Life with Marianna: Paige Lorenze on the Power of Authenticity while Balancing Business, Creativity, and Personal Fulfillment

Release Date: October 22, 2024
Guest: Paige Lorenze, Entrepreneur and Content Creator
Brands: Dairyboy and American Charm

1. Introduction

In this engaging episode of Life with Marianna, host Marianna Hewitt welcomes Paige Lorenze, a multifaceted entrepreneur and content creator known for her brands Dairyboy and American Charm. Marianna shares her admiration for Paige’s evolution from a YouTube personality to a successful brand founder, highlighting Paige’s disciplined background as a competitive skier that seamlessly translates into her entrepreneurial endeavors.

Notable Quote:
Marianna Hewitt at [00:07]: "I’ve loved watching her journey from YouTube to content creation to what she’s doing with her brands and the pop-ups."

2. Paige's Background in Skiing

Paige delves into her early life, revealing that she was a dedicated downhill ski racer from the age of three. Her commitment led her to attend an Olympic training boarding academy in Vermont, underscoring the discipline and hard work that have become foundational to her character.

Notable Quote:
Paige Lorenze at [01:35]: "I was a downhill ski racer, and I went to a boarding academy that was an Olympic training academy. My whole life, I was known for being a ski racer."

3. Transition into Content Creation

Paige explains her shift from athletics to influencing, which began during her college years in New York. Working with various clothing brands, she started creating content initially for business purposes but soon found herself passionate about content creation for personal expression. Her early adoption of platforms like YouTube allowed her to build a loyal community over years, emphasizing quality and authenticity.

Notable Quote:
Paige Lorenze at [03:05]: "I started shooting outside of working. I was doing it for myself, out of love."

4. Building a Brand and Dairyboy

Moving to Connecticut marked a pivotal moment for Paige’s entrepreneurial journey. Inspired by her roots and a desire to romanticize her childhood experiences, she founded Dairyboy. The brand embodies an outdoorsy, all-American aesthetic, offering relatable and affordable products such as oversized sweaters and denim. Paige emphasizes the importance of authenticity, stating that Dairyboy's success stems from its genuine representation of her vision and community.

Notable Quote:
Paige Lorenze at [10:40]: "My goal is for it to have core products that feel American, affordable, and relatable—like something you could grab from a thrift store."

5. Balancing Business and Personal Life

Paige discusses how her athletic background has ingrained a strong work ethic and confidence, which are crucial in managing her businesses. She highlights the significance of not confining herself to a single identity, allowing her to explore various facets of life beyond influencing. This holistic approach ensures her personal fulfillment, which in turn fuels her professional success.

Notable Quote:
Paige Lorenze at [06:06]: "My value had nothing to do with the way I looked. My worth is so much more than that."

6. Advice and Future Plans

Reflecting on her journey, Paige advises aspiring entrepreneurs to develop and stick to a clear business strategy. She acknowledges the challenges of balancing multiple roles but credits her supportive community and relationship for her resilience. Looking ahead, Paige plans to focus more on Dairyboy and her new home brand, American Charm, aiming to create spaces that allow others to romanticize and beautify their personal environments.

Notable Quote:
Paige Lorenze at [20:48]: "The most successful businesses have one strategy and then they just do that over and over again."

7. A Day in the Life of Paige Lorenze

Paige provides a glimpse into her daily routine, which varies depending on her location. Whether she's in her Connecticut home connecting with nature or in the LA office handling design and marketing meetings for Dairyboy, her days are a blend of creativity and strategic planning. She emphasizes the importance of self-care practices like spending time outdoors and maintaining skincare routines to sustain her confidence and well-being.

Notable Quote:
Paige Lorenze at [17:56]: "I try to really spend time in nature. That's first and foremost when I don't have time that I'm outside."

8. Rapid Fire: Personal Preferences

To wrap up the episode, Marianna engages Paige in a rapid-fire session, uncovering her personal favorites and lifestyle choices:

• Go-To Coffee Order: Iced latte with vanilla and cinnamon, using whole milk and heavy cream.
• Favorite Dairyboy Product: The camo collection, particularly the white camo, for its uniqueness.
• Pop-Up City Choice: Texas.
• Preferred Footwear: Boots.
• Favorite Way to Relax: Taking a bath.
• Favorite Ski Location: Big Sky, Montana.
• One Thing She Can't Live Without: Summer Fridays lip balm.
• Current Favorite TV Show: Secret Lives of Mormons.
• Morning Person or Night Owl: Night owl.
• Style Icon: Ralph Lauren, appreciating his ability to blend high-end and low-end fashion seamlessly.

Notable Quote:
Paige Lorenze at [32:02]: "Ralph Lauren represents blending high-end with low-end fashion, which I love about style and fashion."

9. Closing Thoughts

Paige reiterates her commitment to authenticity and prioritizing her happiness over mere metrics like views. She values her supportive relationship and community, which empower her to pursue projects that resonate with her true self. Marianna wraps up the episode by encouraging listeners to follow Paige’s journey through her brands and YouTube channel.

Notable Quote:
Paige Lorenze at [23:42]: "I need to focus on the things that make me the happiest."

Follow Paige Lorenze:

• YouTube: Best platform to get to know her life and brands.
• Brands: Dairyboy and American Charm.
• Social Media: Follow her on Instagram at PaigeLorenz and Dairyboy for updates and content.

This episode offers valuable insights into balancing multiple passions, maintaining authenticity, and building a brand that aligns with personal values. Paige Lorenze’s journey from a disciplined athlete to a creative entrepreneur serves as an inspiring roadmap for aspiring content creators and business owners.