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Leveraging AI
315 | Stop Creating From Scratch: Turn Every Video Into a Content Engine with Ryan Robinson
00:40:31
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- [00:00]
A
Hello and welcome to the Leveraging AI Podcast. The podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business and advance your career. This is Isar Matias, your host. And I've got an incredibly fun, useful, helpful, productive episode for you today with an awesome guest as well. And we are going to talk about how to take videos, in this particular case YouTube videos, and turn them into incredible other assets, in this case blogs that will overall increase your exposure and you more traffic and will lead to more business. Now, while this is the specific use case we're going to show you, I'm going to show you different ways on how to do this with AI. The key thing here is actually a much bigger picture than that. What we're going to show you is a little secret on how to take an unstructured piece of information that you have. This could be a video, this could be audio, this could be other text. Anything that is just a random input and turned it into a well structured, well, research output that actually drives business value. So beyond the immediate use case that is extremely valuable of taking existing videos you have and turning them into text that drives more traffic to your website, you're going to learn how to do something that I you can generalize to a lot more other use cases. Now our guest today to help us through this process is Ryan Robinson. Ryan is an absolute ninja when it comes to online presence. He, he has a highly successful YouTube channel, he has an incredibly successful blog. He has over half a million people that are learning from him how to write blogs effectively. He's been doing this for a very long time. He was a very successful podcaster in the past. He's a contributor to some of the biggest online magazines in the world. So he knows a lot about how to properly and effectively have successful online presence that actually leads to business beyond just yeah, I'm famous and people like me, which is awesome, but it doesn't really pay the bills. And so he's going to walk us through both structured tools that he is going to give you access to as well as how you can rig these things on your own using ChatGPT or Claude or whichever other tool that you want. As I mentioned, just having better blog and a better online presence is awesome. But learning how to take unstructured data that you have and turning it into structured, effective data is at least as important. So I'm very excited, humbled and honored to have Ryan on the show today. Ryan, welcome to Leveraging AI.
- [02:27]
B
Hey, thank you for having me. This is one of My favorite topics. Been doing this for years, learning the hard way. And it's been working well, too.
- [02:35]
A
Awesome. Yeah, I'm really, really excited. Again, we spoke a week ago, and I told you I have a YouTube channel, but I'm haven't really promoted it in any effective way. I have a blog, but I haven't really done anything. So what you're doing from my perspective is. Is. Is magic. Right. Because it allows me and millions of other people to use assets they already have but actually do something productive with them.
- [03:02]
B
That's exactly the point. And this was literally born out of my own head banging against the wall about this topic too, because I was like, oh, my God, I'm creating videos, I'm making podcast episodes, but what am I doing to put those assets to work for me? It's in other formats too. So we'll go through blog posts, we can talk about newsletters, socials. Basically, the key takeaway is how do you repurpose the content you're already making, the hard stuff, the videos, the audios, the long form, and then turn it into things that can also work for you in other formats?
- [03:31]
A
Yeah, I love that. And I think, you know, that applies to literally everyone, because solopreneurs produce content, but large corporations and enterprises produce content, and usually that entire process is 100% or 95% manual. So figuring out ways to do this effectively while taking into account all the relevant considerations of, you know, SEO and best practices and keywords and structure and all these things is jet fuel.
- [03:58]
B
Yeah, that's the hard part. The details, the nuance where all this stuff actually comes together.
- [04:03]
A
Yeah. Because, listen, anybody can take a transcript of a video, throw it into ChatGPT, write me a blog.
- [04:08]
B
That's exactly will be a blog.
- [04:10]
A
It's not going to drive any traffic to your website. Like, you gotta be excited that you're gonna have it, but it's not gonna do anything effective.
- [04:17]
B
You got that right. Yeah.
- [04:20]
A
Okay, so let's dive in. Stage is yours. Show us the magic.
- [04:24]
B
Beautiful. All right, so let me show my screen here. Is that gonna be useful?
