Ashley Jablow: Why the Best Leaders Design Culture Instead of Managing It

Great leadership doesn't begin with better answers—it begins with asking better questions. In this episode, Dean Newlund and Ashley Jablow explore how design thinking can help leaders create intentional cultures, embrace uncertainty, and make better decisions through empathy, experimentation, and purposeful action. In this episode, Dean Newlund and Ashley Jablow discuss: Applying design thinking beyond product development Why organizational culture should be intentionally designed Innovation, leadership, and navigating uncertainty Creativity within organizational and personal constraints Designing meaningful careers and life transitions Key Takeaways: Start every challenge by understanding the people involved before jumping to solutions. Ashley explains that designing with empathy leads to more effective decisions for employees, customers, and leaders alike. Favor small, fast experiments over waiting for perfect plans. Ashley encourages leaders to learn from each attempt, i...