B (3:01)

And how did you start becoming an influencer? Content creator?

A (3:05)

Yeah. I went to college in New York and I was working at. I worked at a few different clothing brands and I saw how they were using the employees for their Instagrams and to try on the clothes, and I started creating content for brands. And then I started just shooting. Because I was shooting so much working for these brands, I started shooting outside of working. So I wasn't only creating content for these brands, I was doing it for myself, out of love. I've kind of always created content. I used to make skiing videos and edits, and I used to make vlogs of my skiing days. Before TikTok, I was kind of a YouTube girl, but I've always been a very visual person. I've always been a creative person. I still have like 7 gopros from when I was younger with like the surfing videos and the skiing videos. So it was honestly a very natural progression to me, especially because I'm incredibly visual. But the cool part about how I started is it was always business oriented. So me creating content was for another brand. And this was before TikTok, before influencers were big. It was really more celebrities were influencers. So I think that that's impacted my social media career a lot because I always saw it as a tool for a business. And then it kind of was in the era of everything was very aesthetic and I was really into that. I still really enjoy the aesthetic of Instagram and the sort of Pinterest aesthetic. I feel like I do like that things are becoming a little bit more raw and relatable, but I still always will love sort of that imagery that feels dreamy. So that's kind of how I got into it and then it just slowly grew over time. And I was on YouTube. I've been doing YouTube for like five to six years now. And I feel like that contributed a lot to the community that I've grown. Even though YouTube is a slow, steady growth, it's in like, unless you have a few viral videos, it's again a very slow growth. It's not like TikTok. You can have a million followers overnight if you have a viral video. But YouTube isn't like that. But every single person watching my videos feels like they know me and they feel like they're a part of my journey and my story. So I've kind of had this Digital Diary on YouTube since I was 20 and I've grown up a lot, I've changed a lot, I've learned a lot and I've kind of done that all online with these people. And I think, you know, that's why a lot of my pop up events, I would say every single person that comes that is there as a page supporter and a Dairyboy supporter. But page supporter tells me that they watch my YouTube and I think that's why people want to show up for me too. Because the beginning of my brand Dairyboy was really my community, my girls. And it's growing beyond that now. But my community is because they feel like my friend, I think, willing to show up for me and love me and show me that support that makes sense.

B (5:50)

I think a lot of what you said really leads to why your career is the way that it is today. I think being an athlete and growing up skiing like competitively, it really is a lot of the work ethic that you carry over today. So what did you learn from your days of skiing? Yeah, that you has carried over to you as an entrepreneur now.

A (6:06)

It's definitely made me who I am today. And I think first and foremost that my value had nothing to do with the way I looked. And I think that was a really important part of growing up as a female. I think we can put so much emphasis on so many other things, beauty and vanity. And I think I know that my worth is so much more than that. And it's made me one really confident and know that I can, if I put my mind to anything, that I can do it. And I feel like starting a business is so about mindset and just believing in yourself. Like I really have always believed in myself. I think because I've seen that if you put in a Certain amount of work on something, you will get a return, even if it's not the return that maybe you wanted, but you learned something and it's always worth putting 100% into something. And I learned that from being an athlete. And when I do things, I do them 100% and I definitely learned that. And I also just think that I never put myself in a box, which I think was really important. And I just think I really see the world as an oyster. And I think, yeah, the work ethic that I was involved in a sport that took a lot of discipline and time management and I was always very independent. I was traveling across the world for skiing at a very young age. And all of these things just really led to my success in the industry. And I also think that I identify as not only an influencer and a creator, I identify as a friend, as a sister, as an athlete, as so many other things that my worth, you know, was never just going to be from putting out this perfectly curated life. Like I am so much more than that. And it was important for me to always have more than that because that was never gonna fill me up. And I think it's a really important part and it's advice I give to a lot of girls that are getting into the content creation space. It's just you have to find other outlets and a reason why you're doing this, you know, why are you really doing this? Because if it's only self serving, you know, then it's never gonna probably make you feel full and confident and happy. And the times that I was focusing less on my business as an influencer were the times I was the least happy. Whether I was prioritizing relationships or if I was prioritizing other things in my life. When you invest in yourself, that's when in your business isn't something outside of, you know, the world of social media. That's I think when you really can find yourself and your confidence.

