What Brand Won Fashion Month? featuring Data But Make It Fashion

Summary

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Let's Get Dressed with Liv Perez

Episode: What Brand Won Fashion Month? featuring Data But Make It Fashion
Guest: Maday La Puerta (@DataButMakeItFashion)
Date: October 13, 2025

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Episode Overview

Liv Perez welcomes back Maday La Puerta, the data-savvy fashion insider behind the viral account "Data But Make It Fashion." Fresh from a whirlwind Fashion Month circuit (New York, London, Milan, Paris), Maday dishes on which designer debuts made the biggest splash—both on the runways and online. The episode blends insider stories, personal favorites, analytical breakdowns of buzzy collections, and vibrant commentary on the season's most impactful moments and future trends.

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Key Discussion Points & Insights

The Experience of Fashion Month (02:30 – 06:39)

• Fashion Month Itinerary: Maday attended shows in all four major cities, with notable debuts at Bottega Veneta and Chanel.
  "I did New York, London, Milan, Paris. I've been gone from New York for almost three weeks." (03:46)
• Packing Strategy: Maday leverages being "faceless" online to repeat staple items—a minimalist, chic wardrobe approach.
  "I have like black jeans, black boots, a black leather jacket, my gold hoops, my sunnies. And I wear it to, like, probably 90% of the shows I go to." (03:55)
• Being in the Room: Both emphasize the unique atmosphere of seeing shows live—the soundscape, movement, and detail exceed what flat images can convey.
  Liv: "For me, a show is way more than just the clothes. Whether it's successful or not has to do with every part of the ethos of it." (06:07)

Viral Moments & Internet “Boyfriends” (07:49 – 10:06)

• London/Burberry Highlight: Maday relishes her first London Fashion Week, sitting near Jonathan Bailey (of "Bridgerton" fame) at Burberry.
  "I was sitting right behind Jonathan Bailey, and I had a wonderful view of his side profile." (08:13)
• Internet Boyfriends at Fashion Week: Stars like Pedro Pascal, Chris Briney, and other “internet boyfriends” dominated front rows and generated buzz.
• Fandom Fun: Liv and Maday bond over celebrity sightings and the communal thrill those moments bring to attendees.

The State of London and New York Fashion Weeks (10:39 – 12:15)

• Both push back against the narrative that NYFW or LFW are “dead,” emphasizing there’s still innovative work—people are just looking in the wrong places.
  "I feel like it's not dead. People are just paying attention to the wrong designers." (11:38)

Data Behind the Runway: Milan’s Stand-Outs (12:30 – 15:14)

• Key Metrics: Maday explains how she measures runway impact using reach (post volume), sentiment, and engagement:
  • Gucci—Highest post volume due to brand size.
  • Jil Sander—Highest positive sentiment, despite being niche.
  • Bottega Veneta—Most engagement/conversations, thanks to Louise Trotter's anticipated debut.
  • Versace—Most divisive (lowest sentiment), but high polarization can be strategic.
• Quote:
  "Of the people that were talking about Jill Sander, they really loved Jill Sander. That's very interesting...their customers are very, very happy." (13:42)

Celebrity Power vs. Collection Resonance (17:19 – 18:46)

• Surprising data: Despite Gucci stacking their “show” with A-listers in a Spike Jonze film, Bottega garnered more engagement due to the collection’s resonance and the significance of a female designer.
• Quote:
  "It says a lot about how much that collection resonated with people and how important a female designer designing womenswear was." (18:37)

The Challenge of Continuing a Strong Brand (19:15 – 21:41)

• Explored the expectations placed on designers following well-loved predecessors (e.g. Louise Trotter at Bottega).
• Liv:
  "It's very hard to go into a brand that doesn't need to be fixed. They're just trying to sustain it, keep it interesting." (19:14)

Paris Debuts – Who Won Online? (22:32 – 25:43)

• Topline Stats:
  • Chanel—Most posts and anticipation.
  • Loewe—Most positive sentiment among niche fans.
  • Dior—Most engagement/conversations, often polarizing.
  • Balenciaga (Pierpaolo Piccioli)—Solid but overshadowed by others’ headlines.
• Memorable Quote:
  "Chanel...was the latest, the last one to go. Even now, it's been 48 hours, and still it has far more posts already than the other three." (22:42)

Celebrity Attendance vs. Brand Fandom (25:43 – 27:59)

• Meghan Markle made buzz at Balenciaga, but, as discussed, true engagement came from die-hard brand fans, not celebrity alone.
• Liv:
  "Celebrity isn't the thing that's driving engagement. It's like the niche diehards of a brand that are. And I love that for fashion." (27:48)

On Debut Pressure & Fashion Conversation (28:26 – 30:32)