- [04:28]
A
Yeah, 100%. So those of you who want to watch what Ryan is showing and what we're talking about on Spotify, you can see the videos as well, or you can go to our YouTube channel. The link is in the show notes, but we will explain everything that is on the screen and describe to you everything that's on the screen as we're doing it. So if you are driving or, you know, swimming with your headsets on or Mowing the grass or whatever it is that you're doing this in your podcast, you can stick around and we'll definitely share with you everything we're doing.
- [04:56]
B
I love it. Cool. All right, let's dive in. So first up, I got to say, you know, Write Blogger is the tool that I built for this exact purpose. And I want to tell everyone straight out the gates that you can make a free account, you can use everything we're talking about and everything that I'll show in the Right Blogger interface, you can use that for free. And so there's super generous limits on everything you can do here. So you can actually take it all for a test run. You can use it just on a forever free plan if you want. So that's a super important thing to me that tools like this that I make are accessible and available to everyone. So we'll talk a little bit about doing it the Right Blogger way, let's call it. And then we'll also talk about using Claude to do this stuff more manually. And so really the biggest difference of why I use a tool like Right Blogger, aside from the fact that we built it for my business purposes, is that it does process automation for you. So everything we're actually going to be talking about here in our session today, turning YouTube videos into these blog posts, these newsletters, these socials, this is now fully automated for me. So every single time I upload a video here on my YouTube channel, it triggers an automation over inside Write Blogger and it adds a post to my calendar. So tomorrow I'll be uploading a new YouTube video. And over here in the Automations tab, you can see I have this automation on YouTube. It's triggered by an upload. So it'll just throw it onto my calendar and then it'll look something like one of these guys. And this is our video to blog tool, Inside Riot Blogger. So you can actually just paste in the link of any video on your YouTube channel. This will also work with Spotify links. So your podcast stuff, it'll work with Apple podcast links. And so any of those like, longer format pieces of content, you can just plug the link in right here or drop in a transcript from that asset and then it'll generate a full SEO optimized blog post for you. That's got a nice little embed right here at the top, so you've got your video embedded. This is great for a blog right to where people can watch, they can read. It's got nice little snippets that are optimized for AI visibility and SEO best practices. So things like having a key takeaways up near the top and then we even have this kind of SEO scoring and reporting tool that will fully optimize your content so that you're not just asking chat to write you a blog post like this is measured against full keyword research data that our system does. It recommends what keywords need to be included, how often they should be in the article, and it recommends specific FAQs questions to answer things like that. And so this is kind of, you know, just giving you a glimpse of like the, let's say the Ferrari version of doing this kind of repurposing your content. But I'd love to show before, you know, maybe before we dive into doing it just the the cloud of the ChatGPT way Isar does this bring up any questions for you? Anything you want to like drill into more deeply?
- [08:03]
A
About a thousand, but I'll start with one. The first question you said it's optimized for keywords. Is there a place for me to enter information about my business, my current website and so on? So it optimizes for that or is it trying to optimize based on what's happening in the video that I uploaded
- [08:23]
B
or both, Both, both. So you get kind of the topical optimization stuff that goes through this SEO report right here. And then on more the account level you go to your project settings and this is where you connect your website. And you can have Google Search Console also connected to this. You can connect your content planner, you can integrate your site directly to your and you can do a whole bunch of other cool things including reporting inside a tool like writeblogger where you have all of the different data sources, Google Analytics, Google Search Console actually pulling in and showing how your site is performing. So this is kind of the benefits of using a tool like this, let's say compared to just going straight up ChatGPT, straight up Claude every single time where you can give those tools instructions. Sometimes they listen, sometimes they don't. So we build in a lot of like guardrails, fail safes and like repetitive instructions. Honestly, behind the scenes in something like a right blogger.
- [09:26]
A
So this is really awesome. I'm going to ask a bigger question and I don't want to turn this into an SEO episode because I think a lot of people are less interested in the SEO details. But I will ask that. So SEO has a lot more than just keywords right there is the right content structure, the right place on your website, the right backlinks, like all the other stuff that will make this rank higher on whatever. Like right now there's more, you know, it's like the whole side of. Sorry. Of like the AI tools being showing up over there and obviously Google search and stuff like that. Does this tool, does any of this, does it gives you recommendations of where to post it or what else to do on the website or how to get backlinks or all these kind of things?
