The Muscle on Going To Jail, Losing His Father, & Finding A Mentor

Summary

Life Wide Open with CboysTV

Episode: The Muscle on Going To Jail, Losing His Father, & Finding A Mentor

Date: April 16, 2024
Guest: Keaton Hoskins ("The Muscle" – Diesel Brothers, entrepreneur, author, motivational speaker)

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Episode Overview

In this episode, the CboysTV crew sits down with Keaton Hoskins—better known as "The Muscle" from Diesel Brothers—for a candid and wide-ranging conversation. Topics include untold backstories from early social media days, business lessons, mentoring, overcoming adversity, the reality of group success, finding purpose, and the importance of saying yes to life. Keaton shares hard-earned wisdom from going to jail, losing his father at a young age, and discovering the power of personal development and mentorship.

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Key Discussion Points & Insights

1. Racing & The Helicopter Prize [00:00–03:00]

• The episode opens with banter about a recent race, the risks involved, and the unique prize—a helicopter.
• Keaton reveals he's too large for some helicopters and prefers a cash buyout, giving an impromptu primer on weight limits and center of gravity in flight.
• Memorable Quote:
  "On smaller helicopters, there's a weight limit on a seat per side... the weight limit on that is 230 pounds." (Keaton, 01:22)

2. The Origin of "The Muscle" [02:00–05:40]

• Keaton recounts the nickname’s origin: teammates relied on him to "muscle through" tough situations, not because of his physical size, but because he got things done.
• He admits to sometimes cringing at the name, but embraces it as core to his personal brand.
• Memorable Quote:
  "That's not even why they call me The Muscle... It's because when shit needed to get done, I have to come in and muscle it and get it done." (Keaton, 04:24)

3. Group Dynamic & The Power of Staying Together [07:50–14:00]

• Keaton stresses the enduring importance of working within a group, drawing parallels to bands and other creative partnerships.
• The crew discusses challenges like ego, family commitments, and salary disparities.
• Keaton’s central advice: "You will always be better in groups than you will individually... Your power will be in your group." (08:19)
• He highlights the importance of everyone in a group feeling important, invoking the universal law of significance.
• Memorable Segment:
  "If you get every individual on the team and every individual understands what they bring...you will continue to grow and grow and grow." (Keaton, 11:44)

4. Personal Growth & Mastering Communication [14:09–21:00]

• Keaton describes his journey as an entrepreneur and early millionaire before TV fame.
• He emphasizes personal development, especially communication skills.
• Keaton shares his “playbook” for networking and mastering social situations: focus on making others feel important through listening and connection.
• Notable Advice:
  "Your ability to walk up to somebody at any point and master a stranger is your ability to network, make money, be successful...” (Keaton, 16:19)

5. Business Building: From Fitness to Dental to Plastic Surgery [22:44–29:15]

• Keaton shares how he launched over 30 businesses including a dental clinic with a novel payment structure and a plastic surgery center using financing plans.
• He stresses the necessity of building infrastructure and hiring great people to manage operations.
• On Leadership:
  "If you really want to blow your business up, you need to build infrastructure... Most people don't realize that." (Keaton, 28:27)

6. Leadership and Predictability [29:17–34:21]

• The foundational trait of a great leader is predictability.
• Keaton recounts leadership lessons from football: consistency allows others to build upon your direction. Unpredictability, by contrast, breeds chaos and fear.
• Applies the same predictability lesson to marriage and parenting.
• Memorable Analogy:
  "That string is what allows everything to do its job. It's predictable... It holds everything down to allow the kite itself to actually fly." (Keaton, 34:06)

7. Advice for the Next Generation [34:21–38:01]

• Strongly opposes the traditional "go to college, get a job" narrative; instead, urges young people to experience everything, say yes, and pursue what lights them up.
• Quote:
  "Do everything. Say yes to everything. Through saying yes, you’re going to find out what you love and what lights your soul on fire.” (Keaton, 35:07)

8. Life Lessons: Going to Jail & Family Loss [38:05–54:12]

• Keaton recounts a formative episode at age 18—getting arrested after avenging a friend’s alleged assault. He faced serious charges and spent weeks in jail but eventually had his sentence reduced.
• Losing his father at 21 had a profound effect, driving him to pursue a life of maximal experience and zero regret.
• Personal development and faith journeys shaped his later perspective.

9. Accountability, Growth, and Mentoring [54:46–60:55]

• Keaton discusses his book, The Divorce Handbook: How to Go to War With Yourself, about turning adversity into personal growth.
• The key to changing one’s life is seeking new information and holding oneself accountable.
• On handling criticism:
  "The sooner you as a human being learn to not give a fuck about other people's opinions, the sooner you become untouchable." (Keaton, 58:34)

10. Who to Take Advice From & The Role of Mentors [63:36–67:38]

• Only take advice from those living the life you want—success isn't just financial.
• Mentorship is the fastest way to growth; a good mentor compresses years into months or days.
• Quote:
  "A good mentor will take years and turn them into months, and months into days." (Keaton, 66:08)

11. Entrepreneurship vs. Employees: Realities & Mindset [68:24–73:02]

• Entrepreneurship is a sprint; being an employee is a marathon—both have value.
• Some are born entrepreneurs, others can be made, but it’s not for everyone.
• Advice:
  "Would you rather sink on your own ship or sail on somebody else's?" (Keaton, 69:00)

12. Mortality, Legacy & Living Without Regret [73:19–78:56]

• Keaton’s drive stems from witnessing his father’s early death and regrets. He lives with an acute sense of urgency.
• He practices daily contemplation of death (drawing from Stoic philosophy) to gain clarity and perspective.
• Quote:
  "Your regrets at end of life will only be the things you hadn't done, not things you did." (Keaton, 74:31)

13. Saying Yes Despite Fear [79:12–85:12]

• The group discusses facing fears, seizing rare opportunities, and the regret of inaction.
• Keaton admits a fear of flying but says that discipline and respect for fear make someone a better pilot or risk-taker.

14. Reflection, Gratitude, and Paying It Forward [85:40–end]

• After being surrounded by high-achieving people, the Cboys acknowledge how motivating these interactions are.
• Keaton concludes with a plug for his mentoring program, Limitless Society, channeling his passion for helping others realize their potential through discipline and mindset.

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Notable Quotes & Moments with Timestamps

• "You will always be better in groups than you will individually. Your power will be in your group.” – Keaton [08:19]
• "Communication is everything. The way you portray a message is everything." – Keaton [14:35]
• "Everyone wants to feel important. If you understand that principle, you'll be successful." – Keaton [11:44]
• "A good mentor will take years and turn them into months, and months into days." – Keaton [66:08]
• "The sooner you learn to not give a fuck about other people's opinions, the sooner you become untouchable." – Keaton [58:34]
• "Your regrets at your end of life will only be the things you hadn't done, not things you did." – Keaton [74:31]
• "Find out in your life what you want... and find someone who's in that next level. That's the only person I would take advice from." – Keaton [65:27]

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Timestamps for Key Segments

• Racing Antics & Helicopter Talk: [00:00–03:00]
• Origin of "The Muscle" Name: [02:00–05:40]
• Group Success & Challenges: [07:50–14:00]
• Personal Growth & Communication Tips: [14:09–21:00]
• Early Businesses & Building Infrastructure: [22:44–29:15]
• Leadership—Predictability: [29:17–34:21]
• Advice for Young Listeners: [34:21–38:01]
• Jail, Loss, & Personal Transformation: [38:05–54:12]
• Mentorship & Who to Listen To: [63:36–67:38]
• Entrepreneurship & Employee Mindset: [68:24–73:02]
• Facing Death & Living Urgently: [73:19–78:56]
• Fear, Opportunity & Regret: [79:12–85:12]
• Mentorship & Legacy: [85:40–end]

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Tone & Style

The episode is unfiltered, motivational, and deeply authentic. Keaton delivers high-energy wisdom, mixing stories of youthful recklessness, bold business moves, and hard-won maturity. The mood shifts fluidly between comic, vulnerable, and inspiring. Throughout, the hosts maintain their signature playful camaraderie and curiosity.

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For Listeners: Takeaways

• The power of group effort and honoring individual strengths
• Say yes to opportunities—regret often lies in what you didn't do
• Focus on personal development, especially communication
• Find mentors living the life you want
• Success is about mindset, not just hustle
• Use fear productively, not as a barrier
• Only take advice from people living a life you admire
• Both entrepreneurship and employment have value—know yourself
• Contemplating mortality can focus your choices and priorities

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Find more or join Keaton's mentorship at Limitless Society.

Transcript

[A]

Welcome back to the Life Wide Open podcast. We got Keaton Hoskins sitting over here. You guys might know him as the muscle. You recognize him from Instagram or his TV show, the Diesel Brothers. You're a motivational speaker, an author, just an all around cool guy. So we're stoked to have you on the podcast, man.

[B]

I'm excited to be here.

[A]

We were pretty concerned after yesterday. We didn't know if you and Ryan maybe had some beef. You guys are kind of in the back of the race button up against.

[C]

Each other, dude, I was out there. You were in front of me, and I was like, I could accidentally spin them out right now. And I was like, but we got business later. We got the podcast coming. I can't risk that. Also, I didn't want to get the kicked out of me.

[A]

So.

[B]

You know what, dude? I would have been fine with it. I was waiting. I had. I think I had two really close calls where somebody bumped me. I don't know if it was you or somebody else. And they spun me pretty bad, but I recovered both times. I thought for sure I was going into the helicopter. That's what I was worried about too.

[A]

It was a risky spot.

[C]

Yeah, they parked the helicopter in the middle of the field. Like, there wasn't a race going on around the thing.

[B]

For sure, dude.

[A]

Being that there was a helicopter on the line, like, that was like a huge, you know, prize for, like, everyone else in there. But you already have a helicopter, so was that. Was that even? Obviously it'd be sick to win it, but yeah, I.

[B]

So Cletus and I actually talked before the race, and I was like, bro, what's the cash buyout here? Because I. Not that I don't want the helicopter, but I don't. I'm too big for it.

[A]

Oh, that too.

[B]

So it would. It would lift me up because I think the lift power is like £500. Right? And I'm not 500. But there's also what's called center of gravity in helicopters, which most people don't know. So you can't have a certain weight on side to side. So, like, on smaller helicopters, there's a weight limit on a seat per side. Yeah, per side. And the weight limit ON that is 230 pounds.

[A]

How much are you weigh?

[B]

I'm like 280 to.

[A]

How tall are you?

[B]

So six. Three.

[A]

God, you're a big dude. So. So the muscle. Where'd that name come from?

[B]

I'm so glad you asked because hopefully your listeners aren't like, who's this douchebag that named himself the Muscle. So we started our TV show forever and ever and ever ago, but before we had our TV show, we were just doing social media, like, trying to make social media go big. We were really one of the first ones that went big on Facebook. We. We started a truck page called Diesel Trucks for sale. It's actually still up. And it connected everybo in the United States that wanted to buy and sell trucks.

[A]

You and Heavy D, Heavy D, Diesel.

[B]

Dave, and then Redbeard. We started making content that went viral. That's actually how we got our TV show. Well, on one of the very first videos, I had built a truck that we had cut in half and made six doors. And it was a monster. It was like 900 horsepower on 40s. And we were doing donuts in a circle around Diesel Dave and I. I didn't have a nickname, right? So Diesel Dave was like, I'm here with Heavy D and the Muscle that keys. The one that, yeah, he named me. And then we put it out and it went really, really viral. So Dave's like, hey, bro, that's.

