← Leap Academy with Ilana Golan
Leap Academy with Ilana Golan
From Pastor to Million-Dollar Days: Eileen Wilder on Charging Your Worth | E145
00:56:13
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- [00:00]
A
Sometimes we ask the question, how much is my thing worth? That question leads to often, how much am I worth? Now we're going to ask a better question, which is, how much is this result worth to my client, Eileen Wilder.
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Spending two decades as a pastor on a very humble salary, only to pivot and discover a skill set that would allow you to generate over a million sales dollars in a single day.
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A
I had loved my job for years prior, but I just suddenly felt like I was made for more. There was something different. So I actually had to go on bed rest. My husband was actually uber driving to support us in that season. So sometimes I start crying when I when I think about this. But within the first 12 months of coaching and consulting, I was able to tell my mom before she died, I said, mom, I just did my first six figure month. What ails you and I has nothing to do with being sick or being wrong. What ails you and I is that we're playing life as an amateur.
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At some point you make a million dollars in a day. For anybody listening, they're like, is that bs? Is this real?
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A
This is gonna sound banana pants, but if you think about it.
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B
Welcome to the Leap Academy with Ilana Golan show. I'm so glad you're here. In the Leap Academy podcast, I get to speak to to the biggest leaders of our time about their career, how they got where they are today, the challenges, the failures, and countless lessons. So lean in. This episode is going to be amazing. I'm on a mission to help millions reinvent their career and leap into their full potential, land their dream roles, fast track to leadership, jump to entrepreneurship or build portfolio careers. This is what we do in our Leap Academy programs for individuals and teams. And with this podcast we can give this career blueprint for free to tens of millions. So please help my mission by sharing this with every single person you know. Because this show has the power to change countless of lives. Dio. Okay, so let's dive in. So I first heard Eileen Wilder actually on a keynote she gave on a big stage with Russell Branson in a big live event. And I generally believe she is one of the best public speakers I've ever seen or heard. And I knew I needed to get to know her and I gonna need to bring her to leapcon into a LEAP Academy podcast. So here we are. This is so, so, so fun. And by the way, in a couple weeks we're also going to be in leapcon. She's gonna be in San Jose, which is so incredible. Eileen, this is so Fun. But seriously, Eileen for me embodies the very definition of a quantum leap. Imagine spending two decades as a pastor serving your community on a very humble salary, only to pivot and discover a skill set that would allow you to generate over a million dollars in a single day. Today, she is the queen of stages. She shares platform with legends like Tony Robbins and Russell Branson and she's a best selling author. And she teaches entrepreneurs how to stop grinding for pennies and command premium prices. But her story isn't just about the money. Like for me, it's about this terrifying but also exhilarating transition she had to do and the mindset shift that is required to believe you're worth more. And that's why this conversation is going to be so incredible. And remember, at the end of the conversation we pick a question that you asked on our YouTube channel. And in this time we are going to pick Richard's question because it's so relevant. And he is asking about if I want to move from corporate to consulting or coaching, how do I price my services? So stay tuned. It's going to be so incredible. Eileen Wilder, so great to have you.
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Thank you, Alana. I'm so looking forward to this. Going to be amazing.
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I'm really, really excited about this conversation, but I want to take you back in time like a decade or so ago. And a lot of our people are in their career. They're maybe stuck in a box they build themselves over the years and they're like, I don't know if I can ever leave because I've been doing this for so long. Take us back in time to your life like a decade ago. What was it like?
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A
Even close to 40 and broke, I was actually deep in debt. I had loved my job for years prior, but I suddenly, Ilana woke up and I don't know, I just suddenly felt like I was made for more. There was something different and it didn't have the same zest or I lost my joy in my job. Now I was pastoring. I was a nonprofit ministry, but I was at an executive level and it was so disheartening, Alana, going into the office day after day feeling like, what happened? I used to love this, but I don't feel full anymore. I don't feel a sense of purpose and I just felt incredibly stuck and plateaued there and I didn't know what to do.
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I want to go there just for a second because it happened to be in corporate, right? So radically. You live a good life to everybody. Externally, you have a Home. You have the family. Why are you not grateful? Right. And I think sometimes that's so hard to say. Even though I should be grateful, I need something different. So, Eileen, what happened there?
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A
It's so interesting. I don't know if anyone's ever heard of a book called the Body Keeps the Score, but I started getting sick, and I think my body started knowing, you need to make a shift. So I actually had to go on bed rest. And it was in that time that I started finding out about this world of online entrepreneurship, coaching and consulting. Never heard of it before. I had only thought coaching was for basketball players. I was like, okay, are we talking about varsity? What are we doing? So I just started becoming educated while I was on bed rest. But I can say to this day, my body was symptomatic, Ellen. I think from the stress. And as soon as I made that career pivot into what I believe I was supposed to do, the energy came back. I actually feel like I was kind of healed from whatever stress, I don't know.
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B
But I will go there because I think for me as well, when I was at the bottom of my barrel, the health symptoms were there. I suddenly couldn't breathe, and suddenly I'm hospitalized, and I'm like, this. This is weird. I run triathlons. Why am I now, like, can't breathe and hospitalize? Something is weird, but I think it's like your entire body is just telling you you're in a mess. Something needs to change.
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Something needs to change right now. Yeah. And when I was on bed rest, Alana, I read this quote from Steven Pressfield where he said, what ails you and I has nothing to do with being sick or being wrong. What ails you and I is that we're playing life as an amateur. And when I heard that, I thought it was that calling, that sense of I meant to do something else, and I'm stuck. And I'm sick because I'm playing life as an amateur right now in my calling.
