Let's Get Dressed with Liv Perez

Episode: What Brand Won Fashion Month? featuring Data But Make It Fashion
Guest: Maday La Puerta (@DataButMakeItFashion)
Date: October 13, 2025

Episode Overview

Liv Perez welcomes back Maday La Puerta, the data-savvy fashion insider behind the viral account "Data But Make It Fashion." Fresh from a whirlwind Fashion Month circuit (New York, London, Milan, Paris), Maday dishes on which designer debuts made the biggest splash—both on the runways and online. The episode blends insider stories, personal favorites, analytical breakdowns of buzzy collections, and vibrant commentary on the season's most impactful moments and future trends.

Key Discussion Points & Insights

The Experience of Fashion Month (02:30 – 06:39)

• Fashion Month Itinerary: Maday attended shows in all four major cities, with notable debuts at Bottega Veneta and Chanel.
  "I did New York, London, Milan, Paris. I've been gone from New York for almost three weeks." (03:46)
• Packing Strategy: Maday leverages being "faceless" online to repeat staple items—a minimalist, chic wardrobe approach.
  "I have like black jeans, black boots, a black leather jacket, my gold hoops, my sunnies. And I wear it to, like, probably 90% of the shows I go to." (03:55)
• Being in the Room: Both emphasize the unique atmosphere of seeing shows live—the soundscape, movement, and detail exceed what flat images can convey.
  Liv: "For me, a show is way more than just the clothes. Whether it's successful or not has to do with every part of the ethos of it." (06:07)

Viral Moments & Internet “Boyfriends” (07:49 – 10:06)

• London/Burberry Highlight: Maday relishes her first London Fashion Week, sitting near Jonathan Bailey (of "Bridgerton" fame) at Burberry.
  "I was sitting right behind Jonathan Bailey, and I had a wonderful view of his side profile." (08:13)
• Internet Boyfriends at Fashion Week: Stars like Pedro Pascal, Chris Briney, and other “internet boyfriends” dominated front rows and generated buzz.
• Fandom Fun: Liv and Maday bond over celebrity sightings and the communal thrill those moments bring to attendees.

The State of London and New York Fashion Weeks (10:39 – 12:15)

• Both push back against the narrative that NYFW or LFW are “dead,” emphasizing there’s still innovative work—people are just looking in the wrong places.
  "I feel like it's not dead. People are just paying attention to the wrong designers." (11:38)

Data Behind the Runway: Milan’s Stand-Outs (12:30 – 15:14)

• Key Metrics: Maday explains how she measures runway impact using reach (post volume), sentiment, and engagement:
  • Gucci—Highest post volume due to brand size.
  • Jil Sander—Highest positive sentiment, despite being niche.
  • Bottega Veneta—Most engagement/conversations, thanks to Louise Trotter's anticipated debut.
  • Versace—Most divisive (lowest sentiment), but high polarization can be strategic.
• Quote:
  "Of the people that were talking about Jill Sander, they really loved Jill Sander. That's very interesting...their customers are very, very happy." (13:42)

Celebrity Power vs. Collection Resonance (17:19 – 18:46)

• Surprising data: Despite Gucci stacking their “show” with A-listers in a Spike Jonze film, Bottega garnered more engagement due to the collection’s resonance and the significance of a female designer.
• Quote:
  "It says a lot about how much that collection resonated with people and how important a female designer designing womenswear was." (18:37)

The Challenge of Continuing a Strong Brand (19:15 – 21:41)

• Explored the expectations placed on designers following well-loved predecessors (e.g. Louise Trotter at Bottega).
• Liv:
  "It's very hard to go into a brand that doesn't need to be fixed. They're just trying to sustain it, keep it interesting." (19:14)

Paris Debuts – Who Won Online? (22:32 – 25:43)

• Topline Stats:
  • Chanel—Most posts and anticipation.
  • Loewe—Most positive sentiment among niche fans.
  • Dior—Most engagement/conversations, often polarizing.
  • Balenciaga (Pierpaolo Piccioli)—Solid but overshadowed by others’ headlines.
• Memorable Quote:
  "Chanel...was the latest, the last one to go. Even now, it's been 48 hours, and still it has far more posts already than the other three." (22:42)

Celebrity Attendance vs. Brand Fandom (25:43 – 27:59)

• Meghan Markle made buzz at Balenciaga, but, as discussed, true engagement came from die-hard brand fans, not celebrity alone.
• Liv:
  "Celebrity isn't the thing that's driving engagement. It's like the niche diehards of a brand that are. And I love that for fashion." (27:48)

On Debut Pressure & Fashion Conversation (28:26 – 30:32)

• The higher the label’s public profile (e.g. Dior), the more debate, expectation, and skepticism debuts must weather.
• Maday:
  "I think it's Dior. It's going to cause conversation. And when you're a brand that's so well known... it's very easy for people to argue, which I think is a beautiful thing in fashion." (30:16)

Star Sightings and Backstage Moments (30:32 – 31:45)

• Maday recounts Sofia Coppola arriving late to Chanel, quickly taking her front-row seat as the show waited.
• Quote:
  "It was like the whole room was dark, people were murmuring, and then you see Sofia run in...such a starstruck moment." (31:16)

Biggest Trends to Watch For (31:45 – 33:52)

• Staple Dressing:
  • Celine is praised as a “masterclass” in building a versatile wardrobe—classic blazers, button-downs, standout accessories.
  • Layering and mixing staple items as key to personal style.
• Movement & Texture:
  • Flowing, feathery skirts at Chanel: expect “wispy,” “fringe-style” skirts to trend across the market.
• Quote:
  "Feathery, flowing skirts from Chanel were extraordinary...making you feel powerful when you walk into a room." (33:00) Liv: "That texture is a very, very easy thing to incorporate to your wardrobe from what we've seen on the runways." (33:33)

Most “Pinch Me” Show Moment (33:52 – 34:38)

• Maday singles out the Yves Saint Laurent show under the Eiffel Tower:
  "It's a very pinch me...I cannot believe this. If it was his last [Anthony Vaccarello's show], I'm honored I had the opportunity to be there." (34:26)

Notable Quotes & Moments with Timestamps

• On Being There:
  "Seeing how they move on a woman's body is so important...I don't think I would have grasped just how emotional those skirts were and their movement...if I would not have either seen it in person or on video." — Maday (06:39)

• On Social Media Impact:
  "The Milan debut that got the most conversation started...was Louise Trotter's Bottega Veneta. That makes sense. It was a big debut." — Maday (14:18)

• On Trend Forecasts:
  "Celine is a great way for people to just get a lot of styling inspiration from the high fashion runways." (32:09) "Those kind of feathery, flowing skirts from Chanel were just, I think, extraordinary." (33:00)

Summary Table of Key Data Points

| City | Brand | Most Posts | Most Positive Sentiment | Most Engagement/Conversation | |----------|-----------------|------------|------------------------|-----------------------------| | Milan | Gucci | ✓ | | | | Milan | Jil Sander | | ✓ | | | Milan | Bottega Veneta | | | ✓ | | Milan | Versace | Lowest | Most Divisive | | | Paris | Chanel | ✓ | | | | Paris | Loewe | | ✓ | | | Paris | Dior | | | ✓ | | Paris | Balenciaga | Not Top | | |

Closing Notes

Liv thanks Maday for bringing a unique, analytical lens to Fashion Month's creative chaos, celebrating both the emotional impact of shows and the illuminating story found in social media data. The episode encourages listeners to look beyond influencer reviews and high-profile celebrities—urging them instead to seek out the details, atmosphere, and conversation driving the evolving world of fashion.