[C]

You're the Muscle.

[B]

That's my name. Yeah. So that's where it came from, dude. We.

[A]

We were just on a podcast with Grindhard Plumbing Company, the YouTube channel. And one of the guys, Ethan, had a show. He didn't even say what network it was on. Discovery. Okay. So he had a Discovery TV show before the YouTube channel too. But you know how it is with the producers, how they, like, come in there and they, like, try and make something that's not how it is, and they make a character out of. Out of something that is not their real personality. And so we had the same thing where we filmed, like, a pilot episode, and they tried giving me the name Doogie.

[B]

I'm calling you dude.

[D]

The Muscle's a sick name. Like, you can't complain about that.

[B]

And it's fitting. I. Here's the thing, though. When you go anywhere, and that's what. Because people think you named yourself, right? Like, Heavy D named himself. So that's kind of.

[A]

Oh, really? Oh, he told me he did it.

[B]

But, like, dude, the thing is, is, like, the Muscle really does sound douchey. Like, it's like this douchebag calls himself the Muscle. But that's not why. It wasn't because I was big. It was because when shit needed to get done, they would call me in to muscle through and get it done. That's why. Because, like, even now, people are like, oh, you're this. This big fat guy. You're not even. You call yourself the muscle. I'm like, dude, that's not even why they call me. Can I swear on your podcast?

[D]

Yeah, of course.

[B]

That's not even why they call me the muscle. They call me the muscle because when needs to get done, I have to come in and muscle it and get it done.

[D]

Like, shake some guys up or what?

[B]

Well, I mean, anything. Like. Like, if there was a real. If there was a real negotiation that needed to happen, right. I'm the one that came in. If there was somebody who owed us money, it's like, dude, you owe us money. You need to get us paid. Whatever. If there was a deal that needed to get pushed through, if there was employees that weren't doing what they were supposed to do and they didn't listen to anybody. Yeah, it's like, dude, this guy's gonna come through and muscle it and get it done.

[A]

Makes sense. Like, I would my pants if you came up and started shaking me down.

[B]

So that's where it came from. But, dude, it is always a battle for me because I think it's douchey. Like, dude, if somebody was like, that's the muscle, I'll be like. Like, that's so stupid. So I now tell people, like, I know where I'm at when I hear, hey, what's up, Keaton? I know it's somebody who knows me. Or if it's like, it's the muscle, I'm like, it's a fan, you know?

[A]

Sorry to introduce you like that.

[B]

No, you're good. You're good because everybody introduced me. I mean, that's what my brand is, and I get it, and I love it. I love my brand. I just. I always like to tell people, like, hey, man, before we even start a podcast, because the first thing they're in here. Who's this muscle guy? Yeah, you know, I'm like, listen, I already know it's douchey, but that's my brand, if it means anything.

[D]

Yeah, I think it's a great name.

[B]

Thank you, man. I appreciate it.

[D]

Our name's pretty. You can make fun of it pretty easily.

[B]

Yeah.

[D]

And we didn't pick our name either. I mean, granted, put that as a YouTube channel.

[B]

Yeah.

[D]

And then it.

[B]

It actually. What does it stand for?

[D]

So the town we're from is Cormorant, and we were just.

[B]

That starts with a C. Yeah, starts with a C. I would. I would have guessed Q.

[D]

No, Cormorant. Yeah.

[B]

Okay.

[D]

And we were just always hanging out and like, neighboring town kids would come and they just grouped us as one, like the Seaboys. Oh, I'm going to hang out with the Seaboys today. We're going dirt bike and we're doing whatever.

[B]

Yeah.

[D]

And then made the channel just Seaboy tv. It was going to be a TV show on just us hanging out. And now we're. And people think we were just like, we're the Sea Boys and joined. This is our crew, you know, this is our gang, which not really.

[B]

It does. It kind of feels douchey, right?

[D]

It does. Like, it's. It's easy to make fun of. So, yeah, we. We feel you on.

[A]

The one we get now is when everyone goes, well, what happens when you guys grow up? Are you going to be the C Men?

[D]

Yeah.

[A]

So many people, and every time somebody says it, they think they're the first person to come up with that. And it's like, well, it would be pretty funny.

[D]

Like, age 40.

[B]

Yeah. I was gonna say when you guys are, like, 50 and they're like, the Sea Boys. Like, wait, What? They're all 50. What do you mean? Now maybe we actually will.

[A]

It'd be kind of funny.

[B]

It would have to be. Yeah, it would have to be C C Men. Yeah.

[C]

Yeah.

[D]

We make, like, a pact with our followers that at this date, when we're all this age, the YouTube channel name is getting changed to Semen.

[A]

Has to dude the retention 15 years.

[D]

Like, I'm ready for this, you know?

[B]

How many is there of you guys in your group?

[A]

So there's like five original Sea Boys, I guess you could say. And then Evan, who, yeah, was deathly afraid of the helicopter who you got.

[B]

On, just knocked on the door, didn't he?

[D]

Yeah, yeah. They just came back from whatever they were doing.

[A]

He was kind of like the 6th edition to it. And then we've got kind of just a team now of a bunch of other people that help make the videos. But it's. It's tough because, like, there is a lot of us, you know, like the Diesel Brothers. But you guys all kind of have your own brands and personalities now. But did you kind of run into that, like, at the time when you guys were, like, rolling around? It's like, yeah.

[B]

In fact, dude, I'll tell you guys this and take this to your graves. You will always be better in groups than you will individually. You always see. Take bands, for example, right? Like, bands get together, they create this group, great music, content, whatever. And then there's usually a fight and they split up and they always try to do their own thing. And it's just, it's never the same thing. And for us, because Diesel, Dave and Heavy D and myself, like we're best friends, we hang out all the time. It wasn't ever an issue. There was one time where we had an issue and, and you know, it was like maybe we are going to go our own separate ways. But even with Heavy d doing his YouTube channel, which I don't want to really be a part of, we're still very, very tight knit. Like when people call in, hey, the Diesel brothers, like that's, that's who we are and that's what we do. Even though we all have little bit separate stuff. But I'll tell you guys the best advice I'll give you. Always stay together. Smash the bullshit. Because there will be bullshit. Especially as you guys get older. Your power will be in your group. It will not be individually. Even if one rises to more fame, it will, it will still burn out in a way that it wouldn't have if you guys stay together. Because there's so many individuals here that each person has a demographic that follows everybody. Yeah, right. Like I have a huge demographic that follows me and now they follow Dave and they wouldn't otherwise. And Dave has a huge demographic, people that follow him that wouldn't follow me otherwise. And if we split, we start to lose that type of, of a demographic.

[A]

Right.

[D]

No, that, that's some awesome advice. And, and we do realize that actually, and we're going on eight years of doing this and we've, we've seen that with other groups and I, I think that's been, you know, a major part as to our successes. We all respect each and every one of us and we all know that someone brings something different to the table and, and it's the dynamic that really.

[B]

Creates a circle really. You know, one of, one of the guys that I watch do it the opposite of what I'm talking about is Richard Rollins. You know him and Aaron when they started Gas Monkey Garage, it was him and it, he sucked. And then he brought in Aaron and him and Aaron were great together. And then they split. And Aaron, because of fighting, Aaron tried to do his own thing. Fell off. Richard has fallen off. I mean, I know he's still like semi something, but dude, they would have been so much more powerful together than if they wouldn't have split. 100%.

[A]

Yeah, you see that all the time.

[B]

Yep.

[A]

And it's just tough though with. When you get, you know, people's lives continue to get a little Bit more tricky with families. And then you got egos and then.

[D]

People, people in their ear. That's what I think is one of the biggest. And the other guy in your.

[B]

The other thing is money. The other thing is money. Like, you have to understand what everybody in the group's value is. And everybody's value is different. You know, like, I. I'm the first to admit, Heavy D's value when it came to TV was greater than mine. And I was okay with getting paid less because he was greater in his value as for what he brought. And that, that's a hard thing for some people. You know, like, you see the, the TV show Friends, all of them make a ton of money, but they definitely make different amounts of money. But when they negotiated in their contracts, they negotiated to be very, very similar. And they made a pact. They were like, hey, we're never going to leave this. And it's one of the reasons why that's one of the biggest sitcoms in the world and still to this day is watched because of that, that whole idea. And if you get every individual on the team and every individual understands what they bring and then. And this is one of the most. This is one of the things I teach people a lot. The universal law is that everybody wants one thing. Everybody, every single person wants to feel important. Like every person you'll ever meet in your life. And the truth is, if you understand that principle, you'll be successful as. But if you get into a place where people are paid separately and there's this issue and that issue, as long as you continue as a group to make every individual feel important, you will continue to grow and grow and grow, and you guys will be huge. Like, I'm telling you, the next five years for you guys is going to be insane. As long as you stick to that, you stick together, you make sure each one of you feel important from each other, right? And I'm telling you, dude, you. You exponentially grow.

[A]

Do you also think that when there's different, like, pay structures like that too, there becomes like, less resent? Because it's like you also kind of know, you know, if everyone's doing or getting paid the exact same, but the workload is not the same, then that will kind of tear people apart too?

[B]

Absolutely.

[A]

Even more than we'll do.

[B]

The hard thing is, and it goes back to that universal principle. Everybody thinks they're important and everybody thinks that they. They're the. The driver, like, no matter who it is, right? If you watched our TV show, you know, that Heavy D is the guy, right? And then you know that Diesel Dave is the next guy, and then you know that the muscle is the next guy. Well, dude, if. If I went in there and I was like, dude, I'm just as important as you, I should be being paid what you're getting paid. Well, that causes riff.

[D]

It just does.

[B]

And then I go, you. I'm out of here. And then all of a sudden, it's just you two. And it doesn't work as well. It just doesn't. I mean, dude, Dave and I, Heavy D and I literally just had this conversation. We were at the UFC fights with Dana White and Donald Trump, and we were backstage, and literally both of us were at the same time. We were like, dude, we're so much more powerful together than when we are separate, because there's so many things that we can bring to the table that Dave may make $3 million by himself, and I may make $3 million by myself, but together we can make $10 million. So there's. That's what you have to understand. And the more you understand that, especially as a unit, like you guys have, and you have a lot. A lot of personalities, make it really, really hard. But if you do this principle, you have the opportunity to go one way or the other, you're going to get the shit kicked out of you, you're going to stick together, and you're going to rise, or you're going to get the shit kicked out of you, you're going to split, and then everybody's going to do way less than what was possible.

[D]

I agree completely.

[A]

I do, too. And we always try and remember that, and, well, we do remember that. And that's, you know, it's kind of just made our everything work, group successful and stay together. But when you speak, you have so much, like, wisdom behind what you're saying. Like, have you always been that way?

[D]

Like, how.

[A]

How did you get to this point?

[D]

No.