• The higher the label’s public profile (e.g. Dior), the more debate, expectation, and skepticism debuts must weather.
• Maday:
  "I think it's Dior. It's going to cause conversation. And when you're a brand that's so well known... it's very easy for people to argue, which I think is a beautiful thing in fashion." (30:16)

Star Sightings and Backstage Moments (30:32 – 31:45)

• Maday recounts Sofia Coppola arriving late to Chanel, quickly taking her front-row seat as the show waited.
• Quote:
  "It was like the whole room was dark, people were murmuring, and then you see Sofia run in...such a starstruck moment." (31:16)

Biggest Trends to Watch For (31:45 – 33:52)

• Staple Dressing:
  • Celine is praised as a “masterclass” in building a versatile wardrobe—classic blazers, button-downs, standout accessories.
  • Layering and mixing staple items as key to personal style.
• Movement & Texture:
  • Flowing, feathery skirts at Chanel: expect “wispy,” “fringe-style” skirts to trend across the market.
• Quote:
  "Feathery, flowing skirts from Chanel were extraordinary...making you feel powerful when you walk into a room." (33:00) Liv: "That texture is a very, very easy thing to incorporate to your wardrobe from what we've seen on the runways." (33:33)

Most “Pinch Me” Show Moment (33:52 – 34:38)

• Maday singles out the Yves Saint Laurent show under the Eiffel Tower:
  "It's a very pinch me...I cannot believe this. If it was his last [Anthony Vaccarello's show], I'm honored I had the opportunity to be there." (34:26)

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Notable Quotes & Moments with Timestamps

• On Being There:
  "Seeing how they move on a woman's body is so important...I don't think I would have grasped just how emotional those skirts were and their movement...if I would not have either seen it in person or on video." — Maday (06:39)

• On Social Media Impact:
  "The Milan debut that got the most conversation started...was Louise Trotter's Bottega Veneta. That makes sense. It was a big debut." — Maday (14:18)

• On Trend Forecasts:
  "Celine is a great way for people to just get a lot of styling inspiration from the high fashion runways." (32:09) "Those kind of feathery, flowing skirts from Chanel were just, I think, extraordinary." (33:00)

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Summary Table of Key Data Points

| City | Brand | Most Posts | Most Positive Sentiment | Most Engagement/Conversation | |----------|-----------------|------------|------------------------|-----------------------------| | Milan | Gucci | ✓ | | | | Milan | Jil Sander | | ✓ | | | Milan | Bottega Veneta | | | ✓ | | Milan | Versace | Lowest | Most Divisive | | | Paris | Chanel | ✓ | | | | Paris | Loewe | | ✓ | | | Paris | Dior | | | ✓ | | Paris | Balenciaga | Not Top | | |

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Closing Notes

Liv thanks Maday for bringing a unique, analytical lens to Fashion Month's creative chaos, celebrating both the emotional impact of shows and the illuminating story found in social media data. The episode encourages listeners to look beyond influencer reviews and high-profile celebrities—urging them instead to seek out the details, atmosphere, and conversation driving the evolving world of fashion.

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Transcript

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[C]

Foreign.

[B]

Welcome back to another episode of let's Get Dressed. It's your host, Liv Perez. I want to keep this intro as quick as possible because I want to dive right into our episode. It is such a good one today. I'm so excited to welcome back onto the podcast made la puerta of data but make it Fashion one of my all time favorite fashion Instagram accounts. If you guys are just meeting her for the first time, I highly recommend going back and listening to my episode with her from about a year ago where I got to interview interview her about her incredibly inspiring career journey and how she started this account that has absolutely blown up. But today I'm so lucky to have her back on the podcast. She is fresh off of Fashion Month where she was in New York, London, Milan, and Paris. She saw some incredible designer debuts at Bottega, Veneta, Chanel, and more. And so I got to pick her brain both from a personal perspective and a data perspective on what worked this season and what didn't. We talked about which collections dominated the numbers and our hearts and so much more. Plus, we talked about some other fun moments like the Burberry fashion show at London Fashion Week, the reign of the Internet, boyfriends taking over fashion Month, and the one trend you should actually look out for to include in your closet this year. I hope you guys love this episode. Let's go get dressed with maday la puerta of data, but make it fashion. Welcome back. Well, actually not welcome back because you're still in Paris.

[C]

Yes. But I guess welcome back to the podcast.

[B]

Oh, yes. Welcome back to the podcast. We love, we love repeat offenders in this house. How was your trip?

[C]

It was fabulous. It was really fabulous. I'm like, still riding a high and.

[B]

You did like a pretty. You did Milan, you did Paris. How long have you been gone for?

[C]

I did New York, London, Milan, Paris. I've been gone from New York for almost, for, I guess three weeks. Almost three weeks. Yeah.

[B]

How did you pack for that?