- [10:13]
B
Yeah, in Writeblogger we have backlink exchange. And so once you join something like our link exchange, you will actually get links and give links to other people that are in our verified network of sites. And so we've got 50,000 users inside, right. Blogger. And so there's always people that are in similar niches but not with super directly competitive content. So you'll be able to like give and get links when you're in something like this. And then from like an on page SEO perspective, the content that you make with tools like ours are much more like pre optimized. You get the advantage of basically using all of our hyper detailed multi step templates that you can go recreate this stuff yourself for sure. But you know, we've been doing this for decades. We're constantly maintaining, improving and pruning the ways that we prompt the AI behind these tools and so use our workflows. That's, that's kind of what we always recommend people. Take it for a spin. Compare a free thing you generate in a tool like this with something that you generate with ChatGPT and see if you like it.
- [11:15]
A
Awesome. I love it. So, so let's, let's see what's behind the curtain. Right, so now we understand there's a tool, it does it out of the box, you drop the link, it does all the sing and dance capabilities. If I want to learn the process, if I want to do this myself and, and again, I see only one good reason to do this. Right. You said the tool is free, so I don't see why not use it. But the only reason is what I said before. Let's say your process is not YouTube videos into blog, but something parallel to this that takes your internal training videos and turn them into a SOP for people or something like this that knows how to take a video and turn it into a structured written output. There's a gazillion use cases for that that do not necessarily require SEO but requires to know how to do the process. And that's why I think this is really interesting to do this the other way.
- [12:06]
B
Yes, Cool. So I like to take this example too. Like, let's just say you have a video doesn't need to be on a public YouTube channel, but for the sake of people watching, listening, where you can grab YouTube transcripts for free. So YouTube will pretty much always automatically generate a transcript for any video. You can grab your transcript many other ways, right? But transcript is usually down here towards the bottom in the video description. Click the show transcript button and then you get your transcript over here. You can just kind of highlight everything, copy it, paste it. Now you've got something to work with. There's also a free tool in Write Blogger that you can use 100% free that you just plug in the link to your videos and it grabs the transcript in like nice formatting for you. So lots of things that could save you time here. But let's say we want to make a blog post using the transcript of this recent video and you could take your example to producing internal SOPs, something along those lines, maybe you want to make some sales collateral to create an ebook or something that you can reach out to your prospects for. All of those same principles apply. I think the one thing that I want to really drive home talking about here today is that I don't recommend ever giving AI a one sentence prompt and asking it to do something huge. But what you can do is you can ask tools like Claude chatgpt to walk you through the process of improving your prompt as you're like creating something with it. And so that's the example that I wanted to do with UE SAR was say, take this YouTube transcript and generate an SEO optimized post that's 1500 words minimum. Let walk me through improving this prompt and by asking me questions. Here's the transcript, right? So let's paste this all in and let's get Claude going. I love asking Claude to ask me questions. Do you do this yourself too when you're using it?
- [14:04]
A
I do this all the time and I have like 11 best practices principles that I teach in my courses and this is one of the top.
- [14:10]
B
You're the master, you're the master.
- [14:12]
A
And I even have more detailed versions of this that generate specific outputs that already has the right categories. It's not the exact questions because you wanted to kind of figure it out based on the topic, but it has the right categories of questions to ask. So I, I do this all the time. I think having AI interview you and I explain why, like the most important for AI to be successful in helping you in an effective way is Context, the more it knows about you, about the subject, about the topic, about the industry, about the specific use case, the better the results are going to be. And what you're basically doing is you're allowing AI to generate the specific context it needs for this specific task that is at hand by asking a question. So I absolutely love this.
- [14:53]
B
Beautiful. And Claude, I think elegantly does this. I don't know if ChatGPT will do this in kind of the same way, but for me personally, like, I love Claude for this purpose. I just feel like Claude handles these types of things better. And Claude asked me three like really simple questions here. We could drill down in another layer, but for the sake of this example, right, I want to keep it kind of quick and snappy. But what I would be doing if I had the 20 minutes to really work with this is I would be asking multiple rounds of questions. I would have Claude prompting me based on like guiding this towards a really specific direction rather than just giving it kind of a simple prompt to get started. But this is essentially the manual process that I use when I'm tackling something that doesn't conform to more of like a preformed tool output.