B (8:30)

I loved seeing when you moved out of New York, you went to Connecticut, and I saw this growth and evolution in you and I saw how you were happier when you left the city. And I feel for so many young girls, they have this dream and aspiration of buoy to a big city and then because of that your content shifted. I loved seeing the cooking, but then that evolved into a lifestyle brand and creating Dairy Boy. So did you have Dairy Boy in mind pre moving or was the move something that inspired the brand?

A (8:56)

Yeah, I think that I'm obviously grew up in Vermont, you know, majority went to School in Vermont, majority of my life and in Connecticut and in very rural Connecticut. And I grew up next to a horseback riding school and horses and nature. And being outside was always such an important part of my life. And I felt like Dairy Boy was created when I was living in Manhattan, but it was almost like romanticizing my childhood and romanticizing what I thought was the. Were the best parts of my life. And always felt like New York was a time and a place, but it never felt like it was the end goal for me. So starting Dairy Boy while I lived in New York is sort of an aspirational thing based on my childhood. And then it kind of made me realize that I can move and I can leave. And I think through romanticizing my life and romanticizing Dairy Boy, it gave me the encouragement to be like, why don't I just go live this life that I so want, you know, that I so want to live? And, you know, I was very fortunate that my job allows me to live where I want to live. But it's also cool to move back home or live in the suburbs or live slower. Maybe you don't want to, you know, grind in finance or in corporate America. That's also fine, too. That's sort of what I love that I'm encouraging. Whether you live in the city and you work in a different industry or if you are living in the country, it's. It's a choice, and it's a way of life that you can live that's good and slow. And like, everything I promote at Dairy Boy is all good. Like, I'm trying to promote good, and I'm trying to promote something that feels good and that's inclusive. And that almost is this, like a dream almost a little bit.

B (10:34)

And I love the brand. It is so dreamy. And if someone's listening, they haven't seen or heard of the brand before. How would you describe it to them?

A (10:40)

First, the outdoorsy roots in the brand, I think, are really, like, you can see that it's a very kind of supposed to be this grounding, outdoorsy, kind of all American girl brand. And it is sort of just representing this girl next door. And it's my goal is for it to, you know, have a lot of core products that really feel American and they feel affordable and relatable and like something that they could have grabbed from, you know, a thrift store, like a big oversized sweater or your favorite pair of denim. That is my goal with the company. We're doing a lot of other fun stuff, you know, in these Growing years, like fun merch and sweaters that say Dairy Boy on them and jerseys. But I really want to become a core, like a vintage feeling brand that feels homey. And that's what we're striving to do. And that's just very me. And I guess going back to what you were saying about my move to Connecticut, the brand and my personal brand, Dairyboy, and the Paige Lawrence brand took off when I moved to Connecticut because it was just me. It felt right and it felt authentic, I think, to people. And it felt like maybe a little bit different than the normal content creator, but it just felt me. And I think people could see that and feel that. And I know I did. I know that my content. I'm so much more proud of my content now. And I guess this is a little bit of advice to anyone listening. The sooner and you are in anything you do, just yourself, an individual, and 100% yourself and following what you want to do and your goals and putting 100% into that, you'll always get a return on, whether it's your happiness or whether it's financial. For me, it was a little bit of both. But I just showed up for myself more and I listened to what I actually wanted and it's gone tenfold for me. And that's a really cool thing about my industry is I do feel like if you prioritize your happiness and your environment, it makes creating content easier. Like, I love creating YouTube videos in Connecticut because I just feel like I'm in my element and I feel very comfortable and confident there. But I just felt like, that's. That's me, that's really me. The Paige in New York was a 20 year old figuring it out growing up, going through the growing pains, and that was fine and that was great. But Paige, now in Connecticut and who I am now is much more calm, confident person that is more open to so many things, more open to growth, more open to being better, more open to taking care of myself because I'm in an environment that's healthy and feels safe and comfortable for me.

B (13:12)

You just bought your first home there.

