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Foreign welcome to Leading Organizations that Matter, a podcast about leadership and how we find impact, meaning and joy in our work. I'm Ray Spadoni and today's topic is Running through a tunnel of Fire. In my book, Saving Organizations that Matter, I talk about the notion of leaders and staff running through a tunnel of fire together. Sometimes groups will do so, sometimes they won't, to the ultimate detriment of the organization and their future prospects. Here is a direct excerpt from the chapter entitled Tunnels of Fire. Here I talk about the importance of vision. From there I go directly into storytelling the mission, and then finally I discuss how best to prioritize. Here is the section on vision I have long believed that an individual or group will agree to run through a metaphorical dangerous tunnel of fire under two conditions. First, they must believe and trust in what lies on the other side of that tunnel, and second, they must trust Those running alongside change processes are tunnels of fire in that they can feel dangerous to all those involved, most particularly the change rejectors and and even embracers. The instinct to remain on the seemingly safe, or at least safer platform and not lunge forward into greater vulnerability and risk will be very strong. The antidote, the cure, will be to begin to storytell the mission, which I detail in the next section of this book. Part of this includes reminding everyone about the purpose of the organization, why it exists, how it was founded, and what you believe lies up ahead, just beyond the fire. This is the Vision. One of the most important roles of leadership is not only to have a vision, but also to be able to articulate it in a way that is clear and motivating. That vision must be believable and feel achievable. It must be complete to the extent possible, in that it captures the imagination of all those working to transform the organization. The impulse will be for those at the organization to wonder about their own interests and how these changes could impact them. They will begin to consider leaving the company and might even begin a process of, albeit informally and slowly, to scan the environment to see what other opportunities might be available to them. These wandering eyes could become an issue for the organization as it will create distraction and perhaps some of your most valuable staff and managers could actually be offered other positions and leave. The Vision works against this wandering eyes phenomenon by not only giving the individuals an enticing view of the future if they stay, but they might find it more attractive, appealing, and thus we commit to the work. Everyone loves a good Cinderella story, a great comeback, and being part of the team that achieves what may have once seemed impossible is thrilling. Saving Organizations that Matter is available on Amazon and as an audiobook on Audible. Thanks for listening. Leaving a positive review and letting others know about this podcast will help a great deal. My mission is to help empower organizations that matter by supporting those who lead them. I offer coaching, mentoring and consulting services. You can learn more about me and my work@racepadoni.com sa.
Podcast: Leading Organizations That Matter
Host: Rey Spadoni
Episode: 89
Date: October 28, 2025
In this episode, Rey Spadoni dives into the metaphor of “running through a tunnel of fire” as it relates to leading mission-driven organizations through significant change. Drawing from his book, Saving Organizations that Matter, Spadoni discusses the critical roles of vision, storytelling, and prioritization in helping leaders guide teams through periods of discomfort and risk. The focus is on building trust, crafting compelling organizational visions, and mitigating the risks of distraction and attrition during transformative times.
On trust and vision:
“I have long believed that an individual or group will agree to run through a metaphorical dangerous tunnel of fire under two conditions. First, they must believe and trust in what lies on the other side of that tunnel, and second, they must trust those running alongside.” (01:00)
On compelling vision:
“That vision must be believable and feel achievable. It must be complete to the extent possible, in that it captures the imagination of all those working to transform the organization.” (02:08)
On staff retention and engagement:
“The Vision works against this wandering eyes phenomenon by not only giving the individuals an enticing view of the future if they stay, but they might find it more attractive, appealing, and thus recommit to the work.” (03:10)
On the thrill of organizational success:
“Everyone loves a good Cinderella story, a great comeback, and being part of the team that achieves what may have once seemed impossible is thrilling.” (04:05)
Rey Spadoni’s delivery is earnest, motivational, and practical, with a focus on helping leaders and staff of mission-driven organizations stay committed and inspired during challenging times. The episode serves both as guidance and encouragement, drawing on personal insights and experiences relayed in a candid, down-to-earth manner.