- [15:44]
A
I will say one more thing that is very helpful to me and I know other people, people work in different ways and wired in different ways. I love voice typing. And you can do this in either your built in Mac interface or there's like a lot of other tools that you can install today. Many, many people use whisper flow and then you can just ramble away and you're like, I want to do this and here's what I know and here's what I'm trying to do and here's what I'm struggling with and here's the thing I need you to help me with. Like literally just explain as if you think you're talking to the best consultant in the world and you're trying to explain to them the situation to get their help in a very specific thing. And it's. I find it a lot easier to do this with voice versus with text. But if you're doing okay with text, do it with text. But just give it more information about what you're trying to do. Don't try to make it like a prompt. Literally just explain the situation. Here's what I'm trying to do. I have a video. I want to turn this into this. I don't even know how to prompt this. Here's the kind of output I want. Here's the link to an output that example I Found somebody else doing that I want to mimic and help me create the prompt and the process.
- [16:43]
B
And it will, yeah, it's remarkably good at this. And then when you really get something that you like, then what I'll usually do with Claude is I'll say, hey, this was really good. Like, turn this into a standard operating procedure that we can refer back to and use every time I come to you for this particular type of task.
- [17:02]
A
Yeah. And those of you who don't know, these are called skills and they're available on all the different platforms. So you literally, and you know, people think, oh, like you need to be like some kind of a wizard or a magician or a, you know, a programmer to create skills or agents. And the answer is you don't. You literally just Ask Claude or ChatGPT now as of last week and say, hey, I want to turn this entire process into a skill that we can use every single time and it will do it. Maybe we'll ask you a few follow up questions, which even better, and it will package it for you. And now you say, oh, I want to use the same process we used to create the blog post from the video.
- [17:32]
B
And it will do it incredibly simple. And then you can even set up. Are you using routines, workflows in quad? Yeah, this is the real good one. Like I use this in Claude code for tasks that I run super repetitively. Stuff I just come back to every day, every week and know that I want it done in a super formalized way. You work with Claude on what that process looks like and then you can set up the routine so that every weekday or every Monday, it generates your report, your briefing, it takes whatever's new on your YouTube channel and runs it through this like recipe you've created. It's pretty awesome at timesaving.
- [18:07]
A
And again, you don't need to know anything about how to set it up. You literally just explain to Claude what you want to do and Claude will actually go ahead and do the thing that you wanted to do. So if you don't know what routines are, you don't need to know. Said I want to set this up to run every other Monday at 4pm in the afternoon and done it will do it for you.
- [18:25]
B
Yeah, Claude's been really impressive at removing the illusion of secrecy or the need for crazy knowledge or skills. You literally just ask it and it like walks you through everything. It's amazing.
- [18:40]
A
So what's the final prompt that he gave us after we asked it to help us write a better prompt?
- [18:45]
B
We've Got now. So now it, it, it created the deliverable here and we can do a little qualitative check on this just to kind of see like did this hit the mark or not now, based on what it did here, this is the point of the juncture where I would say, you know, either this needs some refinement. So we'd review this article, we'd see, oh, there's no internal links here. And that's the first thing that jumps out of me. And so I'd say, hey, there's no internal links. You know, you know, my site already add internal links. Minimum five, maximum 10, add three external links. And so I'd spend probably five to 10 minutes with this actual draft. I'd cruise through it based on what I know works well. I'd say, hey, there's no key takeaways at the front. Create a key takeaways with bullet points. And then towards the end, let's see if we have any FAQs. I don't think we have. Oh, we've got some FAQs, but the FAQs heading is not optimized for AI visibility. This is not the kind of section that's going to get questions swooped up by, you know, ChatGPT or something. So I would call this Frequently asked questions about WordPress speed optimization. And that kind of these little subtle signals when you stack them up over time and you consistently execute on this stuff across your entire portfolio of content on your site. These are the types of things that add up and help you increase your relevancy and thus get more visibility over time. But you know, looking at this real quick, this is a workable draft. Like there's a lot of formatting elements I like, like it did well with the header titles. It's got a lot of bullet lists, bold formatting, but it's missing some of those things like internal links, external links, and some of those more SEO optimization elements.
