A (22:47)
Well, let. Let me tell you the whole story of how this. This happened. All right? So the song that. The first one, which is called Violet, the song with Killa, which was the first spin the globe. So I was making that song for the new Fast and Furious movie. They wanted me to make a song that they were going to place in the film, which I was, like, over the moon about. They wanted a hip hop song for a heist sequence in Europe in the next film, which is why that song has, like, these Euro house drums that come in randomly. So, like, we need to add some Euro element. And so I was working on the song with them, and then at the last minute, they decided to go a different route. So they're like, we're not going to use the song. I'm like, well, damn. But at least now I had it. Now I have this awesome song. It's like a chorus and a verse, and what should I do with it? Like, should I finish it? Should I put it out? And then Brianna was like, what if we get kill on it? Who was this artist that I connected with earlier that year who's from Zambia, who's like this incredible rapper, super underrated. At the time we did the song, he had under a thousand monthly listeners. Now he has close to 2 million. Yeah. And so we put him on the song, and then we're like, all right, how do we market this? And then we had the idea. She was like, what if you spin a globe and land on Zambia? I was like, okay, whatever. Like, we really were like, that's a throwaway piece of content. It's not a skit. It might not do well because all my content that was converting while were my skits. And so we put it up. And it was just one of those things where, like, in the first hour, it was like 800,000 views or whatever. And the, the like to view ratio was higher than anything I posted. I was like, oh no, this is going to go crazy. Woke up in the morning, it was like 3 million hour later, 4 by the end of the day 10. And it just like kept going and all the comments were like, do more. Spin the globe again. Spin the globe again. And so it, it started as like, like a fluke. It was just like I have the song with this artist from Zambia. Let's spin the globe. And then it was like, oh, we need to turn this into a series asap. Like the, the, the, the whole thing for this series that I wanted to maintain was finding underrated, independent, upand cominging artists from other countries and giving them a platform that they didn't have it that I luckily had through Tik Tok. And so all, all seven of the artists, none of them were, were with labels. They were all independent. They were all. I tried to keep them under 30, 000 monthly listeners. The, like, that's the, the second guy from the Netherlands, Ben's. When we put out Spinning, which is now my number one song, he had 30, 000 monthly listeners and now he has close to 3 million. He's the second most listened to artist on Spotify in the Netherlands right now.
