Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked back on what they have achieved and revealed their visions for this year (spoiler: a real community for the marketplace people in Europe). They looked back on their biggest failures and their favorite guests. They talked about the importance of gut feeling, about trust and their “No Bullshuit Policy”. And they looked at the rapid pace at which they have been on the road with our Marketplace Universe for about a year. With episode 100, the second season of “Let's talk Marketplace” begins with some innovations, such as our own news episodes. Enjoy the anniversary episode and thank you so much for your loyalty!

Note from the sponsor Channable:

If you’re selling on Amazon or bol, you know that running ad campaigns can be complex - but also highly rewarding. Both platforms offer similar campaign structures, but there’s a key difference: On Amazon, a product can appear in both sponsored and organic search results. On bol, once you win the sponsored spot, you lose your organic ranking. Automation can make campaign management much easier. With tools like Channable, you can scale campaigns for a wide range of products, automate keyword selection, and optimize bidding strategies. If you would like to know more about the differences on ad campaigns an bol and Amazon, read our how-to article at Marketplace-Universe.com or listen to episode 102 in mid-March with Thomas Philip-Bashar, Product Manager at Channable, as guest.

Note on our upcoming webinar:

If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.

When: March, 6th, 4 p.m.

Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace Universe

Where: online and for free

Chapters:

00:00 Celebrating 100 episodes: A Milestone in Podcasting

02:53 Reflections on Podcasting Journey and Learnings

06:00 Favorite Guests and Memorable Moments

08:30 Podcasting Challenges and Lessons Learned

13:55 Transitioning to Season Two: New Structure and Focus

17:20 Transitioning to Marketplace Universe

24:46 Monetization Strategies and No Bullshit Policy

29:00 Looking Ahead: Future Plans and Community Focus

35:00 A heartfelt Thank You