't necessary and often isn't in investors' best interests; be creative about funding. Bake Legacy Into Your Foundation – Transformational businesses write their values, model, and succession plans into their DNA—plan to outlast yourself. Generosity Multiplies Results – Paying employees well, leading with purpose, and putting others first creates loyalty, quality, and joy throughout an organization. Favorite Quotes "You've got to change behavior. You can give them a product, but if they don't change behavior, they're not going to use the product." "Profits are made in the denominator, not the numerator… margins are hard to increase, but investment can be reduced." "There are no U-Hauls in heaven—it's not about the money. We're making too much change to sell out." Explore how you can boost profits, change lives, and leave a legacy—with insights you can put to work in your business today. Episode Show Notes: https://leadersoftransformation.com/podcast/business/539-saving-lives-with-clean-water-solutions-with-kurt-avery Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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538: How to Lead in High-Stakes Environments with Jeffrey Sanow
Jul 1, 202500:47:11Tap to summarizeHow do you lead under pressure—when the stakes are higher than ever? Join host Nicole Jansen as she welcomes Jeffrey Sanow—a highly decorated former senior CIA intelligence officer and social skills instructor—for a rare, behind-the-scenes exploration of negotiating, leading, and communicating in the world's most demanding environments. Drawing on decades of experience from covert missions to boardrooms, Jeffrey shares hard-earned lessons in the art of human intelligence (HUMINT), the nuances of managing high achievers, and the subtle balance between respecting authority and staying true to your ethics. In this deeply insightful conversation, Jeffrey unpacks how global adventure shaped his path to the CIA, reveals his philosophy on truly listening as a leader, and discusses the mission-driven culture that makes organizations like the CIA distinct. Along the way, Nicole draws out practical wisdom on empowering teams, navigating mistakes, servant leadership, and recognizing when your people might be working against your goals. Walk away with actionable communication tactics, a fresh appreciation for cultural intelligence, and a peek inside the world of national security leadership. What We Discuss in this Episode What drew Jeffrey Sanow to a career in the CIA, and how did his Peace Corps experiences prepare him? How to check your ego at the door and lead with emotional intelligence. What does "reading the room" really look like in high-stakes negotiations? How do you empower high achievers and foster a culture where it's safe to fail? Practical tactics for spotting sabotage or disengagement within your team The value of servant leadership—at the CIA, in business, and beyond Why authentic listening is the most underrated leadership skill A candid look at the organizational culture and changes at the CIA in recent years Lessons for entrepreneurs and executives from the world of intelligence Key Takeaways Adventure and Service: Curiosity and a drive for adventure led Jeffrey from the Peace Corps to a decorated CIA career—serving not just the U.S. government, but the American people. Tailored Communication: Effective leaders customize their approach to each team member, building individual connections for maximum impact. Reading the Room: Body language, active listening, and subtle cues are vital—aware leaders watch for unspoken signals. Empowerment to Fail: Create space for mistakes—this is where innovation and growth happen, even in high-security settings. Servant Leadership: The best leaders focus on serving and empowering their teams, not on their own power or ego. Ethics vs. Authority: Know the boundary between necessary respect for hierarchy and the imperative to do what's right. Spotting Sabotage: Monitor output, listen to peer feedback, and address disengagement or resistance before it festers. Listening Is a Skill: Listening—truly listening—is learned with practice, and it's the foundation of all great leadership. Organizational Culture: Despite changes in leadership or politics, the mission-driven culture at organizations like the CIA relies on the dedication of its rank-and-file professionals. Universal Lessons: Lessons from the world of intelligence—adaptability, curiosity, respect, and ethics—are directly applicable to business leaders everywhere. Dive into this eye-opening conversation with Jeffrey Sanow and Nicole Jansen to discover how the principles of human intelligence, adaptability, and service can transform your approach to leadership—no matter what arena you play in. Episode Show Notes: https://leadersoftransformation.com/podcast/leadership/538-how-to-lead-in-high-stakes-environments-with-jeffrey-sanow/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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537: Cultivating Servant Leadership in Sales with Max Cates
Jun 17, 2025Tap to summarizeWhat if sales could be transformed from a high-pressure, toxic grind into an uplifting, collaborative, and deeply rewarding experience? In this insightful episode of Leaders of Transformation, host Nicole Jansen welcomes Max Cates—award-winning author, nationally recognized sales leader, and founder of Servant Leaders in Sales—for a powerful conversation on revolutionizing the world of sales through the principles and practices of servant leadership. Drawing from 37 years of proven sales management success, Max reveals how empathy, sacrifice, teamwork, and accountability can supercharge your sales teams and turn conventional wisdom on its head. Dive deep into practical strategies for fostering lateral accountability, building a culture of constructive competition, and leading sales conversations with authenticity and lasting value. Discover how the Four Steps to Supercharged Sales Teams can change not only how you approach sales, but how you lead in every area of your life. Tune in for actionable wisdom—whether you're a seasoned sales manager, a business owner, or someone eager to transform their relationships and results through service-based leadership. What We Discuss in This Episode What propelled you to combine servant leadership with sales management—and what did you discover along the way? How can sales leaders remove toxicity and build a joyful, team-oriented environment? What are the three core words that define servant leadership in sales? Why is lateral accountability a game-changer, and how do you actually implement it? How do you reward teamwork without sacrificing individual motivation and fairness? What does it look like to apply servant leadership in a real sales conversation with a prospect? How do you reconcile metrics/scoreboards with long-term vision and purpose? Why do humility, empathy, and sacrifice give your team and sales process a decisive edge? What mindset shift can move your organization toward win-win, "worthy competitor" thinking? How do you integrate spiritual principles with everyday business leadership? Podcast Highlights 0:00 – Introduction: Transforming Sales Through Servant Leadership 2:07 – Max's Journey: From Toxicity to Teamwork in Sales 6:25 – The Heart of Servant Leadership: "Help Others Succeed" 9:40 – Ego vs. Service: The Power of Sacrifice in Leadership 11:52 – Redefining Success: Vision, Purpose, and Metrics Addiction 14:56 – Constructive Competition: Teamwork vs. Lone Wolves 20:10 – Lateral Accountability: A New Standard for Sales Teams 28:45 – Rewarding Teamwork: Assessment, Pay, and Culture Shifts 33:02 – The Servant Leader's Sales Conversation: The PERC Model 46:00 – Humility, Authenticity, and Service as the True Sales Superpowers 49:50 – Final Thoughts, Closing Prayer, and Action Steps Join us for this transformative conversation with Max Cates and discover how servant leadership can elevate your sales—and your life—to their highest potential. Favorite Quotes "There are three words that describe servant leadership in sales: help others succeed." "The scoreboard is not your goal. The metrics system is a tool. Your goal is your vision." "Love and seek the best for others. That's servant leadership—at work and everywhere else." Episode Show Notes: https://leadersoftransformation.com/podcast/business/537-cultivating-servant-leadership-in-sales-with-max-cates/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________ 📣 SUBSCRIBE to the Leaders of Transformation Podcast 👇 CONNECT with Nicole Jansen on Social Media ▶︎ YOUTUBE ▶︎ INSTAGRAM ▶︎ FACEBOOK ▶︎ LINKEDIN ▶︎ X
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