2025’s Best Fashion Marketing Moments: Gap x Summer Fridays, The Devil Wears Prada, The Row & More

Summary

Podcast Summary: Let’s Get Dressed

Episode: 2025’s Best Fashion Marketing Moments: Gap x Summer Fridays, The Devil Wears Prada, The Row & More

Host: Liv Perez

Guest: Lydia Berry (Social Marketing Expert)

Date: December 8, 2025

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Episode Overview

This lively, insightful episode of Let’s Get Dressed reviews the most memorable fashion marketing moments of 2025. Host Liv Perez and guest Lydia Berry (a member of Liv’s team and self-proclaimed “social marketing guru”) analyze hot brand collaborations, industry-defining marketing campaigns, the return of analog marketing techniques, and the ever-evolving world of digital and social-first strategy. Their candid conversation is packed with nostalgia, personal stories, trend critiques, and sharp takes on what makes a brand or campaign stand out in the crowded landscape.

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Key Discussion Points & Insights

1. Top Three Eye-Catching Brands and Campaigns of 2025

• Immediate standouts:

  • Gap: Revival through nostalgia, effective collaborations, and the return of iconic dancing campaigns.
    • “When I think about this year that's really, like, reinvented themselves, I think of Crown Affair. They're another brand that continuously, I feel like almost like one ups themselves every time.” (B, 01:52)
  • Crown Affair: Praised for slow, thoughtful and conversion-driving creativity in an “Instagram world where everything is so fast and so clickbaity.”
    • “They, to me, stand out as somebody who is able to still get conversions and sales while still having very beautifully produced content.” (B, 02:41)
  • J.Crew: Has become noteworthy through Olympia Gayot’s curation, smart use of vintage catalog nostalgia, and active engagement with untapped archives.
    • “She's one of my favorite social media followers… I'm like, wow, does the inside of your brain look like that? Because the inside of my brain would look like a dumpster fire.” (A, 03:52-03:57)

• Archives & Brand Heritage:

  • Importance of brands maintaining their archives for heritage and future storytelling. Brands like Kate (Spade) and The Row are speculated to be actively building their archives.
    • “A lot of high end designers are having to buy back their archive from vintage sellers… it’s so crazy and over backwards to build back their archive.” (A, 05:01)

2. Deep Dive: Gap x Summer Fridays Collaboration

• Why the Hype?
  • First ever beauty collaboration for Gap; Summer Fridays’ signature colors and products merged into apparel and accessories at the perfect holiday moment.
    • “Everything is in the Summer Fridays colors… the clothes match those colors and everything says Summer Fridays.” (A, 07:46)
• Multi-Generational Appeal:
  • “What's really... so amazing is that the products are multi-generational... which is just a testament to the brand those girls have built.” (B, 08:44)
• Nostalgic Parallels:
  • Comparison to iconic products of the past (Lip Smackers, Maybelline, Glossier), but highlighting the unique, unified brand presence of Summer Fridays with Gen Z.
• Cultural Impact:
  • The collaboration led to “feral” demand among teens, evoking nostalgia for simpler beauty icons.
    • “These girls were at my door every single day asking if I had any leftover Summer Fridays in my drawer. They were feral.” (A, 09:17)

3. Trend Watch: Beauty Brands for Kids & The Crown Affair Effect

• Shay Mitchell’s Beauty Brand for Kids:
  • Mixed feelings—acknowledges the desire for kid-safe products but concerns about accelerating consumerism and skipping the “awkward phase.”
    • “We have a consumerism problem. And it is... At the same time, you know, we're seeing girls skip the awkward phase... I did NOT look like that as a teen.” (B, 11:37, 12:47)
• Crown Affair’s Success Formula:
  • Slow, intentional growth, excellent product quality, Glossier-influenced “world building,” and founder Diana Cohen’s creative leadership.
    • “She disrupted common hair care routines… but she didn’t reinvent the wheel… she gave us a better way to do it.” (A, 15:59-16:57)

4. Minimalism & Focused Branding

• Renewed value in brands doing one thing exceptionally well, rather than chasing endless SKUs.
• Spotlight on focused brands: Noor Hamore (leather jackets), Lisette (t-shirts & loungewear), Summer Fridays (single hero product at launch).
  • “You gotta be really good at one thing, one really great product.” (A, 19:32)
  • “To stand out and be successful now as a brand, you really have to do one thing very well.” (B, 19:12)

5. Defining Fashion Marketing Moments of 2025

• The Row Sample Sale:
  • Cited as a generational marketing moment, will be “studied in textbooks.” (A, 20:20)
• Chanel’s Viral Rebirth & Matthieu’s Debut:
  • Universally celebrated for being “aspirational but still gritty,” bringing new energy and inclusivity, e.g. the subway show.
    • “Every touch point... is working. It's not lo-fi either… there's something about the approach that feels younger and cooler.” (A & B, 23:42-23:57)
    • “That show in the subway was a perfect example…I don't necessarily think the Chanel woman is using the subway. But…maybe the new Chanel woman does.” (A, 24:04-24:13)
• The Devil Wears Prada x Valentino “Rockstud” Press Campaign:
  • Orchestrated product placement with a viral trailer sparking debate about nostalgia vs. contemporary relevance; discussion around viral moments not always translating to physical product traction.
    • “The fact that they put her in a rockstud…was this paid for by Valentino? Is the movie set…why is she in a rockstud?... I would have loved to see her in a Prada shoe.” (A, 22:13-22:30)

6. Digital Marketing, TikTok Shop & Substack

• Rise of Live Shopping:
  • TikTok Shop becoming Gen Z’s QVC; skepticism about authenticity and sustainability of live shopping but curiosity on its potential for real-time engagement.
    • “TikTok Live does feel like a FaceTime call. TikTok Shop has been trying to really blow up… They’re incentivizing creators...” (B, 26:43)
• Creator Strategies:
  • Importance of being a “first mover” on new platforms (from Tamara Kalinic episode insight).
    • “You have to be a first mover to things. No one's gonna remember if you tried it and flopped.” (A, 27:35)
• 2025: Year of Substack:
  • Explosive adoption among both emerging voices and celebrities; praised for community, depth, and supporting independent writers.
    • “Substack feels like the antidote to so many things…people want community…Substack is this really beautiful world for you to enter.” (A, 33:26)
    • “Pamela Anderson has a great substack. Talk about soft girl, slow life.” (B, 33:43-33:47)

7. Return of Physical Marketing & Nostalgia

• Wild Posters/Postings are Back:

  • Outdoor and wild posting—out-of-home marketing making a major comeback and bridging digital and IRL moments.
    • “Billboards are back, baby… as a creative, I’m like, yes.” (A & B, 36:18-36:20)
    • “For a brand, it’s an instant win for so many reasons… It’s a social media moment.” (A, 36:03-36:29)

• Oversized IRL Installations ‘Are Over’:

  • Both hosts agree: trend has reached saturation.
    • “If I see one more, like, oversized bag going down Madison Avenue… it’s a little gimmicky now… We can say goodbye to that.” (A & B, 34:41-34:54)

8. Brands to Watch for 2026

• The Row:
  • Now “more touchable” and under scrutiny for controlling its image as it grows beyond insider culture.
    • “The Row used to be something that… only the, like, inside highly fashionable girls knew about… now my peers… know the Row.” (B, 37:24)
• Toteme:
  • Fashion insiders’ favorite, still on the rise and potentially looking at a broader reach.
    • “Totem is… still very fashion, and I think it could… reach more people.” (A, 39:16)
• Coach:
  • Executing a successful Gen Z marketing playbook, strategic partnerships, strong product focus—not just in bags but also outerwear. Hosts are curious about future Gen Z and Gen Alpha strategies.
    • “Coach has been making a lot of money… Their strategy has been to tap Gen Z… They’ve done a really good job of identifying strategic partnerships.” (A, 39:50-40:27)

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Notable Quotes and Memorable Moments

• On Brand Archives:
  • “Back in the day they would just… gift models a dress as their fee for walking…and now they're having to build back their archive… that's crazy!” (A, 05:01)
• On Finding Originality in Moodboarding:
  • “She said she gets so excited when, as she’s collaging, she finds a reference or an image that hasn’t necessarily been circulated before. That, like, altered my brain chemistry.” (B, 04:02)
• On Product Longevity:
  • “It's so hard to build a multi-generational product… what an amazing alignment with Gap that also, I would argue, is multi-generational in a sense.” (B, 08:44)
• On Viral Campaigns vs. Real Impact:
  • “There’s a very big distinction between something that goes viral… vs. actually liking it and bringing it into their lives.” (A, 23:30)
• On Modern Celebrity/Creator Strategy:
  • “You have to be an A plus student in the lane that feels right to you… how inauthentic of you to be showing up on YouTube in a way that…is just not comfortable or native to who you are.” (A, 32:06)
• On Substack Community:
  • “We have a chat for Let's Get Dressed on there. People post all the time… that feels real. Like, real community that, for me, I haven't really been able to find elsewhere.” (A, 34:02)
• On Nostalgia in Marketing:
  • “We love these things that are out of our phones in real life… physical things come back.” (A, 36:30)
• On the End of the Oversized IRL Trend:
  • “In the garbage. If I see one more, like, oversized bag going down Madison Avenue…” (A, 34:43)
• On Coach's Success:
  • “That bag is exquisite. I want to travel just to wear that bag.” (B & A, 42:18-42:24)

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Timestamps for Important Segments

• [01:41]—Top 3 brands of the year gut reactions
• [07:13]—Gap x Summer Fridays embargo & analysis
• [11:37]—Shay Mitchell’s kids’ beauty brand + cultural critique
• [13:58]—Crown Affair’s new cult status & commentary
• [17:28]—Intentional branding and product focus trend
• [20:19]—The Row sample sale; Chanel’s marketing viral moment
• [21:52]—The Devil Wears Prada x Valentino “Rockstud” campaign
• [24:04]—Chanel’s subway show and generational shift
• [26:00]—TikTok Shop and live shopping for Gen Z
• [31:08]—The rise of Substack for creators and celebrities
• [34:41]—Oversized IRL trend backlash
• [36:18]—Wild posting/billboards trend analysis
• [36:54]—Brands to watch (The Row, Toteme, Coach, etc.)
• [39:45]—Coach’s playbook and the future of Gen Z/Alpha marketing

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Tone & Style

The conversation is smart, friendly, energetic, and humorous—packed with honest industry critique, gentle sarcasm, and meta self-awareness typical of fashion “insiders.” The hosts mix substantive trend analysis with plenty of real-life anecdotes and playful banter, especially around nostalgia and the intersection of digital culture and IRL experiences.

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For the Listener

This episode is a must-listen for anyone invested in fashion, branding, influencer marketing, or the evolving landscape of social and digital culture. It delivers practical insights for creators, marketers, fashion fans, and anyone curious about what makes a campaign resonate in an oversaturated, chronically online world.

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Transcript

[A]

Hello, everyone. Welcome back to another episode of let's Get Dressed. It's your host, Liv Perez. I hope you're all having a great start to your week, staying warm wherever you are. I cannot believe that we only have three episodes left of 2025. We have a great lineup coming up, so definitely make sure that you're subscribed to the show. A little bit of housekeeping. I'm going to be off the show on December 29, enjoying my holiday, and I hope that you guys will be too. But we will, of course, be back for our Top of the New year episode on January 5th. With the year coming to an end, there is so much to review and talk about and take into consideration. And so for today's episode, I brought on my good friend who also happens to be on my team, and a social marketing guru, Lydia Berry. She was on the show in September. We recapped New York Fashion Week together, and I'm so excited to have her back on today. If you are someone who you consider yourself to be chronically online, join the club. This episode is very much for you because we are going to break down the biggest and best fashion marketing moments of 2025. The best drops, collabs and launches that the two of us probably couldn't shut up about and shared numerous times with each other. We get into the Summer Fridays Gap collab, which just dropped. Crown Affair, the Row, the Devil Wears Prada, Chanel, and so much more. Plus, we chat TikTok Shop. We being maybe Gen Z's qvc. How substack became everyone's new diary this year. Wild postings being back, archives, and the one trend that we hope to see never return. I hope you guys love this episode. Let's go get dressed with Lydia Berry.

So I thought it would be fun to open this episode up by asking you Gut Reaction, what were the top three things that caught your eye this year?

[B]

I'm trying to even think when we were preparing for this episode, I was thinking too, like, it's been such a dense year. Okay, the first brand that comes to mind. There's three brands that come to mind. Gut Reaction, things that happened this year. First, Gap, I think we're seeing Talk about nostalgia, the play into bringing back their dancing campaigns. And people are loving it. And I just think they've done a lot of great collaborations and they feel like somebody. When I think about this year that's really, like, reinvented themselves, I think of Crown Affair. They're another brand that continuously, I feel like almost like one ups Themselves every time. Whoever's doing their creative over there, I think I need to meet them, because.

[A]

I think you do too, because knowing both of you, you guys would really just.