[B]

So most of your listeners probably don't know all the things that I do. I've been an entrepreneur for a really long time. I've built a ton of businesses. It's actually funny. A lot of people always are like, well, you're. You only made it because you were on a TV show. I'm like, I was a millionaire before we got to a TV show. I had built nine companies before the TV show had ever started. Within the last five years, I've honed in on personal development, which is the number one key to success, period, across the board. And in doing that, I Have learned really, really important principles. Like one of the most important principles you guys can learn. There was a kid, he was interviewing Warren Buffett, which I'm not a huge fan of Warren Buffett. I think he's a slave to money, even though he has a ton of money. But he was interviewing him, he said, hey, what would be your number one advice to young people wanting to make it? And Warren Buffett said, you need to focus on personal development. And in personal development, you need to focus on your ability to communicate. Like, communication is everything. The way you portray a message is everything. If I have a vision, I can't communicate. I'm never going to get it done. If I'm a dipshit and I can communicate, I can still make a ton of money and a ton of success. So about five years ago, I, I decided, you know what, dude, I'm kind of a dipshit. Like, I'm just not that great. You know, I was like, I'm going to go very, very hard in investing in my personal growth. And so I did that and I hired a mentor and I did as much as I could. And over the last 5 years, I have by 10x my ability to do anything across the board. And one of those is communicate. You know, my, my speak is because I've worked so hard and invested so much into being able to sit down with any person at any time and communicate very adequately my message. One of the best things I could tell any young person who wants to be successful outside of communication, and it still falls in the line of communication, is you should learn how to master a stranger. Most people are like, I don't know what that means. Master a stranger. Your ability to walk up to somebody at any point and master a stranger is your ability to network, make, make money, be successful, create a vision, get them to do what it, whatever it is that your interaction is supposed to do. And so again, like, those kinds of things, I was like, dude, I want to be good at that, dude. One of the reasons that Dave Heavy D brings me around so much is because he's horrible at that. He's horrible at mastering a stranger. He's actually horrible at interacting. You guys probably have seen that. Like, he really struggles. Unless it's like a one on one, he's really great one on one. But he struggles in like crowds. He has a lot of social anxiety. And so he, he's always like, hey man, can you come to this event? Can you? I want everybody to feel welcome. I want everybody to be happy, have a really Good time. And he knows, like, my ability to step in a room with a hundred strangers and make them all feel the way that they want to feel, I'm really good at. So he's always like, hey, dude, I need you to come out. You need to come do whatever.

[A]

When you say master a stranger. So you haven't met Ken over here. Like, what. What would be like an opening, I guess, conversation. You go up to him and you say, hey, man, like, what's going on with your shirt? Life wide open. Like, what's your foot in the door?

[B]

Really, really easy. And this is actually just a playbook that you can use for everything. If I get. If I just start it, you guys won't know why I'm doing what I'm doing. So I'll give you a quick playbook. And it's really simple. So everybody. And this goes back again. I'll probably talk about this a few times. But the universal law of everybody wants to feel important. Like, everybody in your life wants to feel important. It's why they have the job, they have the car they have. Think about it. The people you know who have the Camaro, right? Their name. Camaro Tim. Or the guy who drives the gtr. He's at car meets. He's like, check out my car. Why?

[A]

Usually it's not because.

[B]

Yeah, he usually do. It's not because his car's cool. It's because that's what makes him feel important. So that's what he clings to.

[D]

Yeah.

[B]

So you understand the law, right? So I. I meet. What did you say your name is? Ken. So I meet him, and instead of immediately doing with what every person does, which is tell you how important I am. Now think about yesterday, right? We met all kinds of cool influencers and celebrities. Everybody there wanted to tell you how cool they were. I got a YouTube channel. Got this. I got this. I got this. They want to tell you how important they are. Well, if you walk into the room and you meet a stranger and the first thing you do is introduce yourself and you go, I'm just going to listen to you. Let me listen. And then when you listen, they're going to tell you what makes them feel important. And then when they tell you, lean into that. Ken tells me he has this freaking sick motorcycle, right? And that's what makes him feel important. Well, then that's where my conversation is headed. You know what's so cool about you, Ken, is that that motorcycle is this year. And what's so cool is it's rare that you have it. And. And you're a good driver. Then you start talking about what makes him feel important, and all of a sudden, boom, you've mastered that interaction, and it's a stranger who you don't know. And the thing is, is this principle applies to the relationships you have, not just strangers. It just helps you when you're talking to strangers.

[A]

Yeah.

[B]

So I sit down with him, and we talk for two minutes, and it's. Majority of him talking. I'm listening.

[C]

I was going to say that people like to be listened to.

[B]

Yes.

[C]

If you came in and you talked to them the whole two minutes, they'd be like, well, that was cool. But I. We don't have any connection. But someone. If you speak to someone, the person who's speaking feels like they have the connection 100%, dude.

[B]

And the thing is, is, like, the. A lot of people always, like, want to bring value, right. If you don't have any money, everybody thinks it's hard to bring value. It's not hard to bring value. Find out what's rare. What's rare is fucking listening. Go into a room and listen to somebody for the first time in their life, they meet somebody who's listening to them. Right. Why do people pay for therapists? Because therapists just listen to them. Like, I'm paying you so you can hear me. Therapists don't. They're all over the place. But they sit there and they take notes and they listen to you. Why do you pay 250 bucks an hour? Because he's fucking listening to me. Right.

[A]

You almost, like, work it out in your head, just, like, telling somebody.

[B]

Exactly. And so for me, that's what I tell people. Like, if you want to be rare, you want to make an impression on somebody, you want to master a stranger, Just walk up to somebody in confidence and listen to what they have to say and then find the points. Right. And it would take me five minutes to talk to him to find out what makes him feel important, what he likes, what he's interested in. Without me talk, I don't need to say anything. And then once I find it, I go, oh, let me lean into that, because it makes him feel important. Important. And then he leaves there and he goes, that dude was cool. Yeah, that dude was cool as. And it was simple. It's simple. So that's the recipe.

[A]

Yep. Were you pretty good at, like, talking to girls, too? I know you're married now.

[B]

Yeah, I was. Imagine I was really, really good with that. That was what kind of set me into that that. That path. I got. I got divorced when I was 27, 28, and. And it was, like, at a hype of our famous. It was. I was making money. I was Instagram famous, TV famous. So it's really easy to, like, get a date. Well, I dated a ton, and I never, ever wanted to have an awkward moment. So I got really good at talking with girls, you know, interactions with them and getting them to do whatever I wanted. Right? Like, hey, man, this is what I want. This is what we're gonna do. But that, eventually, that sent me down the path of like, dude, I should be able to do that with anybody, not just a girl that I want to date. I should be able to do that with every single person I have an interaction with.

[A]

There is something to be said about being able to, like, kind of get past the small talk side of things with people, you know, because then that's just, like, base level.

[B]

Yeah.

[A]

And then you get into, like, the nitty gritty, and it's the worst.

[C]

Dude, I've been saying that for a long time. The person that I've wanted to be better at is cutting out the. Hey, man, how are you? Good. How are you? Sweet, man. What you. What you been doing? Like, it just never goes anywhere. So that's something I've been trying to learn, dude.

[B]

A good example. I knew a lot of the guys there yesterday, but I didn't know everybody. And that was my first time having a conversation with Travis Pastrana. I did this exact same thing with Travis yesterday. I was like, dude, so awesome that you're here. Like, what. What do you do to prepare for a race? Right? And I'm asking him all kinds of things. What makes Travis feel important? Well, dude, he's a racer. He's a freaking stunt guy. He's crazy. So I'm sitting there listening, Listen and listening to him. I was like, dude, such an honor that I even get to come out here and race with you today. Like, he. And he was blown away. Right? Same thing with Tanner. I'm just like, I sat with Tanner for 20 minutes, and I was like, so, dude, what do I need to know about racing? Like, this is my first real race. I'm a driver, and I ride everything. But, like, what's. You know? And I just sat there and listened.

[A]

Yeah.

[B]

And created a great relationship.

[A]

So you said that you'd started, like, nine businesses. What were some of those businesses?

[B]

So I built, Started, launched whatever you want to call it, over 30 companies. When I was.

[C]

You start when you were young.

[B]

Yeah, yeah. So when I was 21, so I was a missionary. I was a Mormon missionary. I came back from my mission at 21, and my father passed away about three months later. My dad was like, the whole 9 to 5, 401k, retire at 65. That whole mentality, go to school, get a degree. And he was like, that's the safe route. That's how he taught me the whole way up. Right. And when he got sick the last few years, he was the CEO of a big company, actually. They just threw him to the wind. They're just like, you're. You're sick. We don't want you anymore. And all of a sudden, I think he realized, like, oh, shit, what I've been preaching isn't real. And I saw that. I was like, you know what, man? I'm not going to do that route. I'm going to do whatever I want. I can't really work for anybody. I just can't do that, you know? So I began to start businesses. One of my first businesses was, it was called MO Fit. It stood for mobile fitness. I started personal training. I launched a personal training fitness piece into a gym. And then the owner kind of wanted to, like, do some weird shit. So I bounced and I took like, five of the trainers that were there, and I was like, listen, here's what we're gonna do. We're going to go to people's houses and we're going to train them in their house, and we're going to bring the equipment to do that whole thing. So I had like five. Five personal trainers that worked for me like eight to ten hours a day. Like, they were just doing crazy amounts of training. Then from there, I actually bought a gym. And then from there, my. I have really good teeth. I don't know why. I have good teeth but no braces. No, no, I've never really had a cavity.

[A]

I haven't either.

[D]

Same.

[B]

Yeah, so. So I had been paying dental insurance forever and ever. I went into the dentist. Like, I hadn't been in for like eight years. I went in, they're like, yeah, everything looks great, man. Nothing. We just did a cleaning, and it was like 250 bucks. And I was like, wait, wait, wait, wait, wait. I've been paying dental insurance for eight years. And I came in and everything's good. And you charged me 250 bucks?

[C]

Yeah.

[B]

This is stupid. So I was like, you know what, dude? I'm gonna start a dental office. So I told the dentist there, I was like, hey, would you ever be interested in Launching a dental office where I ran the business. And you just were the dentist. And he was like, sure. What. What are you talking, Dude, I was 23, 24. I was with my brothers, and we actually decided, like, hey, let's go in. Let's get this dentist to, like, work for us. Let's build a business with him.

[A]

Really?

[B]

And I just told him. I was like, we're not going to take dental insurance. We're just going to do payments. So when someone rolls in, because dental insurance is total for everybody listening, like, dental insurance is. You shouldn't be paying for dental insurance. But so I went in and I was like, we're. Dude, we're getting rid of that. We're getting rid of it. And we're gonna. When people come in, we're gonna create a. A payment structure. So we would have people roll into the dental office. We'd have the dentist look at them and go, dude, it looks like you got 12 grand worth of work. Well, dude, even with dental insurance, they pay for, like, 2,500 bucks. That's it. Like, you don't get very much. And then you're like, well, that's it. Everything else is out of my pocket. So most people choose to pull their teeth, which is cheap. It's like 3, 4, 500 bucks or whatever to pull a tooth there. It's like, just pull it out. I can't. I don't have the money to get it fixed. So what we do is we bring people in, we give them their little like, hey, man, you got a lot of work we got to do. It's 12 grand, yada, yada, yada. But we will sign a contract with you for 15 months, and you can make monthly payments. So a guy that had $12,000 of work, it was like, oh, 700 bucks a month. That's doable. I can do that. I launched that business, and we did great. It was phenomenal. And then about six months later, I took my first wife in to get her boobs done.

[A]

Okay. And a little bit of money.

[B]

And you were like, yeah, I made. Yeah, I've always made pretty good money. But I. We went in there, and I'm just like, I feel like this doctor doesn't know what the hell he's doing. I think he could do a lot more. You know, just a fun fact, the number one and two places in the United States for plastic surgery is Miami and Utah.