[C]

You know what? Okay, so here's the. Here's a little tip about being faceless on Instagram. You can wear the same thing to every show. Like, I'll swap out the bag and the sunglasses to, like, you know, wear something from the brand. But I have like black jeans, black boots, a black leather jacket, my gold hoops, my sunnies. And I wear it to, like, probably 90% of the shows I go to.

[B]

I'm obsessed with that can be light.

[C]

Yeah.

[B]

I'm really, as someone who needs multiple suitcases, I'm obsessed with that. For you.

[C]

Yeah. I will say it is. It is a perk. It is a perk.

[B]

So tell me about your calendar. What was the schedule since you've been gone? What have you seen?

[C]

Yes. Okay, so New York, I saw 1, 2, 3, 4, 5, 9 shows. London, I saw one. London, I saw Burberry if you see my page, you know I'm a huge Burberry fan. Milan, I saw two. I saw Prada and Bottega Veneta, which were two incredible, incredible shows. And then in Paris, I did 1, 2, 3, 4. I did seven. The debuts I saw this season were Bottega and Chanel.

[B]

I think two of the best debuts and also, what incredible rooms to be in.

[C]

Yeah, I definitely feel very, very fortunate. And I agree with you. Obviously, I'm a bit biased because I also do think that, like, being in the room and with the soundtrack and the ambiance and, like, seeing the clothes move does make a difference, but I think probably two of my favorite debuts, for sure.

[B]

So that's a point you and I were recently talking about and something that I posted on my TikTok. It is such a different experience to actually be in the room and be able to review and understand a collection versus seeing flat images. And look, of course, like, there's only, what, a hundred people in the room when shows happen. But I've been thinking about that a lot lately, because if you are watching a show from afar, and I actually had a friend text me on Chanel show day and be like, how are you watching shows when you're not there? Like, what does it look like to actually capture the essence of a show when you're not physically in the room? And the point that I made to him was, like, it's so important to look beyond just, like, flat images.

[C]

Yeah, for sure.

[B]

And I feel like we see, like, a lot of the reviews that we see on Instagram and TikTok now are people talking with, like, the flat images behind them. And it never. I feel like you're kind of doing a show and a collection a disservice by doing that, because it's like the soundscape, the setting, the set, the show notes that a creative director will leave on the seat for you to read and understand the context of a show. Like, for me, a show is, like, way more than just the clothes. Like, whether it's successful or not to me has to do with, like, every ethos, every part of the ethos of it.

[C]

For me, 100%. I also think, I mean, this is womenswear. This is women's fashion. This is, you know, these brands set the standard for what other brands will. Will follow and copy and duplicate of. Kind of like what the clothes that we are going to wear and consume, you know, for the next year and years to come look like. And seeing how they move on a woman's body is so important. Like, even at Chanel, those skirts and the way that they moved was. Was very beautiful, and it was very emotional. And after the show, when I went to dinner with Luke, the wonderful Haut La Mode, we pulled up the photos from the Chanel show on Vogue Runway. And while the photos are stunning, I definitely don't think I would have grasped just how emotional those skirts were and their movement and how beautiful and powerful they make women look if I would not have either seen it in person or obviously seen it on video. So. I totally agree.

[B]

We appreciate your service for all of the beautiful, incredible videos that you have posted during fashion Month. I feel like I got a lot of my. My fashion news and was able to form a lot of my opinions because of your content. So thank you for your service.

[C]

Thank you. That's so nice. Thank you. I appreciate it.

[B]

Was there a moment going into this month that you were most excited for?

[C]

Honestly, I think I was most excited for Burberry just because it was my first London Fashion Week. I love Burberry. I've been very vocal about absolutely being just so blown away by the comeback arc they've had over the last kind of like, 12 or even like, nine months, and it was just so great. I love London. I was wearing the trench. I felt very chic. And then, of course, as you can see from my coverage, I was sitting right behind Jonathan Bailey, and I had a wonderful view of his side profile. So that was definitely. That was great.

[B]

I'm obsessed with that man. I'm obsessed with him.

[C]

And let me tell you something, Liv, because he really looks so much better in person.

[B]

Of course.

[C]

But it's just insane because he just looks so, so good, not in person, that it's like, how could he? I mean, it was just. Yeah, it was great. And I was sitting next to I deserve couture, and we were just looking at each other, and we could not get over the fact that his side profile was right in front of us.

[B]

So, yeah, he had a really good fashion month. He was at Burberry. He was a Dior boy. I really loved seeing him.

[A]

That's right.

[B]

Yeah. I really loved seeing him out and about during fashion Month. I feel like the Internet boyfriends really thrived this fashion month. Like, Pedro Pascal was at Chanel. Chris Briney was everywhere. Saint Laurent, like, the Internet boyfriends were out. They were out.