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So now tell me you're a pastor. That's kind of all you know, right? And suddenly you're doing, like, this entire 180 degrees. Like, I can't even think of something more extreme. As far as your journey, so take a step by step, because I think for a lot of people, there's also an element of I gonna look for my passion. But that can't be your passion. You don't have the conviction to know that it's your passion yet. Right. So how did that form to make.
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A long Story short, what I do now is I help people become millionaires and we're financially free. And in five years, Alana, we live a totally different life than where we were. My husband was actually uber driving to support us in that season. So we were broke as a joke, ready to joke. So the dramatic shift started in that first phase, which was that step of research, finding out what are the opportunities available. There's actually a scripture, the Old Testament says my people perish for lack of knowledge. So sometimes we just don't even know what's out there. And then when we hear about it, it's like stepping through the wardrobe. At least it felt for me like in the Chronicles of Narnia, where you step through the wardrobe and you find out it's like magical creatures. And. And it was then I started educating myself. For instance, I went to a conference and just learned about all the things that were available so I could see what resonated with me to take a next step.
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I want to tap there for a second because I think the listeners, I think a lot of us, if we're stuck either to corporate or we've been doing something very specific, or startups or venture capital, whatever, we don't even know what's on the menu. And there's so much on the menu right now. There's so many ways to make money and make a living and live an incredible life. So first of all, lean in. Like, this is gonna be such a good conversation, but you also need to be in leapcon to see the new possible. So I wanna make sure that you are coming to San Jose. It is gonna blow your mind about possibilities. Okay, so you are walking in this Narnia.
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A
I cannot underline what Alana just said. Events are life changing. Best compression of knowledge at speed, time compression. Like you just figure it all out. You can hear so many options and then take a next step within a coup. I went to an event a lot like that, heard speakers talk about coaching and consulting. For instance, at the conference. I learned, Alana, that right now is the biggest boom in coaching and consulting that has ever existed in the Internet. You know, it's going to be like an above trillion dollar industry. And then even in the next five years. So by 2030, 2031, just the opportunity, especially in the executive coaching in the consulting space, just ginormous opportunities to do what I learned at the conference, Alana, which is that to create an offer. The speaker said. I didn't understand what he meant when he said offer, but he said offer creation is wealth creation. And I was like, okay, what does he mean by that? And he went on to talk about how we can package up the knowledge that we have, which we don't think is that super special. We just think everybody knows it, but we can package up that knowledge and actually sell it as coaching and consulting. So that was the open door to, like, wait, what? How do I do that?
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Listeners, I want you to really think about, what is that zone of genius? There's already things that people are intrigued by you. Success leaves clues. We sometimes think it's that one thing that we've been doing for 30, 40 years. For me, it was like the cloud and data center. It's like, no, no, no, no, no. Like, you have a different zone of genius. Like, you have maybe not tapped into it. And it is so cool what you just said, Eileen. So important.
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A
In a couple of minutes, I can give you all an exercise of, like, how to marinate in your magnificence so you can know what to charge. I'll do that with everybody here in just a minute. But when I was wandering the halls at that conference, I was like, what could I do? Like, what could I coach on? And what could I consult on? Cause I was a pastor for 20 years. I was like, all I know is that world. And I ran into somebody, Elana, in the hallway, who was like, yeah, I'm a life coach. And I was like, well, what is that? And they were like, well, I help people with their life. If they need encouragement or motivation or help them with their goals, they can just call me. I was like, wait a second. I have been doing this for free for 20 years. That's what I've been doing. I've been a life coach.
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That's true.
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I ran home from that conference. I made what I call a janky video with my phone. If you're listening on the podcast, I'm holding up my iPhone right now. And I went in front of a window and I made this terrible janky video. It was so bad, I'm happy to send it to all of you to be so encouraged. And I told my friends and anyone that I'm going to. I'm going to be opening up, like, a life coaching business. If you're interested, book a call. And I talked to some people. I didn't really know what to say. I figured out later, like, I was like, okay, I was supposed to say this, but by the end of that week, Alana, through all that janky video, that terrible mediocre action, just putting out an Offer. Like I had learned at this conference, I made $17,000 that week as a life coach. So it was the awareness that I could take this skill that I had, which was really just encouraging people. I was like, wait, you can get paid to encourage people? This is unbelievable. And when I learned how to just walk through those conversations. So anybody listening to this, you probably have a lot more skills than I did. Encouragement is just like the most basic. You guys, like, really help people with stuff. You know what I mean? So monetizing your knowledge is something that people would love to pay you for.
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Oh, I love that. I love that. Encouragement is a lot, by the way. And we'll talk about the mindset that you needed to go through in order to do that, because I think it is a lot. But there's also, you can be fractional stuff, and you can advise people and you can mentor people and you can be on boards and you can do consulting and coaching. And like, there's so much. Basically what we're talking about is packaging this in a way that you can charge your worth. That is it. It's packaging, Marketing it, selling it, packaging it. Let's go create an incredible life.
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And I didn't even know how to do Internet, Alana, when I was at this point, just the lack of knowledge was so strong. Marketing, it can be very janky. I'll just say it like that. But as long as you can just simply communicate how you can help someone understand that with all these millions and billions of people in the world, they do not know what you know and they cannot do it like how you do it. And they 100% don't know how to apply the knowledge in the very specific types of ways that you all do. Listening.
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B
So let's go there, Eileen. So you are in this event. Clearly there must be fear because you have not done this world. How do you bet on yourself? How do you decide? Heck, I am going to try this.
