Transcript
A (0:02)
Hello, everyone. Welcome back to another episode of let's get Dressed. It's your host, Liv Perez. Today we are diving into the world of fashion PR and specifically how it is that every time I feel like I open up my Instagram, there's a photo of a celebrity wearing a brand I've never seen before. And then within a week, that brand is suddenly everywhere. So today we're going to decode how that actually happens. I'm sitting down with fashion PR and showroom powerhouse Shayna Honeyman. She is the founder of the Honeyman Agency and works of the most exciting brands in fashion today. Brands we all love, like Totem, Magda Butram, Jude Norhamore, and Christopher Esber and has helped place them strategically on everybody from Hailey Bieber to Taylor Swift, Jane Fonda, and more. But today's conversation is not just about celebrity dressing. It's actually about how fashion visibility has really changed over the last decade, how the industry has changed, especially since the days of COVID Farneys and Fred Siegel, to how why, in today's world, showrooms are quietly some of the most powerful players behind the scenes. It's such a fun conversation. And Shayna has built an incredible business that actually was acquired by the A list last year, another amazing PR firm here in Los Angeles, and I cannot wait to see what they do together this year. One quick housekeeping thing before we dive into today's episode. Next week's episode is going to come out on Tuesday, not on Monday, so don't freak out if you don't see a new episode in your inbox. That is because we will be recording a full fresh episode for the super bowl right after it for you guys. So excited to be able to do this and bring it to you right away. We'll be bringing on an expert to talk about fashion and sports. We'll be talking about the Bad Bunny halftime show, the Abercrombie fashion show, Thom Browne commercials, and so much more. So excited. So don't forget, it'll be out on Tuesday. I hope you guys love this episode. Let's go get dressed with Shaina Honeyman. Welcome to the show.
B (1:56)
Thank you so much. I'm so honored to be here with you.
A (1:58)
So I want to go back a little bit to your early days because I feel, you know, you've built such an incredible business now, and I want to know what it takes to get to that point. I think fashion PR is very interesting. There's a lot of different lanes, and I think yours is very specific. So I'd love to know a little bit about the building blocks that got you to that point. So take me through your early days a little bit. Have you always loved fashion? Was it in your world?
B (2:21)
Sure, sure. Well, you know, I grew up as a teenager in the 90s, and my first job was at Fred Siegel. And, you know, I worked at Fred Siegel before the days of celebrities having stylists. You know, I was at Fred Siegel as a teenager, you know, servicing these, like, huge actresses that were buying the, like, dress that they were gonna wear to the premiere that night from me. And, you know, it was just such a. It was a time. And Fred Siegel was also such a special place. You know, there will never be anything like it. And so, you know, I started there and always had loved fashion and moved to New York. And so when I moved to New York, actually my first job was at Barney's on 17th street, the OG Barneys, and again, you know, that job. And then I worked at Miu Miu on Prince street when that was the only place in the US that you could find. Mew mew. So, you know, my clients were everybody from, like, legends like Paulie Allen Mellon calling me, you know, for a white shirt to, again, you know, like, these very big actresses coming in and, you know, buying clothes from me that they were gonna wear that night to a premiere. And it was the age of, like, your. Like, your salesgirl was your friend. Like, we were trusted. We were friends. We were confidants. I had an actress take me to a premiere of her movie after I.