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British fans have crowned Lionel Messi as the top icon in US sports history, beating out heavyweights like Michael Jordan and Tom Brady in a survey. The Inter Miami forward, who joined MLS in July 2023, topped the list, with David Beckham in third and Kobe Bryant and LeBron James in the top five. Soccer stars hold significant influence, with Patrick Mahomes, Travis Kelce, and Shaquille ONeal also making the top thirty. Eighty-five percent of fans credit individual players for sparking their love for US sports, and forty-three percent would switch teams if their favorite leaves. Over two-thirds have already traveled to the US for NFL or NBA games, with twenty-three percent planning trips soon. NFL is the most followed league, followed closely by MLS and NBA. Fans primarily watch full matches on TV or streaming, with YouTube being the most popular social media platform. Despite time zone challenges and subscription fees, digital engagement continues to grow among British fans.

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