[B]

Oh, my gosh. I just. There's something very intentional and slow to me. I don't know if slow is the right word, but just very thoughtful about their creative. In an Instagram world where everything is so fast and so clickbaity, they, to me, stand out as somebody who is able to still get conversions and sales while still having very beautiful produced content. And I think we've seen a lot of great, just creative and collabs come from them this year. And then the third thing, kind of still in the Gap era, but a little different. J. Crew, which J. Crew has been on its revival era from a while with Olympia there. But again, we're seeing this, I think this play into, again, the nostalgia of the vintage catalog, and they also are doing it very thoughtfully. And I think Olympia is doing a good job curating. And this year, I think we've seen a lot of that. And as someone who never really, I feel like, paid that much attention to J. Crew. Now I'm like, oh, maybe I. Maybe I should get in on that. And I love following Olympia. She's an amazing follow.

[A]

She's one of my favorite social media followers.

[B]

Yeah, she curates so well and insane.

[A]

I'm like, wow, does the inside of your brain look like that? Because the inside of my brain would look like a dumpster fire.

[B]

Yeah, well, something too. I don't know if she said it on your podcast or if she said in an interview. I don't remember. But what I thought was really interesting is as she makes these mood boards, she said she gets so excited when, as she's collaging, she finds a reference or an image that hasn't necessarily been circulated before.

[A]

She said that on our pod?

[B]

Oh, my gosh. I don't know. That, like, altered my brain chemistry. I was like, oh, yeah. Like, I'm on Pinterest every day, all day. We're all looking at the same imagery. Like, how do we get back to, as, you know, creatives and people who aren't living on social, like, original imagery that isn't, you know, reposted 10 million times, and where. Where are we finding that? And I feel like she finds that, which is why she's exciting to follow.

[A]

Treasure hunt for her, probably.

[B]

J.

[A]

Crew has so many archives that just haven't been tapped, and I'm sure she's just having fun, having the best time.

[B]

I Want that to be my job. I've always said I just want to be a professional mood board curator. If I could just do that every day and make money somehow I.

[A]

Yes, but I also think that there's probably such a fun job like managing those archives. I would love to be the person that manages a J. Crew archive, both in terms of clothing but in terms of imagery. Like. Yeah, and I'm sure that that's not. I would thrive, but I'm sure that's also not even. I think what most people don't realize is that's not even really as fully formed as it should be for most brands. Like a lot of high end designers are having to buy back their archive from vintage sellers or places because back in the day they would just have a model come in and instead of paying them, like Versace would have models come in and gift them a dress as their fee for walking in a show. And now they're, you know, having to kind of so crazy and over backwards to build back their archive on things and have it as a part of like a brand's heritage.

[B]

Sorry, no, this is not the topic of this conversation. But is that because like, did Versace just not know that like they were valuable? Yeah, valuable.

[A]

But like I think you know how some, how iconic something's going to be in the moment like that. Yeah, you just don't. And so in their mind, you know, Versace is trying to, you know, do things scrappy and then 20, 30 years later it's like these are the most iconic things in the world that we reference all the time.

[B]

It's just like hard to think of a world where like Versace wasn't like iconic.

[A]

I just think in terms of people didn't back then weren't as focused on maintaining an archive as they are now.

[B]

Do you think brands like Kate and the Row are actively building their archive?

[A]

I would hope so because now they know that these brands are trying to figure it out.

[B]

Right.

[A]

We did have someone actually at the top of this year. She is a professional archivist here in Los Angeles and she manages the archives of. She won't explicitly say, but to my knowledge like Adele, Beyonce, and it's all based at a very nondescript place here in la and it's like maintaining a museum. And she's also, she built her career actually doing brands archive. So I think she did the archive for Ralph Lauren.

[B]

What a niche.

[A]

A lot of New York brands, I'm forgetting off the top of my head, but it was a great episode and so so, so fascinating.

[B]

Wow.

[A]

But there's a world that exists solely for archives like that.

[B]

It's so crazy. Yeah.

[A]

I wouldn't be surprised if a lot of the brands that we love now are really maintaining their archives. You brought up Gap, and let's talk about Gap, because today's a big day for Gap. A lot of you who are in New York and Europe that are listening probably noticed that this podcast was released a little bit later than usual. It probably wasn't in your feed when you woke up this morning. And that's because we had to hold the pod for a very special embargo that went live today that I think is one of the coolest brand collaborations of the year. So we had to keep it quiet until the embargo is lifted. And that is Summer Fridays and Gap.

[B]

So insane. I think it's their first ever beauty collab.

[A]

So everything is in the Summer Fridays colors. So like the jet lag mask blue, the cloud do pink, the lip butter bombs, which, you know, that I can't leave the house without me either. Literally in every bag. But so the clothes match those colors and everything says like, Summer Fridays.

[B]

So good.

[A]

Very cute. And like, perfect right before the holidays.

[B]

Yeah, no, I. It's interesting. I was in Texas for Thanksgiving and I was with my boyfriend's two nieces. They are like 12 and 14, and they're like, what do you do for work? And I told them and they were like, well, who do you work with? And I'm like, you know, saying the names of the celebrities. They don't know anybody we work with. And then I said, well, do you know what Summer Fridays is? And they were like, oh, my God, yes. And I said, I work with, you know, Mariana. She's a client. And they're like, oh, my God. Like, they. She's like, I have to go FaceTime, my friend. Like, that's incredible. And I remember I told Mariana that, and she said, what's really, you know, what's really so amazing is that the products are multi generational, and it's something where you have these Gen Z 14 year olds, people in high school, who are obsessed with the product. But then you and me just said, we can't leave the house without it. And you have also our moms who are also obsessed with it, which is just a testament to the brand that those girls have built, because it's so hard to build a multi generational product. And then also, what an amazing alignment with Gap that also, I would argue is multi generational in a sense. So I think it's a very genius, genius collab.

[A]

I had the exact same experience with my nieces on Alex's side and I told Mariana about it. So Mariana's getting a lot of 14 year old info. Recently, all of Alex's like, cousins, kids came in town and before they even said hi to me, they had heard through our family that, like, I work with Summer Fridays or like, I know the girls. And they. These girls were at my door every single day asking if I had any leftover Summer Fridays in my drawer. They were feral.

[B]

What's an equivalent of. For us growing up? I was trying to think of this. Lip Smackers.

[A]

Yeah. Maybe. What was the beauty that you used growing up?

[B]

Like, anything at Target, There wasn't anything like. I think the industry has changed a little bit too.

[A]

I don't have a distinct memory of a brand.

Dominating my.

A high school beauty cabinet. Like, once I got to college and glossier popped up. Okay. Glossier was everywhere. But before that, I would say, like, a lot of the things that I wanted were things borrowed from my mom. Like Maybelline. Great Lash.

[B]

Yes. A l'. Oreal.