[D]

Really?

[B]

Utah.

[A]

Utah.

[B]

Surprising.

[C]

Like a. You. A Utah thing, dude.

[B]

Utah. You guys been out there, but you've only been with Us like one or two times. You haven't been out there a lot, have you?

[A]

A couple times.

[B]

There's a lot of beautiful women because they spend a lot of money on their face, their boobs, their whatever. Like they spend a lot of money. So anyways, I'm in there with the doctor and I'm like, hey, dude, would you ever be interested in working together? You, you do all the surgery, let me run the business. Same thing with my brothers. Same thing as the same thing, dude. And he was like, yeah, but what you don't understand is that most women that want to get breast augmentations are between 18 and 25 and they don't have any money. So I'm like, okay, cool, what if we finance it? What if we do payments? So we, I launched this business, it was literally get your boobs done and it's 300 bucks a month and all.

[D]

I could see that.

[B]

Oh, we had, I think we had like 60 people get a breast augmentation month one. It was crazy. So from there I realized that I could build businesses. And then I started energy drink company, social media company, a supplement company. Actually the one I started, I just sold recently. I started a marketing company, I started a detail company. I mean, dude, the list is long to the point where I don't even remember everything. And most of them, I never, I never spend any money to start.

[A]

Do you, do you build them up and sell them then? Because like, how can you run all those?

[B]

So that's the thing, that's why people ask me to mentor them, because they want to know how I was able to do it. Most people don't realize that if you really want to blow your business up, you need to build infrastructure.

[A]

Right.

[B]

Most people think of business and they go, oh shit, I'm going to start a restaurant and I'm going to be the janitor and the waitress and the cpa. And you got to build infrastructure.

[A]

Yeah.

[B]

Every one of my companies, I would hire people to put in the roles that needed to get done. Like, dude, can you imagine if I was in the office with a 19 year old girl like, hey, let's look at your breasts and let's get your breast augmentation.

[A]

Yeah, you can't, probably wouldn't work.

[C]

That's weird.

[B]

So I had to have a whole staff.

[A]

Right.

[B]

And then I don't want to run the business, so I have to hire a CEO. So now all of a sudden you start putting in infrastructure and you become the business owner at 30,000ft rather than the business owner that's like, hey, man, I'm here to do the dishes. Yeah, that's how you do it.

[A]

How do you find the right people?

[B]

Hard. That's one of the hardest things you'll ever learn in building anything is finding the right people.

[A]

Kind of what we're running into now.

[B]

Dude, it's so hard. But. And this is why, again, why I mentor people so much, because there's always an answer. It's just usually not what you want to hear. And I'll tell you, it may not be what you guys want to hear. The reason it's hard for you to find people is because your leadership ability, like, you are a direct reflection of your company and your employees. And I have people all the time. Oh, I go through employees. I. My employees don't do this. They don't do that. And I go, well, it's because you're not a good leader. Like, truthfully, it's. You must create in yourself a better leader. And a better leader creates better employees and better people. Right. You could literally take a gypsy off the street and put them into your infrastructure if you are a good leader and get them to become whatever it is that you.

[A]

What you want to. So what makes a good leader?

[B]

Oh, that. That's a long, long list. But I'll give you one. I'll just give you one. Predictability.

[A]

You know what you're gonna get.

[B]

Yes. So when I was really young, I played football. I played a little football in college, and I remember listening to. I don't. I don't even remember who it was, but I. I said, what makes a good coach? And actually, I think it was my football coach. And he said, a predictable coach. And I remember thinking, like, well, I don't want you to be predictable, because then they know what plays we're running. But I didn't understand the whole thing builds a foundation upon where people can build themselves. So if I become predictable, I allow everybody in my whole faculty and my whole infrastructure to understand the principle that this will always be no matter what. One of the worst things you can have as a leader is someone who is emotionally driven. Right? Like, what. What mood is he in?

[A]

What are we getting to do?

[C]

Exactly.

[B]

Exactly. Like, I was even talking with Roman Atwood when we were on the boat, and he's like, oh, man, we have so much trouble with our. With our employees. And I said. I said, is it because you try to be a friend rather than a boss? He's like, yeah, absolutely. And I said, well, a friend is not predictable. A boss should be a leader. Should be predictable. The more predictability I give you, the more you can base everything you're doing and then build. So. So when you got somebody who's like, they're all over the place, it's because they don't have a clue where you are.

[C]

Right.

[B]

But when I come in and I set boundaries and I live and die by that, and no matter what comes my way, know that what you already know the decisions I'm gonna make. Right? Like, if I'm a idiot, he's gonna fire me. He's not gonna come in and go, oh, he's having a good day. He's not gonna fire me today. He's not going to come in pissed at his wife and fire everybody, no matter how good they are. He is a predictable human being. The greatest leader in the world will always be the most predictable, no matter what comes, no matter what circumstance. And that's how they build what they want to build. With employees galore, man, I had a.

[A]

Boss that was, like, so unpredictable. Yep. Like the opposite of what you're saying. You never knew what you were going to get. And it was terrifying.

[B]

And it was chaos, probably.

[A]

Chaos. Oh, I mean, yeah. I mean, bunch of employees coming in and out.

[B]

Yep.

[A]

Also hard work. But, dude, like, every day, just, like, shaking in my boots. He'd fly in or drive it in his truck. I'm like, oh, fuck, yes. What am I in trouble for now? Yeah.

[B]

And, dude, how do you ever build rapport? How do you build respect? How do you build trust? You can't build any of that if it's not predictable. It's the same thing in a marriage. Are you guys married?

[A]

No.

[B]

I'll tell you, dude, you carry this over as a father and as a husband. If you seek to be a good father, if you seek to be a good husband, you have to be predictable. You have to be in a place where you build a foundation of predictability. I always give. I always give a story. There was a. A man. He was with his young child, and they were out on the beach, and they were flying a kite. And the young child says. Or. No. The dad says to the child, do you know what makes the kite fly? And you know, the boy, like, all of us is like, well, it's the wind, right? The wind makes the kite fly. And the dad's like, no, it's not the. It's not the wind. And the boy goes, yes, it is the wind. Without the wind, it just wouldn't fly. And he goes, okay, let go of the string, what does he do? He lets go the string and the kite crashes. He goes, go, grab the string again, grabs the string, kite takes off again. He was teaching him the lesson of predictability, that string is what allows everything to do its job. It's predictable, it's what holds everything down to allow the kite itself to actually fly. So when you build a business, you build a family, you want to build a better leader, you have to find someone who can look at themselves and go, where am I not predictable? And where must I become predictable? That's what I need to work on. And then you watch the people who are under your employee, they get better. You watch people coming into your infrastructure, they know like they're set up and then they can build. We all know that every new hire is never going to crush. But if every new hire has a foundation to build, they will crush. And that foundation is predictability.

[A]

What do you say to like, the kids that are watching right now and they, they don't know, you know, what they want to do with their life. You know, they might have some interest in different avenues, but they know they don't want to be like the normal nine to fiver, but also maybe go to college. You know, there's a lot of uncertainty. What do you have to say to kids like that?

[B]

I don't know where we as a society took in this, like, hey man, this is how you do it. Go to school, get a degree, get a job, work up in the job, retire. I don't know where we picked that up, but I fucking hate it. I hate it. The truth is, is we're all individuals with capabilities far greater than what we understand. Even as far as you guys have come, you don't really understand your capabilities. And you will over time. But if I could, if I had a microphone and I could talk to every young kid, woman or man, don't care, I would tell them you should do everything. You should say yes to everything. And through saying yes and experiencing things, you're going to find out what you love and then you're going to find out what lights your soul on fire. And when you find out what that is, that's what you should chase. And you should chase it until the fucking day you die. And when you do that, that's when you'll make a ton of money, you'll be happy, you'll be successful, you'll do every single thing you ever want to do. I mean, like, look at you guys. You guys could have done a 9 to 5, but you didn't you decided to do something that you love and it has taken off and it lights you on fire. Like, dude, your guys's YouTube isn't. You guys sitting around going, hey, man, what should we do today? It's like, dude, that looks fun as. Let's do that. Yeah, that makes me excited. That's fun. That lights my soul on fire. And you know what's so cool about your YouTube is like, you can see it. You convey it in your YouTube. It's like, these guys are out riding snowmobiles on water.

[A]

No.

[B]

Why? Look at every one of them. They're all enjoying the shit out of this more than you guys are watching it. Yeah.

[A]

We say yes to everything, too. You have to. We still, like, we're down to try everything and everything. Yeah.

[B]

So that's what I would say, man, for those listeners are like, I don't know what I want to do. Let me tell you what not to do. Don't do what everybody else is telling you to do. Don't go to college. Like, I'm very. I do not like college. I think college is a huge waste on. On everything. It's so. It's so crazy to me when I come in and say to somebody, hey, man, so I'm a mentor, and I can mentor people. I can show you how to get what you want out of this life. And then I say, this is how much it costs to work with me and be like, oh, I could never spend that. But you spent 50 grand on college to get your generals done and leave and go work at Burger King insanity. To me, dude, that's what you think is okay because you were programmed to think like, oh, well, dude, I don't know what I'm gonna do. So I'm just gonna go start spending money, get in a ton of debt, go to school, and then when I get out of school, I'm just pro. Probably going to start at a job I could have started and built my way up without school altogether.

[A]

Yeah. I don't think people that are hiring, at least that I talk to, like, really hire based off of college degrees as much as they used to.

[D]

Obviously depends on it.

[A]

Depends the job.

[B]

But yeah, but very few. And that's the other thing I always tell people, too, is like, dude, if you want to be a lawyer, go to college. You want to be a doctor, go to college. You want to, you know exactly what you want. Go do the necessary steps to become that. That. But, dude, that's like 2% of people going to school. Right?

[A]

Right.

[D]

Yeah. I mean, Ben and I figured that out while we were in college, and then we dropped out.

[B]

You know, the next day, I did the same thing.

[D]

You know, we don't need this and don't have any money. Paying for this out of my own pocket. And it's like, what the we doing?

[B]

We want to make it.

[D]

Make it have a YouTube channel. Let's go do that.

[B]

Yeah.

[C]

You tried school?

[B]

Yeah. I played college football.

[D]

Where at?

[B]

In Utah. At. At a junior college. I was actually going to go play at the University of Utah, but I didn't have good grades. Surprise, surprise. So I went to a juco that was like, the number one in the nation. And I was like, this is, this is awesome. I just want to play football, get my degree, yada, yada, yada, dude. And then I, I, I, I left. I actually had a crazy story. I actually, I didn't get kicked out, but I got arrested. I spent some time in jail for a while. Oh, damn.

[D]

Are you able to say why you got arrested?

[B]

Yeah, I, I don't know how long you guys want this podcast to be. So that's why I was. So when I was 19, I started playing football, went to snow college. I met my brother, my adopted brother. He's Polynesian. That's why I have Polynesian tattoos.

[A]

I was wondering that. That makes sense.

[B]

I actually named my first daughter after him. Yeah. And we met. But it was so funny. In the Polynesian culture, once you leave the house, your parents just kind of like, go. It's up to you now, man. Like, they don't do the whole, like, let's pay for college and help you, and they kind of send you on your way. Anyways, they had sent him to college to play football, but he was only 17. Well, him and I were at a party one night, and we left the party, came back, went to bed, got up the next morning, and we were sitting out in the foyer, and a girl had come up to us, and she was, like, really distraught. And she was like, hey, I think last night at the party, I was raped. And we were like, what? What do you mean? She's like, I think I got drugged and raped.

