Why Communities Are The Future of Business and Marketing with Greg Isenberg

Community is the cornerstone of any successful business. This special group of people serve many purposes: they’re your megaphone, humble servants, and most loyal customers. Today we talk to a community-building expert to find out the many whats, whys, hows, and whens of community building. Greg Isenberg is the Founder of Late Checkout, a product studio, agency, and fund, and he kicks off the episode by telling listeners more about Late Checkout. Following this short but concise introduction to his business, we find out why you should value your community. After discovering the not-so-straightforward method of tapping into your community, Greg boils community down to two simple pillars: retention and word of mouth. Later, Greg shares a few examples how community leads to business success. As our conversation draws to a close, Greg shares why he loves Miami, what his best business tools are, and what content has been most influential on him.

TIME-STAMPED SHOW NOTES:

[00:18] Introducing today’s guest, Greg Isenberg.
[00:58] Greg tells listeners more about Late Checkout
[01:27] Hear about Late Checkout’s studio, agency, and acquisition fund.
[02:15] Why Greg sees enormous value in communities.
[03:10] Some good examples of community-first businesses.
[05:00] Building around community attention.
[06:42] Late Checkout’s synergy with studio and agency and how this business model varies.
[08:39] How Greg intends on setting up his latest business.
[09:38] Greg defines what a product studio is.
[11:51] Ways to delight customers once they have joined your community.
[13:12] Which tactics listeners can take from Greg’s examples.
[14:20] Greg’s take on the tech scene in Miami.
[16:01] One business tool Greg can’t live without.
[16:53] How Greg sources his communities.
[17:47] Hear about Greg’s favorite business book.
[19:00] The most compelling content Greg has read, watched, or listened to recently.