[A]

A l'. Oreal Lancome. Juicy Tubes.

[B]

Yes. But those are this drugstore.

[A]

Yeah.

[B]

Like, it's things that we were like.

[A]

It wasn't a singular brand.

[B]

No.

[A]

That people my age. I was born in 94.

[B]

Were obsessed with, I think glossier.

[A]

And maybe I'm wrong. If you were born in 94, like, slide into my DMS right now. Because maybe I'm. It was just so valid if I am. But yeah, there. There wasn't really a brand that I was like, I need that under eyeliner. It was just that, like, I needed eyeliner.

[B]

Exactly. Yeah. And I mean, we were just like, excited to be using makeup in general. Like, I didn't really have a preference. It was, you know, but I feel like glossier. Yeah. To your point. Was the first to really do that. And now we're seeing, obviously the after effects of that and Summer Fridays, man, they're crushing.

[A]

Really cute stuff. I'm looking at the collection now. Like, these PJs are really cute. And I also am, like, obsessed. They have these Summer Fridays Gap headbands that are in the colors of, like, all the Summer Fridays colors that I could see so many girls putting on when they're doing their beauty routine. Yes. This is so genius. Genius. I'm so excited for them. Like, truly so excited for them. What do you think about Shay Mitchell's beauty brand for kids?

[B]

It's interesting. I. I Honestly, I see. I see both sides because on one hand, I completely understand that your kids are going to ask about skincare. Like, when I was, you know, a kid and I saw my mom, like, I wanted to do the same thing. I have friends whose kids, you know, are seeing them do their makeup, and I understand. And it's like, okay, well, I want them to do this ritual with me and I want to, you know, have them be a part of it and. And give them that same, you know, fun. Like, we love doing it, you know, whatever. So I understand that when that happens, and it's like, okay, well, what can I give them? And it's like, well, the chemicals I'm putting on my face maybe are too harsh, and the things on the market already aren't really good for them because it's just kind of like junk. So I understand Shay carving that niche. At the same time, I do think that with social media, we have a consumerism problem. And it is. I. I don't know how we stop it. Like, I don't know the answer, but it is. At the same time, I, you know, we're seeing girls skip the awkward phase and the teenage phase, and I did.

[A]

Not look like that as a teen.

[B]

Oh, my God. Me either. Are you kidding me?

[A]

It was scary.

[B]

And that's a. You know, they're scrolling on TikTok. They're seeing the get ready is with me. Like, we're. The world that we live in is just shifting so much because of that influence. So it's a little, like, uneasy to think about.

[A]

But I wouldn't be surprised that if in 10 years from right now, it's like the least surprising thing ever. I think she. I think the first person to do anything is the one that's going to get the most shit.

[B]

Absolutely.

[A]

And I think she just crossed a bridge that unfortunately, I think was inevitable.

[B]

Yes.

[A]

And whether she was going to do it or somebody else. Yeah, it was going to happen no matter what. Not saying that. I think it's great, by the way. I just think that it was inevitable.

[B]

It's like, honestly, I think it's the conversation around it is showing consumers and the audiences that, like, we are here now, there's no going back. This is the state of consumerism and this is the state of audience and social media and young girls and boys. And Shay, I think, was like, we're either gonna pretend like it's not here or we're going to actually give them something that is going to be good for their skin. And you're right. In 10 years, it'll probably be so normal.

[A]

I love that you brought up Crown Affair, too.

[B]

What I do think Crown Affair is doing is, to me, Crown Affair represents how glossier was kind of the first of this kind of beauty and cult beauty and doing beauty thoughtfully and different. To me, Crown Affair is. Is that I think they're. They represent a shift in hair care and the way that, like, Gen Z and what's our demographic? Are you millennial?

[A]

You're Gen Z, babe? I'm Gen Z. I'm a millennial.

[B]

That's crazy, though.

[A]

It's not.

[B]

It's like a zillennial vibe, though. Yeah.

[A]

I'm on the cusp anyways. Plenty of fish in the sea.

[B]

I do feel like they.

Before, I think this year, Crown Affair was kind of like a. If you know, you know. And now I think they're really on the map and they're one of those cult beauty favorites. And it looks beautiful on your shelf in the shower. I think that's another thing that we're seeing and saw a lot this year was this shift back to, like, ritual relaxation, like the overwhelm of wellness and like, bedrotting and almost. I mean, you just have to balance everything. But I just think we're. It's a slippery slope on social media because now we're seeing it's within the beauty and the wellness and like, all these industries. It's like these, like, big kind of pendulum shifts and like, trends that are all around a recurring theme in this year. It was really like the return of wellness. So I'm curious what next year is going to be, but I think I'd love to see a world in which we return Back to balance. Anyways, back to Crown Affair. They're doing incredible. I think I need to meet Diana. I just think her background's really interesting. Like, to me, she is someone who knows how to build a brand, obviously. I think it's one thing to know how to build a brand, but I also think it doesn't matter how good your branding is or how good the positioning is, if the product doesn't live up to, you know, the hype and the brand that you've built. And I think Crown Affair does both. And Diane has done an incredible job.

[A]

Diana and I, like, we're passing ships at Glossier, and she was very much trained in the glossier school of world building, as I like to say. I actually love that she hired a CEO years ago to run Crown Affair. I think that that's where, like, in my Experience of watching a lot of Founders fall is like, you could be a creative beast, like, have the best ideas, but, like, you need someone to execute on them. And sometimes I think it's very hard to be both. And I think she acknowledged that difference, like, right off the bat. I also think she did such a good job of, like, disrupting a lot of the common hair care routines. Right. But she didn't also reinvent the wheel. Like, we all, as girls put our hair up in a towel, and that's just, like, a thing that we do. Right. But she gave us a better way to do it where it didn't feel like I'm completely disrupting my routine. I use the Crown affair hair towel literally every day. It's my favorite thing. I just feel like she's made the things in my beauty cabinet better, which.

[B]

I mean, again, credit to her as someone who's at her core, I think is, like, entrepreneur. Right? She's a creative for sure. But again, she doesn't have a hair background. But I think that's what a lot of this. Like, a lot of the successful brands. That's what it is. It's making a product that already exists that we just kind of accept better. The other thing that I think the other products that Diana came out with that I thought was genius was the dry shampoo. We always spray, spray, spray, spray, spray. She was like, why don't we actually, like, touch our root with the brush? And that just, like, mind blown.

[A]

She made it with a kabuki brush. And so you actually, like, dab it into the roots of your hair. But I think it's funny what you said in the beginning of talking about Crown Affair. It's slow and intentional. Something I've noticed a lot of this year in terms of brands that I love and gravitate towards are brands that are less about, like, a wide assortment of clothing and more about this very dedicated assortment of things that they sell. Like, a good example is when people ask me now, like, hey, where do I get a leather jacket? I'm like, noor Hamore.