[C]

So.

[B]

And my brother's big. Like, he's much bigger than I am. And he was like, well, who was it? And she told us. So we went to this kid's house, and I still remember, very vivid, my brother. So the doors in front of me, my brother's on the other side, like, waiting, right? And I knock on the door, and I'm like, hey, did you rape a girl last night? And I still remember he was like, what's it to you? That's his answer to, that was his answer. So I remember my brother turned to the corner and hit him. Boom. And my brother, like, I said, my brother's big. Knocked him out cold. And his roommate slammed the door. So I kicked the door off the hinges, walked into the apartment, and I made all of his roommates come sit in a circle. It was on a second story apartment building. And I threw all their phones out, and my brother, like, said, get him up. So they got him up. And he was like, put your chin up. I was like, oh, no. I don't know if we should have done this. So he's like. And he would do one punch. He was, like, bleeding out of his eyes, his ears. He was messed up. My brother's like, put your chin up. And he was like, I don't want to. And my brother's like, I'm gonna kill you if you don't put your chin up. So he puts his chin up, and my brother uppercuts him. Just. Boom. I think he hit him one more time, and he was toast. Toast and I, we looked at all his roommates. We're like, you tell anybody, we'll kill everybody here.

[D]

Holy.

[C]

How old were you at this time?

[B]

I was 18, he was 17. Okay, so. And this is how stupid I was. We went back to our dorm, and we was like, oh, hey, dude, we got football practice in, like, 15 minutes. Let's get ready for football practice, throw our gear on, go to practice. Sheriff show up at practice. This is how stupid I was. They said, hey, Hoskins, Taya, get over here. And of course, our coach is like, what the did you guys do, right? My dumbass was like, I don't know. Like, I didn't even know why we were. I was like, that's how stupid I was. So I. We walk over there. They're like, hey, you're coming down to the station with us. Like, they handcuff us. And I look over my brother. I'm like, what are they doing? He's like, are you stupid? I was like, oh, yeah, that's right. We did do that earlier today. They take us down, and they're like, you guys are in huge trouble. Like, this is felonies. You can't break into people's houses and beat the out of them, right? Anyways, we're there, and my brother. We're both in an interrogation room. My brother starts laughing. He's like, I'm only 17. You guys can't do. And they were like, you're 17? Because he was huge again. He looked like a man child. So they haul his ass off to juvie. So I'm there by myself. I'm just like, oh, no, man, everything. This is horrible. And so I get to jail and I'm like, can I call my parents to like bail me out? They're like, yeah, you get. You can call them. I call my mom. I'm like, hey, mom. Before I even get out another word. She's like, why does it say E from county jail? And I said, well, I. We got in a fight. Click. She hung up on me.

[C]

Wow.

[B]

So I'm like, all right, dude, I guess we're going to jail. So they put me in my cell. They were like, just so you understand, this is very serious. This isn't like you got in a quick fight, you literally broke into somebody's house and beat the out of them. And by the way, you guys are so big, we're charging you with assault with a deadly weapon. Because you're so big, we're charging you with battery. We're charging you with breaking and entering. Like, the list, it was big. I remember going back to my son, I'm like, holy, dude. Well, I'm such an idiot. Like, this is not good, you know? Anyways, long story short, we had. We were able to tell the story of what had happened. And then I sat in jail, I think, I don't know, three to five weeks. I was there for a while. Yeah, I was there for a minute. What's funny is when they went to this kid's house, he had the date rape drug, ghb.

[D]

Oh, so that he was.

[B]

Oh, yeah. Oh, yeah. He did it because like she had then filed and then like, they were like, what's going on? What?

[D]

He was caught red handed.

[A]

Yeah.

[B]

Because they were like, why did these guys do this?

[A]

Yeah.

[B]

And obviously she was like, yeah, this is what these guys did.

[A]

Because I'm sure it was valid when those guys called in. They. They weren't like, so my buddy might have like raped a chair. Yeah.

[B]

They were like, these guys came in, kicked our door in, beat the out of us, and then left.

[A]

Yeah.

[B]

So of course they're like off the hinges. Like, what the hell?

[A]

I'm sure they didn't want to side of the story too. When you're like sitting there, how's that play out?

[D]

Because I. I mean, so I'm sure the police thought you guys were valid.

[B]

Yeah, I don't think I've ever said this on a podcast. This story I've told a lot of people I've nursed. I don't know if I ever shared the story. But anyway, so. So I'm in jail. They actually bring him in because he's in trouble now. I beat the out of him again in jail. Like, I'm so pissed.

[A]

Oh, I suppose, because he, like, puts you in.

[B]

Yeah.

[D]

I'm like, so you guys are in the same cell?

[B]

No, but they open up your cells for the day, right? Yeah. So I went in. Anyways, we finally, like, all the little Polynesians in my group there put together their money to bail me out. I get out, they're like, hey, man, you've got court. Like, you got to go to court. Yada, yada, yada. Anyways, yeah, I definitely haven't told this story because it's kind of embarrassing. So we're in front of the judge, and I have a public defender because my parents are like, you're done, dude. We don't give a. Like, you're an idiot. Public defender was horrible. Anyway, so we go in there. I'm standing in front of the judge. All I hear in front of the judge, hey, I'm taking your time of incarceration of five years and a 25, 000 fine. That's what I heard. And I. I was in a chair like this. I was standing while he was, you know. And I passed out. I'm going to prison.

[D]

Yeah.

[B]

So I kind of, like, I didn't go all the way out, but I was like, oh, I got way lightheaded. And then I remember, like, looking at my lawyer, and my lawyer was like, hey, so when do you want to spend your weekend in jail? I was like, what? What he said was, I'm taking your time of five years and 25, 000 fine, and I'm reducing it to time spent plus another weekend, and you need to pay for the door. The judge had heard the story. I don't know if he sided with us. Like, he chose for us to be, you know, but he was like, I get it. I understand.

[A]

Yeah.

[B]

So I went back to jail, I think for one more weekend. We had to pay 500 bucks. And then we got out. And I literally was like, dude, get me out of here. I never, ever, ever want to go to school again. I don't want to, like, get me out of here.

[A]

So that's why you dropped out? Yeah.

[B]

So, well, so I left. And then I was like, dude, I really got to get my Together, Like, I have to get my life together. So I was like, you know what? Most Mormons that are good kids go to be missionaries. I'm gonna go be a missionary. Like, I need to get my together.

[A]

I was wondering why you were 21 when you got. Yeah, because they usually do that at what, 18.

[B]

So. So now. So when I went, it used to be from 19 to 21. Now it's 18 and they come home at 20 because it's two years. So I took the next six months and I was like, hey, I promise you I'm a better person. I want to go be a missionary. Yada, yada yada. On my mission. I was dumb as. But that's where I began to understand personal development and like growing. I remember when I was like two months in. Two months in, I. I met somebody from a different faith. Jehovah's Witnesses. What Whistle and Diesel used to be.

[A]

And dude, that's an interesting.

[B]

Yeah, dude, it's an interesting faith. But they like to Bible bash with you do. Well, dude, they started Bible bashing with me. I didn't know I looked so stupid.

[A]

Oh, really? Like going head to head.

[B]

Oh, dude, they want. That's what they want to do. They want a Bible.

[C]

Like with what you have, like more information.

[A]

Yes.

[B]

So they. So what you do is you say, well, the Bible says this, so you're not doing that. And I said, well, the Bible says this and you're not. That's what a Bible bash is.

[C]

Okay.

[B]

Which a lot of people do it.

[A]

And it's like a Bible off.

[B]

Exactly. It really is. So, dude, where do you do that on. On the street?

[A]

Because you're, you're knocking on doors, everyone's going.

[B]

And Jehovah's Witnesses knock on doors. So sometimes you run into them on the street.

[A]

Oh my God.

[C]

Yeah, imagine like suburban, wherever you are.

[A]

So you started Bible bashing with a Jehovah Witness.

[B]

Yeah, and they destroyed me.

[A]

Really?

[B]

Because I didn't know anything, dude. I'm like, well, I'm gonna be a missionary. I don't know anything stupid. Well, I left that altercation and I was like, I will never, never. I will never lose another religious debate when it comes to the Bible.

[A]

Well, because usually when somebody's beefing with you, you can just beat the.

[B]

Yeah, exactly.

[A]

Right. I want to punch you so bad.

[B]

Which I actually ended up doing a few times on my mission. Yeah, like, like my first day on a mission. You guys have seen missionaries, they're goofy looking, right? They got the white, white shirt and Tie. They're. They got. Well, dude, I went from being the king at my high school to being the king at my college to going on a mission, looking goofy as dude. My first area I was in, we were assigned to bikes. We didn't get a car. So picture this, dude. Me in a white suit and tie, hair comb, clean shaven, on a bike with my helmet on, dude. I had a helmet. Oh, dude, they made you wear it? Yeah, that's rules, bro.

[A]

The rules.

[B]

So I'm wearing a helmet, looking goofy as dude. Like, day one, I'm on the street. I'm with my new companion, right? And he's like, supposed to teach me all this stuff. And we walk up to somebody who. I don't know what, he had to have had mental issues, I don't know. But he starts yelling at us like, oh, don't you start telling me about, like, Mormons have this, like, just talking mad on us. And I remember looking at my companion and he was like, yeah, dude, a lot of people hate. A lot of people hate us. But you know, you gotta learn. I remember looking at my companion, I was like, no, no, he's gonna learn today. So I walked up to him, I said, as a missionary? I said, you know who the you're talking to? And he was like, oh, God, yeah. Did a missionary just swear at me? And I was like, yeah, what were you just saying? And he was like, well, you guys. And as soon as he opened his mouth, I slapped him. Slapped him. Took my coat off. I had a suit on. I took my jacket off, set my bike down. I was like, you're gonna learn today. And he kind of like stumbled around and I said, what are you gonna do? Spit in his face? I'm like, do something, dude. I was stupid. I was such a dumb young kid.

[D]

The name's starting to line up.

[B]

Yeah. So anyways, it's so funny. It's like, it was.

[A]

He had to have. He had to have been like, I'm gonna become a Mormon.

[B]

Dude. But the thing was is, I guarantee you he never did that again to any mission, anybody. But. So anyways, I. It's so fun.

[A]

Your companion had to have been like.

[D]

You can't.

[B]

You can't just beat the.

[A]

Out of everyone that doesn't want to be a mom.

[B]

He started to cry. My companion, like, because he was scared or what? Well, he was just like, you can't do this. Like, this looks so bad. I'm like, I don't give a about. Oh, dude. I was. And he was like, like, Way righteous. It's such a good dude. So anyways, while I'm like ready to just keep going ham on this, a member of our church drove up. It was on a street, a main street. Like, I'm in the middle of the street beating the out of somebody, remember? Rolls up in a minivan, kicks the doors open, he's all elders get in. We got in and we left.

[A]

He peeled out.

[B]

Oh yeah, dude. We get back to there and my companion calls. You have what's called a mission president. My mission president calls me, say, hey, we gotta have a conversation. And I'm like, I'm gonna go home, dude. I'm gonna get. I'm gonna get sent home from being a missionary. What a dipshit I am, you know? He comes down, he's like, hey, man, listen, I'm only giving you this pass one time. Don't do that again. I was like, okay, I promise I won't do that again. So anyways, the next day, yes, so. So because of the altercation with the Jehovah's Witnesses, I was like, I'm never ever going to look stupid again. So I memorized the whole Bible word for word, which is a lot, right. I spent two years, three hours a day, like, memorizing memor. I started to just memorize scriptures that, that I would bash with, and then it turned into just memorizing everything.

