Aaron Rudberg of S2G Ventures shares his firm's unique approach to sustainable investing, focusing on positive environmental and social impact.

Aaron addresses the question "what is sustainable investment?" and explains how S2G invests in "tough tech" industries like energy and agriculture, providing patient capital and hands-on support to help these companies scale.

Discussing sustainability in VC, he also talks about the evolving sustainable investments landscape and its increased competition. Aaron emphasizes S2G's disciplined, relationship-driven approach to finding the right entrepreneurs and talent to partner with.

Tune in to discover how one leading sustainable venture firm is driving innovation and impact 👏

----
00:00 Intro
01:45 Aaron’s approach to sustainable VC
05:08 Challenges of scaling mission-driven companies
08:55 S2G’s evolution and key partnerships
11:15 Market corrections and valuation trends
16:13 Addressing sustainability's capital gap
21:01 Why investors focus on market readiness
25:23 Fundraising and new sources of capital
28:00 S2G building ecosystems for growth
36:02 Hiring with purpose: S2G’s team culture
40:12 Purpose-driven careers for new generation

Useful links: 👇
S2G Ventures’s website: https://www.s2gventures.com/
S2G Ventures’s LinkedIn: https://www.linkedin.com/company/s2g-ventures/
Aaron Rudberg’s LinkedIn: https://www.linkedin.com/in/aaron-r-38250/

Leaders on a Mission website: https://cs-partners.net/podcasts/
Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/