- [20:29]
A
A few things to add. First of all, to connect the previous two dots that we mentioned, after you do this right, you're like, oh, I need to add whatever in the beginning and I want to have internal links and it needs to be between five and ten and a few external links. You can add that to the skill. If you go back said, oh, now I want the skill that we created that write these blog posts to also do these things. Every time. It will, that will be the last time you have to mention that moving forward, it will always have an faq. In the end, it will always mention the FAQ for whatever the topic. It will always have the information upfront, what you're going to learn. It is also going to have the links like, it will do all of these things and you don't have to think about them upfront. You can keep on improving the scale literally just by asking. I want you to add this to the skill and it. And it will. And now it will give you a new save button and you save it and you have the newer version of the skill doing this. The other thing that is very helpful. So Ryan is an SEO ninja. He knows all these things in his sleep. You don't. So if you want to do something like this on your own, you can go to Claude and say, hey, I want you to go online and do a little bit of a research on what are the best practices on how to write a SEO optimized blog post. Because they don't have a fricking clue both what kinds of SEO I need, how does it link to my existing website, blah, blah, blah, blah, blah. And if you want to go really crazy, you do this in deep research, which is like in the little plus button. And then it will run for 35 minutes and we'll come up with an amazing summary of what you need to do and then you add that to the skill. So now the skill has all of that knowledge built in and Ryan is showing you how to do this. So you write the prompt, you add research, and you click go. And we're not going to do this now because it's going to sit there. We don't have five minutes or 20 minutes. But, but this is another way to again give the AI context that you don't necessarily have, but it can find on its own way better than you can find on your own. And now you'll have a much better result without really significantly more effort on your behalf.
- [22:24]
B
Yeah, and as Isar said, you do this type of stuff once you spend an hour with the refinement of your process and what you want this to look like every single time. And then you've got a repeatable thing that you can just come back to and say, hey, let's do our, you know, video to blog routine here. And then you can just literally feed it the link or the transcript and let it run.
- [22:45]
A
Awesome. So, so what's step two? Let's say now I have a good output. What would you do then?
- [22:53]
B
Yes. So two ways to do this. As we kind of broke down at the beginning of the video, there are tools for doing this inside, right, Blogger. But what I do Is once I get a blog post, the blog post becomes my kind of like text based source of truth on this topic. And I want to put this content to work for me in many more ways still, because this is something I learned when I just got started working in content 15 years ago. 8020 rule applies to promoting your work versus the time you spend creating it. So unfortunately for many people listening, that means you got to spend 80% of your time time promoting what you make. Even though so many of us love to spend time in the creation energy, you just gotta spend time promoting it. And if you don't do that, your work's never gonna get surfaced to the people that you want to find it. So it's kind of this necessary piece of the equation to where when I'm creating content like this, I'll spend an hour on the video and then I'll make sure that we create tons of assets, blog posts, newsletters, at least four to five social posts on different networks and channels, maybe even short form clips from a video. So we spend a lot of time, energy and effort into those downstream assets. And so what I would do from here, once we have the blog post already optimized, ready to go live, I'll say something like, you know, in Writeblogger, I would use the newsletter generator tool, which is connected to all of my site data, so it knows my voice, my style, my tone, the format. But for the sake of doing this in Claude Here, draft a 150 word newsletter in my voice and this would be kind of the start of the next stage. And again, this is the oversimplified example. This is something you also want to create a routine around. You could have this also be included in your original kickoff once you've trained Claude on all of the different assets that you want. And so we're kind of going through the initial setup process here together and, and then beyond here, you know, it actually did a good job of this newsletter drafting in my style here. And from here we would just say, okay, draft me my LinkedIn posts, draft me my X posts, and on down the line to whichever social networks that you publish on. And then we would come back here to Claude and say, all right, let's update this routine to include all of these assets.
