In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding is joined by Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to explore how marketing becomes a strategic growth engine in the manufacturing industry.

Jacob shares how modern marketing teams can drive real business outcomes by aligning closely with sales, engineering, and operations. He explains why treating marketing as a service-oriented partner, rather than a support function, is key to unlocking value in complex B2B environments.

From executing large-scale events to crafting customer-centered campaigns like Unstoppable Grit, Jacob offers a grounded look at what works—and what to rethink—in industrial marketing. He also opens up about learning through feedback, navigating internal communication, and staying intentional in the face of digital transformation and evolving tech.

Whether you’re leading a marketing team or building cross-functional partnerships, this episode offers actionable insights to lead with clarity, strategy, and purpose.

In this episode, you’ll learn:

• Why strategic alignment makes marketing a true business partner

• How to lead cross-functional projects with empathy and structure

• What makes B2B storytelling work in technical industries

• How to create better communication through repetition and context

• Why feedback loops and reflection improve future execution

Whether you’re new to industrial marketing or looking to elevate your leadership style, this episode delivers practical, real-world advice from inside one of the industry’s leading organizations.

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At Leadership in Manufacturing, we’re shaping the next generation of leaders—one conversation at a time.

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How Marketing Becomes a Strategic Partner in Manufacturing