[A]

Oh, so you were like, you were bashing every day then?

[B]

I was bashing everybody.

[A]

You were like, you were going, you were going out of your way.

[B]

Oh, dude. Going down the hill at the end of my mission. So I was a missionary in Seattle. At the end of my mission, I was on the University of Washington campus and they would invite me into the religious studies classes and they would try to grill me and I'd answer everything. Yeah. Because I knew the scriptures really well. But because of that, I started to actually become smart. Right? Like, when you memorize that much stuff, your brain starts working, right? You know? Well, I then was like, you know what I want to do when I get home? I want to be a doctor. Because I literally, like, I started to learn and I was like, ah.

[A]

So I think you were like, dumb, like growing up or just not good at school.

[B]

No, dude, I was stupid. I don't know if I had like some kind of autism, maybe I still do, but I was not smart. Yeah, a little bit of the tism. So anyways, I come home and I was like, I'm gonna go to school. I'm gonna be a doctor. So I Go back to school. I'm there for like 20 minutes. I start talking to a few doctors. I actually got into pre med stuff. I started working with doctors. And I specifically remember, I said every doctor I met all said the exact same thing. Even ones that were in medical school, they would say, if you're here for the money, don't do it. And I was like, well, I do want to make money.

[C]

Yeah.

[B]

And everyone. I'm like, don't do it, don't do it, don't. And so I left and I never, ever went back to school.

[D]

Why do you think they were saying, don't do it?

[B]

Because no doctor in the world will tell you that he has money and time. He'll just tell you he has money. And I don't care about money. If I don't have time, that's no good.

[D]

Especially just the commitment to get to that level.

[B]

I mean, you're talking about 12 years, especially if you're a specialist. And then like my plastic surgery doctor, that guy was working 10 hours a day. Was he rich? Absolutely was. Did he have time for his family? No. Did he have time to spend his money? No. Did he have time to do anything? No. I didn't want that. I don't want that life.

[A]

You're probably too big to be a doctor anyway.

[B]

I mean, it wouldn't have worked.

[D]

Way more rich now too. Like, I mean, being a. Owning a successful business versus being a medical doctor.

[B]

Yeah.

[D]

Most of the time the successful businesses make it.

[B]

Absolutely. Because that's what you want as an entrepreneur.

[D]

Yeah.

[B]

Like, you guys want time and money. You want. You don't want money.

[D]

You're just working for someone too, most of the time.

[C]

So what's interesting is you, as we kind of like, work through your life, where you're like, yeah, when I was young, you fought to, like, make a. Make a point.

[B]

Yeah.

[C]

Right. And then you realize that that wasn't the best way. And then, yeah, all right, now I'm gonna try using words to get my. And then now how you've transitioned that into helping people as being a mentor, that's pretty cool. Like a maturing thing, you know that, like, we're all going through now as we grow up. When you talk about leadership and stuff.

[D]

Like that, I mean, it's also amazing how much stuff you've done. I mean, like, you have these stories, and it all reroutes back to your advice to people too, saying, go out and say yes and try all these things. Because, like, it. It really is backed by.

[B]

It's Your history, too.

[D]

You know, like. Like it.

[B]

That's why you have lines up. That's why you got to say yes. Because if you don't say yes, you don't experience. If you don't experience, you don't learn. If you don't learn, you're never going to go anywhere you want to go.

[D]

You know, I actually have a little bit of a story to saying yes to, because when we were first starting out, like, we were always grinding, and we were. We were doing it ourselves, too, you know, like, we were printing our own T shirts, packing them up, ship them, all this. And like, I. I didn't have a girlfriend or anything. And I remember thinking to myself, like, I need to start saying yes to more stuff and just going, like, when someone calls me and wants to go golfing or whatever, you know, that same day, it was so weird. My girlfriend, who I have now been dating her five years, she called me just out of the blue because we had, like, met through a friend and was like, hey, do you want to come on this party bus with me? We got dress up or whatever. I need a date. I normally would say no to that because, like, I didn't really want to go do that.

[B]

Yeah.

[D]

But I was like, I'll say yes. And now, you know, works out.

[A]

You wrote a book called, like, Going to Self or Going to War With Yourself After a Divorce.

[B]

It's called the Divorce Handbook, and then it's how to Go to War with Yourself.

[A]

What did you take away?

[D]

Like, what's the story on that? Yeah.

[B]

When I was 21 to 27, I was in a marriage to a wonderful person. She's still a great person. And I wasn't fully committed. I just wasn't. I was working on businesses. I was working on growing my empire. I was working on a TV show. I was doing all kinds of things that were more important because as a man, what's most important, I have to provide. And I never realized this principle that I'm teaching you guys. So I got divorced. And it was hard, dude. It was really, really hard. Divorce is very, very hard. But I realized through my divorce, because I may be the dumbest person in the room, but I'm also the first to learn the quickest. So I got divorced. I learned what I needed to learn. I then went, you know what, dude? I'll bet you there's so many people that are going through what I went through that did it the wrong way, and I want to be able to share with them a better way to do it. Reason it's called going to war with yourself is because if you want to become something greater, if you want to become the greatest version of yourself, you're going to have to go to war with the current version. So in the book, it's all about you being able to look in the mirror and go, you're the problem and you're the solution. So that means you need to fix this. And that's what the whole entire book is about. But again, that's again why it set me out to like, all right, dude, I got work on me because I'm an idiot. And then whenever I took in new information, I clung to it until I decided if it was the right information. Like, if you want to change, the number one thing I say to people, if you want to change, it's all about information gathered. New information is what changes you. Nothing else will change you. Nothing else. Like, for example, if I want to get in shape and I don't know how to get in shape, then new information teaching me how to get in shape is how I'm going to do it. Do. If I want to make more money than new information teaching me about how to make more money is what's going to do it. I'm not going to haphazardly go, oh, I hit the jackpot.

[C]

Right?

[B]

You know, so anyways, I wrote that book and it was really just therapy for me. But then going back through it, I was like, dude, this is all about personal development and growth. And that's what the whole book is on. Like, a lot of what we've even talked about today is in that book.

[D]

So it really didn't, it didn't have much to do with divorce. It was just, just explaining that you are the problem and having to take accountability. I think that goes with a lot of things. If you fail at, you know, what could you have done differently?

[B]

Yeah.

[A]

What do you have to say to all, like, the hate type comments? Like, you just posted one on your story the other day that was like, this is all phony. Like, you're not actually successful. This is all just a facade. What do you say to those people?

[B]

I don't say anything. I don't care. I, I, the sooner you as a human being learn to not give a about other people's opinions, the sooner you become untouchable, and the sooner you become untouchable, the more successful you become. Plain and simple. Gary V. He said it really well. He said, as soon as a compliment doesn't affect you, neither will an insult fault because everybody's always like, I don't give a. About what people say. And then they hear confidence. They're like, oh, that feels so great. It's like, why you are focused on people's opinions. Whether it's good or bad, you are focused on their opinion. So I got into this place a while back where I was like, listen, I'm not saying you. When you give me a compliment, that's not what I'm saying. But your compliment means as much to me as your insult, which is nothing. I do not give a. And I get a lot of hate, man. I get a lot of hate. And it's a lot of what you're.

[C]

Polarizing on Instagram, it seems.

[B]

Yeah, I will, dude. It's because, again, the first thing we talked about, people like, who's the muscle? Like, you're a douche. You only made money because you had a TV show, you know? So I get a lot of hate, but I don't give a. About what people. Nothing. Like, you're all your compliments in the world. Although they're great and I. You say them, they don't mean anything to me. To somebody who's coming to you at hate, it's like, dude, there's nothing for me to say. Which is another thing that I learned when I would Bible bash. It's like, dude, you could Bible bash till you're blue in the face. I can tell you all the reasons why your religion's wrong. My religion's right. Why your perspective is wrong, why mine is right. Doesn't matter. It doesn't do anything. So why take any energy to worry about what the other people say? Yeah, it's true.

[C]

Sometimes an opinion isn't worth changing.

[B]

No.

[A]

Dude, when's the last time that you ever had an argument with somebody and then they leave going, you know what? You're right.

[B]

Never. It's never happened, ever. History of man. It's never happened. Happened. Now, I will say, when you start bringing the level of people around you up, that actually does change. Like, when you get around good people like you guys, you get around people who have their together. Like, we could have a conversation where you like the marriage, Right. We could have a conversation that you may not agree with or you don't even know if you agree with it, but when you're with a higher vibration of people, those people will go, huh, I should think about that. And they're open to the idea. I'm. I love those conversations. Those conversations are great.

[A]

Yeah. But the rest, well, you plant the seed.

[B]

Yeah.

[A]

You Plant the seed. And we actually just had this conversation the other day of like, arguments never really end with, with like, you're right, man. But it does leave you to think about something.

[B]

Y.

[A]

And sometimes that's good if you're, if.

[B]

You'Re not close, if you're not close minded. But most people are closed minded.

[D]

Yeah.

[B]

No one ever leaves an argument and they're like, ah, that guy was really right. I'm really grateful for his input. It. No one does that unless you're with a higher vibration of people, which is very, very small, a very minute amount of people. They leave. Like, I'll leave conversations with some really great people of things I don't agree with. And I'll go, I'm gonna, I'm really gonna pull that over. I'm gonna think about that. Like, I really liked his point of view. I may not agree with it right now, but I'm gonna think on it, which is very rare.

[A]

I think the older that I get, the more I understand where certain people come from, even though I don't completely agree with them.

[B]

Yeah.

[A]

But you know, like, the world makes a little bit more sense. Like, the more you experience it.

[B]

Yeah.

[A]

So you can always tell like why certain people vote a certain way or why they donate and, and don't care about money, but they care about relationships. Like, you know, the more you experience with just life in general, the more it makes sense, dude.

[B]

And that's what's so powerful when, when you want to become like crazy powerful. If you can lead everything you do with understanding, you always become the most powerful person in the room. Now, this is going to sound crazy, but, like, I understand suicide bombers in Afghanistan. Do I agree with them? No. But I do understand them. You know why I understand them? Because they were raised in an atmosphere that taught them exactly what they believe to the core. And they genuinely, to their core, believe that what they're doing is right. Now, I may not think it's right, and it may not be right.

[A]

Yeah.

[B]

But I at least understand them. And in my understanding, I then bring my power because I go, oh, I can understand why. And the more that you're able to understand every situation and every person, the more powerful you become. Because then you can dictate the conversation the way that it needs to go according to the understanding. If I can't understand you, I can't even talk to you, I can't communicate with you, nothing ever happens. And then you just have a stupid ass argument where you're like, dude, you're a idiot. You're a idiot. All right, let's get out of here. But when you have an actual conversation or an argument with somebody and you understand them first. Oh, dude, there's. There's a lot of power to that.

[C]

How do you understand who to take advice from?

