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In this episode of the Life Science Success podcast my guest is Robert Bruchet. Robert is a General Manager - Middle East & Africa at Ethypharm. He applies a deep understanding of commercial levers to maximize the P&L and drive growth. Demonstrated leadership across multiple functions (marketing, sales, market access, and public affairs) and general management.

Rob Bruchet discusses his work in the pharmaceutical industry in Africa and the Middle East
He talks about the challenges of expanding a business in that region, particularly with established brands and price pressure
Bruchet emphasizes the importance of diversity in those markets, noting the wide range of languages and cultures
He also shares his experience working in Dubai and the sense of adventure that drove him to move there
Bruchet enjoys the opportunity to create something new and make changes in his work, and he is motivated by the drive and ambition of younger people in the industry