[B]

Yes.

[A]

When people are like, hey, where do I get a good T shirt? Or, like, where do I get good, like, lounge clothes? Lisette. Like, brands that have found this niche and, like, really dove in.

[B]

Well, I think it's the. Again, I think of, like, all of these fashion trends and beauty trends. I don't want to say trends, but, like, more like it's honestly, like, macroeconomics. Honestly, it's more like these macro trends on, like, a societal, cultural Level where like before this era we're in was the era of the department store and it was mass and there were four floors and it was. You could get everything. And they were all equally thriving. And the only thing that really set them apart was, you know, they all mostly carried the same thing. The only thing that set them apart was maybe the branding and people loved it. And then I think, Right. If you think of a pendulum, we went so far on the department store era that then it became, okay, we need to start now. Niching down. And it's, here's an amazing T shirt brand, here's an amazing leather shirt jacket brand, whatever. And so I think also at the same time, there's so much saturation now. Yeah.

[A]

So I don't want to sift. I want to know exactly where I'm going and like, know that it's the.

[B]

Right thing in order to stand out and I think be successful now as a brand, like, you really have to do one thing very well. Well, I think of beauty too. Summer Fridays, not to bring them up again, but they launched with just jlag. Right. They only launched with one product.

[A]

Right.

[B]

And they were like, we're just going to focus on doing this really well.

[A]

And they did that for years.

[B]

Yeah.

[A]

Like, they didn't expand for a while.

[B]

No. Yeah.

[A]

I think that's the way to make it today. People are always like, how do you start a brand in today's world? And I'm like, you got to be really good at one thing, one really great product. Yeah.

[B]

And to your point, you have to be obsessed with it as someone who is also building a company. It's. It's your entire life. And I think you can tell the brand owners that maybe aren't fully in it versus the ones that are. And to your point about Diana hiring a CEO, as someone who's a creative, like, I think there's an over glorification of the entrepreneur and the cool girl and how she's doing both. And the reality is, like, behind the pretty Instagram post is it's hard work.

[A]

It's crazy.

[B]

Okay, I'm turning it over to you. Gut reaction. Top three moments of the year.

[A]

The road sale.

[B]

Ooh, that's a good one.

[A]

I think the road sale is going to be like the defining sale of our generation.

[B]

Yeah.

[A]

She killed it.

[B]

It's crazy. I mean, people are going to study this brand in textbooks.

[A]

Exactly. The Chanel Show. Matthews, I think debut as a marketing moment I thought was fantastic. Yes. I think the entire Internet, that was probably one of the most viral fashion moments of the year.

[B]

Yes.

[A]

And then one that I think really interested me was the Devil Wears Prada press campaign.

[B]

Oh, that's a great one. Yes.

[A]

Especially most recently, the Rockstud controversy.

[B]

Yes. Which I think we should put a picture of the Rockstead, depending on who's listening. Because if I'm being honest, like, I'm like 98. Sure I know what this is, but it was before.

[A]

This is thrilling.

[B]

I never owned a rock stud.

[A]

Okay. So the rock studs are about 15 years old.

[B]

Okay. They are Valentino.

[A]

They are an iconic Valentino shoe. They are probably the most iconic Valentino shoe. I think they came out in 2010. I had a pair. I had 12.

[B]

What?

[A]

You were 12 wearing a rockstead?

[B]

I love that.

[A]

I had a patent leather black pair, pointed toe, of course, with baby pink trim. And then I think it wrapped around my ankle, like in one little wrap, and I was feral for them. All the bloggers of that era were wearing them. They haven't been around for like 15 years. The devil Wears Prada, which I feel like at this point, we've seen half the movie.

[B]

Literally half the movie. Half the movie.

[A]

They're in Milan. There's an event at the Met. Like, I feel like we know all the things. Right. But so they release a trailer where Miranda Priestly is walking through the halls of Runway. And the first 30 seconds of the trailer are her just walking in these bright red Valentino rockstuds. And the Internet went feral.

[B]

Is this the clip of them walking into the elevator?

[A]

Yes.

[B]

Okay.

[A]

The fact that they put her in a rockstud, I think the Internet was like, swirling. Like, was this paid for by Valentino?

[B]

Ah.

[A]

Is the movie set to supposed to take place like, multiple years ago? Like, why is she in a rockstud? Yeah, like, she could have been in put her in anything. I would have loved to see her in a Prada shoe.

[B]

Yeah.

[A]

Like, why was she not in a Prada heel? Right. Then apparently it was revealed on LinkedIn by internal Valentino that the inter integrated marketing team strategized this entire thing with the Devil Wears Prada. And then when you went on the Valentino Instagram, when this went live, there was all new content of the Rock.

[B]

Wow.

[A]

I think what's really interesting is I haven't. I think from a content perspective, it did really well, but it wasn't like on social. I see people wearing the rock said, like, I don't know if this. I don't have the data behind, like the sell through of it. Like, if people are wearing it or still talking about it or if I even think it will be a shoe, that is going to become an issue of the moment. Alessandra Michele is currently the creative director of Valentino, who is formerly at Gucci. And I would love to see him reinvent the rockstead. Like, if he came out with a new version of it, I think that would be so cool.

[B]

It needs to be a reinventing. We can't do, like, the same thing.

[A]

And I hope that this was, like, a tease to that. Yeah, let's see. I don't. I think that, like, there's a very big distinction between something that goes viral and people seeing a lot of, like, seeing it and talking about it versus actually liking it and bringing it into their lives. I really love what Chanel is doing from a marketing perspective.

[B]

Yeah.

[A]

Every touch point to me is working.

[B]

What they're doing is great, too, because it's still. It's not lo fi either.

[A]

No. It's super luxury.

[B]

Yeah.

[A]

But there's something about the approach that feels younger and cooler.

[B]

Yeah.

[A]

It's aspirational, but still gritty. Like, that show in the subway was a perfect example.

[B]

Yes.

[A]

I don't necessarily think the Chanel woman is using the subway.

[B]

No.

[A]

But maybe we're talking about an old version of the Chanel woman. Like, maybe the new Chanel woman does take the subway.

[B]

Yeah. That's a good point.

[A]

And I love that change in archetype. Like, I think it's important to change that archetype from something that was mature and very luxury focused. Like, every touch point that they've released since Matthieu's debut, to me, has felt so inviting and so fun and so.

[B]

Joyful and, like, reinvigorating.