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Let's talk about how much fear. So I was in the back of the room and maybe I'll get to meet you at leapcon for those of you listening and I can give you a hug. And if you're sitting in the back room like I did, I was hearing all these new words along that I'd never heard before. Marketing terms, business terms. I was taking screenshots of the slides so that I could google them later. And I tried to look like on my row, like I had been doing this my whole life long, but inside freaking out. So I think what happened was the Principle of immersion causes conversion. What does that mean? Immersion at an event is the best thing you could ever do for your life because it causes conversion of those limiting mindsets, those false beliefs, those things that you don't even know that you bought into that the system told you, your parents told you. You've been doing stuff for decades and you just think it's normal. But actually there's a whole better life we need to get converted out of. Stay broke. There's a system out there that wants us to stay broke in our jobs for decades and die there. Okay. And so we need to get converted in our minds. Let me know if you agree. Listening. We need to hear, hear from experts and teachers. And so if you can just get in the room. Immersion will cause conversion, meaning you will effortlessly be able to believe in yourself just by being in the room. I sat in the back and just kept listening, Alana, to all these people. And as I sat there, I got. I remember the feeling now. It was like I was getting washed away with all the mediocre average thinking and elevated by them, not me. I didn't have to do anything. I just had to sit there to a place of seeing the me inside of me. Like there's a you inside of you that you know exists, but you don't know how to access them. And events are the way to access that next level.
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We need to pause for a super brief break and while we do, take a moment and share this episode with every single person who may be inspired by this. Because this information can truly change your life and theirs. Now I want to check in with you. Yes, you, are you driven. But maybe feeling stuck in your career or a fraction of who you know you could be, do you secretly feel you should have been further along in your income, influence or impact? Do you ever wonder how to create not just a paycheck, but the life you want with a paycheck? The thought leadership, the legacy, the freedom. Because that was me. And that's exactly why I created the Leap Academy program, which already changed the thousands of careers and lives. Look, getting intentional and strategic with your career is now more important than ever. The skills for success have changed. Aq, adaptability, reinventing and leaping are today the most important skills for the future of work. Building portfolio careers, multiple streams of income and ventures are no longer a nice to have, it's a must have. But no one is teaching this except for us in Leap Academy. So if you want more from your career in Life, go to leapacademy.com training check out this completely free training about ways to fast track your career, and you'll even be able to book a completely free strategy call with my team. That's leapacademy.com training. Okay, so you are deciding somehow to bet on yourself. You're doing this video, which is probably really scary. Somehow I have no clue how you even know how to charge them at that minute. And then you also bet on yourself. So tell me a little bit, like, how on earth did that happen?
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So I get home, janky video, post it on Facebook. I sent it via email personally to anyone that I knew in my Gmail.
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Did you want to get a heart attack at that moment when you send it?
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Yeah, because for me, that was a giant step forward, Ilana. Because I see now that my biggest problem is that I was hiding. That step, for me was the ultimate breakthrough in my life, is I was playing life as an amateur. I knew there was more. I wanted to be someone of a leader, an influencer, a motivator, a changer of lives, but I didn't know how to get there. And I knew that person was inside me, but. But I didn't know how to break it open. And that first video was that kind of step of faith into the river to see if it would part. Like, this is me going on camera. Will this even work? So, yeah, I'll just say that was a big moment for me. And then the first phone call, giant step forward. What was beautiful about it was I just got to listen to what this person wanted for their life and their goals. It was very sacred. And then at the end of the call, I simply made a very small offer. I didn't charge a lot of money in the beginning, elana. I charged $297, which sounds like, wait, what? But I. To me, to this day, I am in touch with that client. And it was the most reverent amount of money I've ever spent, because for somebody to pay me $297 for the knowledge that was in my head was miraculous. So I still feel like that to this day. Like, it's such an honor to be able to serve people and coach them and consult with them. And what I did is I just kept increasing my prices. Now I charged $250,000 for that same offer then. So I just let myself grow and let myself do a janky and let myself earn while I learn.
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B
And if I remember correctly, and correct me if I'm wrong, Eileen, I think when you actually started, also, your mom was sick. Am I right? Like, you needed to somehow, like, navigate all of that.
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A
Oh, my gosh.
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Can you take me there? Because again, I think for a lot of people have a lot of life happen to them. Right. And life gets wonky. If that's okay.
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Will you take us? Absolutely, yes. So hashtag. Everybody remembers the pandemic. My mom. Yeah. Got ill. And what was beautiful about it, in hindsight, and she came down with something called als, which is kind of the ice bucket challenge. I don't know if anyone's ever seen that, but it's a kind of neurological degeneration disease. So she was gradually losing function. And what was beautiful about it is now I'm learning as I'm earning, while I'm learning on phone calls, you know, coaching people. So now my business, I find Ilana, is I'm now online doing business, talking to people on the phone for coaching them. So I was virtual. So I was able to go be by my mom's bedside and take care of her. And I would take calls at night, closing people and take calls coaching people. And I was able to be there for her, which was an enormous gift to me. Alana. Cause in my previous job, I could not take that much time away. And I don't know if you're listening. Have you ever had this experience where something happens, a sickness, an illness, a loss, and it just wakes you up and then you think about how precious time is and how much more valuable that is. So my job wouldn't let me do that. But now this phone online business was letting me by her side. And that was the biggest gift, being able to work virtually ginormous. I was so proud to tell my mom, as you know, comment in our last days how we were doing because we were so broke and my husband was uber driving. She was really worried about me and my family. And within the first 12 months of coaching and consulting, I was able to tell my mom before she died. I said, mom, I just did my first six figure month. And she started crying and weeping because she said, oh, my gosh, will you now be able to also take care of your father when I go? And she's like, will you take care of him? Will you take care of the family? And I, like, I get chills thinking about it and having a lot of the confidence or the ability or the beliefs to go, yes, I've got it. I've got this system. I've got this thing. I know I can take care. I can take care of you. So I know this sounds strange, but, like, the level of having Control.
