"I'm only a small cog in this. I'm developing this thought about trying to do good, but we can't all do it alone. If we can all collectively hold hands and all just have this thought that if we can do good in this world… I do think that there's a lot to be said for farming and fresh produce because it's feeding the world in a sustainable manner and it's doing good." Max MacGillivray

Max MacGillivray and I begin with stories about fresh produce and taste memories, before moving into how society has become disconnected from where food comes from. We explore farming as a vocation, global food systems, ultra-processed foods, health outcomes, education and the role of large food multinationals. We also discuss recruitment and leadership within agriculture and fresh produce, cross-sector learning, the value of conversation and storytelling and why showing the human side of food production matters. We reflect on travel, networking as human connection and the opportunities that open up when people step beyond familiar paths.

Max MacGillivray is an executive recruiter and founder of Redfox Executive Selection, specialising in mid-management to board hires across fresh produce, fresh foods, agri-business and retail in the UK and internationally. He created The Great Fruit & Veg Adventure—a Triumph motorbike ride from London to Cape Town (18 countries, 18,000 km), visiting 50+ fresh-produce businesses, followed in real time by 250,000 schoolchildren, and honoured with the UK Prime Minister’s Points of Light award. Max also founded Beanstalk Global, a media platform for the international fresh-food sector. Its mantra: “Create the conversation, don’t just be part of it.” Through broadcasts, interviews and partnerships, Beanstalk Global champions the people behind fresh food and connects purpose-led clients with high-impact opportunities.

Connect with Max

Through his website www.beanstalk.global

https://www.facebook.com/beanstalk.global

On LinkedIn: https://www.linkedin.com/in/maxmacgillivray/

https://www.beanstalkmedia.co.uk/

Resources Mentioned:

Jeremy Clarkson and increasing public interest in farming and agriculture

Henry Dimbleby and the UK National Food Strategy

Pink Lady Apples

International Fresh Produce Association (IFPA) and the International Fresh Produce & Floral Show (Anaheim)

Leaf Open Farm Sunday – UK farming initiative