[A]

Yes. Like that moment at the end of the show where, like, everyone was clapping. I. I haven't seen something like that in fashion in my entire career, and I haven't seen something like that resonate so deeply. Like, maybe I saw, like, one video of someone being like, I didn't like the Chanel show, and I was like, rage bait. Rage bait. There's no one who didn't like the Chanel show. Rage bait. But, yeah, like, I just. I. I think that what's happening there is so exciting.

[B]

It is, I think for us to feel that through a screen, too, says a lot. It's very much escapism. A little bit. Yeah. Which I keep bringing everything back to social media, but in a world where I'm seeing so much more conversation around Pendulum Swing, we are so far in the social media hole right now that it's like let's now the pendulum swinging back to like audiences and people wanting that escapism and brands to capitalize on that and give us that are the ones that are successful right now and to do it in a very thoughtful and still high level way that feels luxury and not a departure from like the Chanel that we know. I think is really smart.

[A]

You are chronically online.

[B]

Yeah.

[A]

And there's something that I am dying to talk about that I'm wondering if you see a lot of, of what's not on your radar at all.

[B]

Live shopping on Instagram or TikTok. TikTok.

[A]

Yeah.

[B]

I don't think you can.

[A]

You could technically. So the reason I'm bringing this up live shopping was almost a thing during COVID Kate Bartlett and I were talking about it like a couple weeks ago on the podcast where she's like, why isn't that more of a thing? Kim Kardashian is doing Kim's mess on TikTok and she's doing a whole live shopping segment. And I've, I've wondered for a long time what is going to be the modern day QVC for Gen Z and Millennials. But I also think that a lot of people don't realize that like QVC would not resonate with Gen Z because Gen Z can see through like when they're being sold.

[B]

Yeah, it's produced.

[A]

It's like, yeah, it's like, yeah, you know what I mean? We get.

[B]

It's not feel like a FaceTime call.

[A]

Right.

[B]

A TikTok Live does feel like a FaceTime call. TikTok Shop has been trying to really blow up and like be a thing since, I mean I remember being at Dear Media when they first rolled it out and then really trying to push. Obviously it was a new initiative, but I know there's like incentives for creators to be on it right now. Kind of like the Snapchat play where like if you use our platform and our, you know, tools will give you money to try and get like to try and get audiences over there. When I think of TikTok shop, I think of James Charles. He does a lot of TikTok lives and TikTok shop. I'm trying to think of the right word, how I feel about it right now. I also sometimes with the new things I get a little like, I'm like one foot like baby steps into something before I full. I'm not the person that like something new comes up and I like dive right in which it's. You kind of should be.

[A]

You should be. So one of my favorite things ever said on the podcast that I remember to this day, in the five years of doing the pod, we had Tamara Kalanich, who is a massive fashion influencer, on the podcast years ago. And this was. Right. This was like months into reels having launched. And I'd asked her about her strategy. Like, she's grown so much. She's got so much, so many great different platforms. She's got an amazing YouTube channel, she's on Tick Tock, Instagram. And I said, what's your best advice? And she was like, you have to be a first mover to things.

[B]

That is true.

[A]

No one's gonna remember if you tried it and flopped. Like, if, like, for example, like, do you remember who jumped on the threads train? And now threads doesn't exist anymore.

[B]

Like.

[A]

Right, right. You have to be the first mover to all of these things and give them a try. I think. And I think that's so true.

[B]

I agree. I think we live in a day and age now, though, where it's not as easy. Like, it's exhausting. There's so many new platforms, there's so many new different things that, that Mr. Adam at Instagram is changing. And it's like, how. How am I supposed to be the first to all of these things and still show up for my core audience and be a good creator and, you know, an A plus student on social media? And so now I'm kind of at a point where I'm like, okay, with all these platforms that exist, where is the best use of. Not personally mine, but clients, whatever that I work with, like, where is their time and energy best spent right now? And let's find the bread and butter. And then let's test maybe one other thing.

[A]

I'm really curious to see how Kim's goes. I'm just curious to see what the feedback is from hers and how many people join and if they like it. I'd love to see what the user response is there. Yeah, I'm sure she's gonna sell through Kim's really fast. But yeah, I'm really interested in these, like, live FaceTime style videos.

[B]

On paper, it makes sense.

[A]

People love hauls.

[B]

Right? Right.

[A]

How much better would it be if I could do a haul? It was live with people and people could be like, can you try that on with a boot? Yeah, like you're wearing flats with it, but I would love to see it with a boot. Like, I think that that's Great community building and is really fun.

[B]

That's a really good point.

[A]

And.

[B]

But then, like, why aren't people doing Instagram Live?

[A]

Instagram Live to me is dead.

[B]

But why?

[A]

Covid killed it live now. Covid killed Instagram lives. It just got a bad rap. Like, it's also just like it just fell off.

It's awkward, but I just think Covid really messed it up.

[B]

But how is TikTok live?

[A]

It's just a different vibe. Maybe there's a.

[B]

Maybe there's a case for a revival.

[A]

It's like when you have a fixation food and you eat it for a month and then you can never eat it again. That's Instagram Live.

[B]

I'm so over Instagram Live too. It's like a thing that we like pounded to death. And then it was like, awkward. But I am just curious how Tick Tock then doesn't become that same thing. I understand it's different audiences, but I.

[A]

Also just think the way that I scroll on Tick Tock and Instagram is different. Like I would join alive and then leave the live. Like, I don't know.

[B]

Yeah, I mean, Instagram is that more like.

[A]

Instagram feels more of a commitment.

[B]

And like all your friends and like, yes, eighth grade bully.

[A]

That's what I love about Tick Tock. It's like, I know, me too.

[B]

It's like a non.

[A]

Some of my friends see it, but the majority is people that don't know me. Right.

[B]

You know, that's why I think TikTok has success. And that's also why I think trial reels became a thing because they were like, oh, people are getting like insecure and they're not like posting content that they want to post because their 8th grade bully is seeing it a lot.

[A]

Of good, like social media advancements this year. Like trial reels was great. Shop My is great. This was definitely the year of substack. Substack definitely took off this year. Like, I feel like we've saw. I started mine last year, but I wasn't even one of the early ones. But like we really saw it pop off this year.

[B]

I'm curious to see how substack evolves for brands. Celebs are joining it too. Charlie XCX just joined.

[A]

I saw that. I'm very curious to see the follow through because what I'm feeling right now is that all the celebs are gonna join it. Like all the celebs started podcasts and then they're gonna realize how much work it is and they're gonna Fall off a little bit. But it does. There is this other opportunity there where like to me, substack, the feed feels like Twitter.

[B]

Yes.