A (13:13)

I just bought my first home there.

B (13:15)

So you're like, really? Okay, I'm gonna be in Connecticut. Connecticut, yeah.

A (13:18)

I'm obsessed with Connecticut and it has everything that I need personally. And I'm spending more time in nature, I'm cooking more, I'm going to farmer's markets. Those are things that excite me, you know, and that's gonna look different for everyone. But taking care of those simple things in life, even if it's like going to the farmer's market, even if it is in Union Square and you live in New York, doing things for yourself like that is so good for you because everything else in your life will flourish. And that's also what we're trying to promote at Dairyboys is like simple pleasures and slowing down a little bit. And you'd be amazed by how going to something like a farmer's market can make your whole week better. It's kind of self care. It's self care, but in a different way. Because sometimes when we think of self care, we just think of beauty, but it's also nature. For me, it's, I think, for everyone, maybe if everyone hasn't realized it. But it is like spending time in nature, being outside and connecting with the things around us. Because now that we're so on our phones all the time, I feel like we're not always so present. Even I'm, you know, I do that too sometimes. So just reminding yourself to ground yourself because even if you're not a content creator, I think it's chaotic right now, like the Internet and the world and just trying to, yeah, unplug a little bit is going to become an important part of self care.

B (14:39)

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A (17:56)

I try to really spend time in nature. So that's first and foremost when I don't have time that I'm outside. I really do find that affecting my mental health a lot. But I do love taking care of my skin and my hair and those things do make me feel really confident. And even if it's spending five more extra minutes in the morning to do my makeup a little bit or put myself together, those things do really help my confidence. And I think, yeah, that's kind of my self care skincare is huge for me.

B (18:23)

Are you still making time for cooking? I feel like I'm missing your cooking content.

A (18:25)

I am. I know. I've actually, now that I'm in the office a lot more, I'm like, how do people do this? I mean, even being. I can't even imagine moms who work all day and then go home and cook. I'm like, I used to, before I had more. Before I had this much going on, I didn't have as much going on. So I had more time throughout the day to cook because it was also content. But now that I'm running a business and traveling, I find it harder to cook, which I think I bet you a lot of people can relate to that. But it is so important for my content and I love it. I really love it. I was saying to someone yesterday that I think that as a creator offering value, I love to cook. So that's. I'm not doing it to create value, but it has created value in my content. That's. It doesn't feel transactional. Like I'm almost doing it out of love and then sharing it with this community that I love. And I think it's really important as a creator and a business owner to offer that to my followers. I want them to have something to take away from my content and it's not only a good feeling or an aesthetic. So I really love doing cooking content, even if it's like just for my people.

B (19:33)

You are in Connecticut, you have a brand, you're in Florida, you're traveling, you're doing so many different things. What does a day in the life week of the Life of Paige look like?

A (19:44)

That's a great question. It kind of depends on my location in la. I'm in the office all day.

B (19:50)

And when you're in the office, what does that mean? Like, what are you doing there? What are you working on in the brand when you're here?

A (19:54)

Yeah, So I am. It's still a small company, it's still a startup. So I do have my fingers in a lot of different things. But when I'm in la, it's usually fit fit meetings for clothes, design meetings, marketing we're doing every day. So that's usually like pretty dialed. But it's mainly design stuff and just more like high level stuff. Being in the office, there's always something to work on at a company like Dairy Boy, especially because we're a lifestyle brand and we're doing bedding and we're doing. We're launching some really cool home stuff for fall and then clothes. But yeah, a lot of design stuff when I'm here in person because feeling the clothes, trying it on, having fit models come in. But that's like the majority of what I do. I usually come around the times that we have fit meetings because samples can take up to like, you know, three to four weeks. So we try to plan it around when new products are coming in.

B (20:43)

If you were to go back and give yourself advice before starting this brand, what do you wish you knew?

