Leave the Gun, Take the Cannoli: The Epic Story of the Making of the Godfather
Episode: The Mother of all Publicity Campaigns
Host/Authors: Mark Seal & Nathan King
Release Date: April 16, 2025
Introduction
In the episode titled "The Mother of all Publicity Campaigns," Mark Seal and Nathan King delve deep into the intricate and tumultuous journey behind the making of Francis Ford Coppola's iconic film, The Godfather. This episode unpacks the challenges faced during production, the groundbreaking publicity strategies employed, and the lasting legacy of the film that forever changed Hollywood and American cinema.
The Pre-Release Turbulence
From the outset, The Godfather faced significant obstacles. Studio interference and real-life mafia threats loomed large, threatening to derail the film's production.
Key Highlights:
- Production Challenges: Location permits were revoked, casting decisions ignited conflicts, and even violent attempts to sabotage the film were reported.
- Mario Puzo's Confrontation: The author of the book, Mario Puzo, had a public altercation with Frank Sinatra, showcasing the intense pressure surrounding the production.
Notable Quote:
"During production, location permits were revoked, war was waged over casting decisions, author Mario Puzo got into a public brawl with Frank Sinatra, a producer’s car was riddled with bullets, and 'connected' men auditioned for—and in some cases landed—parts in the film."
— Transcript [02:52]
Marilyn Stewart's Revolutionary Press Strategy
Paramount's head of publicity and promotion, Marilyn Stewart, emerged as the linchpin in ensuring the film's success. Her innovative approach to publicity set a new benchmark in movie promotion.
Key Highlights:
- Visionary Planning: Stewart orchestrated a comprehensive press strategy well before the film was even shot, securing features in major magazines and newspapers.
- Marlon Brando's Transformation: Recognizing the transformation of Marlon Brando into Vito Corleone as the film's centerpiece, Stewart capitalized on this by restricting public images until strategic moments.
Notable Quotes:
"I came up with a publicity time bomb for the day of the release and boy, did it work."
— Transcript [07:02]
"I got so excited that you can hear me ferociously typing in the background as she tells me the story of how she made the Godfather an international sensation."
— Transcript [06:51]
The New York City Premiere: A Night of Glitz and Mixed Reactions
The premiere in New York City was a star-studded affair, yet the initial audience reaction was unexpectedly muted.
Key Highlights:
- Star-Studded Attendance: The premiere featured celebrities like Al Pacino, Robert Evans, and even Secretary of State Henry Kissinger.
- Marlon Brando’s Absence: Brando famously sent Jim Thomas in his place, sparking curiosity and speculation.
- Eerie Silence Post-Screening: Contrary to expectations, the premiere ended in silence rather than applause, leading to initial fears of a flop.
Notable Quotes:
"When the lights came on, everyone got up and walked out. Nobody clapped. It was quiet."
— Transcript [16:06]
"Absolute silence. Scary, huh?"
— Transcript [16:07]
Publicity Frenzy and Box Office Success
Despite the initial eerie reactions, Marilyn Stewart's publicity efforts ignited a frenzy that translated into box office triumph.
Key Highlights:
- Massive Demand: Lines stretched around the block, with LA Times publishing guides on enduring the wait to see the film.
- Critical Acclaim: The film received rave reviews from major publications, solidifying its reputation.
- Financial Triumph: By the end of 1972, The Godfather grossed over $150 million, a figure that has since ballooned to $250 million and continues to grow.
Notable Quotes:
"The LA Times even runs a story headline 'Lifestyles for Waiting in Line to See the Godfather,' which was an instructional guide for how to make the long wait more tolerable."
— Transcript [22:28]
"By the end of 1972, at Gulf and Western's annual meeting, Charlie Bludorn announced that the Godfather had made over $150 million."
— Transcript [24:19]
The Fractured Relationship Between Coppola and Evans
While the film soared to success, the professional relationship between Francis Ford Coppola and Robert Evans deteriorated, leading to a notorious feud.
Key Highlights:
- Conflicting Views: Coppola believed the film was too dark and feared it would flop, while Evans was instrumental in its promotional success.
- Public Disputes: Their disagreements culminated in public exchanges and telegrams, highlighting deep-seated tensions.
- Enduring Legacy: Both Coppola and Evans were haunted by the film's legacy, shaping their subsequent careers and personal lives.
Notable Quotes:
"I've been a real gentleman regarding your claims of involvement on the Godfather... You did nothing on the Godfather other than annoy me and slow it down."
— Transcript [26:27]
"I cannot imagine what prompted this venomous diatribe... I cannot conceive what motivated your malicious thoughts, but if they are a reflection of your hostility, I bear great sympathy and concern for your apparent paranoid schizophrenic behavior."
— Transcript [27:43]
Coppola's Redemption and Enduring Legacy
Ultimately, Coppola recognized the film's monumental impact, both personally and professionally, solidifying his status as a master filmmaker.
Key Highlights:
- Personal Reflection: Coppola acknowledged Mario Puzo's significant influence, stating, "Mario made me, and the Godfather changed my life."
- Cultural Impact: The film's success not only salvaged Paramount but also redefined the portrayal of the mafia and Italian-American culture in cinema.
- Enduring Influence: The Godfather remains a benchmark for storytelling, character development, and cinematic excellence.
Notable Quote:
"Mario made me, and the Godfather changed my life."
— Transcript [28:52]
Conclusion
"The Mother of all Publicity Campaigns" offers an in-depth exploration of the making of The Godfather, highlighting the myriad challenges, strategic triumphs, and personal conflicts that shaped one of cinema's greatest masterpieces. Through archival interviews and exclusive insights, Mark Seal and Nathan King illuminate the complexities behind the film's success, celebrating its enduring legacy in Hollywood history.
Final Thoughts
This episode serves as a testament to the power of visionary leadership and strategic thinking in overcoming obstacles. Marilyn Stewart's pioneering publicity campaign not only ensured the film's success but also set a new standard for movie promotions. Meanwhile, the strained relationship between Coppola and Evans underscores the personal costs that often accompany creative endeavors of such magnitude.
Leave the Gun, Take the Cannoli is not just a recounting of The Godfather's making; it is a profound narrative of ambition, resilience, and the intricate dance between art and commerce in the golden age of Hollywood.
Notable Transcripts:
- [06:05] "The key to it all in her mind was Marlon Brando's transformation."
- [16:56] "This is the highest night of my life. There's such a euphoria."
- [28:49] "Leave the Gun, Take the Cannoli is a production of Air Mail and iHeartMedia."