[A]

So if like you can get celebrities to engage in it, like they used to engage on Twitter and then like, obviously so many celebrities dropped off of Twitter.

[B]

Twitter, yeah.

[A]

Then I think you have.

[B]

But then like, what an amazing. A big opportunity point.

[A]

Totally.

[B]

Pamela Anderson has great substack. Yeah. Yeah.

[A]

Talk about soft girl. Slow life 100. Amazing.

[B]

So I am curious to see. Yeah. How. And it's just like these poor celebs, they have so many. They have a skincare brand and then they have fashion line and then they have two movies they're working on and then they have their investor in this brand and now I have to do sub stack and then they. It's a lot.

[A]

I think what you said earlier is so right. Which is that like you have to be an A plus student in the lane. That feels right to you.

[B]

Like, and keep that as your core. And like, obviously as that evolves, you have to evolve too.

[A]

Right. Like YouTube. I'm not really good at vlogging, so I post the podcast clips on there. But like, I got my start right in writing. Like I started got my start writing for Forbes and working at Teen Vogue. So substack for me feels so right.

[B]

Right.

[A]

But I have friends who are like, I hate writing. I don't even know what to do on there.

[B]

Yes.

[A]

So don't do it. But I think if like it resonates with you and you feel like you can give it your all, then do it.

[B]

Because at the end of the day, like, this has to be your life as well. And like, how inauthentic of you to be showing up on YouTube in a way that is just not comfortable or native to like, who you are as a person, you know, and that shows. Then you're just beating a dead horse.

[A]

I love sub stuck. I'm such a big fan since the.

[B]

Day it came out.

[A]

You were like, oh, I love this thing.

[B]

This is for me.

[A]

I just, I like the ability one. I love how they support independent writers. I think that's amazing. Like for some of the old magazines I used to work at, they would pay nothing. And it was kind of devastating to watch. Like, I ended up leaving them because I was like, I can't. Yeah, this isn't sustainable. Like, the rate that I was getting was just pennies for the amount of work that you were putting into these well researched stories. So I really appreciate this platform that's come out that Rewards writers for writing independent work.

[B]

Yeah.

[A]

But I also think, you know, to this conversation of, like, one. This whole. I feel like Substack is the antidote to so many things we talked about in this podcast, which is, like, people want community. They want to be part of a world. They don't want to just be sold things on Instagram. And I think substack is this really beautiful world for you to enter. There are so many great people who I love to follow on there. Like, I love Leandra Medine substack. I think she writes.

[B]

It's great.

[A]

She's just such a great writer, and I think her style POV is amazing. Alison Borenstein, who's been on the show, has such a great substack.

[B]

Like, yeah.

[A]

You get to know the people on such a deeper level. Right.

[B]

Because we're not reading long Instagram captions.

[A]

No. And I also. We have a chat for let's get dressed on there. And people post in there all the time asking, like, hey, guys, like, what's everyone's favorite cotton underwear? Or, like, what's your favorite pair of jeans? Like, that feels real. Like, real community. That has not for me, I haven't really been able to find elsewhere.

[B]

The equivalent of that, to me, reminds me of, like, a Facebook group. Yes. But, like, I don't want to be on Facebook.

[A]

No.

[B]

What is that?

[A]

Like, it's just not anything else you want to bring up.

[B]

Looking at my notes, just, like, very, like, top level. Just, like, two, like, Cliff Notes that I want to actually call out. Maybe this is just a personal sentiment. I'm curious how you feel. This was the year of the, like, oversized irl.

[A]

Get rid of it.

[B]

Get rid of it.

[A]

In the garbage. Like, if I see one more, like, oversized bag going down Madison Avenue.

[B]

No.

[A]

Like, on a car.

[B]

It's just. It's a little gimmicky now. Yeah.

[A]

I think we've done it.

[B]

Yeah.

[A]

We can say goodbye to that.

[B]

Didn't Kim do the, like, big skims thing? And.

[A]

Yeah, I think we can say goodbye.

[B]

It's. It's. Yeah.

[A]

Like, I've seen. Yes. Like a Ritz do it Ritzy. Had, like, the big sweatshirt.

[B]

Yes.

[A]

The giant road things. What else? There was more like, that would go.

[B]

Down, and then everybody just did, like.

[A]

They were all, AI, enough. Yeah, we're good.

[B]

And then I do that. Goodbye. I do feel like this is the year of the wild.

[A]

Posting, like, yeah, billboards are back, baby.

[B]

They are so back. Which, as a creative, I'm like, yes. I remember, like, my first Time in New York, I was 20. Sorry, it was 2017. I was 19 years old. And for whatever reason, obviously, like, New York was amazing. Like, look, the wild postings. I was like, oh, my God, I love the big posters. It wasn't like a billboard because billboards were still kind of like, eh. And. And the fashion brands were doing wild postings. And I was like, oh, my God, I'm obsessed with these. And then when I was at Dear Media, I had the chance to design my own for one of the podcasts they did, which was like, so exciting. But they've been around forever. I just feel like this year everybody kind of like looked at them and was like, oh, I should do that too. And we're seeing, like, creators do them for, like, social media moments.

[A]

I think for a brand, it's an instant win for so many reasons. One, you get out of home marketing.

[B]

Yep.

[A]

Two, if you are doing a collab with a creator, like, I think of like, the first one that's coming to mind is like the Serena Kerrigan.

[B]

Yes.

[A]

Joe's and the Juice collaboration. Right. One, she was probably so. I know she was so excited to go NC at irl.

[B]

Right.

[A]

So she would post that. Yeah. You get people walking by it.

[B]

It's a social media moment.

[A]

But then it's a social media moment. Like, there's just so much, much value in that.

[B]

Right.

[A]

And I think, again, it plays into the nostalgia. Like, we love these things that are out of our phones in real life. And I. I've seen them really come back. Like, we're talking about something for 2026. And one of the first things on the docket was wild postings.

[B]

Yes.

[A]

It's funny to see that those physical things come back. Okay, let's close it out. Tell me what you think. And not just from like, virality. Like, what's a brand that you are excited to watch in 2026?

[B]

I do feel like the Rose journey has been interesting because it was this. I mean, it still is obviously very luxury. And then we had this whole. I think the Cut did like. I don't want to call it an expose, but it was this very controversial sample sale happened and then I didn't quite follow it all. But then somebody spoke out about how they're not shopping at the Row. Like, it was a whole.

[A]

Oh, the Row's biggest fan spoke out about how they will no longer bring up with the Row.

[B]

And it. It's now become.

[A]

I did read that. I think that was on the cut.