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Power.
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Yeah, power. Like, I'm not reliant on XYZ. 1, 2, 3. I can turn up the money, and I can turn down the money on demand. Does that make sense? It's hard to express the level of pride, I guess, too, in being able to say that to my mom and to see her proud of me was unbelievable. It's been an enormous gift. And taking care of my mom is probably maybe one of the greatest gifts I've gotten now from having an online business and virtual online business.
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And when I first heard your story, this story, I literally was crying because I remember writing way long ago. It was like 16 years ago, I lost my mom. And I wrote how losing my mom changed my life. And for me, it was the first time that you're really looking at that. I'm an only child. I don't have any siblings. So I was kind of the person that, you know, is kind of by her side. She was divorced at that moment, so it was kind of me and her. And I think there's a little bit of regrets. That was another thing, like, other regrets. And I think that created this big fire in me that I can't live with regrets. Like, I need to give this one life that I have, everything I have to offer. And I love that you were able to be by her side, because I think this is one thing that when you don't do that, it could create regret. So I heard that.
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I was like, oh, there was a moment, Alana, I love what you just shared right there, that I did have regret for having a job. Up until that point, I had had a job for 20 years. And I thought to myself, if I had known what I know now, I would have had so many more experiences and memories with my mom. But I couldn't. You know what I mean? So I feel like jobs are amazing, but also kind of the worst because we get trapped. Unless it's your calling and your purpose. Sometimes I just believe this is what I had to do. And I missed out on my mom, you know, just saying, come visit, come visit. I was like, I couldn't, because I have a job.
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B
I love that you said that, because I think we are in an era where sometimes we sleepwalk through life and we don't realize that we need to wake up. And if we are, and we are in the driver's seat, we are intentional. We are strategic. There's so much freedom on the other side. I'm not saying it's always easy. We'll talk about the hard moments. But There is freedom. There's a freedom of choice. Like, I need to make more money. Great. I need to double down. I need to take vacations. I can tab, you know, so there's freedom.
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100%. I was sleepwalking 20 years. No idea. Zero clue. You could make automatic money on the Internet. No idea. Just for everybody listening, like, I'm so happy. I pray you'll be able to make it to leapcon, because it is gigantic and it can happen really fast.
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B
So in 12 months, so you're starting this thing, you're doing the first phone calls. What is happening?
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It was 12 to 18 months. I hit my first million dollars. So I was doing regular six figure months on the phone, just blown away. I was like, wow, this is roughly.
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B
From what salary, if that's okay, or roughly, like ballpark.
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A
I started in ministry at $30,000 and then probably capped at 50. I loved it. I want to shout out to everyone I worked with. Nonprofit is incredible. Maybe the hardest work in the entire world, but glorious. My husband and I were both working as associate pastors in DC for about 50k. And I didn't know that wasn't that much money. To me, it still was a lot of money. But then I started talking to normal people and I was like, oh, okay, this is why we're super broke.
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B
But I want people to hear that, because a lot of the people are listening. They've been doing this amount, or some of them are 100, 200K, whatever, and they still feel broke, but they may feel like this is not for them. So I want them to hear your transition. Okay, so you go from this 50k?
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A
Yeah, 50k a year. We leave the ministry, we move to a new city just to learn, spend some time learning about online business. So I spend a lot, a lot of time learning. That's why I'm getting the phones, I'm figuring it out. But I figured it out really quickly, Particularly I had a couple ginormous epiphanies, which I'll give you all here right now and then help you marinate in your magnificence so you can know what to charge. But big epiphany number one was the more I charged, the more the clients paid attention. So, for instance, I did this test. I charged people. I kept selling some at 297, and I charged other people $2,000 for a certain package. The $2,000 buyers showed up on time, did the homework, fired up, ready to go, super grateful, got the result. $297 buyers didn't even Come. Oh, I didn't realize we had a call. Was there homework? No, they're coming on camera. No, no, I can't see their face. Their camera's off. So I found this principle that I learned from my friend Russell Brunson was that people who pay pay attention. So I found this is crazy sauce. But listen to this everybody. The more you charge people, the more they get out of it. Isn't this wild thinking about this? So it's, it actually isn't a disservice to charge them higher. It's actually to be of greatest service to them. So if you love them, if you really love them, you're going to put a premium price on your coaching and your service. If you love them, you will actually be enabling dysfunction if you charge too.
- [28:03]
B
Little, which we see all the time, right? I mean, how many self help book that you have that cost you zero or $10 or whatever and you don't even bother to open them? Right. Like how. And by the way, my first amounts were 997 and they didn't even bother to show up.
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A
Wow.
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B
Only the $2,000 started showing up. Okay, so continue, continue. So you're doing this.