[C]

I'm a huge. I'm a huge. The summer I turned pretty fan. Hey. Jeremiah was at Dolce and Gabbana, too.

[B]

And Lacoste let's not forget about him.

[C]

Okay?

[B]

Did you see the video of Jennifer Lawrence during the press junket being like, I'm Team Jeremiah. Like, you guys are crazy.

[C]

Let me tell you. I was team Jeremiah until, like, until season three. Maybe halfway through season three. Yeah, I think that's normal.

[B]

I can't say I think that's normal. I think I'll get canceled, but I get it.

[C]

But I did when I saw Conrad, the actor of Conrad, Chris Briney, at St. Laurent. He looked fabulous, and it was definitely a. Whoa. Starstruck, maybe. It was like, just as. Just as starstruck as seeing Jonathan Bailey at Burberry. And I immediately texted my sister. My sister and I are huge Team Conrad fans now, and we would watch the show together. So definitely a very fun Fashion month. You're right. The Internet's boyfriends had a. Had a strong, strong presence.

[B]

We talked about this on our New York Fashion Week podcast episode, and it's, like, so silly that this conversation has been the hottest topic of New York of Fashion Month. I saw him at the Cost show, and I'm, like, rarely starstruck. And I was sitting next to people. I was sitting next to C. Roos, and then I was sitting next to on the other side, like, people I had never met. And I looked at all of them, and I go, is that. And they all just go, yep. And it was like we were. We became instant friends. We bonded over our mutual starstruckness.

[C]

Oh, my gosh. No way. Yeah. And he was at Calvin Klein. Yeah. It was great.

[B]

Do you think back to your London Fashion Week? Do you think that London Fashion Week is coming back? Because I do feel like there's been a little bit of a lull in the week itself. I think it's, like, kind of the. Not slower, but it's definitely not as attended as the other weeks or as anticipated. I used to go to London when Topshop was showing, so it was a really fun time to be there, and I really loved it, and I really think that it kind of deserves more hype. But I would go to London and do, like, Topshop and Burberry, and it was just so much fun. There's so many great designers there. So I wonder for you, the experience this time, because I think Burberry is obviously having a bit more of a moment. Do you feel like there's more traction happening there?

[C]

I mean, I think so. I will say. I mean, obviously, this was my first London Fashion Week, and I only went to Burberry, so I'm Maybe not the best person to speak on this, but I think so. I mean, I saw a lot of great coverage from London Fashion Week. I think one of my favorite content creators and fashion Mandy, whose profile is Old Loser in Brooklyn, just fabulous coverage of London Fashion Week and its brands, and she was there this year as well. I kind of feel similarly to how I felt in New York. I really don't love the New York Fashion Week is dead. London Fashion Week is dead. Kind of consensus. I feel like it's not dead. People are just paying attention to the wrong designers. And I feel like a lot of people only like to pay attention to, like in New York, like, kind of the big names. And then, you know, there's so many people doing so much good and interesting work that deserve recognition as well. And I guess that's kind of how I feel about London. Following along on Vogue Runway. There's tremendous work and talent coming out of London. I definitely don't think it's dead. Do I think it could use more recognition? Absolutely. Yeah.

[B]

I think you need to see more people the same way that you see everybody in Paris. But I think it's hard. Like, I think of so many of these people who work in fashion, and, you know, being away for three and a half weeks is.

[C]

Yeah. One.

[B]

A massive expense, but it's also just hard on the soul. So I think London is usually the first off the chalking, chopping block, and I'd like to see it not the first. Let's dive into the data, because that is what we adore your content for. What was a hit this season, what was the most talked about? And also, if you could share a little bit into, like, what goes into assessing Fashion Month from a data perspective, what are you looking at? What are you sifting through from a category perspective?

[C]

