Tue Nov 12 2024

About Alicia Branham: Meet Alicia Branham, the marketing powerhouse with a story beyond business savvy. Her journey reflects adaptability and determination, traits cultivated during her formative years when her parents uprooted her to Uruguay. With over 25 years as a Creative and Marketing Director in the Commercial & Industrial PVF and HVAC markets, Alicia is renowned as the “secret sauce” for transformative business growth. Her clients achieve prestigious accolades and industry recognition under her expert guidance, including magazine covers and Rep of the Year awards. In this episode, Dean Newlund and Alicia Branham discuss: Challenges small businesses face in marketing and branding The role of authenticity in personal and professional branding How mental health affects leadership and brand alignment The importance of consistency for building a strong marketing presence Using AI and technology to enhance small business marketing Key Takeaways: Regularly posting on socia...