Podcast
Lighting For Profits
Hosted by Ryan Lee · EN
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.
After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $55 million in revenue from landscape lighting.
If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start.
To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com
Contact EmeryAllen through their website and mention Lighting For Profits to get contractor pricing.
https://emeryallen.com
17episodes
Episodes
Newest firstAll episodes
Ep #245 - Jim Hardaway -The Growth Circuit
3d ago00:59:30Tap to summarizeIn this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 years of experience across entertainment lighting, architectural solutions, seasonal products, and global sales strategy, Jim shares valuable insights on scaling businesses, driving profitability, and leading with vision in a competitive market.
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Ep #244 - Melissa and Jonathan Kujawski - Bright Beginnings
1w ago01:05:32Tap to summarizeFrom a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journey behind building in the lighting industry. Hear stories about humble beginnings, challenges, business growth, and the lessons learned along the way with the help of Landscape Lighting Secrets and Ryan Lee.
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Ep #243 - Sean Crane - Limitless Mindset
2w ago00:52:19Tap to summarizeIn this powerful episode, we sit down with Sean Michael Crane — founder of Unstoppable 365, bestselling author, keynote speaker, and host of the Unstoppable Mindset Podcast. From battling addiction, depression, and hopelessness to building a life of purpose and impact, Sean shares the mindset shifts and self-mastery principles that changed everything. Discover how to break free from limitations, unlock your true potential, and develop the unstoppable mindset needed to win in business, relationships, and life. Sign up page for listeners: https://unstoppable365.com/protocol . Discount code is “ LLS “ to lower the monthly fee to $47.
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Ep #242 - Ron Callis - Built Different
3w ago01:07:34Tap to summarizeWhat does it really take to scale a business? Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how One Firefly became a top player in the custom integration industry—and how you can apply these lessons to your own journey.
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Ep #241 - Dan Platta - The Fun Finance
May 501:04:48Tap to summarizeDan Platta brings a fresh, no-BS take on small business finances—mixing real-world experience with a sense of humor that keeps things fun. From scaling home service businesses to diving deep into bookkeeping strategies, Dan breaks down the numbers in a way that actually makes sense. If you're serious about growing your business but don’t take yourself too seriously, this podcast is your go-to for smart insights, practical tips, and a little nerdy fun along the way.
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Ep #240 - Billy Coggins - Million Dollar Glow
Apr 2801:03:26Tap to summarizeFrom wrestler to entrepreneur, William Coggins shares how discipline, vision, and precision built a seven-figure outdoor lighting brand. In this episode, we dive into business growth, creative design, and the mindset behind building something that lasts—both in work and in life.
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Ep #239 - Anthony Vizzari - The New Sales Code
Apr 2101:04:51Tap to summarizeIn this episode, Anthony Vizzari—Senior Vice President at 7th Level—dives into redefining modern sales through empathy, authenticity, and purpose. With over $20M in personal sales and experience scaling elite sales teams worldwide, Anthony shares how NEPQ (Neuro-Emotional Persuasion Questioning) is transforming the way professionals connect, influence, and close. Discover how to sell without pressure, uncover real customer problems, and build trust that drives consistent results. This isn’t just about selling more—it’s about selling the right way.
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Ep #238 - Keith Rosser - Legacy in Light
Apr 1401:10:59Tap to summarizeKeith Rosser shares his journey from building a family-centered life to leading a thriving team in the landscape lighting industry. With years of experience and a passion for excellence, he reveals how Landscape Lighting Pro grew into a strong, purpose-driven business—and what it means to take it to the next level by partnering with a national leader. This episode is all about growth, legacy, and lighting the path forward.
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Ep #237 - Rob Zito - ROI Unlocked
Apr 701:02:18Tap to summarizeIn this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of experience, he breaks down simple, results-driven strategies that deliver real ROI—no fluff, just results. Plus, a glimpse into balancing business, real estate ventures, and family life.
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Ep #236 - Bruce Nelson - Finding the Fault
Mar 3100:59:23Tap to summarizeBruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his career at Progressive Electronics in 1991—the original innovators of irrigation and lighting testing devices—Bruce shares hard-earned insights, practical techniques, and lessons you only get from decades of real-world experience.
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