Podcast
Lighting For Profits
Hosted by Ryan Lee · EN
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.
After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $75 million in revenue from landscape lighting.
If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start.
To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com.
Contact EmeryAllen through their website (https://emeryallen.com) and mention Lighting For Profits to get contractor pricing.
To learn more about CallSource, go to their website https://www.callsource.com and to learn more about Lights for Decorators, go to their website https://lightsfordecorators.com.
26episodes
Episodes
Newest firstAll episodes
Ep #254 - Ryan Lee - The Landscape Lighting Secret Formula
Yesterday01:12:12Tap to summarizeI'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.
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Ep #253 - Hunter Woolsey - Beyond the Firehouse
1w ago01:14:36Tap to summarizeWhat does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the owner of East Texas Outdoor Lighting Solutions and Pegasus Outdoor Lighting, Hunter discusses the lessons he's learned about leadership, business growth, real estate investing, and creating opportunities beyond a traditional career. Whether you're an entrepreneur, business owner, or someone looking to build a life with greater freedom and purpose, this conversation is packed with practical insights and inspiration.
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Ep #252 - Greg Matthews - Less Light, More Impact
2w ago01:13:50Tap to summarizeWhat separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury homes into unforgettable nighttime experiences, why sometimes less light creates a greater impact, and what it takes to raise the standard in the landscape lighting industry. Whether you're a contractor, designer, or homeowner, this conversation will change the way you think about outdoor lighting.
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Ep #251 - Sean Crane - Rewrite Your Story
3w ago00:58:35Tap to summarizeWhat does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the founder of Unstoppable 365, bestselling author, keynote speaker, and coach. Learn how mastering your mindset can transform your business, relationships, and life—and discover practical steps to unlock your true potential.
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Ep #250 - Ben Mazurkiewicz and Nick Tan - The Lead Formula
4w ago01:04:51Tap to summarizeDiscover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and grow with confidence.
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Ep #249 - Aaron Cooper - The Future Answers
Jul 701:02:39Tap to summarizeWhat if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering calls 24/7, capturing more leads, booking more jobs, and creating a better customer experience—without adding more staff. Whether you're a contractor, home service business owner, or entrepreneur looking to work smarter, you'll discover practical ways to use AI to grow your business, improve operations, and gain more freedom.
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Ep #248 - Ryan Michael - 1% Better
Jun 3001:00:57Tap to summarizeFor six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he believes in one simple principle: show up every day and get 1% better. Join us as we dive into his journey, lessons learned, and the mindset that fuels growth both personally and professionally. And when he's not working or spending time with family, you'll probably find him chasing ducks in the great outdoors.
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Ep #247 - Ryan Phillips - Built Smarter
Jun 2301:02:39Tap to summarizeJoin Ryan Phillips, a CEDIA industry professional with over 20 years of experience in Audio/Video Design, Automation, Lighting, Shades, and Construction. In this podcast, Ryan shares insights on creating seamless technology experiences that enhance both residential and commercial spaces without compromising design. From outdoor living solutions and smart home innovation to elegant system integration, each episode explores how technology can deliver exceptional performance while remaining beautifully invisible. Whether you're an integrator, designer, builder, or homeowner, you'll gain practical knowledge and industry expertise to help you create spaces where technology and design work together effortlessly.
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Ep #246 - Erik Terkelsen - Season of Success
Jun 1601:07:28Tap to summarizeIn this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 years of experience in the holiday lighting industry, our guest shares insights into working with zoos, theme parks, botanical gardens, attractions, retailers, and professional installers throughout the U.S. and Canada. Discover how Holidynamics develops and tests commercial-grade holiday lighting and décor through its own installation division, ensuring products perform in real-world environments before reaching customers. From creating unforgettable holiday experiences to driving innovation in the lighting industry, this conversation shines a light on what it takes to bring seasonal magic to life.
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Ep #245 - Jim Hardaway -The Growth Circuit
Jun 200:59:30Tap to summarizeIn this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 years of experience across entertainment lighting, architectural solutions, seasonal products, and global sales strategy, Jim shares valuable insights on scaling businesses, driving profitability, and leading with vision in a competitive market.
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