What if the key to transforming our food system isn’t growing more, but wasting less? In this episode, Apeel CEO Luiz Beling reveals how plant-based coatings are extending the shelf life at the source, cutting food waste, and creating value across the supply chain. Luiz opens up about resetting Apeel’s strategy for scalability, leading through misinformation, and fostering a culture that prizes progress over perfection. From pivoting toward growers and packers to mastering decision speed and rebuilding stakeholder trust, this is a masterclass in leading with clarity through complexity.

🎧 Hear how leaders reset, refocus, and rebuild stronger than before.

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🌿 Hey Climate Tech enthusiasts!

Searching for new podcasts on sustainability?

Check out the Leaders on a Mission podcast, where I interview climate tech leaders who are shaking up the industry and bringing us the next big thing in sustainable solutions.

Join me for a deep dive into the future of green innovation exploring the highs, lows, and everything in between of pioneering new technologies.

Get an exclusive insight into how these leaders started up their journey, and how their cutting edge products will make a real impact.

Tune in on…

YouTube: https://www.youtube.com/@leadersonamissionNet0

Spotify: https://open.spotify.com/show/7o41ubdkzChAzD9C53xH82

Apple Podcasts: https://podcasts.apple.com/us/podcast/leaders-on-a-mission/id1532211726

…to listen to the latest episodes!

Timestamps:
00:00 — Decision speed - perfection
02:29 — Four priorities on entry
05:12 — How Apeel works
06:57 — Extra days, extra value
13:47 — Startup vs big company
17:48 — Hiring for agility
22:07 — Value across supply chain
29:28 — Farmer adoption reality
35:24 — Fighting misinformation

Useful links:

Apeel website: https://apeel.com

Apeel LinkedIn: https://www.linkedin.com/company/apeel/

Luiz Beling LinkedIn: https://www.linkedin.com/in/luizbeling/

Leaders on a Mission website: https://cs-partners.net/podcasts/

Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/