A (20:48)

Yeah, I think starting it is the easiest part. Do just like getting the name, getting the concept, but then it's actually executing the one thing that I wish I would have told myself a while ago is that the most successful businesses have one strategy and then they just do that over and over again. And it's so important to. I'm an idea person and I also like so many different things and I think I always knew the aesthetic and the brand, but just thinking more like long term, what is the. What is the strategy? And I was so blessed and fortunate to have this community that would pretty much show up to me every anything I dropped. But I think, yeah, the biggest advice and learning lesson has been making sure the strategy is really refined. So you can just be really repetitive about it. Because I think every successful business has a strategy and gets really good at that and then dominates the space. And I feel like now we're getting really good at that. But as someone who both my parents are doctors, like they weren't giving me advice on how to have a clothing brand or a business at that. I didn't know that. I also didn't go to business school, but have mentors. Knowledge is wealth. Mistakes are okay, but even all of the mistakes I don't know. Again, I'm so lucky because being an influencer, you just have such a. You already have a community that will support you and show up for your product.

B (22:11)

There's so much that we've learned. So you said you didn't go to business school. I didn't either. But I think being creators are so invaluable because we know so many aspects of a business because we've done it for other people's companies for so long.

A (22:23)

Well, that's what's overlooked, I think. I think like you ask, was it, you know, what did you learn from starting a business? But I really started a business the second I started becoming a content creator. So I do feel like I had all this prior experience that wasn't necessarily like owning my own clothing brand. But on the marketing business side and the strategy side, I didn't have a streamlined enough strategy in the beginning, but I feel like I always did have that. Like I said this to you earlier, we are kind of like a five person marketing team with the amount of product we can move and it's such a insanely blessed position to be in. It's so cool. But it's also there are challenges that come with that. And even for me, I want to learn more about the backend side of marketing. And I've learned so much. That's really what I've learned in owning a business. But I think influencers and creators are overlooked for that. That I think if you're successful now in the industry, one takes a lot of hard work. Pretty much no one is just falling into going viral and getting all these brand deals. But it takes a lot of dedication and time and commitment and you have to being savvy. A lot of brands want to work with you. If you can move product and if you can, you know, be authentic and create a quality video. And it's not, and it's not as easy as maybe we try to make it seem because we're trying to just portray a lifestyle.

B (23:42)

Yeah. Now for yourself, that you have the brand, you have your social. What do you think your future career looks like? Like, do you envision yourself still creating content, focusing more on Dairy Boy?

A (23:52)

Yeah, I, I think that I'm really, over the next few years going to really transition and just try to continue to step up and, and pour my energy into Dairy Boy and American Charm. I would say that I'm probably most passionate about homeware. Honestly, I just love home. I love being able to affect people's personal space in like a positive way and kind of make it easier for girls to romanticize their space and make their space beautiful. Like, I love the idea of furniture, bedding, kitchenware. That is really exciting me and that's just probably like, my own personal interests. More lean that way. Although I do love the clothing brand side, but. So I really want to, like, learn more about home, get into home. Just I'm obsessed with the business side. I'm obsessed with my businesses. And I do love creating, but probably not creating less, but maybe, quote, more quality over quantity. And I would love to also just talk more about how I grew Dairyboy and the process of that and get into more of the business side of things, less the personal side of things. Although I think there'll always be a personal element to Dairy Boy. And I'm always. I'm never just gonna, like, go ghost and disappear, but the more I get older, too, the more I have things I want to talk about that are. I'm more passionate about. I'm, you know, I'm older. My life is changing a lot, and I think that my community will support me as I, like, get older and grow. Because I think I'm 26 now. It's like, I'm not gonna share like I did when I was 20, going through a breakup, but that's just like the natural progression of social media. And I think it's really important. I'm sure you could speak to this, how important it is that you age, grow up, and learn on social media as you get older. And every step is different. But that doesn't mean that they're bad, because I do really want to be a mom, and I want to do that. And I don't know if I want to be a mom blogger. I don't know. You know, I don't. I can't commit to that. So I just know that if I'm being authentic and if I'm working hard, that my community will support me every step of the way, which feels really good.

B (25:50)

I know I. From watching your YouTube videos and just obviously your life, like, tennis became such a big part of your life, and we were, like, following you. We get so excited.

A (25:56)

Yeah.

