50+ marketplaces, one company, remarkably little chaos – that's the puzzle at the heart of this episode. Daniel Müller built his career in mechanical engineering, not fashion – and today runs Leogra Trading and Leogra Services, selling across more than 50 marketplaces with 30,000 to 40,000 SKUs. Over 35% of revenue comes from Germany, with strong positions in Switzerland and the EU, plus niche markets like Romania and Bulgaria via Fashion Days.

Ingrid and Valerie dig into how Leogra makes multi-marketplace selling operational rather than overwhelming: a fixed six-month test phase for every new marketplace, automated pricing by SKU and country, and a data-first approach that treats every product as a number before it's a trend. They also get into what happens when a marketplace stops working – and why, for Daniel, exiting is just the next step in a process, not a crisis.

If you're scaling – or thinking about scaling – beyond your first few marketplaces, this episode is your checklist.

Note from the sponsor TikTok Shop:

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