In this short bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Bruce Kellar, Senior Vice President of Sales at Sager Electronics, about leading through disruption with clarity, composure, and confidence.

This focused conversation explores why overreacting creates risk, how leaders can educate themselves before acting, and why communicating both decisions and reasoning builds trust across teams. Bruce shares practical leadership guidance shaped by decades in the electronics industry and explains why adaptability and the willingness to pivot are essential when conditions continue to change.

This episode is for leaders in electronics, manufacturing, and supply chain who want to stay steady during uncertainty, communicate clearly, and lead people through disruption with confidence.

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In this episode, you will learn:

Why leaders should not overreact when disruption hits
How education and perspective lead to better leadership decisions
Why communicating the why behind decisions builds trust
How adaptability helps teams stay aligned during change
What steady, people-first leadership looks like in uncertain environments

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About the guest:

Bruce Kellar is Senior Vice President of Sales at Sager Electronics. With more than four decades in the electronics industry and nearly three decades at Sager, he has led national sales strategy, built high-performing teams, and driven sustained growth across distribution, OEM, and EMS channels. Bruce is widely respected for his disciplined execution, clear communication, and integrity-driven leadership.

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Hosted by:

Sannah Vinding is an engineer, B2B marketing strategist, leadership educator, and host of the Leadership in Manufacturing Podcast. She helps leaders across the electronics and manufacturing industries build people-first cultures, communicate clearly, and lead with confidence through constant change.

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Listen to more episodes, sign up for the weekly leadership newsletter, and explore insights at:

https://leadershipinmanufacturing.com/hello/

This Podcast episode is sponsored by Sager Electronics

Stay curious. Keep learning. Keep leading forward.