Awesome. Definitely. So I can walk you through a little bit of the analyses that I did for the debuts we saw in Milan. So in Milan, we saw four big creative director debuts this season. Versace, Bottega, Veneta, Jill Sander, and of course, Gucci. Even though they didn't do an official quote show, that was a big debut this season. So the way that I like to kind of categorize the different data that I did for this analysis, so one is just kind of the reach or the volume. So this is like, how many posts is each brand receiving? Right. So if you look at the Milan debuts, the brand which got the most posts or the most people posting online or articles posted about them or press posted about them was Gucci this makes sense. Gucci is just naturally the biggest brand of this bunch. Gucci has tens of millions of followers on Instagram, whereas like Jill sander, comparatively has 1 million followers on Instagram. So, like, it does make sense that across social media and across press, Gucci has the highest number of posts. But it's also like, not to belittle it at all, like, it's great. Gucci is still very top of mind and talked about across mass consumers. That's good for Gucci. It's wonderful. Then I also like to look at the sentiment. So I do something that's called a sentiment analysis, which is a pretty standard data analysis methodology where a computer tries to quantify the positivity of language. So, for example, if there's a tweet or an Instagram post that says I love Gucci, the computer goes word for word, understands that love is a positive word, and says, yes, this tweet is pretty positive. If there's a tweet that says I hate Gucci, the computer will come to the opposite. So then, like, what code lets you do, it's like, so you do this across a lot of text or tweets or posts or captions or comments at a very large scale very quickly. So when you look at the average sentiment, which is like, of the people that were talking about these shows, how positively were they talking about these shows? The Milan debut that wins here is Jill Sander, which is interesting because like I said, Jill Sander had way fewer posts than brands like Gucci or Versace or Bottega. But then this is kind of like where you see who has a cult following, because it's like, of the people that were talking about Jill Sander, they really loved Jill Sander. So that's very interesting. And you see this a lot with brands that, like, might not like, might be a little bit more niche, but within their niche, they are top, top performers and their customers are like, very, very happy. So Jill Sander was, was the winner by a long shot. And then I also look at engagement. So of the posts that are being posted, who is generating the most comments the most, likes the most, reposts the most shares. So I can post a lot about Gucci, but like, say each post is not maybe getting that many comments, it's not causing that much conversation. Or I can post about Jill Sander and it might be very positive, but again, it's not getting that kind of conversation started. So the Milan debut that got the most conversation started, which I thought was very warranted, was Louise Trotter's Bottega Veneta. That makes sense. It was a big debut. It was worthy of conversation. From what I saw, people really liked it. It was, I think, kind of one of the most highly anticipated moments of Milan or of the season in general. She's one of few female creative directors in this industry. She had tremendously huge shoes to fill from her predecessor, Matthew, and then him going to Chanel and like, people loved his Bottega. I mean, it was just so conversation worthy. So that was interesting. And then another thing that I said, kind of, I think it's important to note, of these four, obviously Versace has not come out on top in these three categories. Versace did have the lowest average sentiment of the four. But what I think is important to note here is that, yes, the Versace collection was very divisive. So if you're just looking at positive texts, Versace is not going to come out on top because for people that loved it, there were an equal force of people that didn't like it. But I think that can also be good for Versace. You're still getting that conversation. You're still getting very opinions. And I think if you look back at really iconic eras in modern fashion history, like Tom Ford's Gucci, even Alessandro's Gucci, or Hedy at Celine, like, they all started as quite controversial debuts. So I loved Versace. I thought it was great. And I think, of course, like, with the data, there's always that context that's important. And even though you have the lowest sentiment, it doesn't mean that it wasn't like a very strong cultural moment.

[B]

So, I mean, if people are talking, all PR is good pr, all press is good press.

[C]

Let me tell you.

[B]

Yes, all press is good press. I think it's really interesting that Bottega had more engagement than Gucci did. When I think of the moments that they put together during fashion Week this year, Gucci had a very big celebrity moment. Instead of doing a Runway show, they did a movie called the Tiger that Spike Jonze made. And it was full of a list. Celebrities. Demi Moore, Kendall Jenner. Literally everybody was in this movie. And then they had the premiere happen in Milan and the celebrities came dressed in the new collection. And in my mind, I would think that celebrities of that caliber would warrant so much engagement. Because celebrity fandoms are insane.

[C]

Yes.

[B]

And yeah. So I would think, like, when I go on Twitter sometimes to look up shows and just try to find what people are talking about, a lot of the times, if big Celebrities have gone. It is very hard to find anything other than the fan accounts posting the celebrities at the show.

[C]

Yeah, it's interesting.

[B]

It's interesting that that garnered a bigger. That garnered less of an engagement than Bottega. Keep in mind, Bottega, I thought was an unbelievable debut, but I think it says a lot about how much that collection resonated with people and how important a female designer designing womenswear was for so many people that. That took over the conversation over any celebrity appearing in Milan dressed in Gucci.

[C]

Yeah, it's a big statement. Good for Louise.

[B]

Good for Liv.

[C]

Love Louise.

[B]

Literally, Liv put that on a pillow and put it on my bed.

[C]

Yeah.

[B]

As someone whose name is Liv, my mom loved those Liv Laugh Love pillows, and they were all over my house. I would like to officially submit my claim for Live Love Louise.

[C]

Yes. Live Love Louise.

[B]

She's so. It was so beautiful. I was really. I thought that that collection blew me.

[C]

Out of the water.