[B]

I only take advice from people who are listening, living the life that I want. I wouldn't take one lick of advice from Warren Buffett. I wouldn't take any advice from a lot of people because they do not have the life that I want. I will listen to a man on the street if he has something that I desire, because I want to know how he got it. Like, that's the number one question I get in my DMs. How. How do I find a mentor? How do I find somebody to help me find someone who's doing exactly what you want to do and pay them to tell you how to do it quicker than you will be able to do it on your own. It's crazy, dude. I get into some places with some very powerful people that you would think I'd be like, oh, let me write all this. This is great advice. If you're not living the way that I want to live, if you don't have what I seek, then I'm not listening to you.

[C]

It's interesting. C.J. and I were just talking about that. There's people. You know, these people have, like, gigantic amounts of success and big businesses and stuff like that go.

[B]

But we go.

[C]

I don't know if. If I'd want that type of. If that type of.

[D]

I would not want to be Mr. Beast. Yeah, that sounds terrible.

[B]

Yeah. Like, dude, I said that I wouldn't.

[D]

Want to be the president. I wouldn't want it, like, the amount of responsibility and just, like, the wear. And I do not want that at all.

[B]

Yeah, so find out in your life what you want, man. I mean, you guys are already very successful, but what's the next level? And what does the next level look like? And I would find somebody who's in that next level. That's the only person I would take advice from. I wouldn't listen to else, dude. Like, I'm gonna go to the best doctor in the world and go, hey, man, can you tell me how to buy a house and. And how to make a ton of money? No, because you're working 24 hours a day. I don't want to hear anything from you. That's. I feel like that's a great question, because that's what a lot of people.

[A]

Okay.

[B]

If I Need help? Who do I go to? Well, find the. That has the life you want. If I wanted to become young and have a ton of fun and build a YouTube channel, you guys are the first people I'd be like, hey, bro, how much is it going to cost for me to sit down with you on a weekly or a monthly basis and pick your brain for an hour and then you go, yeah, man, it's going to be ten grand. Here you go. And I would pay that immediately. I would take notes like crazy, and I would build exactly what you guys are building, and I would do it in way less time than I would be able to do it myself.

[A]

Yeah, it's crazy how much heartache you can skip and just waste of time by just asking somebody who's already done it.

[B]

Exactly. This is what I say about mentors. A mentor, a good mentor, a mentor will take years and turn them into months and months and turn them into days. That's it. There's nothing else to a mentor. That's what it will do. So experience in life usually takes a long time. Well, why not find the cheat code? Hey, dude, this is what I'm doing. My mentor is going to go, yeah, I did that, man. This is what you should do. And don't do this, because I did this. And it cost me this much money, and it took me this much time to get it figured out. That's why, dude, like, that's the whole thing. Like, okay, man, I want to have this. I want to have it as quickly as possible. I know I need to invest, and I'm going to. And I'm going to have habit way quicker than I could do it myself.

[A]

Yeah, we, for the longest time, didn't have, like, a single person that was like, in our realm of what we were doing to, like, ask questions, you know, skip the. The wasteful.

[B]

Yep.

[A]

Probably four years of our life of.

[D]

Just four years of figuring it out.

[A]

Just spinning the tires, you know, not really getting any traction. And then slowly we started to figure it out. But just like, getting to sit down with other people.

[B]

Yeah.

[A]

That are doing it, but on an actual, like, extreme scale.

[B]

Well, dude, think about how cool it would have been if you guys could go back to that kid and tell him everything. You know, how quick he would have done it rather than wasting four years.

[A]

Yeah.

[D]

Saved him.

[B]

And how much, dude. And how much money would you spend to have that knowledge? You'd be like, dude, I'll pay you anything, because I know that through your. These efforts, I'm gonna make a Ton of money. So I'll pay you whatever.

[A]

Yeah, Yeah. I mean, it's basically just like.

[D]

Like college.

[B]

Exactly.

[A]

It's kind of like the college thing, too. I think that all the time of, like, kids that spend, you know, 50 grand on college, and then they're not willing to spend 500 bucks on a something to start their business.

[B]

Exactly. Which is insanity to me, dude. I see people all the time. Oh, man, that's a huge investment. It's like, wait, you just spent $75,000 that you got nothing for, that you're gonna spend the next 20 years to pay off? And you're telling me that having a mentor or having somebody help you is not worth it? You're a idiot.

[D]

It's because society has been just, like, trained to think that college is, like, such a safe bet, but it's really. It's not.

[B]

No, it's the worst thing you could possibly do if you do not have purpose and, like, a path.

[A]

I also don't think, like, being an employee is bad, though.

[B]

Like, no, I don't either.

[A]

The world, you know, needs that too. Like, and not everyone is meant to be, like, an entrepreneur, and that's a.

[B]

Hard conversation to have, but it's a.

[A]

Business owner, and it's just, like, it's the truth. Like, I think, like, I. I tell my girlfriend that too. Like, she's, like, one of the hardest working people I know, but, like, she's not that much of a savage. And, like, you kind of just got to be, like, in business. And I'm like, you, I think, are too nice to be, like, a business owner like that, you know, you got to snap necks and cash jack sometimes.

[B]

Yeah. Well, this is what I would say, because a lot of people ask, can anybody be an entrepreneur? The answer is yes. But there are entrepreneurs that are born, and then there are some that can be made. Not a lot, but there are some. But it's a really, really quick test, and it's this. Would you rather sink on your own ship or sell on somebody else's? And my answer is, I will sink on my ship all day long before I sell on somebody else's ship. And that's why I have to be an entrepreneur.

[A]

Yeah. Yeah. Some people just know.

[D]

Yeah.

[B]

Or if you're like, dude, I just want to sell and I'll row the boat, so I'm good to be an employee. And, dude, employees make nothing wrong with.

[A]

No, there's nothing wrong with that because there's, you know, people always think, yeah, you're not making, like, the same money, but, like, you're trained. You're trading money for your freedom, for your ease of mind.

[B]

Yeah.

[A]

For relaxing, for time off.

[B]

Like.

[A]

Like, yeah. It's like, what. What matters more to you?

[B]

Yeah.

[D]

You know, oftentimes running a business isn't as luxurious. I mean, I'd say most of the time it's not as luxurious as it. The idea of it, you know, and when you're looking at most people that own a business and you're like, I should start, you're looking at someone who's successful. So you're like, man, they got, like, paid, you know, but the amount of work to get there and still the stuff they deal with behind the scenes.

[B]

I. I tell people, if you were to liken both of them, being an employee is running a marathon and being an entrepreneur is sprinting. That's what it is. Like, it's a lot harder in the beginning and then it's over. Or you take the route of, I'm just going to do this consistently for the rest of my life and I'm going to make a good amount of money and I don't have to kick the. Out of myself. Because you guys know, you guys are all entrepreneurs, you know, like, you could have gotten a job doing something making great money, and it would have been a great stretch and you would have ran a great marathon and you could have made good money, but you don't want to do that. So you're like, I'm going all in. I'm sprinting my balls off. And I don't know how long I'm going to sprint for, but I'm going to be done much quicker than I retired at 65 and then I lived the rest of my life.

[A]

Yeah.

[C]

Yeah.

[A]

I mean, I think. I think we're all pretty exhausted because we're in that sprint.

[B]

Oh, yeah.

[A]

Just like going.

[B]

It's so much harder. Every time I have this conversation, you have to say, dude, being an entrepreneur is not what you think it is. It is so much harder than you think it's going to be. It just is. I don't give a how glorified you think you've seen. Someone's told you it's harder than you are going to expect.

[D]

Well, dude, that was easy. Everyone would do it.

[A]

Yeah. And it does suck. But it goes back to what you said at the beginning. Like, if you find something that you enjoy, you know.

[B]

Yeah.

[A]

Double down on it, triple down on it, go all in on it. So, like, if you enjoy the process of it, it makes the Suck a lot less.

[B]

Yeah.

[A]

And it sucks. Like, at the end of the day, it's, like, so stressful. A lot of work. But also, if you're doing something that you enjoy, makes it a lot, a lot better.

[B]

Dude, it's. It's game changer when you find something as an entrepreneur that you enjoy. Like, even when you don't make money in the beginning, you're like, but I enjoy it. I. I always like to give that, like, preface. I don't ever dog on nine to fivers because we need them also to build the infrastructure we have in the United States was done by tradesmen. And tradesmen are nine to fivers, essentially. And I'm grateful for them. Like, they're the best. Those are the best men on this planet. I'm not saying to them, hey, you suck because you didn't start your own business. Like, no, that's not the case. Because there is a distinction between, dude, I will build and I'll build for somebody else, and I'll make my nest egg and I'll be happy doing it. And then there's people like me that's like, dude, I could not, could not listen to somebody else tell me what to do. I just can't do it. It's not in my brain. It doesn't work. So I guess I'm stuck with one option. I have to be an entrepreneur.

[D]

Everyone's needed, everyone's important.

[B]

Yeah.

[C]

Where do you think the helicopter flying, fast driving, strong individual that you are? Where did that come from in yourself? Like, when you were growing up, did you always know you. Were you always trying to be different or where. Where did that come from?

[B]

So I told you guys, my dad died at 21. When he died, he was 47 years old, which is crazy because that's like 10 to 12 years from where I am now. I was with him. I was actually holding his hand when he died, and I spent the last week with him, and it was a deathbed kind of thing. My dad had regrets, and the only thing that he regretted was things that he hadn't done, not things that he had done. Like, your regrets at your end of life will only be the things you hadn't done. It will not be the things you did. It just won't. It won't. It literally will be a look back and go, why didn't I do that? Why didn't I do that? So when I had those conversations at such a young age, and then I watched him die early in my brain, I almost put my time clock to 47. Like, oh, well, I guess I'm only Gonna Live to 47. And so in that, I was like, you know what, dude? I gotta live this life as hard and as fast as I can. I need to do everything and experience everything, because I just don't know how long I'm gonna live for. I just don't. And so I want to experience everything. If I like it, I'll keep doing it. If I don't like it, I'm not gonna do it. But my taste for. Or my hunger, even. Hunger is a better word. My hunger to do everything has been with me since I was 21 years old. And so I will do everything. Everything. And then if I like it, I keep doing it. If I don't, I'm like, all right, that's up. Let's go on to the next thing. That's really where it started.

[A]

Are you afraid of death?

[B]

It's funny you asked this. I think about death every day. I'm not afraid to die. I'm afraid. I'm afraid to leave my children fatherless. That's what I'm afraid of. It was really hard for me. I was the oldest of five siblings. I was 21. My youngest was 11. And it sucks. It sucks not having a dad. Every time there's a great experience, even today on the boat, my mom. My mom was there. You know, I flew us all in on a private jet. We got a big Airbnb for tons of money. We booked the yacht, we did the race. And today, my mom was like, your dad would have loved this. Like, he would have just eaten it. He's. She said, specifically, she said, he would have been crazy to see you race yesterday. And it sucks, because all the greatest moments of my life are always still held down by. I wish my dad was here. It's funny. When my. All my children are born, I go through two phases. Tons of joy and tons of sorrow, because I immediately feel having a child, which is the most beautiful experience ever. I feel it. And then the first thing I go to is, I wish my dad was here. And it really pisses me off that he's not here. So dealing with that, I've come to terms that I don't know how long I'm gonna live for. I live my life according to, like, dude, this could be the last thing I do. This could be my last podcast. I'm not afraid to die. I'm afraid for my children to have to go through what I went through, through missing my father. And that is a very, very Real fear, like my wife, my children, like, growing up the way I've grown up, out a dad, you know, that sucks.

[A]

Does that play an effect on, like, your decisions that you make every single day?

