Podcast Summary: "Steph Curry Enterprise: From Receptionist to Driving Business Success for a Sports Icon | Tiffany Williams"
Leap Academy with Ilana Golan brings forth an inspiring episode featuring Tiffany Williams, the Chief Operating Officer (COO) of 30 Inc., the enterprise founded by NBA superstar Steph Curry. Released on February 27, 2025, this episode delves deep into Tiffany's remarkable journey from a humble receptionist to a key player in one of the most influential sports enterprises globally. Through candid conversations, Tiffany shares her career trajectory, the challenges she faced, and the invaluable lessons she learned while shaping Steph Curry's brand and business ventures.
1. Introduction: Setting the Stage
The episode begins with Ilana Golan expressing her mission to empower listeners to leap in their careers, whether it's landing dream roles, fast-tracking to leadership, or venturing into entrepreneurship. She introduces Tiffany Williams, highlighting her pivotal role in shaping Steph Curry's brand, business endeavors, and philanthropic activities.
Notable Quote:
Ilana Golan [00:31]: "Tiffany Williams, the COO of 30 Inc. ... Tiffany played such a pivotal role in shaping his brand, the business ventures, the philanthropy."
2. Tiffany's Early Career and Entry into the Warriors Organization
Tiffany recounts her beginnings, emphasizing her determination and hunger for growth. Despite her father's insistence on securing a stable job, Tiffany pursued her passion for entertainment and sports. She landed a part-time receptionist role with the Golden State Warriors, which later transitioned to a full-time position. Her commitment led her to secure a role in business development, marking the start of her ascending career.
Notable Quote:
Tiffany Williams [00:55]: "I was really looking for opportunities for growth and it was just hungry for all things in entertainment... I ended up at the Warriors, working there part-time as a receptionist."
3. Building Relationships and Gaining Visibility
While serving as a receptionist, Tiffany focused on delivering exceptional work, aiming to prove her worth to the front office rather than seeking visibility with players. Her dedication eventually opened doors to various departments within the organization, allowing her to collaborate closely with key stakeholders, including Montae Ellis.
Notable Quote:
Tiffany Williams [07:06]: "I was really trying to also get into those executive offices and hopefully, you know, them, see what I can do and get a role in one of their departments."
4. Pivotal Moments: Organizing the 2015 NBA Championship Parade
In 2015, Tiffany played a significant role in organizing the NBA championship parade for the Warriors. This experience was a turning point in her career, highlighting the intricate planning and coordination required behind such large-scale events. The success of the parade not only showcased her organizational skills but also made her realize the need for further growth opportunities beyond her decade-long tenure within a limited geographical radius.
Notable Quote:
Tiffany Williams [08:01]: "It was amazing. Just all the things that go into it that you don't even think about. Like, you need to get almost all the bike rack around the country pretty much to plan for all of these people."
5. Transitioning to 30 Inc. and Working with Steph Curry
Following the championship parade, Tiffany sought new challenges and opportunities. Her consistent work ethic and the relationships she built within the organization caught Steph Curry's attention. Leveraging these connections, Tiffany transitioned to Steph’s business team in 2016, where she became instrumental in driving various strategic initiatives across multiple sectors, including media, philanthropy, and business development.
Notable Quote:
Tiffany Williams [11:25]: "I think it was seeing my work ethic and ... collaborating with the Curry family on producing those events."
6. Behind the Scenes: Building Steph Curry’s Brand
Tiffany provides an insider’s view of managing Steph Curry’s brand through 30 Inc., detailing the diverse ventures under the umbrella, such as Unanimous Media, Underrated Basketball and Golf, and the Eat, Learn, Play foundation. She emphasizes the importance of aligning business initiatives with Steph's values and his desire to uplift underrepresented communities.
Notable Quote:
Tiffany Williams [22:35]: "Our mission is really to elevate the underrepresented. ... We want to tell those stories of that community."
7. Overcoming Challenges: Imposter Syndrome and Underrepresentation
Tiffany openly discusses her battle with imposter syndrome, a common challenge among high-achieving individuals. She credits her resilience to her upbringing and the strong female role models in her life. Additionally, Tiffany highlights the challenges of being a woman in the predominantly male sports industry, underscoring the importance of mentorship and persistent self-belief.
Notable Quotes:
Tiffany Williams [16:41]: "I have worked through that, you know, with a business coach even just writing down everything that I have done and ... I am doing this and it's not by accident."
Tiffany Williams [20:25]: "I come from a long line of very strong women who are not going to take no for an answer."
8. Advice for Aspiring Professionals
Throughout the conversation, Tiffany imparts practical advice for listeners aiming to advance their careers. She emphasizes the importance of networking, leveraging relationships, and being proactive in seeking opportunities. Tiffany encourages individuals to utilize their networks without hesitation, reassuring them that even if the response is negative, it's a step towards growth.
Notable Quote:
Tiffany Williams [27:09]: "I would definitely tell them to utilize your network. ... Reach out like, you know, it doesn't hurt to ask. The only thing that somebody can tell you is no."
9. Personal Growth and Future Aspirations
Tiffany shares her ongoing journey of personal and professional growth. While she remains behind the scenes, she is actively working on enhancing her public speaking skills and expanding the reach of 30 Inc.'s initiatives. Her dedication to using Steph Curry’s platform to amplify marginalized voices remains a cornerstone of her work.
Notable Quote:
Tiffany Williams [28:28]: "I'm trying to get some of these under my belt and learn from each one that I do and how to be a better speaker and not be so nervous."
10. Conclusion: Empowering Others and Continuing the Legacy
The episode concludes with Ilana Golan expressing admiration for Tiffany's journey and the impactful work she continues to spearhead. Tiffany reiterates her commitment to empowering others through 30 Inc. and encourages listeners to harness their networks and drive to achieve their career aspirations.
Notable Quote:
Ilana Golan [29:25]: "Seriously, Tiffany, thank you so much for joining the show and inspiring and doing the beautiful things that you're involved with."
Key Takeaways:
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Hunger and Determination: Tiffany’s relentless pursuit of growth opportunities, even when starting from a modest position, underscores the importance of determination in career advancement.
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Networking and Relationships: Building and nurturing professional relationships can open doors to unexpected and significant opportunities.
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Overcoming Imposter Syndrome: Acknowledging and addressing self-doubt is crucial for personal growth and realizing one’s potential.
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Empowering Underrepresented Voices: Aligning business initiatives with personal values can lead to meaningful impact and societal contributions.
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Resilience and Adaptability: Navigating challenges with resilience and adaptability is essential in dynamic and competitive industries.
This episode of Leap Academy with Ilana Golan serves as a testament to Tiffany Williams' inspiring journey and offers actionable insights for professionals aiming to leap forward in their careers. By sharing her experiences, Tiffany provides a roadmap for others to navigate their career paths with resilience, strategic networking, and unwavering commitment to their goals.