- [25:20]
A
Awesome. Yeah, a few things. There's a few ways to skin this cat. One is really to include them all in the same skill. The other is to create multiple skills. One that is optimized for writing blog posts. One is best at creating whatever social media assets one is that best for whatever and then have an orchestrator skill that will know how to move the data from one to the other. So it will start with a video. It's like, oh, we have a new video. So here's what I need to do first. And then it will give it first to the blog and then it will use the blog to create the newsletter and they will use both of them in the video to create these social media posts. And you can go crazy with how sophisticated you do this. On my system, as an example, I have a, a tool that takes the long form YouTube videos and creates short form videos. It knows how to pick the right components. It knows how to apply bottom thirds and subtitles and headers that will be interesting for people and create the thumbnail for like all these things it knows how to do on its own. This is more advanced stuff. But you can. What I'm saying is what Ryan is showing you here is the beginning. You can keep on adding more layers, more bells and whistles, more important inputs into this. We talked before about SEO, but now you're saying, okay, now it's social media. What is the right thing to put in the first sentence of your post on LinkedIn versus on Twitter? This may be the same thing, but in many cases it won't. So you need to give it information. And again, you don't have to know that information. You can go and have Claude find that information and create a best practices brief that then becomes a part of the process. So you can then build with what Ryan is showing you with some additional tips, a machine that knows how to take it. Now again, let's generalize. This again knows how to take an input that is the same kind of input. So this could be again a internal meeting. This could be internal resources that you have. This could be training videos that you have. This could be marketing materials that you created, like YouTube videos. This could be interviews on a podcast you're doing with CEOs in your industry, like whatever the case is. And it can generate all these assets for you. Quick question. I know your tool does it out of the box. Now that I have all these assets, does Claude or ChatGPT or any of those knows how to post them or do. Then I just take them manually and I put them in a third party tool that is like managing my content.
- [27:39]
B
This is the real, I think kink in the process for most people today is like how you actually automate this stuff, how you, you actually get things scheduled. So most people I know that are using Claude or ChatGPT directly for content, stuff like this. They're actually doing a lot of copy paste type stuff. Now there are some good tools out there that have like an MCP connector. So if you're familiar with using Claude code, you can usually get a pretty nice connection between a lot of these types of tools. WordPress has some good ways to now access using tools like Claude. And so you can begin. I think if you're a little technically savvy, you can begin pushing stuff automatically from Claude to say, a live website. But what we do in Writeblogger is we have direct integrations with all the major CMSs, so we kind of take that technical piece out of the equation for people that don't want to fiddle with that stuff. Because I think the worst thing about using these tools to create a bunch of useful assets is to then waste time copying and pasting and reformatting stuff. That to me is the worst. And so I'd be curious if you've built any workflows around automatically like publishing, connecting to different APIs, things like that.
- [28:51]
A
Yeah, 100 but, but I think so. Yes, I agree with you. Like the. The what? The first thing you want AI to eliminate is the tedious stupid work, right? And scheduling and posting is tedious.
- [29:01]
B
Copying and pasting, zero value.
- [29:03]
A
There's zero knowledge. Just like nothing. It's just like, oh, I'm gonna copy this and I'm gonna paste this here and I'm gonna put a date and I'm gonna click Publish doesn't nothing that you're doing is providing any value in that process. But I do want to go into the value step of this. Where in the process do you feel is the best points to have a human in the loop review? And it doesn't matter where you do it through your tool or you do it through a third party tool, or you develop this all on your own on Cloud or ChatGPT or Gemini or whatever. What are the key points and what do you think you should be like people should be looking for before they hit publish.
- [29:41]
B
My personal rule is before anyone else is going to look at something I've created with the help of AI, I need to make sure that either I've reviewed it or someone on my team has reviewed it. And so I use that as the mental trigger of before this is shared with the world, before this is emailed to a client, before this is sent around in the team Slack, have someone review it, check it out. I highly recommend not shipping AI touched stuff without someone reviewing it. If it's going to be an important thing especially. And we make, you know, one funny example of this is we make a lot of pitch briefs for clients that were going to either work with us for our SEO and marketing services or for people that want to partner with us on videos for my channel and my blog. And so we always make sure those go through multiple rounds of reviews where at least two people are looking at these types of pitches, sales docs, things like that, before we present something to a client. But on, on kind of the, let's say, like blog content flow, I recommend looking at first drafts and then looking at the published piece and just making sure nothing fell off between that first draft and the feedback you may have given your AI tool. And then check it out once it's actually published live on a site too.