[B]

Every single day. Every one of my decisions is derived off of one fact. You guys know who Marcus Aurelius was? Part of the Roman Empire. Long, long time ago. Marcus Aurelius was a philosopher. He was part of. I mean, he was like the man. He was the. You guys have heard of stoicism? You ever heard the word stoicism? That it came from Marcus Aurelius and those types of men. He. He wrote in his journal while he was growing up, and it was a journal we weren't ever supposed to get, but somehow we have it anyways. We have these crazy cool writings from Marcus Aurelius. One of the things he says is that a man should contemplate death every single day. And what that does is it puts him in the right perspective. And in the right perspective, you make the right decisions. So with my dad dying, that just became a part of my life. I never have spent a day in my life not thinking about death and when it's coming. And then I tell people, like, an added piece to that. You should also contemplate the death of those you love the most because it puts you in the right perspective. Like, death is the greatest teacher. So every decision I make make. Every decision I make is a derivative of the thought that, what if today's the last. What if this is her last day? What if this is my last day? How will I make this decision? So everything is tied to it.

[A]

I think about that a lot. What would my family do? And it makes. It's, like, so hard to think about.

[B]

Yeah.

[A]

Like, what would.

[B]

But as their reactions, as dark as it is, it's also beautiful. One of my favorite people who I have a good relationship with. Do you guys know who Tim Grover is? He was Michael Jordan's coach. He was Kobe Bryant. He. He speaks at some of my events. And one of my events, he said, you must go into the darkness to find your light. And thinking on death is that darkness. So for me, that's like, literally the second thing I do every day I go into. I wake up, I go right into, like. I'm so grateful for everything. My gratitude, dude. Second thing I do is I start contemplating death. I contemplate my death, my wife's death, and my children's death. I think about it because then it puts me in perspective. And in the right perspective, I make all the Choices that I would make if I was laying on my deathbed.

[A]

If it was your last day.

[B]

Yeah.

[C]

It's a good thing to put that in decisions of your life. But then it's tough too, when you're doing things that scare you. I guess I'm putting it in something physically. Like the race.

[B]

Yeah.

[C]

You know, your chances of, of something cash out, having are really small. So it's like.

[B]

But it could happen.

[C]

Do you say no to those things because you're worried about it? That's not the right way to live your life. You have to make these experiences for yourself. You shouldn't wake up every day and go, well, okay, I. I don't want. I want to be here. Like, so I'm gonna sit here in this bed and do nothing? No, because I want to be there. So that's the thing.

[B]

So if you remember I said, you don't regret the things you did.

[C]

Exactly.

[B]

Regret the things you didn't do. So if I was laying on my deathbed tomorrow, I'd be like, dude, why didn't I do that race?

[C]

Exactly.

[B]

With all my friends and all these cool people. Like, same thing when you guys asked me come to the podcast, like, why, why, why didn't I do that podcast with those dudes? They're such good dudes. Like, why didn't I do the podcast? Well, I was with my family. I was busy. I was. No, dude, what if I died tomorrow? Like, I wanna, I wanna have a podcast with these guys. I want to do shit. So to like, that's actually the opposite. Well, it scares me. I shouldn't do it. Like, your boy who got in the helicopter who was like, I don't like. It scared the out of him, dude. But if he had never gotten a helicopter and he laid on his deathbed and they were like, dude, remember when you should have went in the helicopter? He's like, now that I'm laying here on my deathbed.

[A]

Might be. Might be. I think he would still be. I think he would still be like, thank God I didn't do that.

[B]

Well, no, but the thing is, is, like, you really. I mean, it's so easy to say that, but man, people shift so fast when death is there. And. And again, like, laying on your deathbed, knowing tomorrow's the last day, it's like, why didn't I get in the helicopter? I had a cool opportunity to fly in a Blackhawk and I'm going and I'm dying, and I didn't do it.

[A]

You said that to him?

[B]

I did.

[A]

You you literally said that to him. There's footage of him going, well, what if you died tomorrow? Then. Then you would regret it. And Evan goes, goes, well, I don't think I would.

[B]

He did. He did.

[A]

Yeah.

[B]

But if he was forced to be in that position, I guarantee you it would change.

[A]

Yeah.

[B]

That's why it's so crucial to do that kind of stuff, because then it gives the real answers. Otherwise you end up this scared the rest of your life and you don't do what you would have done. You know, like, like, again, I was scared as hell yesterday in the race. I never really done an oval race with guys that are going to be bumping. I was like, dude, what have I died? What if I carry rolls? What if I light on fire?

[D]

I don't need this.

[B]

Yeah, like, what am I doing? And I'm like, no, dude, I'm here on a racetrack with my friends doing some fun ass. Why would I not do this? Why would I not be here? I don't want to go to the grave and not do this. This is cool. As in front of 10,000 people. Oh, dude, this is the best.

[A]

It is cool. Especially when we're in the opportunities that we're, like, so blessed to have.

[B]

Oh, yeah.

[A]

Like, can you imagine telling yourself your, you know, 21 year old self like, hey, this is going to be your life and this is going to be the opportunities that you have, but you're not going to take any of them because you're a ass. Yeah, like that. Like, you'd be like, no, no, no. What do you mean?

[B]

You'd be like, wait, I was given the opportunity to do that and I didn't. Yeah, that's why even, you know, as like, crazy as he was about the helicopter, I'm telling you right now, how many people get to get in a Blackhawk and go on a roller coaster ride?

[D]

How many people?

[B]

Dude, if you went back to him five years ago and we're like, hey, bro, you're gonna hang out with Heavy D. He's gonna take you in a Blackhawk and he's gonna roller coaster you.

[C]

Through the desert, dude, me, one year ago, I would have.

[B]

Yeah, I would have. I would.

[C]

It would have blown my mind.

[B]

Yeah. But here, the coolest opportunity is ever. And he almost didn't do it because he was a scared about it.

[A]

I know. It's wild. It's crazy.

[C]

One of the few people to call Evan that in recent history.

[B]

Well, I said that. I said, listen, man, I know you do a lot of crazy stunts, but you're gonna be a. If you don't get in this helicopter.

[C]

Good for him to hear that.

[B]

He has to.

[A]

Yeah. He had the opportunity last night, and he. He pulled out.

[B]

That's all right. That's all right. You know why I like that is because he did it. He decided it wasn't for him, and then he moved on. It's true.

[C]

Good point.

[B]

But what if. What if he was like, dude, is the greatest experience of my life and I want to do it every day. And he bought a helicopter and he had the greatest, coolest life ever because he got in a helicopter.

[A]

It's true. I'm sure that happens a lot where people are absolutely afraid that they try it and then that becomes their.

[B]

That was me. That. The reason I was talking to him is because I was exactly like him before I got in a helicopter. I was the same way. Oh, dude. I still. I don't like to go very high in the helicopter. I am deathly afraid of flying. But there is nothing in this world that is the same feeling of getting behind the controls in the air and flying with birds. There's nothing, dog. But I had. But I had to do it right now.

[A]

But I believe it. It's so sick.

[C]

That's interesting that you say you're scared of flying or you have fears of flying, because I figured once you started, I would like to get my pilot's license. And I don't. I don't dislike flying. Yeah, I hop in a plane, I'll fall right asleep. It's all good.

[B]

Yeah.

[C]

But I don't think I would like being behind the controls. And I like being in control. You guys know I'll drive 16 hours all day because I don't like to give up control.

[B]

Yeah.

[C]

But I didn't. I worried about that, that I go, well, what if my fear of flying doesn't go away and I'm a bad.

[B]

Pilot because of it?

[A]

It.

[B]

Yeah, you would actually be a better pilot from it. Because the fear is what gives you discipline to become something really good at it. I mean, dude, that's why I'm going to be a great pilot and be able to do crazy stuff because of my fear. Like, Heavy D doesn't have any fears. He does a lot of he probably shouldn't do because he's not afraid of anything. Dude, for me, I am. Like, I'm looking at every caution. I'm looking at every piece. I'm checking every part of the machine. Like, I'm looking over everything. And, dude, I still am afraid of Flying. Flying. Even flying over on the Gulf stream that we flew over. Like, I'm in the back hitting turbulence, and I'm like, oh, I hate this idea. Like, I don't like it, but I love to fly a helicopter almost more than anything else, so that's what I do. And I was him. I was like, dude, I don't. Don't put me in a helicopter. I don't. Because, like, I was watching. I'm like, I know exactly what he's feeling because I know exactly how I would have reacted. It would have been the same exact way, but because I said yes to it and I flew and. And Heavy D got his first helicopter, and I got behind the controls, I was like, oh, my gosh.

[A]

I get it.

[B]

This is the greatest thing on the earth. I've driven everything with a motor, and nothing touches flying a helicopter.

[A]

It doesn't you, Ryan, for taking that dream away from me.

[B]

Wait, why did he take it away?

[A]

Because he was supposed to win last night.

[C]

Oh.

[B]

And I told you, dude, you don't want that helicopter.

[A]

Yeah, that's. That's one thing. After hanging out with you guys, like I've said so many times, I just got home and was like, damn. I didn't know that I needed a helicopter until hanging out with these guys.

[D]

Yeah, it's so motivating. Like, when we went there, I came back just, like, after being around everyone, I was like, man, like, we need.

[B]

To pick it up.

[D]

Like, I was fired up, like, ready to go. You know, like the Utah trip with.

[A]

Heavy D and cleat and. And whistling and all those guys. You know, you feel like a big fish until you get into a big pond, and you're like, oh, my God, we are goldfish over here. You know?

[B]

Yeah, but you guys are doing it, dude. You. That's why I said, like, where you guys are gonna go in the next five years, your trajectory, you don't even understand where it'll be. Like, it's gonna be insane to watch you guys succeed if you do some of the things that we talked about. Well, again, one of those things, sticking together, and all you guys will be head and shoulders ahead of us.

[A]

Well, man, we appreciate that. That's. That's an honor to hear. Yeah, absolutely.

[D]

Well, I think, yeah, it's an honor to sit down and talk to you, dude. You have so much wisdom. You might actually be, like, have the most wisdom out of anyone I've ever talked to.

[B]

Yeah. And.

[D]

And great advice. And it's all, like. It's all sound like it all makes complete sense. So thank you very much for your time and just coming here and doing this.

[B]

Absolutely. I appreciate you having me on.

[A]

You want to plug anything?

[B]

Yeah. The only thing that I really focus on, I. I own four, five companies now, but the one thing I'm doing the very, very most of is mentoring boys, both in groups and in individuals. I have a. A group called Limitless Society. You guys have seen that. And it's. It's literally this. This is what I do. I sit and I get to teach people. And it's simple. It's discipline, mindset, and habits to make you become the greatest version of you, which is to accomplish everything you've ever want to accomplish. And so, again, for your listeners, if you guys, like, liked the. That I was talking about, like, join, come to Limitless Society. And every week, this is what we talk about. I have a whole call like this, and it's in front of hundreds of people that I teach this, because if you learn it, you can do it, and then you become successful as. And you're like, why didn't I do that earlier with all the companies and all the I'm doing. All I want to do now is I want to help people become the greatest version of them and then accomplish the. That you guys are accomplishing, which is just everything you were meant to do.

[A]

Well, there we go, guys. Yeah. If you guys are interested, go and check it out. And we appreciate you so much for coming on the podcast and subscribe if you haven't. We'll see you guys in the next one.

[D]

I literally feel like I should pay for that.

[A]

Like, I do.