Quinn Nelson of Reveel & Tony Villanova of Paccurate talk about the 2026 General Rate Increase; the current parcel shipping landscape; & keeping costs down.

IN THIS EPISODE WE DISCUSS:

[02.16] An introduction to Quinn, his background, and role at Reveel.

[02.49] An introduction to Tony, his 25-year industry career, and role at Paccurate.

[04.23] The current parcel shipping landscape, and the key industry factors that have led us here.

"Carriers are incredibly focused on generating revenue, specifically increasing the revenue per shipment of all packages in their network."

[06.09] The 2026 GRI, why it looks different to previous years, and why it's more important than ever to have strong transportation technology and packaging partnerships.

"Although the increase is that same 5.9% we've seen historically, the carriers are actually moving to non-stop pricing changes throughout the course of the year… They're coming with a 'death by a thousand cuts' mentality."

[11.52] The changes carriers have made to target large and inefficient packages in their network, and how good data visibility and packaging can help mitigate these price increases.

"Carriers are narrowing their ideal package profile, as much as they're trying to narrow in on their ideal customer, to get those inefficient packages out of the network."

[16.57] The 'what, where, and how' of solving problems with data visibility, the power of continuous improvement in partnership, and how data visibility and packaging optimization solutions can work in tandem to drive results.

"The improvement is cyclical… It doesn't matter which way the data is coming, we feed each other."

[19.50] Why it's typically been so difficult to make changes to packaging, and how Paccurate makes it easier.

"Packaging touches everything – warehouse layouts, automation, labor… But not many companies have packaging engineers that can look at this dynamically. So you end up static."

[24.38] How improved transportation data visibility is helping businesses identify and realize opportunities for cost saving, and the power of negotiation capital.

[28.51] Why transportation networks are like onions, and how 'peeling back the layers' can help you fully understand your costs and the underlying reasons for them.

[30.20] Where AI will have the greatest impact on the transportation data visibility and optimization space.

"The transportation industry is really well situated to get a lot out of AI."

[32.07] How a combination of real-time data, agility, and packaging optimization can bring a real competitive advantage.

"We're in such a rampantly changing environment. Every day there's something new. So using technology solutions and data visibility to stay on top of what's changing allows you to be a proactive shipper instead of a reactive one."

"An educated shipper is a carrier's worst nightmare."

RESOURCES AND LINKS MENTIONED:

Head over to Reveel's website now to find out more and discover how they could help you too. You can also connect with Reveel and keep up to date with the latest over on LinkedIn, Facebook or X (Twitter), or you can connect with Quinn or Tony on LinkedIn.

If you enjoyed this episode and want to hear more from Reveel, check out:

You can also hear more from Paccurate: 297: Make Smarter Packing Decisions, with Paccurate.

Check out our other podcasts HERE.