- [30:54]
A
So I actually have three questions and I'm going to ask all three because otherwise I'll forget. And then maybe you'll remember the first to relate to what you just said. As far as the review, do these people who review it like the two people who review it, do you have like a process? Meaning is there like a place where this gets posted? Do they get a slack message? Does it show up on their Monday board? Like, where does it actually show up so they know they need to review it? That's question number one about the review. Question number two about the review. That is more on the formatting of this. I don't know what the output looks like versus what needs to be on your website, but because you said there is a connector straight into whatever posting tool you're using, in theory it should also be in the correct format. So versus having a great blog post that is written in English, you need an HTML that has H1s and H2s and images and a lot of other stuff to make it a good blog post. Who reviews that? And. And then the third component that relates to that is how is there an automation for that as well? So let's say you're saying, well, I don't want to have just text I every two paragraphs. I want an image. Do you have a process that then goes and generates the images and puts them in the right place? So talk to me about the review, but also the structure of the output. And again, we're talking about a blog post. But the same is true if you're creating a user manual for your software from somebody shooting a video on how to use it.
- [32:22]
B
You nailed it. Great question. So to go to the first part of your question, Monday boards, that's what we use internally here on our team. And so there's automations set up within Monday so that when something's published or when something is sent even as a draft or even like email triggers, so we get tasks that are updated boards that are updated to Monday based on email activity. So we have a lot of different things that kind of trigger someone to manually review. But I'll show you just an example of a recent blog post. And so this is something that was sent automatically to my site from Write Blogger and it's got all the formatting element notes that you were talking about. So there's the video embed, there's header ones, it figures out the styling even for my specialized bullet points inside WordPress and so it understands the really like specific formatting elements. And then there's a person on my team who does some manual tune ups too. And so this isn't something that we've been able to figure out how to get AI to fully nail doing super custom stuff. And so this is like, this is an example of a blog post for a client of ours and this is a custom call to action for a special offer that they have for my audience. And so this is the kind of thing that like AI is not going to know how to nail creating a block like this inside WordPress. And so we have a virtual assistant on our team who knows to go create this stuff. And so I think this is where we start getting into the territory of like AI tools are great, they're so useful, they can do so much of this stuff. But at the end of the day having a human at the controls who's doing quality check, who's making sure formatting elements don't break and like for example, this image right here, this is an image that our virtual assistant went and created inside Claude versus say just taking, you know, whatever standard stock image most AI tools would want to throw into a blog post. We give Claude specific data around creating an image that's a cost calculation image. And so we're much more hands on, I would say in the actual process and having someone who knows what best practices are, who's been trained at the controls. For me that's the entire point. The point isn't let's have tools take over everything, but let's give tools to people who know what they're doing and they'll be more effective.
- [34:46]
A
Yeah, I love this. I want to do a quick recap because there's a lot of good points in the last three minutes. First of all, you need a Person in the loop. Second, the easiest thing to have a person in the loop, especially if you have a team and it's not just you, is to connect Claude, ChatGPT, whichever, to the tools you're using anyway. So if you're using Monday.com, use Monday.com, if you're using Asana, use Asana. If you're using ClickUp, use ClickUp. If you're using Jira, Slack, whatever you're using right now to manage tasks and hand them over between different people of your team, connect AI to that. AI is really good at creating tasks, at moving tasks, at reading the chat inside the task. Like all these things are possible. And so you're not really changing anything in the way your people work. They're just getting some of the work that they're getting, not from humans, but from AI collaborators. But it's completely seamless. You're on your board on Monday, you're chatting, you're moving tasks to different statuses and things move. Some of them are done by other humans, some of them are done by people. The other thing that Ryan said that is extremely important is there are still little kinks that AI just doesn't do well or it doesn't do well consistently and without consistency, it doesn't matter because you can say, well, it's okay 80% of the time. Like, well, there's some cases that's fine.
