Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart.

FOLLOW-UPS – 01:00
Toolbox: How “Jobs To Be Done” Can Help You Make, Better
Fortis Marinemaster

A BRIEF INTRO TO RAYMOND LOEWY – 06:04
MoMA on Raymond Loewy
60 Minutes: Raymond Loewy, Father of Industrial Design

LOEWY’S MAYA PRINCIPLE – 09:07
The MAYA Principle in Design
The iPhone only exists because Steve Jobs ‘hated this guy at Microsoft’
Phil Knight: Shoe Dog
How One Designer Saved Tesla From Bankruptcy TWICE

IS MAYA INHERENTLY CONSERVATIVE? – 19:36
Apple and the MAYA Principle
Remembering Apple’s Newton, 30 years on

MUST BE ROOTED IN EMPATHY & COMPASSION – 24:44
Raymond Loewy and the Skylab Window

APPLICATIONS BEYOND PRODUCT – 28:20
The Secret Tesla Motors Master Plan (via Wayback Machine)
BMW Is a Surprise Winner in Electric Vehicles (paywall)
Goodbye to the BMW i3—an Icon of the 21st Century (paywall)
The Newton Messagepad was Well Ahead of its Time
General Magic documentary
Intellectual Distance, Novelty, and Resource Allocation in Science

RECOMMENDATIONS – 42:48
Patrick McGee: Apple in China
Hidden Forces podcast: Patrick McGee
EBL rechargeable AA batteries (link to Wirecutter review)

CLOSING – 49:34

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CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com