Why do so many accomplished professionals leave corporate careers feeling confident in their expertise, only to second guess themselves when it comes to sales and pricing as entrepreneurs?

In this episode, Deb Boulanger and Peter Svenneby talk honestly about what changes after the corporate title is gone. They explore the uncomfortable middle ground between purpose and profit, where self worth, visibility, and money start to collide. The conversation moves through the difference between scarcity thinking and building from abundance, why relationships matter more than polished pitches, and how sales can feel aligned instead of performative.

They also address one of the hardest parts of the transition for women entrepreneurs, pricing with confidence in a market full of comparison and noise. This episode is not about tactics or hacks. It is about building a business that can support your work, your values, and your life.

Connect with Deb Boulanger

To Watch the Show, click HERE

For Full Notes, Go to LifeAfterCorporate.com/podcast

Connect with Deb on LinkedIn, and Instagram,

Read More about Life After Corporate HERE

Connect with Peter Svenneby

Website: https://foundheredge.com/

LinkedIn: https://www.linkedin.com/company/foundher-edge/

More Episodes To Enjoy!

Go to: LifeAfterCorporate.com/podcast

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238. The truth about authentic sales for women with Jennifer Frye

237. Build a Magnetic Brand Presence with Jordan Duvall

Quotes from the Guest (Peter Svenneby)

"The best products, the most noble products, the most virtuous products in the world may never see the light of day if someone doesn't figure out how to sell them."
"One of the key ideas with sales, especially in a purpose driven world, is it has nothing to do with what you're offering…it has entirely to do with the problem that your customer's trying to solve."

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240. The no-pitch strategy to closing your first client - with Peter Svenneby