Brooke Birkey—Founder of Level Up Law Firm Coaching—joins us on Legal Keys to unpack what really drives profitability in a modern law firm. With experience spanning every role from receptionist to executive, Brooke offers candid insights into intake, emotional intelligence, and the operational blind spots that quietly cost firms thousands.

While AI plays a small role, this episode centers on practical, people-first strategies to optimize intake, empower teams, and build scalable systems that convert.

We cover:

Brooke’s 360° journey through the legal industry—from front desk to firm leadership
The real (and hidden) costs of poor intake and missed follow-ups
Why intake is a sales process—and how to train your team accordingly
Common revenue leaks most firms overlook
Actionable first steps solo and small firms can take to improve intake—without overhauling everything

Where to find Brooke & Level Up Law Firm Coaching: WebsiteLinkedIn: Level Up Law Firm | Brooke BirkeyFacebook: Level Up Law Firm Youtube: Level Up Law Firm ‪