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A
And then I started learning that people, you know, I was just, as I was studying, so I was learning that Elon Musk, when he started Tesla, he actually made the most expensive car first and made only a little bit of them to get a big cash infusion to make the smaller cars that had more volume, like the amount of cars. So general most expensive car, not a lot of them sold those first to build the business down or build the business like in the correct sequence. So I started going, okay, how can I relate that to my life? What I did is I printed out a piece of paper, Alana, which was the amount I wanted to charge people for my coaching. And I put it on my wall in my two bedroom apartment with my three kids who were so loud constantly outside my door. I actually put a couple pieces of paper, Alana, right on my wall. They were like premium price packages. I thought one day maybe I could charge somebody this. And the packages were 25,000 and 50,000. I know that sounds like a lot, but to me I was like, wouldn't it be amazing one day if I had a 25,000 and a $50,000 package? And then I just, I was having some fun playing around with the numbers and then if I got an idea of what I could put inside the package, I'd write it down on that piece of paper kind of like, oh, we could go to this Ritz Carlton, or we could have this experience, or I could take them here, or I could pay for this service for them inside that package. So just kind of just trying to build my faith. But it wasn't until I heard someone help me marinate in my magnificence that I was like, oh, now I'm going to charge a lot more. So let me walk you through. What this exercise is going to help you do is reflect and increase your awareness to how valuable you are.
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B
Ah, this is so cool. Okay, I hope everybody's listening. Let's go.
- [30:12]
A
I guarantee, if you're listening to this, you're so close to your superpower, you don't think it's that super. You know how it's easier. We can see somebody else, we can clap for other people, we can encourage them, we can show them how they're amazing, but it's a little harder to see it for ourselves. So this exercise is designed for you to be like, dang, okay, yo, that's me. Okay, so if you have a piece of paper and a pen, this is just gonna be kind of rough. It's kind of like whatever comes to you first, you just write it down. You think to yourself, how many years did it take you to figure out what you know? This is an example. How many years did it take me to be a really great encourager? You know, it took me. I was in ministry for 20 years, so I wrote down the number 20. But how many years have you been in your career to, like, know what you know? Because there's nuance to what you know. The next is give me a rough number of how many conferences, seminars, classes, courses have you taken? You know, if you went to college, postgrad, or have you been required to go to conferences? Like, I was in my job, previous job. You think about it, right? Like, sometimes it's a couple of years, sometimes it's more. And then there's online classes. Maybe you bought courses. Think about how many. Just roughly, like, it could be 20, 30, 50 experiences that you've had. It's kind of looking like a lot, right? Next is how many books have you read on your topic. This is probably something that you aren't thinking a lot about, but you probably have a lot of books on your bookshelves that other people haven't really bought. But you do, because you dig it. You love it. Maybe you're really deep into data or neuroscience, or you're just like, yes, have you read this book? You know, you just love It. So how many books? Right? Just give me a rough number right now. Next question. How much time have you spent meditating, journaling, or learning from experts on this subject? So now we're going to quantify time. How much time, for example, now in my new career, my new portfolio, career, as Alana has taught me, I've spent five years now learning from other experts. Okay. Okay, now, next question. Only a couple more questions. Stick with me here. How much money have you spent? Let me repeat this. How much money have you spent on your education and mentorship learning what it is that you know? Now, for those of you who went to college like I did. I'm sorry, I'm with you. You know, you think about that, right? Like that's an investment. We could all probably pass the mic around and talk about the ROI of that investment. Maybe you got it, maybe you didn't. Most of us didn't. But think about how much money have you spent in mentorship coaching? Maybe you have a coach, Maybe you have a mentor. Okay, now, last question. How many late nights, early mornings have you spent working on your craft? The obsession, the midnight oil, the getting up early to prepare that presentation for that meeting, the notes, the time you've spent now probably working with AI, the due diligence. You are incredible. How many late nights and early mornings of the hard yards have you put in? This is probably the most difficult to quantify because nobody sees you in your hidden genius. We only see you when you hit the stage and we see you in the limelight and we see you in the boardroom. We see you having the difficult conversations with the team. Like, we see you pouring those minutes and hours over those emails to say it just right. So all of this is incredible. I'm sure that you'd agree. We finalize it with this capstone question. Now, I want you to think about all the people who are unwilling to spend that time, spend that money, spend that energy, energy and effort. But you did, my friend. You can command premium prices because you are sitting on an asset which is your knowledge. This is a true asset. And people will gladly pay you to get the shortcuts. I was looking up a pass to Universal for my child who's going to a birthday experience in Universal Studios. And they have like a VIP pass, Ilana, that you can buy, starts at 4K, goes up to 12K, where you just, you got a Sherpa, you got a guide. He's going to take you through the park, my friend. You are the Sherpa. People will pay you Just to guide them through you, to take them by the hand and lead them to the promised land. So hopefully this was, was helpful for you.
- [34:53]
B
Oh, this is so good. This is so good. So first of all, I hope you actually do it. Like, do it, because again, we call it kind of that zone of genius. Like, you already have that, right? And I think with this tool that Eileen is giving you that is so, so good is actually like triple down on this and saying like, how much you already invested, how much you already know, how much you already experienced, this has value. This has a price point. And I'm just so excited for you because now you can go all in and you can be a fractional of this and you can help people with this or you can even get hired doing this. But now they need to pay you more because now you understand your value 100%.
- [35:30]
A
And I would say, Elana, a minimum of. When people go through this exercise at a minimum, I'm always telling people you have a minimum, minimum of a hundred or ten thousand to $100,000 offer for. Particularly I love to tell people to offer just a VIP day. I'll dive deeper into this at leapcon. Like, I'll tell you exactly how to deliver that VIP day so they're so happy and how to close them into that conversation. It's more serving, it's not selling. But the minimum, like, I don't want you to discount your knowledge. Stand on the fact that this is worth ten thousand to a hundred thousand dollars to somebody.
- [36:05]
B
What you know, and that's incredible. And I think sometimes we just don't understand the value of what we know. And I'm taking myself back to like the corporate world. I'm an engineer or even a vice president. But again, it's like people pay me for what, the hourly or the monthly or like, I don't even realize that it's actually the value of the outcome that I deliver. If you can actually articulate the value of the outcome that you deliver, people will pay you premium because at the end of the day, they need the results. They don't need your time. They don't care how many hours you're going to sit on it. They actually want you to deliver results. But here you have the proof that you have the results.