[B]

And I think what was interesting was, like, there was so much commentary that was, like, it didn't, like, feel reimaginative. And I think something that I talked about a lot this season and that felt very important to remember is, like, it's very hard to go into a brand that doesn't need to be fixed. Like, yeah, Bottega Veneta did not need to be fixed. Loewe did not need to be fixed. So you have to give these designers a certain amount of credit. They're not starting from ground zero and building a whole new world and trying to salvage a brand from the ground up. They're just trying to not extend the shelf life, but, like, keep it going, sustain it, keep it interesting and amazing. And I think that that's a very different level of commentary than it would for a debut like Dior and Chanel, where we were, like, really trying to, like, switch up the industry and make a statement and, like, be really forward thinking.

[C]

Yeah, but this is. I mean, this is such important context as well, because if you look at Gucci and even Chanel, right? Like, you had had a couple of collections for these brands. Maybe just one for Gucci, but a couple for Chanel that were designed by the studio team. So you had, like, an interesting pause between when the last creative director left, right at. I mean, I guess maybe Bottega had a pause in between. But like, at Bottega and at Loewe, you had an incredible creative director that was very highly praised for the work that they did at the brand, and they left not because they were leaving or couldn't sell. They left to go to, like, a much bigger, more prestigious brand. So, like, these shoes to fill are just so tremendous. I mean, there was a lot, I think, that could have gone, like, quote wrong in Louise's debut. Because that continuation and kind of showing that you can be on just as strong of a journey as Matthew left you is a really, really tough bar to hit, because that was a bar that was very high that the industry had set. And now he's a designer at Chanel. I mean, how are you going to compare to that? And so I think the fact that she was able to kind of, like, objectively hit that bar is tremendous and such a. Such a fabulous moment. Whereas, like, if there would have been a longer pause or, like, if Matthew's era, but, like, if he would not have been as highly regarded for his work, like, or if it would not have been applauded at the level that it was like, you know, she would have had more freedom to do, you know, the bar would not have been as high. So I do think that's super, super important context.

[B]

I think, about what you said at the beginning of this episode about movement, and those fiberglass skirts were unbelievable. Like, she very much was like, this is a house about craftsmanship. And it was a little bit of that, but also, like, such a innate understanding of, like, how women move and what they want to wear. And I remember seeing that and I was just like, yes. Like, it felt so poetic and perfect.

[C]

Yeah, there is something nice about a woman's wear. Yeah. I wonder why they're so good at it. It. I mean, it's just. But that's how I felt watching it. I was like, oh, my gosh, this is just. It's beautiful. I would love to wear this. It's making the models and she had menswear in there as well. I mean, it's making them look beautiful. I don't know, it's just. I love a female creative director. It was. It was a fabulous debut. Yeah.

[B]

What about the same data, but for Paris? What did that look like? What did the data say?

[C]

Okay, excellent question. So if we look at the volume of the number of posts generated for each, if we look at four debuts in Paris, if we look at Dior, Balenciaga, Loewe and Chanel, the one that generated the most posts was Chanel. And this is interesting because Chanel was the latest, the last one to go. So even now, you know, it's been 48 hours since the show, and still it has far more posts already. Than the other than the other three. Makes sense. Very well known brand. Also probably the most highly anticipated debut of Paris, if not of all the season, if not of like all the year. So good for Chanel. Chanel is super top of mind for consumers, especially among mass consumers. Right. So even outside of like the niche fashion week high fashion bubble, people are talking about Chanel. That's great. Then if you look at the average sentiment. So of the people talking about the brands, how positively are they speaking about the brands? This one was interesting. This winner was Loewe. I think the thing about Loewe is that even though it is like very well loved among fashion aficionados, we kind of do forget that it is still kind of like a niche cult following brand. It is not as known among the masses as someone like Chanel or even Balenciaga. I mean Loewe has had an explosion in the last five years thanks to Jonathan Anderson. But even two years ago, do you remember that meme that was like, oh no, if a man knows how to pronounce Loewe, like, you know, like my husband still can't. So I think it's interesting because I think like we forget that Loewe still is pretty niche and that makes sense. I mean the people that like Loewe love Loewe and they have a cult following and I think that the debut was a solid continuation of the brand identity and the foundation that was set there before and the, the their target customers absolutely adored it. And then if you look at the engagements of who caused the most conversation, the winner here is Dior, which I think is interesting because I think they caused the most conversation because people were debating with each other. Some people loved it, some people didn't. Some people loved some of it and not the rest. I mean, I think it's interesting because I think Jonathan, again, I think Jonathan himself had a cult following and created a cult following when he was at Loewe. And now he's going to a brand that is just so largely beloved as Dior. And having so much conversation come from it means that you did a good job, you had a strong debut. People are talking about it. People are conversing about Dior at higher rates and they're conversing about other brands and that's pretty powerful. It's again like a super high bar to pass. And then the last one, obviously that was not a winner across any of these categories was Balenciaga. Again, not necessarily a bad thing like Balenciaga. I love Pierpaolo. A lot of People love Pierre Paolo. I think he does solid, excellent work. Just because Balenciaga didn't come out on top on these categories doesn't mean that it wasn't strong. It might just mean that, like, other ones were probably anticipated more or more divisive or more polarizing. I think he did good work, and the consensus is that it's a good debut. People are excited for couture, so. Yeah. So that's what the data says about the Paris debuts.

