As I get ready for trial this week, I don’t think I could have asked for a better conversation to help remind me that creativity and consistency go hand-in-hand.

As lawyers, it can be easy to rely on a strategy that’s worked in the past, and in some ways it’s necessary. But if there’s anything standing in front of a jury will teach you, it’s that having to adjust your message while maintaining the mission is a core part of what it means to be a leader.

My guest this week is Marty Strong. A combat veteran of the U.S. Navy SEAL Teams, he earned his graduate degree in Management from National University and would go on several VP roles as a financial advisor and is no stranger to Leadership.

Over the course of his career, Marty has helped to build and lead multiple companies and is currently the CEO of Legacy Care which specializes in providing post-acute treatment to patients in need.

A sought-after guest speaker and consultant, he is the author of the Amazon best-seller, Be Visionary: Strategic Leadership in the Age of Optimization, and the recently published Be Different: How Navy SEALs and Entrepreneurs, Bend, Break, or Ignore the Rules to Get Results.

We discuss the differences between the academic leader and the practitioner leader, the value of reminding others of the potential you see in them, and why all of the practical training in the world can’t help if someone doesn’t understand their purpose.

Enjoy the show!