- [36:02]
B
Then you can't rely on it.
- [36:04]
A
Yeah, yeah, but you know, there's some cases like, okay, that's fine, like, I don't care. But, but there's many cases where you, where you do care, especially when it's publishing on your behalf. So you do need somebody to go in and do the final polish. Verified looks okay, create the images or find the images you want to put in there, edit whatever needs to be edited. But like Ryan said it, as you learn how to do these things, you can add more and more layers to your automation to get you closer and closer. One of the examples he gave, and again, you didn't see his bullet point or numbering, has these little square around them that is like a little arrow. So they're all in a very, very specific style. It's not just numbers. Once you teach the system how to do that, it will do that every time. And in the first few times, you will have to do it yourself. So having that human in the loop aspect, both on the review as well as on the final polish, is very critical. And the right way to do this is to connect this to your Existing tools.
- [36:58]
B
Yes. And I love also that like it's actually getting easier to connect Claude to WordPress now. And so I have Claude connected to all the WordPress built sites that I run. I mean, arguably you don't need WordPress anymore in some contexts. However, I still love it as a CMS personally for organizing like large scale content libraries. It's just a really effective system. And so now connecting Claude to something like WordPress, you have the ability to do so much more. It's. It's just crazy. So if you haven't done that yet, please go and do that and have some fun. I was rebuilding some pages on my site just for fun over the weekend that hadn't been touched in five years because it used to be way more of a process to do something like overhaul your design, but now you can work with Claude and really do stuff quickly.
- [37:42]
A
Yeah. And the other thing that I will say is that you can batch a lot of it. So a lot of you like, oh, but I already have 137 blog posts from the last four years. So what I do with them, like, okay, you can let Claude review them and fix them to whatever they need to be fixed and the new format and the new style and the new header and the new whatever, whatever that you want to be, like a facelift of your website or a new view on the SEO and how is it performing and so on and stuff like that. So you can definitely do that again. Verify, verify, verify. So that's the disadvantage of batching is that Claude will do the 137 blog posts in about 45 minutes. Verifying the 137 results will take your team three weeks, but it's still going to be way faster than them doing it on their own. Ryan, this was absolutely fantastic. I don't know if you have anything to add. Any final words of wisdom about the process we shared?
- [38:35]
B
Hey, I would say the only real kind of top level takeaway is that the more you figure out how these things work yourself by actually spending some hours playing with these tools, that's the irreplaceable thing. So I recommend spending as much time as you can getting into the weeds on the things that you're interested in as they relate to these tools and processes that you can simplify and automate in your business. And the moment you start having fun with that, it becomes a game. And as you know, it's an endless game once you get into it and you find more things that you can optimize and improve too.
- [39:09]
A
Awesome. I agree 1000%. Right? Like, the only way to really, really learn is get your hands dirty and just try. And the thing is, you don't really need to know anything. Like, literally just ask in simple English, like, here's what I'm trying to do with you. ChatGPT or Claude or Gemini, can you walk me through what is the best way to do that? And then it will. And they're like, oh, can we do a little research online to find better, better ways to do this? Oh, yeah, can we connect to my tools? Oh, what tools do you have? I have this, this and that. Like, oh, yeah, we can connect to this. Is I connect to that. Literally. Instead of calling me or Ryan, whatever you want to ask me or Ryan, you can ask Claude or ChatGPT and it will probably give you a decent answer. Maybe not the best, but way more than you know right now about the topic. Ryan, this was absolutely fantastic. If people want to work from you, work with you, learn from you, follow you, all these kind of things, what are the best ways to do that?
- [39:59]
B
Yeah. Thank you for having me. My home base on the Internet, for connecting with me, seeing all of my projects hitting me up, even Ryan, Biz is my home base on the Internet. And Write blogger righ. Blogger.com is the content automation suite of tools that we talked about and showed a little bit in here. So if that piqued your interest at all, highly recommend making a free account, putting it through its paces, seeing if it's something that works for you.
- [40:23]
A
Awesome. Thank you so much. This was absolutely fantastic. I'll see you around the web.
- [40:27]
B
Thank you.