[B]

That is fascinating, because one of the most viral moments that I saw from the week was Meghan Markle having her first Paris Fashion Week debut at Balenciaga.

[C]

Yeah. And I'm.

[B]

I'm a little bit of jade. I'm like a jaded consumer, because I feel like we're in media, we see stuff. But, like, I was moved. I was moved. I was like, oh, my God. Well, when I loved the collection, the collection, when it was designed by Demna, was not my cup of tea because it just didn't align with my personal style, and I couldn't see myself in it. It doesn't mean I didn't like it, but it just.

[C]

I. I would.

[B]

It didn't resonate with me. This I loved.

[C]

So, like I said, I love Pierre Paolo. I think he's fabulous. I also love Balenciaga. I'm half Spanish, and Balenciaga and Loewe are two of the big Spanish brands. I love their edgy. I mean, I really like Balenciaga. My first ever luxury handbag, I bought. I bought it secondhand. It was the Balenciaga City bag. So my. My thoughts are. I guess I thought it would be. Knowing Pierpaolo, I thought it would be a little bit more 1950s gowns. But what I will say is that Balenciaga does have separate couture shows.

[B]

Right.

[C]

So maybe is drawing that, like, strict line in the sand of, like, this is going to be the ready to wear. This is where we're going to see the big wraparound sunglasses and the denim and the leather and a crop top and, like, stuff that will sell in the city bag on the Runway, which I love, obviously. And then we're going to see the 1950 stuff in couture.

[B]

That's my. Yeah, that's what I'm thinking. But I think for a ready to wear collection, like, for me, the structure, the silhouette, the colors, like, to me, it felt very reminiscent of some archival images that I've grown up with. For Balenciaga, I also really liked that he continued the wraparound glasses, because I think While that was polarizing for me in Demna's collection, it worked with this one in a way that just felt like high fashion and chic in a weird way to me. Like it was really watching it come down the Runway this way felt he made it more palatable for someone who might not identify with Balenciaga in the past.

[C]

For me, I think that's a good point.

[B]

It's interesting what we've both conversations we've had about both cities. Celebrity isn't the thing that's driving engagement. It's like the niche diehards of a brand that are. And I love that for fashion.

[C]

Well, I think it's also like, it's like Balenciaga obviously did drive engagement, but then like the winner of engagement was Dior. Like, Dior just is a bigger brand.

[B]

Yes, yes.

[C]

You know what I mean? So it's a bit like Dior is a bigger brand. Like maybe it was a debut that was like more known among the. The mass consumers. Yeah. Like, that's why, like, data is. Is wonderful. But then that context is also so important. So like, that's why I want to say, like, just because Balenciaga didn't come out as the winner, it just means that there was someone else that for whatever reason came out, came out a little bit more on top.

[B]

Do you think it's because Jonathan Anderson is in my mind a professional at creating very thought provoking and almost sometimes viral clothing. Like, I think that that's what he was so good at at Loewe, that like he's a conversation starter. Like he's not there to do, he's there to break the traditional mold.

[C]

I think so. I also think Dior is just such a huge name that like everyone knows. And I think this is why I really am a Maria Grazia defender and I love Maria Grazia. But I think kind of the difficult thing about Dior and I think what made her job very difficult is that like, people have a very specific idea of what Dior should look like. Right. Like, when people think of Dior, I think usually they think of like the Miss Dior campaigns and it's pink and there's a bow and it's Natalie Portman. And it feels very princess. And even like the Miss Dior little bags, like, it just feels like what a princess would wear to her wedding.

[B]

Right.

[C]

Like a Dior gown and a little cute little bag with a bow. And. And so I feel like, because there is such a distinct idea of what the Dior woman looks like or Dior should look like. Whereas I feel like other brands like Loewe, you know, it has that. But like I said, it's still quite niche, like Dior among consumers is. Is very well known. I think that's where the conversation starts. Because, honestly, I think I don't know how anyone would do that. Like, I don't know how anyone would do a debut at Dior that would be universally liked by everyone, like, whatsoever. And again, I think it's very easy for us to look back at what we consider to be like, iconic moments of modern fashion and forget that they, too, were quite polarizing. I'm sure even Galliano, when he started at Dior, you know, it wasn't like, the highest sentiment on the graph, right? Like, I'm sure it was quite polarizing. So I don't know. I don't know how he did that job. I'm sure the pressure was. The pressure was unbelievable. But I just think it's Dior. It's going to cause conversation. And when you're a brand that's so well known and so beloved and people have a specific idea for it, it's very easy for people to be like, like, did I like this? Did I not? And then people kind of argue with each other, which I think is a beautiful thing in fashion. Let's talk about it. It's clothes, and. And, yes, it is just clothes, but it is also very meaningful and interesting conversations to have.

