In this episode, Bruce Kellar, Senior Vice President of Sales at Sager Electronics, shares what four decades in the electronics industry have taught him about leadership, belief, and building trust. From the early days of GPS and Bluetooth to today’s AI-driven landscape, Bruce has seen the industry evolve — and led teams through every wave of change.

Hosted by Sannah Vinding on the Leadership in Manufacturing Podcast, this conversation dives into how belief becomes the bridge between strategy and success, why communication and listening are core to earning trust, and how integrity and adaptability define strong leadership.

Bruce also shares personal stories from his early sales career, including one unforgettable lesson in accountability that shaped how he leads today.

Whether you’re leading a sales team, managing through disruption, or developing your leadership style, this episode delivers practical insights for staying grounded and guiding others through change.

In this episode, you’ll learn:

• How belief connects strategy, trust, and performance

• Why clear communication and listening build stronger teams

• How to lead with integrity and adaptability through disruption

• What it means to motivate people who truly believe in the mission

• Why mentorship and consistency create long-term success

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This Podcast episode is sponsored by Sager Electronics

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At Leadership in Manufacturing, we’re shaping the next generation of leaders one conversation at a time. Each episode delivers actionable strategies to help you lead smarter, communicate better, and grow your influence in today’s dynamic industry.

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