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Fresh ideas do not always come from inventing something completely new. Sometimes, the strongest ideas come from evaluating what works, what does not, and why.

In this episode, Kevin Duncan explores 3 Good, 3 Bad, a practical technique designed to sharpen creative thinking through comparison and critique. By analysing examples of both effective and ineffective ideas, Kevin explains how recognising patterns, strengths, and weaknesses can help you develop better judgement and generate stronger ideas of your own.

This episode is part of the series How to Generate Ideas When You’re Not Creative, where each episode shares one practical technique to help you generate ideas more effectively. In this final episode, Kevin brings together the key themes of the series and demonstrates how simple shifts in thinking can unlock more creative and confident idea generation.

➡️ Check out the book: https://www.lidpublishing.com/books/the-ideas-book/