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December 9, 2025 When G. Eliot Morris of Strength in Numbers asked ChatGPT to fact check an article for him yesterday, the Chatbot couldn't get its head around modern America. It told him there were multiple factual impossibilities in his article, including his statements that the current secretary of Defense is a former talk show host for Fox News, the deputy director of the FBI used to guest host Sean Hannity's show, and Jeanine Pirro is the U.S. district attorney for D.C. since none of these statements are true, it told Morris, they undermine credibility unless signposted as hyperbole, fiction or satire. But of course, Morris's statements were not factual impossibilities in the United States of America under President Donald J. Trump. They are true. Trump has always been a salesman with an instinctive understanding of the power of media. That sense helped him to rise to power in 2016 by leveraging an image Republicans had embraced since the 1980s that the reason certain white Americans were being left behind in the modern world was not that Republican policies had transferred more than $50 trillion from the bottom 90% of Americans to the top 1%, but that lazy and undeserving black and brown Americans and women were taking handouts from the government rather than working. When he got his disheartening fact check from ChatGPT, Morris was preparing an article published today exploring how cable news fueled the culture war and broke US Politics. The article notes that most people care about and interact with the government through economic or affordability issues prices, jobs, health care, social programs and taxes, and that most laws are also about these issues. But, he points out, political rhetoric overwhelmingly focuses on issues like race, crime, immigration, LGBTQ rights, and guns. The so called culture war. Morris highlights a new academic paper by Shaked Noye of the Massachusetts Institute of Technology and Akash Rao of Harvard that links America's culture war to changes in the media in the 1980s. Their research shows that a distinctive business strategy in cable news led it to emphasize culture over economic issues. Noye and Rao found that cable emphasizes culture because it attracts viewers who would otherwise not watch news and attracts more viewers than an outlet can find. By poaching viewers from other networks that emphasize economic issues, cable channels have an incentive to produce culture war content, which in turn influences politics, as constituencies more exposed to cable news assign greater importance to cultural issues and politicians respond by supplying more cultural ads. In other words, Morris writes, when cable news producers decide to cover an issue, more voters subsequently say it is more important to them and that issue is more predictive of how they'll vote. TV news coverage and cable in particular, has the power to choose which issues are most salient for upcoming elections. He notes that this effect is almost entirely, or maybe even entirely driven by Fox News and that right wing politicians benefit most from it. Democrats get their highest marks from voters on issues not covered by cable news. Morris concludes that more than the Republicans or Democrats, left or right, it's the companies that abuse our attention for profit, the that are the real winners of American politics. This conclusion echoes a 2006 conversation a reporter for Financial Times held with Fox News Channel founder Rupert Murdoch and Chief Executive Officer Roger Ailes. In that conversation, when asked if running the Fox News Channel was like running a political campaign, Ailes responded, no more than running a Dairy Queen. You have a customer, you have to market it to help them get to your product. The product has to be good. You can't drop too many on the floor or in the sprinkles or you'll lose money. All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.