[B]

The Row used to be something that like, to me, and maybe this is me being naive. Like, the only. The, like, inside highly fashionable girls knew about and were actually shopping now. Like, my. My. My peers, who aren't even in the fashion industry at all, like, know the Row. Like, it's. It's elevated, I think, to, like, a different tier now. And so now with this new kind of, like, world that they're in, I'm curious what they're gonna do with that in 2026, and if it plateaus or if it stays as is.

[A]

I don't know for context, that story, I think about the woman breaking up with the Row, I think was about. From my understanding, she is a shopper at the Row, but often talks about the Row publicly and is, like, her whole Instagram and socials are, like, dedicated to shopping and buying and trying on the Row. And there were some moments that I think the Row didn't like, and they would personally reach out to her about them, and she was like, whoa, I'm a consumer. So I think that there was this whole conversation about how much they try to manufacture image.

[B]

But that's what's so interesting is before, they probably didn't have to. Now it's.

[A]

It's just so.

[B]

Yeah, I don't want to say it's mass in the way that a gap is mass, but it is a lot more touchable.

[A]

Yeah. Like, they had to, like, stop selling the Margos. Right.

[B]

Like, we all know the Margot now. Right. And so now I'm just curious, like, how they continue to either continue to censor or not.

[A]

Yeah.

[B]

Yeah. And how does it. Does it become. I don't know. I want to ask you the same question, but I also want to ask you, what brand do you think is. How do I ask this? How? I said that the Row used to be the. The brand that, like, only the, like, kind of like, fashion people knew. What is that brand now?

[A]

Totem.

[B]

Oh, that's a really good one. That's a great. Yeah. Yeah.

[A]

I have to, like, constantly influence and educate people. Educate people on what Totem is good. Totem is. Yeah, I think it's really overlooked. I think it's still an insider, metropolitan brand, and I could see it expanding a bit more. It's still very fashion to me. Yeah, that's still very fashion. And I think it could. I think it has the potential to just reach more people.

[B]

Yeah. Interesting.

[A]

Yeah.

[B]

What brand are you excited to watch in 2026?

[A]

Plot twist. Coach. Bear with me.

[B]

Okay.

[A]

Tapestry, which owns Coach.

[B]

Yeah.

[A]

And also formerly owns Stuart Weitzman. They just sold it off. Coach has been making a lot of money and has been increasing in profits, like quarter after quarter, doing very, very, very well. Their strategy has been to tap Gen Z.

[B]

Right.

[A]

Over the last five years, I think all we've. We've all heard about Coach and their Gen Z strategy. Right. Elle Fanning, like, all of their influencers or Gen Z.

[B]

Was it the cloud bag that they, like, came out with?

[A]

Yes.

[B]

Yeah.

[A]

They did massive marketing run with the summer I turned pretty.

[B]

Pretty, yeah.

[A]

Lola Tongue exclusively wore Coach and Coach bags in the show and during the promotion of it.

[B]

Interesting.

[A]

And they've done really an amazing job at tapping into those moments. Like, they're the exclusive sponsor, I think the handbag sponsor of the wnba, Like, Coach has done a really good job of identifying strategic partnerships. Like, I saw the fact that I could watch the summer I turn pretty and say, that's that bag from Coach. Yeah. And, like, know the name of the bag means that their marketing is working. Right. I think I'm curious about a few things. One, I actually just went to one of their press previews and, you know, I have one of their bags. Yeah. I have the Empire bag that I travel with all the time.

[B]

Oh, my God, that's a good bag. I dream about. See, nobody else has done a bag like that.

[A]

It's a really good bag.

[B]

They.

[A]

They're. And their Brooklyn bag. Morgan Riddle, who was on the podcast last year, brought the Brooklyn bag. She was wearing it to the pod and I was like, wow, what's that bag?

[B]

Yeah.

[A]

And so many people asked about it when I shared it. So I think in terms of bags, they're doing really well. I just went to their press preview and their outerwear is really good. Like, I was very, very, very impressed by all their leathers. I think one, I'm interested to see how they continue to market those items and, like, carve out that lane for themselves. But I think what I'm most Interested in in 2026 is Gen Z's growing up. So what does Gen Z marketing look like when they're now falling into that category of consumers who don't have that expendable income that maybe Gen Z does online? You know, you're working your, like, first couple jobs, you're figuring it out like that generation is going to hit that point of time.

[B]

Yeah.

[A]

So what does it look like to continuously market to Gen Z?

[B]

Or are we pivoting marketing strategies?

[A]

Are we pivoting marketing to Gen Alpha?

[B]

Yeah, I think so.

[A]

Gen Alpha. So I'm just excited to see that. And Coach does that really well. So I think if anybody is going to be writing that playbook, it's going to be Coach.

[B]

Coach. The. The coach of it all, I think, goes back to the notion of a really great product.

[A]

Yeah.

[B]

Like, that bag is exquisite.

[A]

I want you saying.

[B]

We're not saying that because of the brand.

[A]

No, I want to travel just to wear that bag. If you guys hear, like, weird grunting or time or, like, jingles, it's my dog who's stretching by our feet. We love you. Love you, Wodey.

[B]

Is your red light still going?

[A]

Yes. Is yours? Okay, cool. Oh, here he comes.

[B]

We said his name and he's here. Is this his debut?

[A]

Hi, Bodhi. Welcome to the pod.

[B]

Say hi.

[A]

Okay. Any lingering questions? I think we covered it.

[B]

Was my row answer good?

[A]

Yeah. I loved it. Okay.

[B]

It's not too basic.

[A]

No, it's true. What are they gonna do? They're gonna pickle.

[B]

I know. Also, I was. I'm trying to say. I'm not. I don't want to say this on the pod, actually.

[A]

Great. Thanks so much for doing this. I love, love, love recording the pod with you. Seriously, it feels like just all of my, like, favorite things that we can talk about. And I love hearing your take. And it's funny. I know you work in, like, social media on a daily basis, but you are so smart.

[B]

Wait, same. You're, like, one of the only people that I can, like, nerd out about this stuff with.

[A]

No, we nerd out. You know, Bodhi, stop shaking. I love that we nerd out. So thank you so much for doing this. I really appreciate it.

[B]

Same. Yay. Bye, guys. Bye. Oh.

Say bye, Bodie.

[A]

Hey, this is Sarah. Look, I'm standing out front of AM PM right now, and, well, you're sweet and all, but I found something more fulfilling. Even kind of cheesy. But I like it. Sure, you met some of my dietary needs, but they've just got it all. So farewell, Oatmeal. So long, you strange soggy.

[B]

Break up with bland breakfast and taste AM AMPM's bacon, egg and cheese biscuit made with K tree egg, smoked bacon and melty cheese on a buttery biscuit. Ampm. Too much good stuff.