- [36:44]
A
So let's go, let's go.
- [36:48]
B
Okay, let's continue with your story. Because at some point, you make a million dollars in a day, which for anybody listening, they're like, is that bs? Is this real? Can that even happen? Like, I think sometimes when we live in like 50, 100k, even 200, 300k a year. The whole notion of a million in a day is not realistic. But take us there for a second.
- [37:15]
A
I kind of mentioned there were two big shifts. So that one big shift was charging premium. Like people who pay. Pay attention if you'll charge. In my world, I call it high ticket. So if we're going to charge high ticket, meaning this is a premium price, it's going to serve the client at the highest level, and it's going to do a couple more things. It's going to bring in a huge cash infusion to you personally and in your ginormous cash infusion, which is beautiful. Okay. The other thing it's going to allow us to do is serve clients at the highest level. That's a big value. I'm sure you are this way, Alana, and your audience is like, we love to serve people, so we can now offer premium experiences. So after learning these things, I thought, okay, it's going to serve them the best. If I charge 25,000, that's where I landed. If I start $25,000 for my coaching to work with me. At that time, it was for a year, and I'd meet with them, do a bunch of cool stuff with them, and they loved it. So my next big awareness, Alana, was, oh, my gosh, I'm on the phone all the time talking to people, closing clients, enrolling people, coaching them. I learned, what if I could talk to a bunch of people in a room at the same time about what it is I do? And then just anybody who wants to take the next step, I do what's called an invitation. I never pitch. I just do an invitation. I'm like, yo, wouldn't this be cool? Do you want to come to my next party? So I just invite them to the next party, and if you want to come, great. If not, I hope this has been amazing. I'll see you at the next one. I just love it. So I just make an invitation. So once I learned, Alana, that I could basically do what I was doing on the phone, listening to people, that kind of sacred conversation. If I could have that in a room where I could talk to a bunch of people. Holy cow. And Alana, I sold tickets to my first. I call it a masterclass, and I sold six tickets. Now, I want you all to know that I felt like I was Tony Robbins. I was so excited about these six precious people. And this is going to sound banana pants, but if you think about it, I was able to make my invitation. And at price point, I charged a little bit more for a payment plan. So I'll go through this. But people jumped in. 5 people out of 6 jumped in to my 25k offer. Is that nuts?
- [39:33]
B
It is nuts.
- [39:34]
A
And I did a six figure day. And then just imagine your face as my face was like, I cannot believe this is happening. I turned to my husband Harrison, who was Uber driving, and I said, babe, quit Uber driving. We're going all in. I was like, now you're on the team. You're it. So that awareness, if you track with me, like, first it was like high ticket, but then if I could present to a group of people, basically, once the people left, I sat on the floor of this hotel room. Like, I couldn't believe, Alana, that it had happened. We had made more than we had ever made in a day. It sounds nuts, but you know how we all don't know exactly how electricity works? I mean, I'm sure somebody in your audience actually does know how electricity works, but you know how it just works and you're just like. You don't even think. I remember sitting on the rooftop of the Marriott marquee after that. And the coolest sensation came to me where I realized, oh, my gosh, I could just do this again. I don't know how it worked 100%, but I could just do it again.
- [40:33]
B
And that's the powerful piece that makes you feel so powerful.
- [40:38]
A
Unbelievable. I wish it on everyone here, and I want to encourage you. You can do it as janky and as average and as mediocre. And if you get to see my janky video, which I hope I'll get to share it with you at leapcon, you'll be like, if that chick can do it, I'm about to be rich.
- [40:57]
B
And yes, whatever you do on stage is literally magic. So I do hope they come to leapcon and see it, because you actually learn so much by watching people and not even imitating, but being inspired and learning and looking at what are the areas that you can grab on. Not everything will be your thing.
- [41:19]
A
That's right. That's right.
- [41:20]
B
I will be, you know, a certain person on stage. She will be on a certain stage. We're going to have so many other people, like the president of Starbucks and the founder of Siri, and they're going to have their own version on stage. Right. But the beautiful thing is you don't have to copy everybody, but you take what you can from each person and mold it to your own thing.
- [41:38]
A
I love that 100%.
- [41:41]
B
We need to pause for a super brief break. And while we do, take a moment and share this episode with every single person who may be inspired by this, because this information can truly change your life and theirs. Now, every cool opportunity you will ever find is most likely from a hidden market. It's the people who think about you when you're not in the room and bring the right opportunities to you. This means that the people you hang out with truly matters. That's why we created our flagship live event in San Jose, California, in the heart of Silicon Valley. It's February 26th to 28th and is the number one conference for reinvention leadership and careers in the United States. It has speakers like the former president of Starbucks and many other leaders, including yours truly, myself, and I'd love to personally welcome you, give you a hug, and hear what you think about the podcast. We'll have many networking opportunities, photo opportunities, and we already know every single person after this event will go supersonic on their reputation and career. So grab your tickets quickly because this event always sells out. So go to leapacademy.com leapcon or you can search on Google Leapcon 2026. It's L, E A P C O N. Don't miss out where the most impactful leaders hang out in February. So go to leapacademy.com leapcon I will see you there. So who taught you to speak like this? Because, Eileen, seriously, I think you are one of the best speakers that I've seen. Was that always the case as a kid or is that morphed into the Eileen that we see today?
