Dr Nicholas O'Donnell talks about the importance of genuine executive buy-in, psychological safety, leading with empathy and gamification. Dr Nicholas O'Donnell now works as the Director of Digital Experience with Codex Consulting Group to help businesses achieve new levels of digital outcomes. Find Dr Nicholas O'Donnell on LinkedIn.

Tracy and Matt also break down the different segments of the LGAQ Lab and the thinking behind each of the zones.

More reading Dr O'Donnell references

Morle, Phil. "The 16 Elements of Pollenizer’s Innovation System"
https://startupsventurecapital.com/the-16-elements-of-pollenizers-innovation-system-1de2df0a7870

Eggers, William D., and Joel Bellman. "The journey to government’s digital transformation." Deloitte.
https://www2.deloitte.com/xe/en/insights/topics/digital-transformation/digital-transformation-in-government.html

Stephanidis, Constantine, et al. "Seven HCI grand challenges." International Journal of Human–Computer Interaction 35.14 (2019): 1229-1269.
https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00050401/1532-7590_35_2019_14_1229-1269.pdf

O'Donnell, Nicholas. "Narrative gamification of online civic interactions". Diss. Queensland University of Technology, 2021.
https://eprints.qut.edu.au/213590/1/Nicholas_O%27Donnell_Thesis.pdf

Robert R Hoffman, Matthew Johnson, and Jeffrey M Bradshaw. 2013. "Trust in Automation". IEEE Intelligent Systems 28, 1 (2013), 84–88.
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.657.4418&rep=rep1&type=pdf