B (25:56)

But then in a YouTube video, you were like, I'm actually not going to show so many tennis vlogs anymore. I'm going to go back to my roots. Even if it means less views.

A (26:03)

Yeah.

B (26:04)

And I like that you were like, okay, I'm fine with having less views and stuff here because I'm going to create the content that I feel like resonates with me. So why did you make that choice?

A (26:12)

Yeah, it kind of goes back to what I said, where I was like, I do everything 100%, kind of no matter what space it is in. And as a Lifestyle creator. My life became a lot about tennis through my partner who plays tennis, the tennis tour. A lot of people don't know this, but they don't really have an off season at all. So I'm here right now. My boyfriend's in China. Next week he's going to be in Vienna. Like, he doesn't. He's rarely home. So my life is a lot about tennis, and it's a lot. It's not like I'm going to tennis, you know, down the street in la, he's usually at a tournament somewhere. But it's opened up this opportunity for me to do a lot of really cool travel content, which I'd never really. I'd done some travel content back in the day on my YouTube, but it just was very different. And tennis was very easy to cover. And I went 100% into it, and it was all doing really well. And then I kind of just looked at myself and I was like, just because something performs well and just because I can go 100% into something and it's nice content, doesn't mean that it actually makes me happy. And I think a big part of that was that sport is about him. That's his life, that's his sport. Those are his accomplishments that are amazing. And I feel like I'm a part of them now, but they're not about me. And as a woman, I think I get confidence off anchoring myself in. Dairyboy is my brand. It's my vision with my team, but that it's my thing, and my personal Instagram is my thing. And when I started doing so much content at tennis, it started feeling. It wasn't making me feel as good as my home content made me feel. And although I still am gonna do it and I still love it. Cause I'm a tennis fan and Tommy is so supportive of everything I do. It was just more like learning and refining. And I think I got so much confidence in my mid-20s off being independent that I need to make sure that I am still maintaining that and focusing on that. And even if tennis. The tennis content makes me a lot of money, it doesn't really matter because I need to just focus and do the things that make me the happiest. And again, I have a very hard time doing things half. Like one foot in the door, one out the door. It's gonna be hard for me even to create tennis content and not do it like I was doing it before, because I hold myself to a very high standard in that way, which is a good thing. And I think also can like drive me insane sometimes. Cause there's no way that I can do 100% tennis content, 100% dairyboy, 100% American charm, 100% Paige at home with her horses in Connecticut. Like, it's too much. It's just too much. But again, like, I just need to focus on the things that like Tommy has tennis. I have these brands, you know, I have this amazing, insane opportunity at Dairy Boy that those are the, those are the videos that I want to be focusing my energy on. Not the Rome Tennis vlog. Although they're great and they're fun, but, you know, does that make sense?

B (29:01)

Yeah, I like it. I love it a lot that you learn those boundaries for yourself and that you learn them at your age too. Because I think a lot of the creators and friends that I see now that are in their later 30s or even now in their early 40s that started creating like 10 or 12 years ago, it took them a really long time to learn the same thing that you learn today. And now they're like, oh, I wish I would have done this earlier. And it takes like, I think you create and people don't realize, like we do this 247 all the time. And it's so nice to have boundaries and say, this is what matters to me, this is what's important, this is what I like to create. And that sometimes it's not all about the views or it's not all about those things. It's what about really makes you happy.

A (29:37)

I think that that was a big learning lesson for me. I think I wouldn't have maybe been able to make that decision a few years ago. So I'm just so fortunate that the tennis content has done well for my brand. But what's really like, amazing about Tommy, tennis aside, is how supportive of he is of anything that I like. That's why it's thrived. I don't even know if it is because of tennis. You know, I think it's just because I'm in a relationship and I'm in a place with myself. Like I'm in a relationship with myself too. Not only Tommy that I can make those decisions and he's just so supportive either way. So it's really nice.

B (30:10)

Well, I'm so excited for you and to see the future of Dairy Boy and all the things. So I have a couple rapid fire questions I want to end with first is what is your go to coffee order?

A (30:18)

Iced latte with vanilla and cinnamon.

B (30:20)

Real dairy milk?