- [43:20]
A
I'd say in the last five years, I used to actually have a deathly afraid of public speaking. Ilana, I. Yeah, actually one time I ran out of the building when they called me to the platform. Can you imagine? Welcome this day, Jelana Golan. And she's just nowhere to be found. I was like in my car, driving home, having a panic attack. It was awesome. So public speaking was like. I was like, this is not for me. But I learned that it could be learnable. I found out it could be learned. So I did a lot of study and I kind of watched, just like you said, I watched a lot of speakers and I kind of tried something that I tested it a little bit at first, and then I got a little bit more confident and I noticed just through repetition, I could learn. Everyone here could learn to be a powerful, dynamic speaker. It's one of my favorite things to teach and hope Maybe I could do that at leafcon. It's so cool. It's so cool.
- [44:08]
B
Oh, that is so important. Because again, no matter if somebody is in corporate or they're entrepreneur or they're trying to sell from stage, public speaking is one of the most important skills that you need to have. And by the way, this is how you command a room. Again, people expect you, even in corporate, to walk in a room, ask some really good questions, speak with executive presence, with certainty, with conviction, make decisions quick. You need to show up. Otherwise of course you're not going to get the chances that somebody else will. So this is like so, so, so important. And I remember like being a little afraid. English, second language. I, you know, I don't know if I can do it. And I had all these fears and guess what? None of this matters. Because when you have conviction, because of all the things that Eileen told you the 1, 2, 3, 4, 5, like how many years, how many times, I mean, like because of all this, you build this conviction. So all the rest, it doesn't matter. You can have the accent, you can have the English. That isn't perfect. All the rest doesn't matter.
- [45:06]
A
100%. Yeah. That conviction I had to grow in that conviction. I can tell Alana that you have it a lot, very naturally. Cause whenever you speak, I'm like, I'm doing whatever she says. She's got the map, you know, I had to learn about that and kind of find my way through it. And I love that. For people like me who maybe were a little bit more shy or I thought public speak or you had to be born like that or be an extrovert, I'll show you how, like, even if you're introverted, you can command that room.
- [45:35]
B
So I have to say, why did you even say yes to something like leapcon? I am curious because again, you already talk on some of the biggest stage in the world. People pay you millions of dollars to come and do things and you said yes to us and you're going to be there with us, but also with some of the biggest speakers in the world. But also with the best audience in the world.
- [45:56]
A
Number one, you're going to be there. So step one, I was like, incredible, I can't wait to learn from you. Step two, it really honestly looks like maybe one of the best events happening in 2026. I see a lot of events and we get a lot of invitations and blah, blah. But the of speakers, the caliber, the quality, the president of Starbucks, Guy Kawasaki, like, it's insane. And I really feel like it's going to be the. One of the most transformational events in 2026 for all year long. So I'm not missing it. I'm telling everyone. I've told my whole community. You can't miss it. I'm really looking forward to it.
- [46:33]
B
Oh, me too. Me too. Because I think there's also a difference between when you come for just the information, there's like an information overload, like everybody. There's like information on YouTube, there's free information on Linked, there's like, we're all inundated with information, but there's not a lot of points that will take you on a journey towards a transformation with an entire community that wants to help each other grow. You will never see something like that. And I think that is the true magic.
- [47:03]
A
This is another reason why I really want to go to learn from you, Alana. You have one of the most supportive communities, one of the biggest hit podcasts on the Internet. You're one of the only people that I've heard ever teaching how to get a board seat, how to be an advisor, how to have a part time, this, how to have multiple streams of income based on your knowledge. Whereas I think most people are just teaching. One small aspect of yours is the whole big picture and just, I think, the largest financial opportunity that exists right now on the Internet. I'm going to be with my happy pants and my pencil sharpened during your sessions.
- [47:39]
B
Oh, Eileen, this is the best. I'm so looking forward to this. And we're probably. This is gonna be like a part two to this. But tell me a little bit if you meet yourself, your younger self, or you meet some of our audience are trying to like, I'm stuck. I don't know. I'm so scared. What would you say to them?
- [48:00]
A
I think if we're not scared, we're doing it wrong. I asked Steven Pressfield, who's the author of the War of Art, the other day. He's one of my favorite authors. I said, how do you know what's the right book to write? You know, how do you know what to camp out on, what your next project is? And he said, oh, that's easy. He just said, I ask myself, does this scare me? And I was like, wow. And then he said, and then I ask one more question. I say, am I seized with love for it? And I was like, oh, wow. Because I think fear and love actually coexist. Sort of. Fear is telling us what we're supposed to do. Fear is calling to Us and is really an expression because we love it so much and we love people so much, we want to serve so hard, that I think if you're called as a influencer, as a leader, as an expert, as an advisor, as a coach or consultant, we're all going to experience that to some degree because we love what we do. So I would say do it anyway. I love to say, do it now. Like, I loved how Steven Presswell was like, that's the sign. That's the signal. That's how you know, if it kind of scares you but you're seized with love, go.
- [49:09]
B
I know. Because if it scares you and it's seized with love, it actually means excitement. It doesn't mean fear. Right. Because fear can be two things. You're like, run away from the tiger. Or if there's like, oh, my God, like, I'm scared, but I'm kind of curious about it, then that's a calling. It's a very different feeling, but it's a calling. And it might feel the same, but it means double down. If there's something beautiful on the other side of this, if it's not like a cul de sac or a dead end, if there's actually a light on the other side of this, go all in. This is where your calling is, and this is 100%.
