AI can generate an impressive product image – but can it deliver that same image, correctly named, in the right format, and on time to Zalando, About You, and Amazon simultaneously? That, says Fabio Loparco, CEO of Pixel Moda, is where the real problem lies. In this episode, Valerie speaks with Fabio about what has changed in AI-powered content production for fashion brands since September 2025. They discuss why AI-assisted and Generative AI are two fundamentally different business models. Why scalability doesn't come from the tool itself, but from its integration into the production infrastructure. And why Zalando produces 70% more content at the same cost – not because they have better AI, but because they rebuilt their operating model around it.

Note from the sponsor ChannelEngine:

TikTok Shop is worth it – but only if you get the fundamentals right. Because TikTok Shop rewards content performance, runs on creator trust, and punishes weak operational processes. The brands winning right now have the infrastructure to back up their content strategy. That's exactly where ChannelEngine comes in: the platform connects your backend directly to TikTok Shop, handling real-time stock sync, listing compliance, and order routing – so your operations don't fall apart when your content takes off. The full deep dive on how to win on TikTok Shop is right here on Marketplace Universe. https://marketplace-universe.com/how-to-succeed-on-tiktok_shop/

Note from the sponsor eDesk:

Every unanswered pre-sale question can mean a lost purchase. Every slow response can hurt seller performance. And every poorly handled complaint can turn into a negative review that affects visibility for weeks. Many sellers spend months optimising ads, listings and prices – but a significant share of revenue is won or lost in a place many still underestimate: the inbox. That's exactly what we'll be discussing in a free webinar on 2 June at 11 AM CET with Gareth Cummings, CEO of eDesk, and Irene Epp from Pertemba – who sell on more than 100 global marketplaces and handle over 1,000 customer inquiries per day. Register right now here: https://zoom.us/webinar/register/6717775614141/WN_45_8U9P_TKWx-WzmbZnGFQ#/registration