On April 23rd 2024 I wrote a post on Linked in, titled ‘I hate Daniel Priestley’. See https://www.linkedin.com/posts/philfraser_i-hate-daniel-priestley-im-sueing-activity-7185564354442854400-nVXA/.

The post went viral! Off the back of it Daniel agreed to be a guest on the podcast.

Before you start listening to this week’s episode make sure you have a pen and paper ready. Daniel Priestly delivers a masterclass in Entrepreneurship and business ownership, with tons and tons of brilliant ideas and advice.

Note you can get Get 14 days for free and 20% off your first 3 months at ScoreApp via https://share.scoreapp.com/9aa33263.

INTRODUCING DANIEL PRIESTLEY

Daniel Priestley is the Founder of Dent Global and ScoreApp. he has founded multiple 7 & 8 figure ventures, been awarded Entrepreneur of the Year and is the author of six entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. He regularly speaks at conferences and have been a business coach to several fast growth (Inc5000) entrepreneurs and celebrities.

EPISODE HIGHLIGHTS

[00:03:30] Introducing Daniel Priestley

[00:05:30] The number one thing all business owners need to decide

[00:08:00] Introducing the CAOS Theory

[00:11:00] How to build an audience

[00:15:30] How to create, and the benefits of, a Wait List

[00:21:30] The CAPSTONE Pitch structure

[00:27:30] Can anyone be an entrepreneur?

[00:32:00] What is a Key Person of Influence?

[00:37:00] How to be a Key Person of Influence; using the 5 Ps

[00:41:30] Your book should be a sales person or why you should your book away as a gift

[00:45:00] What is a product eco-system? And why you should have one. Listen to live example.

[00:53:30] How to create a scorecard campaign

[00:59:30] Lifestyle businesses v performance businesses

KEY TAKEAWAYS & BUSINESS LEARNINGS

• Develop an audience then a product/offer

• Entrepreneurship is sexy from a distance but up close its rough going

• The door to success doesn’t have a handle; you have to kick the door down

• The only way to get cut-through is the founder talking about the business

• Use the 5Ps to raise your position as a Key Person of Influence

• Assessment-based selling can be used in any business

THE BEST MOMENTS

“If you gave me millions of dollars to launch a business I’d leave it on the shelf”

“People don’t want to do the stuff that’s not sexy”

“I only build stuff if thousands of people want it”

“People like people more than brands”

VALUABLE RESOURCES FOR YOU

Website: www.leedsbusinesspodcast.com

LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/

Website: https://danielpriestley.com/

https://share.scoreapp.com/9aa33263

https://www.dent.global/

LinkedIn: https://www.linkedin.com/in/danielpriestley/

DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’

My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE.

Your half of the deal has two simple steps;

1) Share this episode with just ONE person who you think will get value from it

2) Post a review of the show or give this episode a ’thumbs up’

YOU MAY ALSO LIKE

https://leedsbusinesspodcast.com/podcast/rachel-woolford/

https://leedsbusinesspodcast.com/podcast/ajaz-ahmed/

https://leedsbusinesspodcast.com/podcast/nigel-botterill/

ABOUT YOUR HOST

Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.

As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.

As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.

Phil has appeared as a guest on over 60 podcasts, webinars and interviews, from around the whole globe, talking on a variety of business subjects. You can view them all at https://philfraser.co.uk/watch-hear-phil/.

This podcast is hosted by Captivate. Get your 30 day free trial at https://bit.ly/Captivate-Offer.

LEEDS BUSINESS PODCAST

Dent Group, ScoreApp, #CAOS, Key Person of Influence, #CAPSTONE, Stephen Bartlett, DAOC, Diary of a CEO, Ali Abdaal, Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,

Email: phil@leedsbusinesspodcast.com

Mentioned in this episode:

Claim your £99 coaching session with Phil

I have a LIMITED TIME offer for you. We all know running a business can feel a bit lonely, right? I know.... I’ve been there. I grew my own business from a kitchen table start-up, all the way to a multi-million-pound exit. Nowadays I help other business owners, like you, sort out their business problems; whether it's clarifying your forward planning, helping you sort your biggest problem, helping you prioritise your workload, de-fogging your thinking or just being there to download on. I can help. One client recently said, “You gave me clarity in just one session” — and that shift helped them hit 25% growth in following three months. So here’s the deal: your first session with me for just £99. But only if you contact me by this Friday. No bullshit. No fluff. Just a proper conversation about your business, solving your problems. So, if you’re ready to think more clearly, email me at phil@philfraser.co.uk today. Quote 'podcast' in the email title to claim your £99 session. And if you want to find out more about me check me out at www.philfraser.co.uk.