In this podcast episode, we sit down with Marta Janek, Programmatic Advertising expert and Team Leader at XNW, to explore the ins and outs of programmatic advertising. You’ll learn when programmatic is the perfect solution and when it might just be wasting your budget.

We'll dive into how to measure performance, the areas of digital marketing where programmatic shines, and why staying focused and ensuring your brand is mature enough for this approach is crucial. And of course, we'll break down the costs—why it can be expensive and what factors drive that price up. Juicy details? Marta will share how programmatic ads can play a significant role in driving leads and sales, why proving ROI can be tricky, and how to effectively measure success. Finally, she’ll outline the perfect profile for businesses that should jump into programmatic buying for lead generation and sales right now. Stay tuned for valuable insights into whether programmatic advertising is worth the investment! 🚀

Our website: https://mta.digital/ Facebook: https://www.facebook.com/mta.agency/ Instagram: https://www.instagram.com/mta.digital/ LinkedIn: https://www.linkedin.com/company/mta-digital-sp--z-o-o-/ #programmatic #sales #marketingcampaigns