A (30:21)

Yeah, of course, like whole milk. With heavy like cream on top.

B (30:24)

Your favorite piece from your Dairy Boy collection.

A (30:26)

I loved the sweater that we did at our pop up this year. Yeah, that sweater was probably one of my favorites. Also. I do really love our camo, the white camo that we did. Because it was sort of, I feel like hadn't really been done before. And it's very difficult, I'm sure. You know, like it's very hard to make a product that's not, you know, like I really felt like it was something that no one had done. So I was really excited about that because I don't think that's ever going to probably happen again.

B (30:49)

If you would do a pop up in another city outside of New York, where would it be? Hmm.

A (30:54)

Maybe Texas. Somewhere in Texas. Yeah.

B (30:57)

Heels or sneakers?

A (30:59)

Boots.

B (31:00)

Your favorite way to relax after a long day.

A (31:03)

A bath.

B (31:04)

Favorite place to ski.

A (31:06)

Big Sky, Montana.

B (31:07)

One thing you can't live without.

A (31:09)

Summer Fridays. Lip balm.

B (31:12)

Your favorite movie or TV show right now.

A (31:15)

Oh, that's a good question.

B (31:16)

Do you have time to watch tv?

A (31:18)

So I don't watch tv, but that's because I didn't. I don't watch movies or tv. Like I really don't. Like, it's actually kind of crazy. Like if you ask me, like a bunch of classic movies. Like I probably haven't watched all of them. But recently I've tried to get into watching tv. Cause it turns like your brain off. This is what my friends say. Like reality TV is just like, you're not, you're just, it's very like calming. So I recently started watching the Mom Mormon. The Mormon Mom. Have you watched that? The Mormon. What's it called? What's the show?

B (31:44)

Secret Lives of Mormons Wise.

A (31:46)

I started that like a few nights ago and this is very, this is very new for me. I don't watch reality tv and it's, it actually is doing that like it's, it's actually kind of fun. And I'm like, I think it's like amazing.

B (31:57)

Early bird or night owl?

A (31:59)

Night owl.

B (32:00)

And who is your style icon?

A (32:02)

Ralph Lauren. He's a cool guy.

B (32:05)

It's, it's such an amazing brand and like the worlds that he builds in the different cities, so even like the restaurants and everything, it's just really like from your clothes to your house, to the food that you eat, to the coffee that you order.

A (32:17)

Yes, it's amazing. It's just the taste maker. Look at that. I'm not always obsessed with someone just wearing head to toe designer. It's like how is that them? And how is it this, like, all walks of life, like, high end with low end. Like, that's what I love about style and fashion. And I feel like he represents that a lot.

B (32:35)

I love it.

A (32:36)

Yeah.

B (32:36)

Well, I'm sure everyone knows, but where can we find you? Follow you by Dairy Boy, Paige Lorenz and Dairy Boy.

A (32:41)

And then we have a new homebr brand called American Charm that's kind of like the sister of Dairyboy. But, yeah, I feel like my best platform is YouTube. So if you want to get to know me and more about my life, YouTube is probably the best. I love that you're a watcher of my YouTube.

B (32:55)

I am. I sit in my kitchen. I have my little phone stand. I put my phone. I watch my YouTube videos and I eat my food. That's what I do. I, like, catch up on. There's a couple people's videos that I watch, but I love watching yours because I like calming, like, relaxing content. And I love seeing, like, when you moved into your house, I love seeing when you were cooking, when you were, like, setting up the house in Florida.

A (33:13)

Totally.

B (33:14)

I love seeing, like, these moments of people's lives. And I am a creator of content, so I like to watch other people's content, too. So thank you so much for coming on.

A (33:23)

This was so fun.

B (33:24)

Thank you. Thanks so much for listening. And be sure to subscribe to my podcast and rate and review because it would mean so much to me. And follow me on Instagram at Marianah Underscore Hewitt to see what episodes are coming up next.

A (33:48)

Please note that this episode may contain.

B (33:50)

Paid endorsements and advertisements for products and services.

A (33:53)

Individuals on the show may have a.

B (33:55)

Direct or indirect financial interest in products or services referred to in this episode.