[B]

Fashion shows can be a really fun place to be, I feel like, where there's always, like, crazy sightings and things. Is there something you saw that if you recorded it would have gone viral?

[C]

Yes. Okay. Actually, good question, because I just remembered this. The Chanel show was about to start, and they had, like, dimmed the lighting and the music was fading. And I guess we weren't sure, like, why it wasn't starting yet. And then I think someone else must have filmed this and it must have gone viral on someone else's page. But Sofia Coppola just, like, ran inside and quickly ran to her seat. And it just so happened that she was sitting across from me. And so it was just kind of funny because I guess it was like, oh, we were waiting for Sofia to get here, and finally she came a little bit. Yeah, I mean, I guess the Chanel's just also, like, really start on time. People listening to this, like, it is very usual. It would be very common for Runway shows to start, like, 30, 35, 40 minutes late. I think Chanel maybe started, like, 15 at the most, 20 minutes late. But yeah, it was just. It was just so, so fun. It was like the whole room was dark, and it was a bit quiet, and people were, like, murmuring, like, oh, what's going on? Are we going to start? And then you see Sophia run in, which is also such a starstruck moment. And I was talking to the guy, talking to the guy next to me. We had just met, and I was like, oh, my God, it's Sofia Coppola. Like, what are we doing here? So that was great.

[B]

What do you think is the one thing that you saw on the runways this season that we're going to be seeing in real life and that people should think about for their own wardrobes?

[C]

Interesting question, I think. So Celine, which I had the pleasure of seeing in person, I think is a really great masterclass of how you can have a lot of different products that can stand alone. Like a classic blazer or a classic button down, or a belt that's a little bit flashy, or earrings that are big or a satin scarf. Like, you can have a lot of products that can stand alone, but then also when you bring them together in interesting and kind of new, innovative ways, you can have a totally different vibe, a totally different outfit. So I think, like, as a consumer that doesn't necessarily, like, purchase high fashion clothes, I'm not really in that tax bracket yet. I'm more of like a shoes and bags consumer. I think Celine is a great way for people to kind of just get a lot of styling inspiration from the high fashion runways. And then I'll say those kind of like, feathery, flowing skirts from Chanel were just, I think, extraordinary and beautiful and very powerful and like, a very, like, a much more fluid and, like, loose interpretation of, like, what clothing for a Chanel woman can look like. And I think maybe we'll see some of that movement in skirts and that kind of, like, feathery pattern replicated across other brands or something that really inspires, like, okay, like, how can you feel like a powerful woman? How can you use clothing to, you know, make you feel powerful when you walk into a room or when you walk down the street and. And really elevate a look? So loved those skirts.

[B]

I feel like we're going to see.

[C]

A lot of that.

[B]

Like, even my shopping cart recently has been a lot of these, like, fringe style, like, embellished, flowy skirts that you can wear with, like, a blazer and feel put together, but with, like, a little something cool to your outfit. I'm very into that right now. And, like, even during new York Fashion Week. Something I saw a lot of was fringe and like, not that like thick kind of western fringe, but like things that feel wispy, like almost like you're being like caught in the wind. And I feel like that texture is a very, very easy thing to incorporate to your wardrobe from what we've seen on the runways. Okay, favorite moment of the week, maybe the YSL show.

[C]

Fun. Yeah. Wow. That was a lot of fun. Yeah. It was like the first day of Paris fashion and it's right under the Eiffel Tower. They usually. Which is like. And it's at night and so the Eiffel Tower's twinkling. And I guess it's just like how it's a very pinch me. Like you kind of zoom out a bit and you're like, wow. Like, I cannot believe this. But it was also, I mean, it was a beautiful collection. I've heard a lot of speculation that people think it's Anthony's last. I refuse to believe this.

[B]

I am refused.

[C]

And Anthony Stan, I refuse to have him leave ysl. And I'm such a huge fan of, of what he's done at the brand. So if it was his last, I'm very honored I had the opportunity to be there. But I am really fingers crossed that he stays.

[B]

Crossing my fingers with you.

[C]

Yeah.

[B]

Thank you so much for phoning in. I hope you have a great rest of your time in Paris. Thank you for giving us all your on the ground amazing thoughts and thank you for your really amazing content this week. I can speak for myself and probably so many people listening that we have loved following along during fashion month and beyond.

[C]

Thank you. I so appreciate it. Thank you for having me. Good to be back.

[B]

Come back soon, please.

[C]

Sa.

[F]

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