Marty Cagan is a luminary in the world of product. He’s the author of two of the most foundational books for product teams and product leaders (Inspired and Empowered), he’s the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive. Now he’s releasing his newest book, Transformed, which is sure to become a staple of tech-powered companies worldwide. Marty’s previous appearance on our show remains one of the most popular episodes to date. In this conversation, we discuss:

• The rise of “product management theater”

• Changes in the PM role post-ZIRP and the shift from growth to build functions

• The disconnect between good product companies and online product advice

• How over-hiring has created challenges in the product industry

• The most important skills for PMs to build

• How to know if you’re on a “feature team”

• The potential disruption of product management by AI

• Marty’s new book, Transformed: Moving to the Product Operating Model

• Four new competencies required for successful product organizations

—

Brought to you by:

• Sprig—Build a product people love