The Area of Expertise (AOE) #2: Instructional Design refers to the “designing, creating, and developing informal and formal learning solutions to meet organizational needs; analyzing and selecting the most appropriate strategy, methodologies, and technologies to maximize the learning experience and impact.” This section is weighted 13-14% of the exam; 20-21 questions

A skilled workforce is one that has a competitive advantage that enables the organization to adapt, change, grow, and innovate. Talent development professionals who are savvy instructional designers (IDs) contribute directly to the business strategy and organizational goals. In AOE #2, we will focus on the following key knowledge areas:

Business strategy, drivers, or needs associated with possible learning solutions
Need assessment approaches
Research methods, including informational scanning, data gathering, and analysis
Content knowledge or techniques to elicit content from subject matter experts
Learning theories
Instructional design theory and process
Various instructional methods
Various delivery options and media
Existing and emerging learning technologies and support systems
Individual learning modalities
Individual, group, and organizational differences that influence learning and motivation
Assessment methods and formats
Legal and ethical issues related to instructional design

Crossover in this chapter will be with AOE #3 Training Delivery and AOE #6: Managing Learning Programs, specifically the section on Legal, Regulatory, and Ethical Requirements. Roles in this area might be called: instructional designer, course designers, program designer, designer, instructional developer, eLearning specialist, or curriculum development specialist. There are so many more names--see my presentation “Who Designs Learning Today?” https://www.slideshare.net/LauraPasquini/who-is-designing-learning-today

A few books I might refer to or mention in this area of expertise:

ISD from the Ground Up, 4th Ed. by Chuck Hodell
Teaching in a Digital Age, 2nd Ed. by Tony Bates
Training and Development for Dummies by Elaine Biech
e-Learning and the Science of Instruction by Ruth Colving Clark and Richard Mayer
Project Management for Instructional Designers by Wiley et al. https://pm4id.org/

2.1. Business Strategy and Drivers

Learning Objective: Describe the value and purpose of understanding the business drivers that identify a need prior to designing the learning.

Like other areas of your organization, talent development requires investment for your employees to encourage more production, sales, output, customer satisfaction, and more! If your professionals are being developed and engaged, it will increase the bottom line. Aligning goals and objectives of the company to instructional design, will allow you to justify the need for talent development professionals within your organization.

READ: Instructional Design Strategy: What Is Its Role in eLearning Design

Link Talent Development and Instructional Design to Business Drivers

Business drivers are internal and external forces that direct and influence the organization’s strategy, goals, business needs , and performance goals. Business drivers are often resources, processes, or conditions that are essential for growth and success of a company. The learning design and goals should be linked to these business drivers and strategies that might include:

Reducing expenses
Generating revenue
Building employee engagement

Design to Meet Business Requirements

Similar to the AOE #1 Performance Improvement (specifically Section 1.3. Business, Performance, and Gap Analysis and Section 1.4. Root Cause Analysis), you want the instructional designer (ID) to focus on designing learning that develops objectives, materials, instructional methods, timing, and participation that is related to focused business needs and requirements. This would include assessing the session length, cost of development, media needs, learning activities, the environment to learn, how to have participants practice skills, and more. To meet these business requirements, you will need to ensure that participants are prepared to learn and the ID meet the goal expectations by:

Ensuring the design incorporates steps prior to the learning experience that prepare participants for what will happen
Clarify with management what the participants are expected to do differently or better, and how this aligns to business goals
Identify what action management will take to support changes after the learning event, such a reinforcement and feedback
Design support in the form of both hard copy and online materials that can be used after the learning event
Ensure That participants know how their efforts will affect business goals
Be certain participants know what is expected of them and how they will be held accountable
Clearly identify the trainer’s role in support and follow-up
Be sure participants know how they can find assistance following the learning event

Design to Achieve Strategy

IDs and talent development professionals needs to understand the business to align learning with organizational goals. Practitioners developing learning and training can upgrade skills and knowledge for strategy by:

Providing services that support the organization’s business strategy
Learning to measure results or relating results to other internal measures
Becoming educated and educating others in strategic planning
Finding opportunities to serve on cross functional teams
Reviewing relevant documentation e.g. strategy/corporate plans
Working with leaders in other departments to learn about their problems and needs
Learning more about the industry by reading journals or checking the internet
Learning about the competition and how has the competitive edge
Staying abreast of the changes the organization is facing and anticipate the kind of support it will need
Determining how the organization is viewed externally and what customers say
Developing specific measurements for all courses or programs
Framing questions to be certain that all issues were considered in linking training to organizational business strategy and drivers

Note: More will be discussed in AOE #6 Managing Learning Programs; Section 6.1: Business Model Drivers, and Competitive Position in an upcoming episode