- [49:42]
A
And sometimes I have felt like that, Alana, before thinking about investing in an event, like, or looking at the ticket price or whatever. Like, even I'll have a little bit of like, ooh, should I do this? I leave my family. Like, I take care, you know, But I always think if I am curious or excited about that, I'm going to book that ticket, I'm going to go to that thing because that means there's something for me there. There's a piece of my purpose there. If you're feeling like that about leapcon, I understand that feeling. And I guarantee there's a piece for you there.
- [50:10]
B
So good, so good, so good. So mind blowing. Mind blowing. And we'll do one more thing that usually we do. I only do, but I actually want to invite you to do it with me. At the end of a conversation, I always pick a question from my YouTube from part of your comments. And this time I looked at Richard and he asked, hey, I'm in corporate, but I think of going towards consulting or coaching. How do I price my services? And I can answer this, but I think now that you're here, Eileen, let's do it together. It's going to be so fun. Let's do it. Let's do it. How do you price.
- [50:43]
A
Sometimes we ask the question, how much is my thing worth? We ask this kind of isolated question without context. So how much is my thing worth? That question leads to often, how much am I worth? Which you're invaluable. You're priceless. You're like a billion dollar, trillion dollar instrument right now. The thing, what we're gonna do is we're gonna objectify what it is that you offer away from you because you're priceless. Now we're gonna ask a better question, which is, how much is this result worth to my client? Not like, how much is this worth? How much is this result worth to the client? And if you can quantify that, like, wow, this will save them $50,000 right now. Or this will save them three years of trying to figure this out. So this will save them $300,000 over a year if they just do it this way. If you can quantify that result, doesn't have to be business, can be mindset, you know, how much is that result worth to someone? Then you'll be able to say, okay, great, I know it's worth $100,000. Over the course of this person's life, I can charge $10,000. My friend Annie Grace, who helps people with alcohol recovery, she had a hard time thinking about how to price her services, and someone helped her and go, like, how much is it going to cost that person if they get into addiction long term? Is it going to cost them promotions? Maybe divorce, maybe legal stuff, maybe car accident, like, how much? How are we going to. And so she tallied it all up and she was like, wow, if they could recover and have like, just balance in their relationship with alcohol, that'll save them at least a hundred thousand dollars over the course of their life. So she then goes, okay, I can charge premium prices to help people with this. So we're just going to ask, how much is that result worth to the client?
- [52:33]
B
So good. So good, Eileen. And I'll probably just continue exactly what you just shared, and I'll probably share a little more on stage in leapcon. But the way I would look at it is, first of all, who do you want to serve? I help a certain audience. Whatever it is is companies or individuals or whatever, and be as specific as possible with, like, a certain action so that what is it worth? So, like, in our case, we want to help driven individuals that want to reinvent and leap their careers, whether they want to land a job or fastest to leadership or create this portfolio career so that they can get the pay, the income, the impact, the, you know, legacy and balance that they want to. Right. So this is us. But now what you're gonna do is you're gonna write almost like you're gonna draw like I like, like clouds and rainbows. Right? So you on one cloud, you're gonna write all the pain points. Like, what is the biggest pain point that your audience has? What are you trying to solve? Right on the other side, you're gonna write like all the dreams, and then the rainbow is four to six lines that you're just gonna say, this is my framework. This is how I work with people. So if I go to consulting, and again, we'll elaborate a little bit in leapcon, but if this is a consulting, this is my framework. I'm going to go into the company and I going to do this360. I going to talk to their clients, I going to talk to the teams, and this is how I'm going to do this. Right. In our case, it's going to be the clarity. Then you need to really get clear what you want to do. You get the story straight, you get your branding right. And then you can open any doors. What is it for you, Eileen? Like, you probably have your own framework the to do things.
- [54:06]
A
I love this. Yeah. Ours is we're gonna decide what your offer is. Then we're gonna fill a room, we're gonna host that room, and then we're gonna close the room.
- [54:16]
B
So they might make money.
- [54:18]
A
Yeah. Decide, Phil, host.
- [54:19]
B
So good. Yeah, so good. And then the price point is the difference between the pain and the dream. Just like Eileen said, it's so easy to do that. And again, in our case, it's like millions. So when it's millions in a decade, it becomes a really easy one to sell for a higher price point. I hope, Richard, this was helpful, but let us know, let us know in the comments on YouTube. Let us know if there's more questions and hopefully we'll see all of you in leapcon. And how do they reach out to you, Eileen, if they're, God forbid, not coming to leapcon, which I think is a huge mistake because you need to see her on stage. But how do they reach out to you?
- [54:56]
A
Oh, yeah. Well, the best thing is my new book. This over here, it's financially freebook.com. it has everything I talked about today, including the marinate in your magnificence exercise. Yeah. Financially free book dot com.
- [55:09]
B
So good. And you have actually two books, right? The Pivot plan and the financial free. So go binge for stuff. Like she has some really good stuff here, this lady. So. Oh I'm so excited to talk to you soon.
- [55:23]
A
Yeah, can't wait. Can't wait for leapcon. Let's go.
- [55:25]
B
Let's go. Remember, this episode is not just for you and me. You never know whose life you're meant to change by sharing this episode with them. And if you love today's episode, please click the subscribe or Download button for the show and give it a five star review. This really means the world. Join me in helping tens of millions of individuals reinvent their career and leap into their full potential. Look, getting intentional and strategic with your career is now more important than ever. The skills for success have changed. Aq adaptability, reinventing and leaping are today the most important skills for the future of work. Building portfolio careers, multiple streams of income and ventures are no longer a nice to have. It's a must have. But no one is teaching this except for us in Leap Academy. So if you want more from your career in Life, go to leapacademy.com training check out our completely free training about ways to fast track your career. You'll even be able to book a completely free career strategy call with my team. So go to leapacademy.com training.